Jackson River Estate 3 dwellings on River w/ Pool sleeps 23 Entire home · 10 bedrooms Rated 4.43 - Revenue
- $224,910
- Occupancy
- 51.1%
- Daily rate
- $1,311
Airbnb market data · 202612 months to September 2026
The average Airbnb in Covington brought in $30,539 over the 12 months through September 2026, in line with the Virginia average of $31,211.
The short answer
Bookings in Covington trail the Virginia average, at prices about 9% higher. Listings averaged $311 a night and were booked on 30% of available nights, against $285 and 39% for the Virginia average.
Timing matters: in July, usually the best month, the average listing earns about 2.6 times as much as in January, usually the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, Covington is the 128th-largest of 219 Virginia markets AirROI tracks. From a year earlier, average revenue rose 15% while the number of active listings shrank 11%.
Browse the live Covington Airbnb market See Every Covington ListingRevenue
Gross bookings per Covington listing averaged $30,539 over the 12 months to September 2026 (Virginia average: $31,211), before cleaning, platform and management costs and taxes.
In a typical year, the average Covington listing brings in $5,240 in July, its best month, and $2,000 in January, its slowest. August runs within 5% of July, so either can come out on top in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 5.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, while nightly rates and bookings both peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,078 | 32.6% | $247 | $103 | 83 days | 3.5 nights |
| Oct 2025 | $3,169 | 35.2% | $233 | $102 | 89 days | 2.8 nights |
| Nov 2025 | $2,947 | 29.7% | $239 | $98 | 88 days | 3.8 nights |
| Dec 2025 | $2,627 | 21.4% | $241 | $85 | 24 days | 2.7 nights |
| Jan 2026 | $2,205 | 20.7% | $236 | $71 | 21 days | 2.6 nights |
| Feb 2026 | $3,205 | 32.4% | $233 | $114 | 21 days | 5.6 nights |
| Mar 2026 | $3,569 | 27.6% | $243 | $115 | 37 days | 3.5 nights |
| Apr 2026 | $3,682 | 30.3% | $256 | $123 | 45 days | 3.2 nights |
| May 2026 | $4,482 | 36.4% | $361 | $145 | 41 days | 4.6 nights |
| Jun 2026 | $4,503 | 39.6% | $427 | $150 | 52 days | 3.2 nights |
| Jul 2026 | $5,245 | 36.5% | $382 | $169 | 104 days | 3.5 nights |
| Aug 2026 | $5,025 | 38.7% | $411 | $162 | 59 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Covington listing earns about $1,970 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Covington Airbnb took in $30,539 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,630 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,550 a month.
Cleaning it yourself keeps the $3,230 a year guests pay in cleaning fees, for about $1,900 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,400 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $27,309 | $58,790 |
| Cleaning fees guests pay11% of Covington bookings | $3,230 | $6,950 |
| Gross bookings | $30,539 | $65,740 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 87% of Covington listings on Simplified Pricing, 3% for the rest | −$4,240 | −$9,130 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,230 | −$6,950 |
| Utilities and internetAbout 5% of bookings | −$1,530 | −$3,290 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$610 | −$1,310 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$920 | −$1,970 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$310 | −$310 |
| Permit and registrationWhere one is required | −$150 | −$150 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$10,990 | −$23,110 |
| Left for housing costs, then profit | $19,549about $1,630 a month | $42,630about $3,550 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Covington's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Covington home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,480 a month, against $2,540 for the average one.
Occupancy
Covington listings were booked on 30% of the nights they were open over the past year, 9 percentage points below the Virginia average (39%) and 11 points below the U.S. average (41%). In a typical year, occupancy climbs to 40% in September and falls to 23% in January.
The busiest tenth of listings are booked about 5.3 times as often as the bottom quarter.
September is usually the busiest month in Covington, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 30% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Covington, known as ADR (average daily rate), was $311 over the past year, about 9% above the Virginia average of $285 and about the same as the U.S. average ($320). In a typical year, rates swing with the seasons, from about $225 in January and February to about $425 in June.
Prices span a wide range: the top 10% charge about 4.5 times the rate of the bottom quarter.
June rates run 91% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $311 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Covington it averaged $104 over the past year, from about $65 in a typical January to about $169 in a typical July.
