Airbnb market data · 202512 months to April 2025
New Martinsville, WV Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in New Martinsville brought in $9,768 over the 12 months through April 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for New Martinsville run through April 2025.
The short answer
New Martinsville Airbnb Market at a Glance
Listings averaged $122 a night and were booked on 36% of available nights.
Timing matters: in November, the best month, the average listing earned about three times as much as in February, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, New Martinsville is the 70th-largest of 70 West Virginia markets AirROI tracks.
Browse the live New Martinsville Airbnb market See Every New Martinsville ListingRevenue
How Much Do Airbnb Hosts Make in New Martinsville?
Gross bookings per New Martinsville listing averaged $9,768 over the 12 months to April 2025 (West Virginia average: $30,486), before cleaning, platform and management costs and taxes.
The average New Martinsville listing brought in $2,810 in November, its best month, and $936 in February, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across New Martinsville's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,510+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn $2,190 or more, roughly $860 a month above the median.
- Typical properties (median) earn about $1,330 a month.
- Entry-level properties (bottom 25%) earn $664 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
November earned about three times what February did
Average revenue per active listing, by month
Dashed: April left out, as the latest month's data looks incomplete.
New Martinsville Airbnb Data by Month
Latest 12 months in the April 2025 data.
November led on revenue and bookings; nightly rates peaked in March.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | $1,302 | 38.2% | $106 | 49 days |
| Jun 2024 | $1,427 | 36.7% | $106 | 103 days |
| Jul 2024 | $1,695 | 37.0% | $107 | 62 days |
| Aug 2024 | $1,875 | 46.0% | $107 | 34 days |
| Sep 2024 | $2,297 | 50.5% | $107 | 54 days |
| Oct 2024 | $1,743 | 33.5% | $106 | 47 days |
| Nov 2024 | $2,811 | 61.1% | $107 | 45 days |
| Dec 2024 | $1,859 | 45.7% | $125 | 41 days |
| Jan 2025 | $1,111 | 27.8% | $125 | 16 days |
| Feb 2025 | $936 | 35.7% | $125 | 6 days |
| Mar 2025 | $1,396 | 36.9% | $126 | 9 days |
| Apr 2025* | $1,241 | 21.4% | $126 | 23 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Apr 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole New Martinsville market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Is an Airbnb in New Martinsville Profitable?
Yes, when it's run well. The average New Martinsville Airbnb took in $9,768 in the 12 months to April 2025, and run by its owner at everyday costs, about $590 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $990 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
New Martinsville Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $9,768 | $16,070 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$1,510 | −$2,490 |
| Utilities and internetAbout 5% of bookings | −$490 | −$800 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$200 | −$320 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$290 | −$480 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$100 | −$100 |
| Permit and registrationWhere one is required | −$50 | −$50 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$2,640 | −$4,240 |
| Left for housing costs, then profit | $7,128about $590 a month | $11,830about $990 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own New Martinsville Airbnb Profit
The estimate starts from New Martinsville's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one New Martinsville home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How New Martinsville's Top Earners Get There
- More nights booked. The busiest quarter of New Martinsville listings are booked on 52% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of $130 adds about $1,290 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $145 a night or more, against a median of $130. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $980 a year.
- Open for the busy months. November brought the average listing about $2,810, against $936 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,340 a month, against $810 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in New Martinsville?
New Martinsville listings were booked on 36% of the nights they were open over the past year, 3 percentage points below the West Virginia average (39%) and 5 points below the U.S. average (41%). Occupancy swings from 28% in January to 61% in November.
Across New Martinsville's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 71%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 52% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
November was the busiest month in New Martinsville, January the quietest
Share of open nights booked, by month
Dashed: April data incomplete. The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in New Martinsville?
The average nightly rate in New Martinsville, known as ADR (average daily rate), was $122 over the past year, about 56% below the West Virginia average of $275 and about 64% below the U.S. average of $335. Rates peak in February and March at about $125 and bottom out in May and June at about $105.
Across New Martinsville's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $155+ a night, about 21% above the median.
- Strong performers (top 25%) charge $145 or more, about $15 above the median.
- Typical properties (median) charge about $130 a night.
- Entry-level properties (bottom 25%) charge $89 or less, about two-thirds of the median.
March rates ran 19% above May's
Average nightly rate (ADR), by month
Dashed: April data incomplete. The 12-month ADR of $122 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in New Martinsville
With only 17 active listings, the monthly pattern in New Martinsville is noisy, since a few long or pricey stays can lift a month; revenue peaked in November and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in New Martinsville?
Guests book New Martinsville stays 56 days ahead on average (about eight weeks). June stays are booked furthest out, about 103 days ahead, and February stays closest to arrival, about 6 days. A typical June booking is made in early March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete. The 12-month figure of 56 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in New Martinsville
None of the 17 active listings in New Martinsville display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in New Martinsville.
