The Lodge at Barefoot Farms-15 mins from JMU Entire home · 5 bedrooms Rated 5.00 - Revenue
- $104,939
- Occupancy
- 33.7%
- Daily rate
- $836
Airbnb market data · 202612 months to October 2026
The average Airbnb in Broadway brought in $33,070 over the 12 months through October 2026, in line with the Virginia average of $33,560.
The short answer
Broadway is cheaper but busier than the Virginia average. Listings averaged $244 a night and were booked on 44% of available nights, against $300 and 40% for the Virginia average.
July, usually the best month, brings in about 75% more per listing than February, usually the slowest. With only 36 active listings, a few bookings can reorder the months.
With 36 active listings, Broadway is the 109th-largest of 220 Virginia markets AirROI tracks.
Browse the live Broadway Airbnb market See Every Broadway ListingRevenue
Gross bookings per Broadway listing averaged $33,070 over the 12 months to October 2026 (Virginia average: $33,560), before cleaning, platform and management costs and taxes.
In a typical year, the average Broadway listing brings in $4,280 in July, its best month, and $2,440 in February, its slowest. October runs within 3% of July, so either can come out on top in a given year. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.8 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, while nightly rates and bookings both peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $4,320 | 59.0% | $251 | $139 | 61 days | 2.1 nights |
| Nov 2025 | $4,274 | 53.3% | $244 | $142 | 55 days | 2.1 nights |
| Dec 2025 | $3,954 | 47.3% | $242 | $128 | 30 days | 3.3 nights |
| Jan 2026 | $2,936 | 36.1% | $234 | $95 | 26 days | 2.7 nights |
| Feb 2026 | $2,295 | 30.7% | $226 | $82 | 29 days | 2.9 nights |
| Mar 2026 | $3,263 | 44.8% | $223 | $105 | 31 days | 2.9 nights |
| Apr 2026 | $2,934 | 40.1% | $228 | $98 | 37 days | 4.2 nights |
| May 2026 | $4,277 | 52.3% | $240 | $138 | 57 days | 2.4 nights |
| Jun 2026 | $3,656 | 48.0% | $242 | $122 | 44 days | 3.7 nights |
| Jul 2026 | $4,324 | 50.7% | $244 | $139 | 47 days | 3.3 nights |
| Aug 2026 | $3,633 | 49.5% | $235 | $117 | 48 days | 2.7 nights |
| Sep 2026 | $3,350 | 46.0% | $235 | $112 | 44 days | 2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Broadway home could earn, enter its address, bedrooms and guests in the short-term rental calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Broadway Airbnb took in $33,070 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,720 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,010 a month.
Cleaning it yourself keeps the $3,940 a year guests pay in cleaning fees, for about $2,050 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,480 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $29,130 | $50,360 |
| Cleaning fees guests pay12% of Broadway bookings | $3,940 | $6,820 |
| Gross bookings | $33,070 | $57,180 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Broadway listings on Simplified Pricing, 3% for the rest | −$4,670 | −$8,070 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,940 | −$6,820 |
| Utilities and internetAbout 5% of bookings | −$1,650 | −$2,860 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$660 | −$1,140 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$990 | −$1,720 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$330 | −$330 |
| Permit and registrationWhere one is required | −$170 | −$170 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$12,410 | −$21,110 |
| Left for housing costs, then profit | $20,660about $1,720 a month | $36,070about $3,010 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Broadway's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Broadway home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,770 a month, against $2,760 for the average one.
Occupancy
Broadway listings were booked on 44% of the nights they were open over the past year, 4 percentage points above the Virginia average (40%) and 3 points above the U.S. average (41%). In a typical year, occupancy swings from 35% in February to 61% in October.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
October is usually the busiest month in Broadway, February the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 44% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Broadway, known as ADR (average daily rate), was $244 over the past year, about 19% below the Virginia average of $300 and about 27% below the U.S. average of $335. Averaged month by month over the past two years, rates peak in June and July at about $240 and bottom out in November and December at about $210.
The top 10% charge about 2.3 times the rate of the bottom quarter.
July rates run 15% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $244 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Broadway it averaged $112 over the past year, from about $87 in a typical February to about $138 in a typical July.
Per open night, by tier:
July RevPAR is about 1.6 times February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Seasonality
With only 36 active listings, the monthly pattern in Broadway is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Broadway
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $3,080 |
| February | $2,440 |
| March | $3,110 |
| April | $3,050 |
| May | $4,010 |
| June | $3,650 |
| July | $4,280 |
| August | $3,850 |
| September | $3,170 |
| October | $4,160 |
| November | $3,690 |
| December | $3,730 |
Guests book Broadway stays 42 days ahead on average (about six weeks). May stays are booked furthest out, about 58 days ahead, and March stays closest to arrival, about 32 days. A typical May booking is made in mid-March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
None of the 36 active listings in Broadway display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Broadway.