Per open night, by tier:
July RevPAR is about 2.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $104 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 31 active listings, the monthly pattern in Covington is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Covington
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,000 |
| February | $2,550 |
| March | $3,330 |
| April | $3,560 |
| May | $4,480 |
| June | $4,500 |
| July | $5,240 |
| August | $5,020 |
| September | $3,410 |
| October | $3,010 |
| November | $2,860 |
| December | $2,450 |
Guests book Covington stays 66 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 104 days ahead, and February stays closest to arrival, about 20 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 66 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 31 active listings in Covington display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Covington.
Neighborhoods
AirROI's area guide picks seven Covington neighborhoods that draw short-term rental guests, led by Historic Downtown Covington, Waterloo Street and Piney River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Downtown Covington | Charming area with historic architecture and small-town allure. Offers unique dining options and close proximity to local shops, making it attractive to tourists seeking a quaint downtown experience. | Covington Historic District, Jackson River, Covington Farmer's Market, Douthat State Park, Humpback Bridge |
| Waterloo Street | A residential area with easy access to the scenic Jackson River and parks. Ideal for families looking for a peaceful retreat near outdoor activities. | Jackson River, Nearby hiking trails, Local parks, Nature reserves |
| Piney River | Scenic area known for its natural beauty and outdoor activities. Perfect for guests looking for adventure and relaxation in nature. | Piney River, Hiking trails, River activities, Scenic views |
| Lake Moomaw | A popular spot for outdoor enthusiasts, offering fishing, boating, and swimming. Attracts visitors looking to escape to nature. | Lake Moomaw, Outdoor recreation, Fishing spots, Campgrounds |
| Interstate 64 Access | Easy access for travelers passing through the region, making it a convenient stop for people heading to various destinations in Virginia. | Convenient highway access, Nearby dining options, Local attractions in both Covington and Clifton Forge |
| Douthat State Park | A nearby state park that’s a draw for nature lovers, offering camping, hiking, and beautiful views, ideal for those wanting to immerse in nature. | Hiking trails, Fishing, Camping sites, Scenic landscapes |
| Local Vineyards | The surrounding area has several vineyards that attract wine lovers and tourists looking for tastings and tours, adding a unique attraction to the stay. | Wine tastings, Vineyard tours, Scenic drives, Local cuisine |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 87% of listings in Covington, alongside 4 private-room listings (13%). Houses (42%) and cabins and other outdoor stays (39%) split the stock almost evenly.
Mostly entire homes, with a private-room segment
Covington Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 87.1% | 27 |
| Private room | 12.9% | 4 |
Houses and cabins split the stock
Covington Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 41.9% | 13 |
| Cabin/Outdoor | 38.7% | 12 |
| Apartment/Condo | 12.9% | 4 |
| Others | 3.2% | 1 |
| Hotel/Boutique | 3.2% | 1 |
The most common size among Covington's 26 entire homes with a bedroom count is one bedroom (10 homes).
Covington entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.8% | 1 |
| 1 bedroom | 38.5% | 10 |
| 2 bedrooms | 19.2% | 5 |
| 3 bedrooms | 19.2% | 5 |
| 4 bedrooms | 3.8% | 1 |
| 5+ bedrooms | 15.4% | 4 |
Covington is a group-trip market: 32% of listings sleep eight or more guests, more than the share of the next most common size, four guests (29%). Shares are of the 28 listings with a guest capacity on file (90% of the market).
Covington listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 7.1% | 2 |
| 3 guests | 3.6% | 1 |
| 4 guests | 28.6% | 8 |
| 5 guests | 3.6% | 1 |
| 6 guests | 25.0% | 7 |
| 8+ guests | 32.1% | 9 |
Covington hosts set up an average of 4.1 beds per listing, roughly two for every bedroom. Only 16% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Covington: 68% of listings have one, and 90% have a pet-friendly policy.
Share of Covington listings with each common amenity
Guests
Covington draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Richmond is the largest source, at about 8% of reviews. English is spoken by 74% of guests, and Spanish by 11%.
97% of Covington guests are domestic
Where guests who left reviews live
Where Covington guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Richmond | 7.9% |
| Williamsburg | 3.0% |
| Virginia Beach | 3.0% |
| Washington | 2.4% |
| Alexandria | 2.4% |
Where Covington guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 96.4% |
| Puerto Rico | 0.6% |
| Australia | 0.6% |
| Honduras | 0.6% |
Languages spoken by Covington guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 74.2% |
| Spanish | 11.3% |
| French | 6.5% |
| Portuguese | 1.6% |
| German | 1.6% |
Covington Airbnbs average 4.87 stars, and 42% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.79.
