Luxury Cabin - views, pond, 56 acres - sleep 10+ Entire home · 5 bedrooms Rated 5.00 - Revenue
- $63,070
- Occupancy
- 46.4%
- Daily rate
- $507
Airbnb market data · 202612 months to October 2026
The average Airbnb in Poplar Bluff brought in $11,616 over the 12 months through October 2026, about 61% less than the Missouri average of $29,798.
The short answer
Rates and bookings both trail the Missouri average. Listings averaged $163 a night and were booked on 32% of available nights, against $270 and 38% for the Missouri average.
May, usually the best month, brings in about 59% more per listing than January, usually the slowest. With only 46 active listings, a few bookings can reorder the months.
With 46 active listings, Poplar Bluff is the 49th-largest of 127 Missouri markets AirROI tracks. From a year earlier, average revenue fell 26% while the number of active listings grew 44%.
Browse the live Poplar Bluff Airbnb market See Every Poplar Bluff ListingRevenue
Gross bookings per Poplar Bluff listing averaged $11,616 over the 12 months to October 2026 (Missouri average: $29,798), before cleaning, platform and management costs and taxes.
In a typical year, the average Poplar Bluff listing brings in $2,120 in May, its best month, and $1,330 in January, its slowest. June runs within 4% of May, so either can come out on top in a given year. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earns about 1.6 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
November 2025 led on revenue and bookings; nightly rates peaked in December 2025. Across the past two years, May is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $1,838 | 32.0% | $172 | $59 | 20 days | 4.8 nights |
| Nov 2025 | $2,158 | 43.9% | $170 | $72 | 28 days | 7 nights |
| Dec 2025 | $1,597 | 27.6% | $173 | $52 | 23 days | 4.2 nights |
| Jan 2026 | $1,489 | 26.2% | $171 | $48 | 27 days | 5.6 nights |
| Feb 2026 | $1,844 | 37.3% | $173 | $66 | 21 days | 4.2 nights |
| Mar 2026 | $1,604 | 25.0% | $169 | $52 | 20 days | 7.7 nights |
| Apr 2026 | $1,524 | 28.3% | $167 | $51 | 38 days | 6.3 nights |
| May 2026 | $2,087 | 37.8% | $170 | $67 | 29 days | 4 nights |
| Jun 2026 | $1,921 | 39.1% | $167 | $64 | 32 days | 6.8 nights |
| Jul 2026 | $1,620 | 33.3% | $162 | $52 | 33 days | 4.8 nights |
| Aug 2026 | $1,619 | 30.8% | $162 | $52 | 29 days | 5.1 nights |
| Sep 2026 | $1,543 | 35.1% | $160 | $51 | 21 days | 4.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Poplar Bluff home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Poplar Bluff Airbnb took in $11,616 in the 12 months to October 2026, and run by its owner at everyday costs, about $580 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,010 a month.
Cleaning it yourself keeps the $1,620 a year guests pay in cleaning fees, for about $710 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $500 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $9,996 | $17,310 |
| Cleaning fees guests pay14% of Poplar Bluff bookings | $1,620 | $2,810 |
| Gross bookings | $11,616 | $20,120 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 93% of Poplar Bluff listings on Simplified Pricing, 3% for the rest | −$1,710 | −$2,950 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,620 | −$2,810 |
| Utilities and internetAbout 5% of bookings | −$580 | −$1,010 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$230 | −$400 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$350 | −$600 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$120 | −$120 |
| Permit and registrationWhere one is required | −$60 | −$60 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$4,670 | −$7,950 |
| Left for housing costs, then profit | $6,946about $580 a month | $12,170about $1,010 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Poplar Bluff's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Poplar Bluff home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,680 a month, against $970 for the average one.
Occupancy
Poplar Bluff listings were booked on 32% of the nights they were open over the past year, 6 percentage points below the Missouri average (38%) and 9 points below the U.S. average (41%). In a typical year, occupancy climbs to 42% in November and falls to 28% in January.
The busiest tenth of listings are booked about 4.7 times as often as the bottom quarter.
November is usually the busiest month in Poplar Bluff, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Poplar Bluff, known as ADR (average daily rate), was $163 over the past year, about 40% below the Missouri average of $270 and about 51% below the U.S. average of $335. In a typical year, rates peak in May and June at about $170 and bottom out in October and November at about $150.
The top 10% charge about 2.4 times the rate of the bottom quarter.
June rates run 14% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Poplar Bluff it averaged $52 over the past year, from about $43 in a typical January to about $68 in a typical June.
Per open night, by tier:
June RevPAR is about 1.6 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $52 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 46 active listings, the monthly pattern in Poplar Bluff is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in May and bottom out in January.
