Airbnb market data · 202512 months to April 2025
Free Union, VA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Free Union brought in $41,895 over the 12 months through April 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Free Union run through April 2025.
The short answer
Free Union Airbnb Market at a Glance
Listings averaged $307 a night and were booked on 49% of available nights.
May, the best month, brought in about 82% more per listing than February, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Free Union is the 217th-largest of 220 Virginia markets AirROI tracks.
Browse the live Free Union Airbnb market See Every Free Union ListingRevenue
How Much Do Airbnb Hosts Make in Free Union?
Gross bookings per Free Union listing averaged $41,895 over the 12 months to April 2025 (Virginia average: $33,560), before cleaning, platform and management costs and taxes.
The average Free Union listing brought in $5,960 in May, its best month, and $3,280 in February, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Free Union's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $9,050+ a month, about 3.2 times the typical property.
- Strong performers (top 25%) earn $4,890 or more, roughly $2,100 a month above the median.
- Typical properties (median) earn about $2,800 a month.
- Entry-level properties (bottom 25%) earn $1,450 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 1.8 times what February did
Average revenue per active listing, by month
Free Union Airbnb Data by Month
Latest 12 months in the April 2025 data.
May led on revenue. Nightly rates peaked in December and bookings in October, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | $5,963 | 53.5% | $287 | 75 days |
| Jun 2024 | $4,696 | 47.3% | $288 | 69 days |
| Jul 2024 | $5,439 | 65.0% | $287 | 34 days |
| Aug 2024 | $3,932 | 42.6% | $281 | 36 days |
| Sep 2024 | $4,162 | 47.7% | $281 | 44 days |
| Oct 2024 | $5,470 | 65.6% | $303 | 60 days |
| Nov 2024 | $4,728 | 55.2% | $291 | 48 days |
| Dec 2024 | $4,378 | 45.6% | $325 | 57 days |
| Jan 2025 | $4,968 | 61.0% | $302 | 19 days |
| Feb 2025 | $3,285 | 45.7% | $287 | 33 days |
| Mar 2025 | $4,015 | 42.2% | $287 | 30 days |
| Apr 2025 | $3,535 | 45.0% | $299 | 37 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Free Union address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Free Union Profitable?
Yes, when it's run well. The average Free Union Airbnb took in $41,895 in the 12 months to April 2025, and run by its owner at everyday costs, about $2,550 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,500 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Free Union Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $41,895 | $73,280 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$6,490 | −$11,360 |
| Utilities and internetAbout 5% of bookings | −$2,090 | −$3,660 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$840 | −$1,470 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,260 | −$2,200 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$420 | −$420 |
| Permit and registrationWhere one is required | −$210 | −$210 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$11,310 | −$19,320 |
| Left for housing costs, then profit | $30,585about $2,550 a month | $53,960about $4,500 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Free Union Airbnb Profit
The estimate starts from Free Union's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Free Union home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Free Union's Top Earners Get There
- More nights booked. The busiest quarter of Free Union listings are booked on 71% or more of their nights, against 47% for the median listing. Ten more booked nights a year at the median rate of $210 adds about $2,090 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $305 a night or more, against a median of $210. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $4,190 a year.
- Open for the busy months. May brought the average listing about $5,960, against $3,280 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,110 a month, against $3,490 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Free Union?
Free Union listings were booked on 49% of the nights they were open over the past year, 9 percentage points above the Virginia average (40%) and 8 points above the U.S. average (41%). Occupancy climbs to 66% in October and falls to 42% in March.
Across Free Union's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 85%+ of open nights, 38 points above the median.
- Strong performers (top 25%) fill 71% or more, roughly five nights a week.
- Typical properties (median) fill about 47% of open nights.
- Entry-level properties (bottom 25%) fill 32% or less, under three nights a week.
October was the busiest month in Free Union, March the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Free Union?
The average nightly rate in Free Union, known as ADR (average daily rate), was $307 over the past year, about the same as the Virginia average ($300) and about 8% below the U.S. average of $335. Rates peak in December at about $325 and bottom out in August and September at about $280.
Across Free Union's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $630+ a night, about three times the median.
- Strong performers (top 25%) charge $305 or more, about $95 above the median.
- Typical properties (median) charge about $210 a night.
- Entry-level properties (bottom 25%) charge $145 or less, about two-thirds of the median.
December rates ran 15% above September's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Free Union
With only 17 active listings, the monthly pattern in Free Union is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Free Union?
Guests book Free Union stays 49 days ahead on average (about seven weeks). May stays are booked furthest out, about 75 days ahead, and January stays closest to arrival, about 19 days. A typical May booking is made in early March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 49 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Free Union
None of the 17 active listings in Free Union display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Free Union.
