Santa Mónica, Departamento de Maldonado Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santa Mónica, Departamento de Maldonado? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,617 per year — at a $189 nightly rate, 26.7% occupancy, and a $64 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 38 active listings, Santa Mónica is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 100.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santa Mónica?
In Santa Mónica, the headline Airbnb metrics are $12,617 in average annual revenue,26.7% occupancy, $189 ADR, and $64 in RevPAR, and guests book about 39 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa Mónica?
Understanding the monthly revenue variations for Airbnb listings in Santa Mónica is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Mónica is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Mónica across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,026+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,511 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $968 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $467, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Mónica
What Is the Monthly Airbnb Occupancy Rate in Santa Mónica?
Maximize your bookings by understanding the Santa Mónica STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Mónica:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Mónica
What Is the Average Airbnb Nightly Rate in Santa Mónica?
Effective short term rental pricing strategy in Santa Mónica involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Mónica typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $366+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Santa Mónica
What Is the RevPAR for Airbnb in Santa Mónica?
RevPAR in Santa Mónica is currently $64. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $24 RevPAR.
- Typical properties (Median) generate $33 RevPAR.
- Strong performers (Top 25%) earn $86 RevPAR.
- Best-in-class (Top 10%) achieve $158 RevPAR.
Average Monthly RevPAR Trend in Santa Mónica
RevPAR Insights for Santa Mónica
- The average RevPAR in Santa Mónica is $64. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($158) and bottom 25% ($24) is $134, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jan and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa Mónica benchmarks. If your RevPAR falls below the median of $33, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $86+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa Mónica?
Santa Mónica's peak Airbnb season falls in January, February, December, while the softest stretch is June, August, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, December)
- Revenue averages $3,959 per month
- Occupancy rates average 38.8%
- Daily rates average $251
Shoulder Season
- Revenue averages $1,439 per month
- Occupancy maintains around 28.3%
- Daily rates hold near $170
Low Season (June, August, October)
- Revenue drops to average $748 per month
- Occupancy decreases to average 16.4%
- Daily rates adjust to average $160
Seasonality Insights for Santa Mónica
- Airbnb seasonality in Santa Mónica is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santa Mónica's highest earning potential, with monthly revenues climbing to $5,109, occupancy reaching 45.1%, and ADRs peaking at $271.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $713, occupancy could drop to 15.4%, and ADRs may adjust to $156.
- Lower occupancy paired with meaningful seasonality means hosts in Santa Mónica need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santa Mónica, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santa Mónica?
Low regulation and minimal registration activity in Santa Mónica, Departamento de Maldonado, Uruguay point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa Mónica to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Santa Mónica?
With a compact short-term rental market, Santa Mónica gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punta del Este | Famous beach resort town known for its beautiful beaches, nightlife, and luxury lifestyle. It's a hotspot for tourists and wealthy locals, making it a prime location for Airbnb investments. | La Brava Beach, La Mansa Beach, Casapueblo, Puerto de Punta del Este, Gorlero Avenue, Isla Gorriti |
| José Ignacio | A picturesque small coastal village attracting high-end travelers and visitors seeking a more tranquil experience. Known for its charming atmosphere and upscale beach houses. | José Ignacio Beach, The Lighthouse, Santa María del Mar Church, Local Artisan shops, Dining at La Huella |
| La Barra | Trendy area known for its bohemian vibe, stunning beaches, and vibrant nightlife. Popular with young travelers and surfers, making it an ideal spot for Airbnb hosting. | La Barra Beach, Posta del Cangrejo, Bikini Beach, Local art galleries, Restaurants and bars like El Chivito de La Barra |
| Manantiales | Quaint beach town with a relaxed atmosphere, ideal for family vacations. Attracts visitors looking for a more laid-back seaside experience, contributing to steady Airbnb demand. | Manantiales Beach, The Oceanographic Museum, Dining along Route 10, Local artisanal shops, Yoga retreats |
| Sosohos | Known for its breathtaking natural beauty and luxury vacation rentals. Offers a peaceful escape with proximity to popular tourist destinations, making it attractive for investment. | Gorlero Street, Playa Brava, Art galleries, Casapueblo Cultural Center, The nearby pine forests |
| Rocha | Emerging destination with stunning beaches and natural reserves. Draws adventurous travelers looking for authentic experiences, increasing its appeal for Airbnb hosting. | Praia do Barro Branco, Santa Teresa National Park, Cerro Verde, The cliffs at Cabo Polonio, Local surf spots |
| Balneario Buenos Aires | Quiet beach town offering a serene atmosphere for families and retirees. Its charm is appealing to guests looking for relaxing getaways, making it a wise investment location for Airbnb. | Quiet beaches, Fishing spots, Local markets, Community events, Nearby nature walks |
| El Tesoro | A hidden gem in the Departamento de Maldonado, known for its untouched beaches and stunning sunsets. Attracts nature lovers and those wanting a getaway from tourist crowds. | El Tesoro Beach, Nature reserve trails, Local fishing spots, Birdwatching opportunities, Scenic picnic areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Santa Mónica offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Santa Mónica?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Mónica
- The Santa Mónica Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Mónica, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
Santa Mónica Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Mónica
- The dominant room capacity in Santa Mónica is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.0% of the active Airbnb listings in Santa Mónica, indicating a high concentration in these sizes.