Average revenue by month in Poplar Bluff
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,330 |
| February | $1,580 |
| March | $1,710 |
| April | $1,750 |
| May | $2,120 |
| June | $2,050 |
| July | $1,670 |
| August | $1,670 |
| September | $1,730 |
| October | $1,790 |
| November | $1,930 |
| December | $1,530 |
Guests book Poplar Bluff stays 26 days ahead on average (about four weeks). June stays are booked furthest out, about 40 days ahead, and March stays closest to arrival, about 15 days. A typical June booking is made in early May.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
None of the 46 active listings in Poplar Bluff display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Poplar Bluff.
Neighborhoods
AirROI's area guide picks eight Poplar Bluff neighborhoods that draw short-term rental guests, led by Downtown Poplar Bluff, Poplar Bluff Regional Medical Center area and Lake Wappapello. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Poplar Bluff | The heart of the city with shops, restaurants, and easy access to local events. A great spot for travelers looking to explore the local culture and community. | Poplar Bluff City Park, Missouri State University - Poplar Bluff, Historic Downtown, Local boutiques and shops, Poplar Bluff Municipal Library |
| Poplar Bluff Regional Medical Center area | Proximity to the medical center makes this area popular for traveling medical professionals and families visiting patients. | Poplar Bluff Regional Medical Center, Medical offices nearby, Restaurants catering to visitors, Parks for relaxation |
| Lake Wappapello | A popular outdoor destination for fishing, boating, and camping. Ideal for nature lovers and families looking to enjoy recreational activities. | Lake Wappapello, Wappapello State Park, Fishing and boating opportunities, Scenic walking trails |
| Poplar Bluff Historic District | Charming area with historical architecture and local history. Attracts guests interested in the heritage of the region. | Historic buildings, Local museums, Cultural events, Community festivals |
| North Poplar Bluff | Residential neighborhood that is quieter and appealing to families and long-term visitors looking for a homely feel. | Local parks, Family-friendly restaurants, Community centers |
| Walmart Supercenter area | Convenient for travelers needing easy access to shopping and amenities. This area attracts visitors who want convenience during their stay. | Walmart Supercenter, Nearby fast food and dining options, Shopping centers |
| Poplar Bluff Fairgrounds | Hosts various events throughout the year, making it a lively area for visitors during fair seasons and events. | Poplar Bluff Fairgrounds, Local fairs and events, Community gatherings |
| Scenic Route 60 | Offers travelers a beautiful drive with access to various attractions along the route, popular with road trippers. | Scenic views, Access to nearby towns, Nature trails nearby, Restaurants along the route |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Poplar Bluff is an entire home: 98% of listings, with private rooms at 2%. Houses are the most common property type at 50%, ahead of apartments and condos (41%).
Nearly all listings rent the whole place
Poplar Bluff Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.8% | 45 |
| Private room | 2.2% | 1 |
Listings by property type
Poplar Bluff Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 50.0% | 23 |
| Apartment/Condo | 41.3% | 19 |
| Hotel/Boutique | 4.3% | 2 |
| Cabin/Outdoor | 4.3% | 2 |
Two-bedroom homes are the most common size in Poplar Bluff (51% of entire homes), and 40% have three or more bedrooms.
Poplar Bluff entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 8.9% | 4 |
| 2 bedrooms | 51.1% | 23 |
| 3 bedrooms | 31.1% | 14 |
| 4 bedrooms | 6.7% | 3 |
| 5+ bedrooms | 2.2% | 1 |
A typical two-bedroom home in Poplar Bluff earned $4,960 over the past year, against $11,100 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 23 | $4,960 | $8,160 | $132 | 31% |
| 3 bedrooms | 14 | $11,100 | $14,100 | $192 | 33% |
The most common capacity in Poplar Bluff is four guests (38% of listings), and 51% of listings sleep six or more.
Poplar Bluff listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 8.9% | 4 |
| 4 guests | 37.8% | 17 |
| 5 guests | 2.2% | 1 |
| 6 guests | 22.2% | 10 |
| 7 guests | 2.2% | 1 |
| 8+ guests | 26.7% | 12 |
Poplar Bluff hosts set up an average of 2.7 beds per listing, close to one bed per bedroom. About a third of listings (33%) show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Poplar Bluff: 93% of listings have one, and 74% offer self check-in.
Share of Poplar Bluff listings with each common amenity
Guests
Poplar Bluff draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Oklahoma City is the largest source outside Poplar Bluff, at about 4% of reviews. English is spoken by 86% of guests, and Spanish by 10%.
99% of Poplar Bluff guests are domestic
Where guests who left reviews live
Where Poplar Bluff guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Oklahoma City | 3.7% |
| Archie | 2.6% |
| Jonesboro | 2.6% |
| Poplar Bluff | 2.1% |
| St. Louis | 2.1% |
Where Poplar Bluff guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.5% |
| Germany | 0.5% |
Languages spoken by Poplar Bluff guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 85.6% |
| Spanish | 10.3% |
| German | 1.0% |
| French | 1.0% |
| Portuguese | 1.0% |
Poplar Bluff Airbnbs average 4.86 stars, and 39% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.80.
