Airbnb market data · 202512 months to April 2025
Willis, VA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Willis brought in $27,204 over the 12 months through April 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Willis run through April 2025.
The short answer
Willis Airbnb Market at a Glance
Listings averaged $157 a night and were booked on 51% of available nights.
July, the best month, brought in about 43% more per listing than February, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Willis is the 220th-largest of 220 Virginia markets AirROI tracks.
Browse the live Willis Airbnb market See Every Willis ListingRevenue
How Much Do Airbnb Hosts Make in Willis?
Gross bookings per Willis listing averaged $27,204 over the 12 months to April 2025 (Virginia average: $33,560), before cleaning, platform and management costs and taxes.
The average Willis listing brought in $3,120 in July, its best month, and $2,170 in February, its slowest. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
Across Willis's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,720+ a month, about 2.1 times the typical property.
- Strong performers (top 25%) earn $3,760 or more, roughly $1,500 a month above the median.
- Typical properties (median) earn about $2,240 a month.
- Entry-level properties (bottom 25%) earn $1,180 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 1.4 times what February did
Average revenue per active listing, by month
Dashed: April left out, as the latest month's data looks incomplete.
Willis Airbnb Data by Month
Latest 12 months in the April 2025 data.
July led on revenue and bookings; nightly rates peaked in December.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | $2,667 | 51.0% | $151 | 101 days |
| Jun 2024 | $2,952 | 53.3% | $151 | 104 days |
| Jul 2024 | $3,115 | 59.4% | $155 | 77 days |
| Aug 2024 | $2,788 | 55.0% | $153 | 50 days |
| Sep 2024 | $2,638 | 59.2% | $150 | 40 days |
| Oct 2024 | $3,041 | 59.0% | $155 | 68 days |
| Nov 2024 | $2,860 | 51.2% | $153 | 97 days |
| Dec 2024 | $2,666 | 49.1% | $165 | 73 days |
| Jan 2025 | $2,292 | 40.5% | $161 | 47 days |
| Feb 2025 | $2,173 | 44.0% | $155 | 32 days |
| Mar 2025 | $2,193 | 43.9% | $158 | 40 days |
| Apr 2025* | $2,151 | 39.3% | $160 | 46 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Apr 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Willis address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Willis Profitable?
Yes, when it's run well. The average Willis Airbnb took in $27,204 in the 12 months to April 2025, and run by its owner at everyday costs, about $1,650 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,810 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Willis Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $27,204 | $45,730 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$4,220 | −$7,090 |
| Utilities and internetAbout 5% of bookings | −$1,360 | −$2,290 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$540 | −$910 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$820 | −$1,370 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$270 | −$270 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$7,350 | −$12,070 |
| Left for housing costs, then profit | $19,854about $1,650 a month | $33,660about $2,810 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Willis Airbnb Profit
The estimate starts from Willis's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Willis home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Willis's Top Earners Get There
- More nights booked. The busiest quarter of Willis listings are booked on 76% or more of their nights, against 43% for the median listing. Ten more booked nights a year at the median rate of $150 adds about $1,490 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $170 a night or more, against a median of $150. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,720 a year.
- Open for the busy months. July brought the average listing about $3,120, against $2,170 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,810 a month, against $2,270 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Willis?
Willis listings were booked on 51% of the nights they were open over the past year, 11 percentage points above the Virginia average (40%) and 10 points above the U.S. average (41%). Occupancy climbs to 59% in July and falls to 40% in January.
Across Willis's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 90%+ of open nights, 47 points above the median.
- Strong performers (top 25%) fill 76% or more, roughly five nights a week.
- Typical properties (median) fill about 43% of open nights.
- Entry-level properties (bottom 25%) fill 29% or less, under three nights a week.
July was the busiest month in Willis, January the quietest
Share of open nights booked, by month
Dashed: April data incomplete.
Nightly rates
How Much Does an Airbnb Cost per Night in Willis?
The average nightly rate in Willis, known as ADR (average daily rate), was $157 over the past year, about 48% below the Virginia average of $300 and about 53% below the U.S. average of $335. Rates peak in December at about $165 and bottom out in May and September at about $150.
Across Willis's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $200+ a night, about 34% above the median.
- Strong performers (top 25%) charge $170 or more, about $20 above the median.
- Typical properties (median) charge about $150 a night.
- Entry-level properties (bottom 25%) charge $120 or less, about 19% below the median.
December rates ran 10% above September's
Average nightly rate (ADR), by month
Dashed: April data incomplete.
Seasonality
Best and Worst Months for Airbnb in Willis
With only 17 active listings, the monthly pattern in Willis is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Willis?
Guests book Willis stays 62 days ahead on average (about nine weeks), so guests here plan well ahead. June stays are booked furthest out, about 104 days ahead, and February stays closest to arrival, about 32 days. A typical June booking is made in early March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete. The 12-month figure of 62 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Willis
None of the 17 active listings in Willis display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Willis.