Neighborhoods
Best Neighborhoods for Airbnb in New Martinsville
AirROI's area guide picks eight New Martinsville neighborhoods that draw short-term rental guests, led by Downtown New Martinsville, Lakewood Park and Doolin's Hollow. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown New Martinsville | The heart of the city, offering access to local shops and dining. Great for guests looking to explore the community and nearby attractions. | New Martinsville City Park, Historic 2nd Street, Ohio River, Wetzel County Museum, Local dining options |
| Lakewood Park | A scenic area near the river, perfect for guests who enjoy outdoor activities like fishing and picnicking. | Lakewood Park, Ohio River views, Fishing spots, Nature trails |
| Doolin's Hollow | A quiet neighborhood that offers a tranquil experience, appealing for those wanting to escape the hustle and bustle of city life. | Peaceful residential area, Proximity to nature trails, Local wildlife, Community parks |
| Wetzel County Fairgrounds | Ideal for guests visiting during fairs and events. This area has a vibrant local culture and community activities. | Wetzel County Fair, Local events, Carnivals, Farmers' market |
| Grand Vue Park | A beautiful park with outdoor facilities for family gatherings and recreation, attracting nature lovers and families. | Grand Vue Park, Zip line and adventure park, Picnic areas, Scenic views, Playgrounds |
| State Route 2 | A main road that offers easy access to nearby towns and attractions, attracting transient guests and road trippers. | Access to nearby attractions, Local shops, Dining options |
| East New Martinsville | A suburban area with schools and local amenities, suitable for longer stays or family visits to the area. | Local schools, Community centers, Parks |
| The Point | A quiet riverside area ideal for relaxation and enjoying the views of the Ohio River, attracting those seeking a peaceful retreat. | Riverfront views, Picnic spots, Walking paths |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
New Martinsville vs. Nearby Airbnb Markets
Of the five nearby markets in the table, all within 82 km, Wheeling (49 km away, 45 listings) earned the most per listing, about 2.4 times as much as New Martinsville. Parkersburg was the busiest, booked on 47% of nights against 36% in New Martinsville.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Wheeling 49 km | 45 | $23,177 | $174 | 46% |
| Marietta 57 km | 53 | $22,931 | $175 | 46% |
| Parkersburg 72 km | 32 | $15,064 | $115 | 47% |
| Morgantown 78 km | 187 | $22,507 | $229 | 38% |
| Steubenville 82 km | 57 | $18,870 | $161 | 43% |
Other Airbnb Markets in West Virginia
- Snowshoe Airbnb data 658 listings
- Davis Airbnb data 327 listings
- Fayetteville Airbnb data 213 listings
- Harpers Ferry Airbnb data 171 listings
- Berkeley Springs Airbnb data 165 listings
- Huntington Airbnb data 135 listings
- Hedgesville Airbnb data 133 listings
- Charleston Airbnb data 130 listings
See all 70 West Virginia Airbnb markets
Markets Similar to New Martinsville
Markets elsewhere in the United States with a similar nightly rate and occupancy to New Martinsville:
- Hartford Airbnb data CT · $123/night · 37.2%
- Pharr Airbnb data TX · $132/night · 36.5%
- Killeen Airbnb data TX · $134/night · 36.0%
- Dover Airbnb data DE · $131/night · 35.4%
- Lancaster Airbnb data CA · $129/night · 37.8%
- Jurupa Valley Airbnb data CA · $115/night · 34.0%
FAQ
New Martinsville Airbnb FAQ
How much do Airbnb hosts make in New Martinsville?
An active New Martinsville Airbnb grossed $9,768 on average in the 12 months to April 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,190 or more in a typical month.
How much can I make on Airbnb in New Martinsville?
It depends most on the home's size, location and how it's run. The middle half of New Martinsville listings earn between $664 and $2,190 in a typical month, and the top tenth $3,510 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in New Martinsville?
Listings in New Martinsville were booked on 36% of available nights over the past year. That compares with 39% for the West Virginia average. November was the busiest month.
How much does an Airbnb cost per night in New Martinsville?
The average booked night in New Martinsville cost $122 before fees. Half of listings charge between $89 and $145, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in New Martinsville?
None of the active New Martinsville listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in New Martinsville?
Yes, when it's run well. The average New Martinsville Airbnb grossed $9,768 in the 12 months to April 2025, 68% below the West Virginia average of $30,486, though with only 17 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $7,128 a year (about $590 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $990 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in New Martinsville?
November paid best over the past year, at $2,810 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in New Martinsville?
New Martinsville stays were booked 56 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in New Martinsville?
Downtown New Martinsville, Lakewood Park and Doolin's Hollow draw the most short-term rental interest in New Martinsville. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in New Martinsville?
AirROI counted 17 active Airbnb listings in New Martinsville as of April 2025. The closest tracked market is Wheeling, 49 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in New Martinsville from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.