Neighborhoods
Best Neighborhoods for Airbnb in Free Union
AirROI's area guide picks four Free Union neighborhoods that draw short-term rental guests, led by Free Union, Lake Monticello and Lexington. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Free Union | A charming rural community near Charlottesville, Free Union offers a peaceful escape with scenic views and historic charm. It's ideal for guests looking for a quiet getaway close to nature and local wineries. | Monticello, Shenandoah National Park, Virginia Wine Country, Historic Garden Week, Local farms and markets, Charlottesville Downtown Mall |
| Lake Monticello | A beautiful lakeside community offering opportunities for relaxation and outdoor activities, attracting families and recreational enthusiasts looking for a fun and adventurous stay. | Lake Monticello, Golf courses, Horseback riding, Hiking trails, Community events, Local fishing spots |
| Lexington | A small, historic town with a beautiful landscape, Lexington is popular for its outdoor activities and historical sites, attracting nature lovers and history buffs alike. | Washington and Lee University, Virginia Military Institute, Natural Bridge, Historic Downtown, Rockbridge Vineyard, Hiking trails |
| Skyline Drive | A scenic drive through Shenandoah National Park, Skyline Drive attracts nature lovers seeking breathtaking views and hiking opportunities. Ideal for those wanting a retreat into nature. | Shenandoah National Park, Hiking trails, Wildlife viewing, Skyline Drive overlooks, Camping areas, Scenic viewpoints |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Free Union vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 33 km, McGaheysville (25 km away) earned the most per listing, about 80% more than Free Union. None of them fills more nights than Free Union (49%); the busiest, Elkton, reached 46%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Stanardsville 16 km | 164 | $30,488 | $244 | 38% |
| Crozet 16 km | 63 | $38,062 | $275 | 44% |
| Charlottesville 21 km | 688 | $38,130 | $345 | 43% |
| Elkton 22 km | 77 | $54,330 | $331 | 46% |
| McGaheysville 25 km | 153 | $75,451 | $490 | 42% |
| Massanutten 26 km | 289 | $50,122 | $427 | 33% |
| Waynesboro 30 km | 71 | $26,177 | $218 | 35% |
| Madison 33 km | 65 | $43,843 | $311 | 44% |
Other Airbnb Markets in Virginia
- Virginia Beach Airbnb data 1,388 listings
- Williamsburg Airbnb data 1,187 listings
- Richmond Airbnb data 1,044 listings
- Arlington Airbnb data 993 listings
- Norfolk Airbnb data 823 listings
- Alexandria Airbnb data 694 listings
- Lynchburg Airbnb data 526 listings
- Chincoteague Airbnb data 474 listings
See all 220 Virginia Airbnb markets
Markets Similar to Free Union
Markets elsewhere in the United States with a similar nightly rate and occupancy to Free Union:
- Mariposa Airbnb data CA · $310/night · 48.8%
- Overland Park Airbnb data KS · $304/night · 49.2%
- Yachats Airbnb data OR · $307/night · 49.7%
- Vernon Airbnb data CA · $305/night · 48.4%
- City of Kingston Airbnb data NY · $316/night · 49.2%
- Arvada Airbnb data CO · $306/night · 50.1%
FAQ
Free Union Airbnb FAQ
How much do Airbnb hosts make in Free Union?
An active Free Union Airbnb grossed $41,895 on average in the 12 months to April 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,890 or more in a typical month.
How much can I make on Airbnb in Free Union?
It depends most on the home's size, location and how it's run. The middle half of Free Union listings earn between $1,450 and $4,890 in a typical month, and the top tenth $9,050 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Free Union?
Listings in Free Union were booked on 49% of available nights over the past year. That compares with 40% for the Virginia average. October was the busiest month.
How much does an Airbnb cost per night in Free Union?
The average booked night in Free Union cost $307 before fees. Half of listings charge between $145 and $305; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Free Union?
None of the active Free Union listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Free Union?
Yes, when it's run well. The average Free Union Airbnb grossed $41,895 in the 12 months to April 2025, 25% above the Virginia average of $33,560, though with only 17 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $30,585 a year (about $2,550 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,500 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Free Union?
May paid best over the past year, at $5,960 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Free Union?
Free Union stays were booked 49 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Free Union?
Free Union, Lake Monticello and Lexington draw the most short-term rental interest in Free Union. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Free Union?
AirROI counted 17 active Airbnb listings in Free Union as of April 2025. The closest tracked market is Stanardsville, 16 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Free Union from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.