Airbnb market data · 202512 months to June 2025
Lovingston, VA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Lovingston brought in $33,997 over the 12 months through June 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Lovingston run through June 2025.
The short answer
Lovingston Airbnb Market at a Glance
Listings averaged $293 a night and were booked on 39% of available nights.
August, the best month, brought in about 87% more per listing than February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Lovingston is the 206th-largest of 220 Virginia markets AirROI tracks.
Browse the live Lovingston Airbnb market See Every Lovingston ListingRevenue
How Much Do Airbnb Hosts Make in Lovingston?
Gross bookings per Lovingston listing averaged $33,997 over the 12 months to June 2025 (Virginia average: $33,560), before cleaning, platform and management costs and taxes.
The average Lovingston listing brought in $4,440 in August, its best month, and $2,370 in February, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Lovingston's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,710+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn $4,850 or more, roughly $2,200 a month above the median.
- Typical properties (median) earn about $2,690 a month.
- Entry-level properties (bottom 25%) earn $1,730 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 1.9 times what February did
Average revenue per active listing, by month
Dashed: June left out, as the latest month's data looks incomplete.
Lovingston Airbnb Data by Month
Latest 12 months in the June 2025 data.
August led on revenue, while nightly rates and bookings both peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | $4,177 | 47.4% | $261 | 39 days |
| Aug 2024 | $4,438 | 47.1% | $261 | 65 days |
| Sep 2024 | $2,640 | 34.3% | $268 | 52 days |
| Oct 2024 | $3,270 | 39.9% | $273 | 71 days |
| Nov 2024 | $3,670 | 46.9% | $272 | 72 days |
| Dec 2024 | $2,567 | 28.7% | $269 | 50 days |
| Jan 2025 | $3,547 | 48.6% | $265 | 33 days |
| Feb 2025 | $2,374 | 31.6% | $294 | 20 days |
| Mar 2025 | $2,496 | 31.0% | $290 | 49 days |
| Apr 2025 | $3,591 | 42.1% | $286 | 66 days |
| May 2025 | $4,239 | 49.1% | $296 | 103 days |
| Jun 2025* | $3,830 | 42.1% | $312 | 95 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Jun 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
These are market-wide figures. To see what one particular Lovingston home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Lovingston Profitable?
Yes, when it's run well. The average Lovingston Airbnb took in $33,997 in the 12 months to June 2025, and run by its owner at everyday costs, about $2,070 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,750 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Lovingston Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $33,997 | $61,130 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$5,270 | −$9,480 |
| Utilities and internetAbout 5% of bookings | −$1,700 | −$3,060 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$680 | −$1,220 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,020 | −$1,830 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$340 | −$340 |
| Permit and registrationWhere one is required | −$170 | −$170 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$9,180 | −$16,100 |
| Left for housing costs, then profit | $24,817about $2,070 a month | $45,030about $3,750 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Lovingston Airbnb Profit
The estimate starts from Lovingston's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Lovingston home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Lovingston's Top Earners Get There
- More nights booked. The busiest quarter of Lovingston listings are booked on 51% or more of their nights, against 39% for the median listing. Ten more booked nights a year at the median rate of $240 adds about $2,380 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $325 a night or more, against a median of $240. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,400 a year.
- Open for the busy months. August brought the average listing about $4,440, against $2,370 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,090 a month, against $2,830 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Lovingston?
Lovingston listings were booked on 39% of the nights they were open over the past year, in line with the Virginia average and 2 percentage points below the U.S. average (41%). Occupancy climbs to 49% in May and falls to 29% in December.
Across Lovingston's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 51% or more, roughly four nights a week.
- Typical properties (median) fill about 39% of open nights.
- Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.
May was the busiest month in Lovingston, December the quietest
Share of open nights booked, by month
Dashed: June data incomplete.
Nightly rates
How Much Does an Airbnb Cost per Night in Lovingston?
The average nightly rate in Lovingston, known as ADR (average daily rate), was $293 over the past year, about the same as the Virginia average ($300) and about 13% below the U.S. average of $335. Rates peak in February and May at about $295 and bottom out in July and August at about $260.
Across Lovingston's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $495+ a night, about twice the median.
- Strong performers (top 25%) charge $325 or more, about $85 above the median.
- Typical properties (median) charge about $240 a night.
- Entry-level properties (bottom 25%) charge $175 or less, about three-quarters of the median.
May rates ran 14% above July's
Average nightly rate (ADR), by month
Dashed: June data incomplete. The 12-month ADR of $293 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Lovingston
With only 18 active listings, the monthly pattern in Lovingston is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Lovingston?
Guests book Lovingston stays 59 days ahead on average (about eight weeks). May stays are booked furthest out, about 103 days ahead, and February stays closest to arrival, about 20 days. A typical May booking is made in early February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: June data incomplete. The 12-month figure of 59 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Lovingston
None of the 18 active listings in Lovingston display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Lovingston.