Check-in scores highest in Covington; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.87 |
| Cleanliness | 4.82 |
| Communication | 4.90 |
| Location | 4.89 |
| Check-in | 4.91 |
| Value | 4.79 |
Booking patterns
About nine in ten Covington listings are open to guests more than 180 days a year, but only 10% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Covington listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 67.7% | 21 |
| 181-270 days | 22.6% | 7 |
| 91-180 days | 9.7% | 3 |
Days a year Covington listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.2% | 1 |
| 181-270 days | 6.5% | 2 |
| 91-180 days | 22.6% | 7 |
| 31-90 days | 41.9% | 13 |
| 1-30 days | 25.8% | 8 |
The average Covington booking lasts 3.6 nights, longest in February and shortest in August. Listings took about 21 bookings each over the year. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Covington
Average nights per booking, by month of stay
Two-year average by calendar month.
94% of listings in Covington accept stays of one or two nights.
Minimum stay set by Covington listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Covington, used by 48% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about seven in ten listings offer Flexible or Moderate terms, against 29% on Firm or stricter ones.
Cancellation policies of Covington listings, from most to least flexible
Share of listings by the policy they use
About three-quarters of Covington listings charge a cleaning fee. The typical fee is $100, and some higher fees lift the average to $146. Spread over the average stay of 3.6 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Covington, a ten-bedroom home, took in $225,000 over the past year, about 7.4 times the city's average of $30,500. Three of the six listings below have five or more bedrooms; the other three have two to four bedrooms.
Jackson River Estate 3 dwellings on River w/ Pool sleeps 23 Entire home · 10 bedrooms Rated 4.43
The Inn at Cliff View- Entire Inn for Groups Entire home · 9 bedrooms Rated 4.83
Jackson River Estate Main House Pool, Riverfront, sleeps 15 Entire home · 6 bedrooms Rated 4.76
Cabin On The Creek Entire home · 2 bedrooms Rated 5.00
Secluded Home on Potts Creek Entire home · 3 bedrooms Rated 4.96
Jackson River Vacation Rental Entire home · 4 bedrooms Rated 4.70 Professional management companies run 16% of Covington listings and owners run the rest. Superhosts run 35% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 87% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 61 km, Hot Springs (29 km away, 33 listings) earned the most per listing, about 46% more than Covington. Roanoke was the busiest, booked on 44% of nights against 30% in Covington.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Clifton Forge 23 km | 31 | $19,202 | $201 | 33% |
| Hot Springs 29 km | 33 | $44,702 | $377 | 39% |
| Lewisburg 34 km | 58 | $27,987 | $211 | 42% |
| Hillsboro 41 km | 31 | $19,129 | $171 | 37% |
| Marlinton 49 km | 84 | $16,977 | $172 | 34% |
| Lexington 52 km | 136 | $33,913 | $344 | 35% |
| Roanoke 58 km | 331 | $19,348 | $156 | 44% |
| Buena Vista 61 km | 58 | $22,246 | $195 | 38% |
See all 219 Virginia Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Covington:
FAQ
An active Covington Airbnb grossed $30,539 on average in the 12 months to September 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,250 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Covington listings earn between $714 and $4,250 in a typical month, and the top tenth $7,770 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Covington were booked on 30% of available nights over the past year. That compares with 39% for the Virginia average. September is usually the busiest month.
The average booked night in Covington cost $311 before fees. Half of listings charge between $135 and $260; a few high-priced homes pull the average above that range.
None of the active Covington listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Covington Airbnb grossed $30,539 in the 12 months to September 2026, in line with the Virginia average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $19,549 a year (about $1,630 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,550 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $5,240 per active listing, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Covington listing was open to book earned $104 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $170 or more.
Covington stays were booked 66 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Covington Airbnb stay lasted 3.6 nights over the past year. A listing took 21 reservations over the year on average.
Guests rate Covington Airbnbs 4.87 out of 5 on average. Guests score check-in highest and value lowest.
Historic Downtown Covington, Waterloo Street and Piney River draw the most short-term rental interest in Covington. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in Covington as of September 2026. The closest tracked market is Clifton Forge, 23 km away.
In Covington, about three-quarters of listings add a cleaning fee. The median fee is $100, and some higher fees lift the average to $146.
Method
Figures on this page cover 31 active Airbnb listings in Covington from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.