Communication scores highest in Poplar Bluff; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.85 |
| Communication | 4.93 |
| Location | 4.82 |
| Check-in | 4.91 |
| Value | 4.80 |
Booking patterns
Nearly all Poplar Bluff listings are open to guests more than 180 days a year, but only 2% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Poplar Bluff listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 73.9% | 34 |
| 181-270 days | 23.9% | 11 |
| 91-180 days | 2.2% | 1 |
Days a year Poplar Bluff listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.2% | 1 |
| 91-180 days | 28.3% | 13 |
| 31-90 days | 39.1% | 18 |
| 1-30 days | 30.4% | 14 |
The average Poplar Bluff booking lasts 5.9 nights, longest in April and shortest in February. Listings took about 12 bookings each over the year. About half of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Poplar Bluff
Average nights per booking, by month of stay
Two-year average by calendar month.
About seven in ten listings in Poplar Bluff accept stays of one or two nights.
Minimum stay set by Poplar Bluff listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Poplar Bluff, used by 35% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly two-thirds of listings offer Flexible or Moderate terms, against 33% on Firm or stricter ones.
Cancellation policies of Poplar Bluff listings, from most to least flexible
Share of listings by the policy they use
85% of Poplar Bluff listings charge a cleaning fee. The typical fee is about $150. Spread over the average stay of 5.9 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in Poplar Bluff, a five-bedroom home, took in $63,100 over the past year, about 5.4 times the city's average of $11,600.
Luxury Cabin - views, pond, 56 acres - sleep 10+ Entire home · 5 bedrooms Rated 5.00
40-Acre Poplar Bluff Nature Lovers Paradise! Entire home · 2 bedrooms Rated 4.71
Home Sweet Home, Spacious Sunroom & Fun Deck! Entire home · 3 bedrooms Rated 4.96
Double Decker/Sleeps 12 Entire home · 4 bedrooms Rated 4.83
6 Bed 2 Bath Home in Quiet Neighborhood - Sleeps 9 Entire home · 3 bedrooms Rated 4.97
Private Cabin at Mirror Lake Resort Sleeps 2. Entire home · 1 bedroom Rated 4.96 Only 2% of Poplar Bluff listings are classed as professionally managed, though 46% of listings have a co-host. Three-quarters of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 93% of listings.
Nearby markets
Of the five nearby markets in the table, all within 99 km, Doniphan (42 km away, 37 listings) earned the most per listing, about 61% more than Poplar Bluff. Cape Girardeau was the busiest, booked on 36% of nights against 32% in Poplar Bluff.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Doniphan 42 km | 37 | $18,680 | $243 | 27% |
| Van Buren 56 km | 57 | $17,347 | $255 | 25% |
| Fredericktown 78 km | 36 | $13,003 | $157 | 30% |
| Eminence 92 km | 65 | $14,878 | $186 | 33% |
| Cape Girardeau 99 km | 112 | $16,764 | $166 | 36% |
See all 127 Missouri Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Poplar Bluff:
FAQ
An active Poplar Bluff Airbnb grossed $11,616 on average in the 12 months to October 2026, according to AirROI's tracking of 46 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,250 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Poplar Bluff listings earn between $629 and $2,250 in a typical month, and the top tenth $3,390 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Poplar Bluff were booked on 32% of available nights over the past year. That compares with 38% for the Missouri average. November is usually the busiest month.
The average booked night in Poplar Bluff cost $163 before fees. Half of listings charge between $105 and $200, so bedroom count and location move the price more than the average suggests.
None of the active Poplar Bluff listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Poplar Bluff Airbnb grossed $11,616 in the 12 months to October 2026, 61% below the Missouri average of $29,798. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $6,946 a year (about $580 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,010 a month. Check a specific home in the Airbnb estimator.
May usually pays best, averaging $2,120 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Poplar Bluff listing was open to book earned $52 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $96 or more.
Poplar Bluff stays were booked 26 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Poplar Bluff Airbnb stay lasted 5.9 nights over the past year. A listing took 12 reservations over the year on average.
Guests rate Poplar Bluff Airbnbs 4.86 out of 5 on average. Guests score communication highest and value lowest.
Downtown Poplar Bluff, Poplar Bluff Regional Medical Center area and Lake Wappapello draw the most short-term rental interest in Poplar Bluff. The neighborhood guide explains what brings guests to each.
AirROI counted 46 active Airbnb listings in Poplar Bluff as of October 2026. The closest tracked market is Doniphan, 42 km away.
In Poplar Bluff, 85% of listings add a cleaning fee, and the typical fee is about $150.
All of Missouri had 43.2 million visitors in 2025, Missouri Division of Tourism reports. AirROI estimates 558 Airbnb stays in Poplar Bluff, MO in the 12 months to October 2026, which counts bookings and not tourists. See Missouri tourism statistics.
Method
Figures on this page cover 46 active Airbnb listings in Poplar Bluff from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.