Neighborhoods
Best Neighborhoods for Airbnb in Lovingston
AirROI's area guide picks seven Lovingston neighborhoods that draw short-term rental guests, led by Lovingston Downtown, Montebello and Sherando Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lovingston Downtown | Historic area featuring charming shops and local eateries. It offers a quaint atmosphere that attracts visitors looking to explore a laid-back small-town vibe while being close to the natural beauty of the surrounding Blue Ridge Mountains. | Lovingston Farmers Market, Nelson County Museum, Historic Lovingston Jail, Lovingston Town Park |
| Montebello | Serene and picturesque community located near the Appalachian Trail, great for nature lovers and those seeking a peaceful retreat in the mountains. | Appalachian Trail, Piney River, Montebello Campground, Scenic Outdoor Activities |
| Sherando Lake | Beautiful natural area ideal for camping, hiking, and swimming. A popular spot for families and gatherings, increasing rental potential during the summer. | Sherando Lake Recreation Area, Hiking Trails, Picnic Areas |
| Richmond Road | Main road leading through Nelson County with easy access to nearby attractions and natural landscapes, making it convenient for travelers. | Nelson County wineries, Access to hiking trails, Local shops |
| Blue Ridge Parkway | Famous scenic highway known for its stunning views and outdoor activities. Ideal for tourists looking for scenic getaways and nature experiences. | Scenic Overlooks, Hiking Trails, Visitor Centers |
| Fifth Street | Residential area near local amenities and attractions, appealing to visitors looking for convenient stays with easy access to local dining and activities. | Local diners, Cafes, Shopping opportunities |
| Natural Bridge State Park | A major natural attraction in the area, drawing tourists interested in geological wonders and outdoor activities, providing a unique setting for rentals. | Natural Bridge, Cedar Creek Trail, Monacan Indian Living History Museum |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Lovingston vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 36 km, Afton (24 km away) earned the most per listing, about 64% more than Lovingston. Afton and Scottsville were the busiest, each booked on 42% of nights against 39% in Lovingston.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Roseland 11 km | 84 | $40,054 | $358 | 34% |
| Nellysford 14 km | 78 | $53,765 | $433 | 36% |
| Wintergreen 17 km | 316 | $37,768 | $341 | 35% |
| Wintergreen Resort 17 km | 196 | $45,057 | $400 | 36% |
| Amherst 23 km | 44 | $18,019 | $229 | 31% |
| Afton 24 km | 155 | $55,685 | $406 | 42% |
| Waynesboro 33 km | 71 | $26,177 | $218 | 35% |
| Scottsville 36 km | 35 | $20,832 | $187 | 42% |
Other Airbnb Markets in Virginia
- Virginia Beach Airbnb data 1,388 listings
- Williamsburg Airbnb data 1,187 listings
- Richmond Airbnb data 1,044 listings
- Arlington Airbnb data 993 listings
- Norfolk Airbnb data 823 listings
- Alexandria Airbnb data 694 listings
- Charlottesville Airbnb data 688 listings
- Lynchburg Airbnb data 526 listings
See all 220 Virginia Airbnb markets
Markets Similar to Lovingston
Markets elsewhere in the United States with a similar nightly rate and occupancy to Lovingston:
- Beaufort Airbnb data NC · $289/night · 39.5%
- Norwich Airbnb data CT · $291/night · 39.3%
- Fayetteville Airbnb data AR · $293/night · 38.8%
- Campton Airbnb data KY · $296/night · 40.0%
- Cape Coral Airbnb data FL · $299/night · 39.8%
- Mesquite Airbnb data NV · $297/night · 40.3%
FAQ
Lovingston Airbnb FAQ
How much do Airbnb hosts make in Lovingston?
An active Lovingston Airbnb grossed $33,997 on average in the 12 months to June 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,850 or more in a typical month.
How much can I make on Airbnb in Lovingston?
It depends most on the home's size, location and how it's run. The middle half of Lovingston listings earn between $1,730 and $4,850 in a typical month, and the top tenth $6,710 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Lovingston?
Listings in Lovingston were booked on 39% of available nights over the past year. That compares with 40% for the Virginia average. May was the busiest month.
How much does an Airbnb cost per night in Lovingston?
The average booked night in Lovingston cost $293 before fees. Half of listings charge between $175 and $325, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Lovingston?
None of the active Lovingston listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Lovingston?
Yes, when it's run well. The average Lovingston Airbnb grossed $33,997 in the 12 months to June 2025, in line with the Virginia average, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $24,817 a year (about $2,070 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,750 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Lovingston?
August paid best over the past year, at $4,440 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Lovingston?
Lovingston stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Lovingston?
Lovingston Downtown, Montebello and Sherando Lake draw the most short-term rental interest in Lovingston. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Lovingston?
AirROI counted 18 active Airbnb listings in Lovingston as of June 2025. The closest tracked market is Roseland, 11 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Lovingston from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.