Neighborhoods
AirROI's area guide picks eight Broadway neighborhoods that draw short-term rental guests, led by Historic Downtown, Lake Laura and Broadway Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Downtown | Charming area that showcases Broadway's rich history with beautiful architecture. Attracts tourists interested in local history and culture. | The Masonic Lodge, Historic Broadway Theatre, Shenandoah Valley Artisan Market, Belmont Historic District, Broadway Town Park |
| Lake Laura | A picturesque setting perfect for outdoor enthusiasts and families looking for a relaxing getaway by the water. | Lake Laura, Broadway Community Pool, Shenandoah National Park, Hiking and fishing opportunities, Picnic areas |
| Broadway Park | A family-friendly neighborhood with access to parks and recreational facilities, making it ideal for families visiting the area. | Broadway Park, Community Events, Local Sports Fields, Playgrounds, Walking Trails |
| Mountain View | Known for its stunning scenery and proximity to outdoor activities, appealing to nature lovers and adventure seekers. | Hiking Trails, Scenic Overlooks, Canoeing, Wildlife Watching, Local Vineyards |
| Shenandoah Valley | Offers a range of outdoor activities and beautiful landscapes, attracting visitors looking for both relaxation and adventure. | Shenandoah National Park, Wine Tasting Tours, Bike Trails, Scenic Drives, Family-Friendly Farms |
| Local Vineyards | A growing area with many wineries and vineyards, attracting wine enthusiasts and those looking for unique experiences. | Tour Local Wineries, Wine Tastings, Vineyard Tours, Countryside Views, Culinary Events |
| Monroe Avenue Neighborhood | A cozy residential area with quaint charm, perfect for hosting guests who want a local living experience. | Local Cafes, Artisan Shops, Farmers Market, Community Events, Friendly Neighborhood Atmosphere |
| Resort at Massanutten | A popular resort destination with year-round activities, making it suitable for hosting guests seeking adventure and relaxation. | Water Park, Ski Slopes, Golf Courses, Spa Services, Family Activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Broadway is an entire home: all 36 listings rent the whole place. Cabins and other outdoor stays make up 58% of listings, about 2.1 times the share of houses (28%).
Every listing rents the whole place
Broadway Airbnb listings by room type
Cabins lead the property mix
Broadway Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 58.3% | 21 |
| House | 27.8% | 10 |
| Others | 5.6% | 2 |
| Unique stay | 2.8% | 1 |
| Apartment/Condo | 2.8% | 1 |
| Hotel/Boutique | 2.8% | 1 |
Two-bedroom homes are the most common size in Broadway (54% of entire homes), followed by three-bedroom homes (20%).
Broadway entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 17.1% | 6 |
| 2 bedrooms | 54.3% | 19 |
| 3 bedrooms | 20.0% | 7 |
| 4 bedrooms | 2.9% | 1 |
| 5+ bedrooms | 5.7% | 2 |
The most common capacity in Broadway is four guests (39% of listings), and 25% of listings sleep six or more.
Broadway listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 5.6% | 2 |
| 3 guests | 5.6% | 2 |
| 4 guests | 38.9% | 14 |
| 5 guests | 25.0% | 9 |
| 6 guests | 16.7% | 6 |
| 8+ guests | 8.3% | 3 |
Broadway hosts set up an average of 3.1 beds per listing. Only 44% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Broadway: 53% of listings have one, and 97% offer free parking on site.
Share of Broadway listings with each common amenity
Guests
Broadway draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Washington is the largest source, at about 8% of reviews. English is spoken by 66% of guests, and Spanish by 12%.
97% of Broadway guests are domestic
Where guests who left reviews live
Where Broadway guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Washington | 8.2% |
| Richmond | 4.9% |
| New York | 3.3% |
| Arlington | 2.5% |
| Philadelphia | 2.1% |
Where Broadway guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 96.7% |
| France | 0.6% |
| Italy | 0.4% |
| United Kingdom | 0.4% |
Languages spoken by Broadway guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 66.1% |
| Spanish | 11.7% |
| Hindi | 4.7% |
| French | 4.0% |
| German | 1.8% |
Broadway Airbnbs average 4.93 stars, and 72% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and location is the lowest, at 4.83. Listings here carry long review histories, about 182 reviews each on average.
