Airbnb market data · 202612 months to October 2026
Washburn, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Washburn brought in $29,074 over the 12 months through October 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Washburn Airbnb Market at a Glance
Washburn is cheaper but busier than the Wisconsin average. Listings averaged $272 a night and were booked on 42% of available nights, against $345 and 39% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 4.5 times as much as in November, usually the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Washburn is the 142nd-largest of 218 Wisconsin markets AirROI tracks.
Browse the live Washburn Airbnb market See Every Washburn ListingRevenue
How Much Do Airbnb Hosts Make in Washburn?
Gross bookings per Washburn listing averaged $29,074 over the 12 months to October 2026 (Wisconsin average: $35,569), before cleaning, platform and management costs and taxes.
In a typical year, the average Washburn listing brings in $6,570 in July, its best month, and $1,470 in November, its slowest. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
Across Washburn's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,440+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $4,810 or more, roughly $2,000 a month above the median.
- Typical properties (median) earn about $2,820 a month.
- Entry-level properties (bottom 25%) earn $1,480 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.5 times what November does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Washburn Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $4,622 | 50.6% | $269 | $149 | 80 days | 4 nights |
| Nov 2025 | $1,567 | 24.3% | $260 | $52 | 66 days | 4.9 nights |
| Dec 2025 | $2,204 | 27.1% | $258 | $71 | 54 days | 3.8 nights |
| Jan 2026 | $2,129 | 29.0% | $256 | $69 | 43 days | 5.6 nights |
| Feb 2026 | $1,804 | 29.4% | $261 | $64 | 38 days | 3.3 nights |
| Mar 2026 | $1,809 | 24.2% | $258 | $58 | 10 days | 4.7 nights |
| Apr 2026 | $1,519 | 19.6% | $257 | $51 | 28 days | 4.1 nights |
| May 2026 | $2,873 | 33.0% | $260 | $93 | 35 days | 3.2 nights |
| Jun 2026 | $5,412 | 58.4% | $275 | $180 | 66 days | 3.6 nights |
| Jul 2026 | $6,664 | 57.3% | $283 | $215 | 93 days | 3.6 nights |
| Aug 2026 | $5,484 | 54.7% | $278 | $177 | 92 days | 2.6 nights |
| Sep 2026 | $4,512 | 51.6% | $269 | $150 | 58 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Washburn home could earn, enter its address, bedrooms and guests in the Airbnb profit calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Washburn Profitable?
Yes, when it's run well. The average Washburn Airbnb took in $29,074 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,590 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,750 a month.
Cleaning it yourself keeps the $2,240 a year guests pay in cleaning fees, for about $1,780 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,370 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Washburn Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $26,834 | $45,820 |
| Cleaning fees guests pay8% of Washburn bookings | $2,240 | $3,820 |
| Gross bookings | $29,074 | $49,640 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Washburn listings on Simplified Pricing, 3% for the rest | −$4,360 | −$7,450 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,240 | −$3,820 |
| Utilities and internetAbout 5% of bookings | −$1,450 | −$2,480 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$580 | −$990 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$870 | −$1,490 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$290 | −$290 |
| Permit and registrationWhere one is required | −$150 | −$150 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$9,940 | −$16,670 |
| Left for housing costs, then profit | $19,134about $1,590 a month | $32,970about $2,750 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Washburn Airbnb Profit
The estimate starts from Washburn's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Washburn home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Washburn's Top Earners Get There
- More nights booked. The busiest quarter of Washburn listings are booked on 53% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of $255 adds about $2,540 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $335 a night or more, against a median of $255. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,680 a year.
- Open for the busy months. In a typical year, July brings the average listing about $6,570, against $1,470 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Washburn listings average 4.86 stars, and 44% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,140 a month, against $2,420 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Washburn?
Washburn listings were booked on 42% of the nights they were open over the past year, 3 percentage points above the Wisconsin average (39%) and in line with the U.S. average. In a typical year, occupancy swings from 23% in November to 60% in August.
Across Washburn's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 67%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 53% or more, roughly four nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
August is usually the busiest month in Washburn, November the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Washburn?
The average nightly rate in Washburn, known as ADR (average daily rate), was $272 over the past year, about 21% below the Wisconsin and U.S. averages ($345 and $335). In a typical year, rates peak in June and July at about $285 and bottom out in November and December at about $240.
Across Washburn's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $420+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge $335 or more, about $80 above the median.
- Typical properties (median) charge about $255 a night.
- Entry-level properties (bottom 25%) charge $175 or less, about two-thirds of the median.
July rates run 17% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
What Is the RevPAR for Airbnb in Washburn?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Washburn it averaged $129 over the past year, from about $49 in a typical November to about $212 in a typical July.
Across Washburn's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $222+ per open night, about twice the median.
- Strong performers (top 25%) earn $191 or more, about $85 a night above the median.
- Typical properties (median) earn about $107 per open night.
- Entry-level properties (bottom 25%) earn $60 or less, about 56% of the median.
July RevPAR is about 4.3 times November's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $129 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Washburn
With only 25 active listings, the monthly pattern in Washburn is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in November.
Average revenue by month in Washburn
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Washburn in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,590 |
| February | $2,000 |
| March | $1,820 |
| April | $1,850 |
| May | $3,110 |
| June | $4,890 |
| July | $6,570 |
| August | $6,110 |
| September | $4,440 |
| October | $3,830 |
| November | $1,470 |
| December | $2,380 |
How Far in Advance Do Guests Book Airbnb in Washburn?