Santa Mónica Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Mónica
- The most common guest capacity trend in Santa Mónica vacation rentals is listings accommodating 4 guests (34.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Santa Mónica STR market, accounting for 57.9% of listings.
- 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Mónica.
- On average, properties in Santa Mónica are equipped to host 3.8 guests.
How Do Listings in Santa Mónica Compare on Quality?
Listing quality in Santa Mónica can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santa Mónica
- At 31.4 photos per listing on average, Santa Mónica hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santa Mónica averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santa Mónica?
Amenity Prevalence
Amenity Insights for Santa Mónica
- Essential amenities in Santa Mónica that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Mónica: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Mónica to stay competitive.
Which Airbnb Amenities Boost Revenue in Santa Mónica?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santa Mónica, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 73.7% | $16,501 | $1,740 | 848.4% |
Sound system | 18.4% | $41,476 | $6,100 | 579.9% |
First aid kit | 18.4% | $41,314 | $6,136 | 573.3% |
Cleaning before checkout | 15.8% | $43,739 | $6,781 | 545.0% |
Pool | 21.1% | $36,544 | $6,236 | 486.0% |
Clothing storage | 57.9% | $19,375 | $3,323 | 483.1% |
Sun loungers | 23.7% | $34,266 | $5,898 | 481.0% |
Conditioner | 18.4% | $38,042 | $6,875 | 453.3% |
Drying rack for clothing | 44.7% | $23,014 | $4,199 | 448.0% |
Hot water kettle | 52.6% | $20,558 | $3,793 | 442.0% |
Revenue Impact Insights for Santa Mónica
- Air conditioning tops the revenue impact list with a 848.4% uplift — listings with this amenity earn $16,501 vs. $1,740 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santa Mónica STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Mónica. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Mónica Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa Mónica
- The typical guest profile for Airbnb in Santa Mónica consists of a mix of domestic (35%) and international guests, with top international origins including Argentina, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 35.4% of guests.
- Key international markets include Uruguay (35.4%) and Argentina (20.7%).
- Top languages spoken are English (35%) followed by Spanish (32.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Argentina.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santa Mónica?
Listings in Santa Mónica average 4.82 out of 5 overall, with about 24.1 reviews per active listing and 23.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santa Mónica
- With an overall rating of 4.82, Santa Mónica listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 23.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 23.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Santa Mónica Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Mónica
- The most common availability pattern in Santa Mónica falls within the 271-366 days range, representing 84.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Mónica (44.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Santa Mónica?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Mónica
- The overall average booking lead time for vacation rentals in Santa Mónica is 39 days.
- Guests book furthest in advance for stays during December (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (55 days avg.) sees the longest lead times, while Summer (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Santa Mónica.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Santa Mónica averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santa Mónica?
Guests in Santa Mónica stay about 5.4 nights on average, generating roughly 360 reservations and 9.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Santa Mónica
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santa Mónica
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Dec (7.1 nights) and shorten in Jul (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santa Mónica Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
10.5% of total
2 Nights
11 listings
28.9% of total
3 Nights
4 listings
10.5% of total
4-6 Nights
5 listings
13.2% of total
7-29 Nights
1 listings
2.6% of total
30+ Nights
13 listings
34.2% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Mónica is 30+ Nights, adopted by 34.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.2%) caters to monthly stays (30+ nights) in Santa Mónica, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.2% of Santa Mónica hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Mónica.
Santa Mónica Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
15.8% of total
Moderate
4 listings
10.5% of total
Firm
18 listings
47.4% of total
Strict
10 listings
26.3% of total
Cancellation Policy Insights for Santa Mónica
- The prevailing Airbnb cancellation policy trend in Santa Mónica is Firm, used by 47.4% of listings.
- A majority (73.7%) of hosts in Santa Mónica utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.4% market standard in Santa Mónica.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Mónica.