Check-in scores highest in Broadway; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.94 |
| Cleanliness | 4.91 |
| Communication | 4.96 |
| Location | 4.83 |
| Check-in | 4.97 |
| Value | 4.84 |
Booking patterns
About seven in ten Broadway listings are open to guests more than 180 days a year, but only 31% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 36% of listings; blocked nights include any the host closes off.
Days a year Broadway listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 33.3% | 12 |
| 181-270 days | 36.1% | 13 |
| 91-180 days | 27.8% | 10 |
| 31-90 days | 2.8% | 1 |
Days a year Broadway listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.8% | 1 |
| 181-270 days | 27.8% | 10 |
| 91-180 days | 36.1% | 13 |
| 31-90 days | 25.0% | 9 |
| 1-30 days | 8.3% | 3 |
The average Broadway booking lasts 3.1 nights, longest in April and shortest in November. Listings took about 39 bookings each over the year, some 1,310 in all. More than half of listings that give a check-in time set it at 4 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Broadway
Average nights per booking, by month of stay
Two-year average by calendar month.
About nine in ten listings in Broadway accept stays of one or two nights.
Minimum stay set by Broadway listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Broadway, used by 39% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 42% on Firm or stricter ones.
Cancellation policies of Broadway listings, from most to least flexible
Share of listings by the policy they use
About nine in ten Broadway listings charge a cleaning fee. The typical fee is about $119. Spread over the average stay of 3.1 nights, that adds roughly $40 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Broadway, a five-bedroom home, took in $105,000 over the past year, about 3.2 times the city's average of $33,100. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
The Lodge at Barefoot Farms-15 mins from JMU Entire home · 5 bedrooms Rated 5.00
A-Frame -Sauna, Jacuzzi, Sleeps 8, Games, King Bed Entire home · 3 bedrooms Rated 4.86
Sunset Chalet•Hot Tub•View•King Entire home · 2 bedrooms Rated 4.90
Private Hot Tub & Fire Pit: Family Broadway Cabin Entire home · 2 bedrooms Rated 4.93
Ursus Slumber -Hot Tub, Stunning Views, 3bdr/2bath Entire home · 3 bedrooms Rated 4.93
Woodland Oasis with Hot Tub and Fire Pit Entire home · 2 bedrooms Rated 4.86 Only 11% of Broadway listings are classed as professionally managed, though 42% of listings have a co-host. Eight in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 30 km, Shenandoah (26 km away) earned the most per listing, about 88% more than Broadway.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| New Market 16 km | 51 | $32,947 | $240 | 41% |
| Mount Jackson 17 km | 102 | $35,330 | $296 | 37% |
| Basye 18 km | 249 | $29,590 | $248 | 36% |
| Harrisonburg 23 km | 154 | $22,788 | $202 | 40% |
| Shenandoah 26 km | 107 | $62,176 | $392 | 47% |
| Edinburg 28 km | 30 | $31,721 | $220 | 42% |
| Mathias 29 km | 39 | $40,231 | $278 | 41% |
| Massanutten 30 km | 289 | $50,122 | $427 | 33% |
See all 220 Virginia Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Broadway:
FAQ
An active Broadway Airbnb grossed $33,070 on average in the 12 months to October 2026, according to AirROI's tracking of 36 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,100 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Broadway listings earn between $1,660 and $5,100 in a typical month, and the top tenth $7,100 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Broadway were booked on 44% of available nights over the past year. That compares with 40% for the Virginia average. October is usually the busiest month.
The average booked night in Broadway cost $244 before fees. Half of listings charge between $155 and $275, so bedroom count and location move the price more than the average suggests.
None of the active Broadway listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Broadway Airbnb grossed $33,070 in the 12 months to October 2026, in line with the Virginia average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $20,660 a year (about $1,720 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,010 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $4,280 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Broadway listing was open to book earned $112 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $205 or more.
Broadway stays were booked 42 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Broadway Airbnb stay lasted 3.1 nights over the past year. A listing took 39 reservations over the year on average.
Guests rate Broadway Airbnbs 4.93 out of 5 on average. Guests score check-in highest and location lowest.
Historic Downtown, Lake Laura and Broadway Park draw the most short-term rental interest in Broadway. The neighborhood guide explains what brings guests to each.
AirROI counted 36 active Airbnb listings in Broadway as of October 2026. The closest tracked market is New Market, 16 km away.
In Broadway, about nine in ten listings add a cleaning fee, and the typical fee is about $119.
All of Virginia had 117.1 million visitors in 2025, Virginia Tourism Corporation reports. AirROI estimates 1,312 Airbnb stays in Broadway, VA in the 12 months to October 2026, which counts bookings and not tourists. See Virginia tourism statistics.
Method
Figures on this page cover 36 active Airbnb listings in Broadway from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.