Guests book Washburn stays 59 days ahead on average (about eight weeks). July stays are booked furthest out, about 101 days ahead, and March stays closest to arrival, about 17 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 59 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Washburn
None of the 25 active listings in Washburn display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Washburn.
Neighborhoods
Best Neighborhoods for Airbnb in Washburn
AirROI's area guide picks four Washburn neighborhoods that draw short-term rental guests, led by Downtown, Washburn Marina Waterfront and West End. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown | Centred on Bayfield Street along Highway 13, this area allows guests to reach diners, regional bakeries, groceries, and taprooms on foot. Visitors are predominantly couples and weekend road-trippers touring the Bayfield Peninsula. | Washburn Cultural Center, Washburn Area Historical Society Museum, South Shore Brewery Taphouse, Bayfield Street, Washburn Public Library |
| Washburn Marina Waterfront | Positioned at the foot of Central Avenue on Chequamegon Bay, this district caters directly to boaters, sailors, and anglers needing close proximity to boat slips and Lake Superior launches. Most bookings come from sport fishers and watercraft owners during the ice-free summer and autumn seasons. | Washburn Marina, Washburn Lakeshore Parkway and Walking Trail, Coal Dock, Central Avenue Pier, Chequamegon Bay |
| West End | Anchored by 8th Avenue West and local shoreline recreation grounds, this pocket appeals to families and kayak paddlers seeking lakefront access without commercial foot traffic. Guests stay here for direct access to swimming beaches and launch ramps. | Thompson's West End Park, West End Boat Launch, Thompson's Beach, Washburn Lakeshore Parkway, 8th Avenue West Artesian Well |
| Memorial Park Bluff | Situated on the east side bluffs along East Memorial Park Drive, this wooded residential area attracts nature travelers, road cyclists, and families. Properties offer vantage points over the Apostle Islands shipping channel and pedestrian trail descents to shoreline picnic spots. | Memorial Park, Memorial Park Beach, McClellan Walking Trail Ravine, Lake Superior Lookout Points |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Washburn vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 69 km, Two Harbors (68 km away) earned the most per listing, about 65% more than Washburn.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ashland 11 km | 33 | $27,140 | $207 | 43% |
| La Pointe 16 km | 42 | $25,577 | $354 | 41% |
| Bayfield 17 km | 150 | $29,782 | $288 | 41% |
| Town of Namakagon 53 km | 37 | $26,738 | $336 | 33% |
| Cable 57 km | 31 | $25,874 | $239 | 41% |
| Ironwood Township 65 km | 101 | $24,673 | $264 | 35% |
| Two Harbors 68 km | 111 | $48,040 | $294 | 49% |
| Bessemer Township 69 km | 44 | $18,563 | $352 | 24% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,128 listings
- Green Bay Airbnb data 508 listings
- Oshkosh Airbnb data 326 listings
- Lake Delton Airbnb data 325 listings
- Wisconsin Dells Airbnb data 302 listings
- Madison Airbnb data 297 listings
- Sturgeon Bay Airbnb data 289 listings
- Lake Geneva Airbnb data 241 listings
See all 218 Wisconsin Airbnb markets
Markets Similar to Washburn
Markets elsewhere in the United States with a similar nightly rate and occupancy to Washburn:
- Newton Airbnb data MA · $269/night · 42.2%
- McKinney Airbnb data TX · $268/night · 42.3%
- The Colony Airbnb data TX · $268/night · 42.6%
- Manistee Airbnb data MI · $279/night · 42.3%
- Nevada City Airbnb data CA · $279/night · 42.3%
- Rising Fawn Airbnb data GA · $274/night · 41.8%
FAQ
Washburn Airbnb FAQ
How much do Airbnb hosts make in Washburn?
An active Washburn Airbnb grossed $29,074 on average in the 12 months to October 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,810 or more in a typical month.
How much can I make on Airbnb in Washburn?
It depends most on the home's size, location and how it's run. The middle half of Washburn listings earn between $1,480 and $4,810 in a typical month, and the top tenth $6,440 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Washburn?
Listings in Washburn were booked on 42% of available nights over the past year. That compares with 39% for the Wisconsin average. August is usually the busiest month.
How much does an Airbnb cost per night in Washburn?
The average booked night in Washburn cost $272 before fees. Half of listings charge between $175 and $335, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Washburn?
None of the active Washburn listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Washburn?
Yes, when it's run well. The average Washburn Airbnb grossed $29,074 in the 12 months to October 2026, 18% below the Wisconsin average of $35,569, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $19,134 a year (about $1,590 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,750 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Washburn?
July usually pays best, averaging $6,570 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Washburn?
Each night a Washburn listing was open to book earned $129 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $222 or more.
How far in advance do guests book Airbnbs in Washburn?
Washburn stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Washburn?
The average Washburn Airbnb stay lasted 3.6 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Washburn rated?
Guests rate Washburn Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Washburn?
Downtown, Washburn Marina Waterfront and West End draw the most short-term rental interest in Washburn. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Washburn?
AirROI counted 25 active Airbnb listings in Washburn as of October 2026. The closest tracked market is Ashland, 11 km away.
How much are Airbnb cleaning fees in Washburn?
In Washburn, more than seven in ten listings add a cleaning fee, and the typical fee is about $100.
How many tourists visit Washburn, WI?
All of Wisconsin had 117.9 million visitors in 2025, the Wisconsin Department of Tourism reports. AirROI estimates 593 Airbnb stays in Washburn, WI in the 12 months to October 2026, which counts bookings and not tourists. See Wisconsin tourism statistics.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Washburn from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.