Neighborhoods
Best Neighborhoods for Airbnb in Willis
AirROI's area guide picks eight Willis neighborhoods that draw short-term rental guests, led by Willis Historic District, Lake View and Willis Mountain. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Willis Historic District | Charming area showcasing the rich history of Willis, perfect for travelers interested in local culture. | Willis Community Center, Local shops and eateries, Historic homes, Nearby lakes, Local festivals |
| Lake View | Scenic area near the lakes, ideal for nature lovers and outdoor enthusiasts looking for a peaceful getaway. | Lake Louise, Fishing and boating activities, Picnic areas, Scenic trails, Bird watching |
| Willis Mountain | Great for hiking and outdoor activities, attracting nature lovers and adventure seekers. | Willis Mountain trails, Nature photography, Camping spots, Wildlife viewing |
| Local Vineyards | Rich in wineries and vineyards, perfect for wine enthusiasts looking for tastings and tours. | Local wineries, Wine tasting events, Scenic vineyard tours, Culinary events |
| Arts and Crafts District | Has a vibrant local arts scene, appealing to tourists looking for unique handmade crafts and local art. | Local artist studios, Art fairs, Craft shops, Workshops and classes |
| Cultural Heritage Center | Features exhibits and events showcasing the cultural heritage of the region, drawing visitors interested in history and education. | Cultural exhibitions, Historical reenactments, Workshops, Guided tours |
| Farmers Market Area | Bustling with local produce, goods, and crafts, attracting those interested in local food and community events. | Weekly farmers market, Local produce and goods, Food trucks, Family-friendly activities |
| Outdoor Recreation Areas | Provides numerous parks and recreation spaces, ideal for families and people wishing to enjoy outdoor activities. | Picnic areas, Children's playgrounds, Walking and biking paths, Sports facilities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Willis vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 43 km, Radford (28 km away, 42 listings) earned the most per listing, about 47% more than Willis. None of them fills more nights than Willis (51%); the busiest, Hillsville and Fancy Gap, each reached 41%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Meadows of Dan 15 km | 37 | $22,480 | $228 | 35% |
| Floyd 16 km | 95 | $20,443 | $186 | 37% |
| Hillsville 22 km | 50 | $25,134 | $188 | 41% |
| Fancy Gap 27 km | 68 | $22,954 | $192 | 41% |
| Radford 28 km | 42 | $39,879 | $355 | 40% |
| Christiansburg 32 km | 94 | $25,349 | $393 | 34% |
| Mount Airy 41 km | 102 | $19,728 | $170 | 39% |
| Blacksburg 43 km | 326 | $37,972 | $560 | 36% |
Other Airbnb Markets in Virginia
- Virginia Beach Airbnb data 1,388 listings
- Williamsburg Airbnb data 1,187 listings
- Richmond Airbnb data 1,044 listings
- Arlington Airbnb data 993 listings
- Norfolk Airbnb data 823 listings
- Alexandria Airbnb data 694 listings
- Charlottesville Airbnb data 688 listings
- Lynchburg Airbnb data 526 listings
See all 220 Virginia Airbnb markets
Markets Similar to Willis
Markets elsewhere in the United States with a similar nightly rate and occupancy to Willis:
- Dr. Phillips Airbnb data FL · $160/night · 52.1%
- Rochester Airbnb data MN · $159/night · 52.4%
- Fort Wayne Airbnb data IN · $159/night · 48.5%
- Queens Airbnb data NY · $163/night · 48.9%
- Lehi Airbnb data UT · $168/night · 49.4%
- Buenaventura Lakes Airbnb data FL · $177/night · 51.0%
FAQ
Willis Airbnb FAQ
How much do Airbnb hosts make in Willis?
An active Willis Airbnb grossed $27,204 on average in the 12 months to April 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,760 or more in a typical month.
How much can I make on Airbnb in Willis?
It depends most on the home's size, location and how it's run. The middle half of Willis listings earn between $1,180 and $3,760 in a typical month, and the top tenth $4,720 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Willis?
Listings in Willis were booked on 51% of available nights over the past year. That compares with 40% for the Virginia average. July was the busiest month.
How much does an Airbnb cost per night in Willis?
The average booked night in Willis cost $157 before fees. Half of listings charge between $120 and $170, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Willis?
None of the active Willis listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Willis?
Yes, when it's run well. The average Willis Airbnb grossed $27,204 in the 12 months to April 2025, 19% below the Virginia average of $33,560, though with only 17 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $19,854 a year (about $1,650 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,810 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Willis?
July paid best over the past year, at $3,120 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Willis?
Willis stays were booked 62 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
What are the best neighborhoods for Airbnb in Willis?
Willis Historic District, Lake View and Willis Mountain draw the most short-term rental interest in Willis. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Willis?
AirROI counted 17 active Airbnb listings in Willis as of April 2025. The closest tracked market is Meadows of Dan, 15 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Willis from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.