How Much Are Airbnb Cleaning Fees in Santa Mónica?
Cleaning fees in Santa Mónica are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santa Mónica
- 81.6% of listings charge a cleaning fee, making it standard practice in Santa Mónica. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $70 is close to the median ($51), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santa Mónica median of $51. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santa Mónica Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Mónicabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LAGO 1 HOUSE / Laguna Jose Ignacio
Entire Place • 2 bedrooms
LAKE HOUSE 2 - Laguna José Ignacio
Entire Place • 1 bedroom
CASA LAGO 3 - José Ignacio Lagoon
Entire Place • 1 bedroom
Dream house on Jose Ignacio Lagoon
Entire Place • 3 bedrooms
Between the lagoon and the sea
Entire Place • 3 bedrooms
Between the beach and the lagoon - Tacheles
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa Mónica?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Mónica based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gustavo Daniel | 4 | $240,850 | 166 | 4.98/5.0 |
| Jissel | 1 | $41,617 | 161 | 4.81/5.0 |
| Santi | 1 | $33,541 | 84 | 4.78/5.0 |
| Geronimo | 1 | $16,243 | 24 | 4.92/5.0 |
| Luciano | 3 | $13,898 | 5 | 3.67/5.0 |
| Eduardo | 1 | $11,738 | 3 | 5.00/5.0 |
| Rodrigo | 1 | $10,597 | 58 | 4.81/5.0 |
| Alejandra | 1 | $9,361 | 15 | 4.60/5.0 |
| Agustin | 2 | $9,296 | 34 | 4.81/5.0 |
| Daniela | 1 | $8,924 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Mónica.
Who Are the Airbnb Hosts in Santa Mónica?
Santa Mónica has a relatively balanced host base.
Host Profile Insights for Santa Mónica
- A 42.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 52.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santa Mónica averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Santa Mónica's Airbnb Market Compare to Nearby Cities?
How does the Santa Mónica Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Departamento de Lavalleja, Santa Mónica has 17 percentage points lower occupancy and about $71 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nueva Carrara | 12 | $2,093 | $241.99 | 35% |
| La Barra | 19 | $1,951 | $546.32 | 23% |
| Arenas de José Ignacio | 27 | $1,793 | $510.30 | 24% |
| Departamento de Lavalleja | 10 | $1,765 | $118.10 | 44% |
| Departamento de Maldonado | 20 | $1,427 | $189.16 | 26% |
| El Chorro | 64 | $1,395 | $305.13 | 27% |
| Pan de Azúcar | 22 | $1,392 | $225.81 | 24% |
| San Rafael - El Placer | 111 | $1,371 | $407.06 | 24% |
| José Ignacio | 238 | $1,361 | $357.82 | 27% |
| El Edén | 30 | $1,262 | $229.10 | 22% |
Frequently Asked Questions About Airbnb in Santa Mónica
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa Mónica.
How much do Airbnb hosts make in Santa Mónica?
Santa Mónica hosts earn about $12,617 per year on average, with an average nightly rate of $189 and RevPAR of $64. Those figures describe the typical revenue environment for active listings in Santa Mónica, Departamento de Maldonado, not the ceiling for the best operators. Source: AirROI 2026 data, Santa Mónica market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santa Mónica?
The average Airbnb occupancy rate in Santa Mónica is 26.7%. January is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa Mónica?
Listings in Santa Mónica average $189 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa Mónica?
Santa Mónica currently has about 38 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa Mónica?
AirROI currently classifies the short-term rental regulation level in Santa Mónica as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa Mónica?
RevPAR in Santa Mónica is about $64. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa Mónica?
Occupancy of 26.7% means Santa Mónica is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,617, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa Mónica?
The average booking lead time in Santa Mónica is about 39 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa Mónica?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa Mónica include Punta del Este, José Ignacio, La Barra. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa Mónica?
entire_home listings make up 97.4% of the active supply in Santa Mónica. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa Mónica compare to nearby Airbnb markets?
Among neighboring markets, Nueva Carrara posts $25,119 in average annual revenue with 34.9% occupancy, compared to Santa Mónica's $12,617 and 26.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santa Mónica?
The average Airbnb stay length in Santa Mónica is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santa Mónica?
Airbnb listings in Santa Mónica average 4.82 out of 5 overall. About 23.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santa Mónica?
Air conditioning and Sound system are among the strongest revenue-linked amenities in Santa Mónica. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santa Mónica?
Yes. About 81.6% of active Airbnb listings in Santa Mónica charge a cleaning fee, and the average fee is $70. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santa Mónica?
A 42.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.