Farmhouse Retreat • Pool • Sleeps 14 • 2 Kings Entire home · 5 bedrooms Rated 4.98 - Revenue
- $88,685
- Occupancy
- 56.4%
- Daily rate
- $401
Airbnb market data · 202612 months to October 2026
Rolla, MO Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Rolla brought in $22,412 over the 12 months through October 2026, about 25% less than the Missouri average of $29,798.
Part of the Ozarks
The short answer
Rolla Airbnb Market at a Glance
Rolla is cheaper but busier than the Missouri average. Listings averaged $162 a night and were booked on 46% of available nights, against $270 and 38% for the Missouri average.
July, usually the best month, brings in about 87% more per listing than February, usually the slowest.
With 73 active listings, Rolla is the 39th-largest of 127 Missouri markets AirROI tracks. From a year earlier, average revenue rose 3% while the number of active listings grew 26%.
Browse the live Rolla Airbnb market See Every Rolla ListingRevenue
How Much Do Airbnb Hosts Make in Rolla?
Gross bookings per Rolla listing averaged $22,412 over the 12 months to October 2026 (Missouri average: $29,798), before cleaning, platform and management costs and taxes.
In a typical year, the average Rolla listing brings in $3,290 in July, its best month, and $1,760 in February, its slowest. Both ends are close calls: July leads June by 1%, and February sits just 4% below January, so either pair can swap places in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.4 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $4,780+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn $3,220 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $2,140 a month.
- Entry-level properties (bottom 25%) earn $1,310 or less, about 61% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.9 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average $2,430 $3,420 $1,550
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Rolla Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in September 2026 and bookings in June 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $2,854 | 49.5% | $158 | $92 | 50 days | 5.5 nights |
| Nov 2025 | $3,002 | 58.1% | $157 | $100 | 38 days | 3.6 nights |
| Dec 2025 | $2,094 | 43.0% | $156 | $68 | 47 days | 3.2 nights |
| Jan 2026 | $1,951 | 40.1% | $153 | $63 | 19 days | 6.5 nights |
| Feb 2026 | $1,968 | 45.5% | $151 | $70 | 19 days | 3.3 nights |
| Mar 2026 | $2,113 | 43.7% | $153 | $68 | 52 days | 4.2 nights |
| Apr 2026 | $1,842 | 39.0% | $154 | $61 | 39 days | 4.7 nights |
| May 2026 | $2,457 | 50.0% | $156 | $79 | 62 days | 4.7 nights |
| Jun 2026 | $3,206 | 60.5% | $163 | $107 | 50 days | 4.4 nights |
| Jul 2026 | $3,209 | 57.8% | $164 | $104 | 51 days | 4.3 nights |
| Aug 2026 | $2,742 | 51.4% | $164 | $88 | 48 days | 3.6 nights |
| Sep 2026 | $2,859 | 56.1% | $165 | $95 | 63 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Rolla market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Rolla Profitable?
Yes, when it's run well. The average Rolla Airbnb took in $22,412 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,130 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,710 a month.
Cleaning it yourself keeps the $3,110 a year guests pay in cleaning fees, for about $1,390 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $970 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Rolla Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $19,302 | $29,020 |
| Cleaning fees guests pay14% of Rolla bookings | $3,110 | $4,670 |
| Gross bookings | $22,412 | $33,690 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Rolla listings on Simplified Pricing, 3% for the rest | −$3,170 | −$4,760 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,110 | −$4,670 |
| Utilities and internetAbout 5% of bookings | −$1,120 | −$1,680 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$450 | −$670 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$670 | −$1,010 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$220 | −$220 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$8,850 | −$13,120 |
| Left for housing costs, then profit | $13,562about $1,130 a month | $20,570about $1,710 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Rolla Airbnb Profit
The estimate starts from Rolla's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rolla home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Rolla's Top Earners Get There
- More nights booked. The busiest quarter of Rolla listings are booked on 67% or more of their nights, against 49% for the median listing. Ten more booked nights a year at the median rate of $135 adds about $1,340 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $175 a night or more, against a median of $135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,930 a year.
- Open for the busy months. In a typical year, July brings the average listing about $3,290, against $1,760 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Rolla listings average 4.89 stars, and 71% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,810 a month, against $1,870 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Rolla?
Rolla listings were booked on 46% of the nights they were open over the past year, 8 percentage points above the Missouri average (38%) and 5 points above the U.S. average (41%). In a typical year, occupancy climbs to 60% in June and falls to 36% in January.
The busiest tenth of listings are booked about 2.5 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 67% or more, roughly five nights a week.
- Typical properties (median) fill about 49% of open nights.
- Entry-level properties (bottom 25%) fill 33% or less, under three nights a week.
June is usually the busiest month in Rolla, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 49% 61% 31%
The 12-month rate of 46% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Rolla?
The average nightly rate in Rolla, known as ADR (average daily rate), was $162 over the past year, about 40% below the Missouri average of $270 and about 52% below the U.S. average of $335. In a typical year, rates peak in June and September at about $165 and bottom out in November and December at about $140.
The top 10% charge about 2.5 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $265+ a night, about twice the median.
- Strong performers (top 25%) charge $175 or more, about $40 above the median.
- Typical properties (median) charge about $135 a night.
- Entry-level properties (bottom 25%) charge $105 or less, about three-quarters of the median.
June rates run 18% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average $150 $165 $120
The 12-month ADR of $162 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Rolla?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rolla it averaged $76 over the past year, from about $59 in a typical January to about $109 in a typical June.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $138+ per open night, about twice the median.
- Strong performers (top 25%) earn $97 or more, about $30 a night above the median.
- Typical properties (median) earn about $66 per open night.
- Entry-level properties (bottom 25%) earn $46 or less, about two-thirds of the median.
June RevPAR is about 1.9 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average $80 $111 $52
Seasonality
Best and Worst Months for Airbnb in Rolla
Rolla has one high season, June through September, which makes it a moderately seasonal market. Business is slowest from December to April. A listing earns about 77% more a month in June through August than in December through February.
Average revenue by month in Rolla
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,430 $3,290 $1,760
Revenue by month in Rolla in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,820 |
| February | Low season | $1,760 |
| March | Low season | $2,110 |
| April | Low season | $1,950 |
| May | Shoulder season | $2,420 |
| June | High season | $3,270 |
| July | High season | $3,290 |
| August | High season | $3,080 |
| September | High season | $2,880 |
| October | Shoulder season | $2,340 |
| November | Shoulder season | $2,390 |
| December | Low season | $1,860 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | $3,130 | 58% | $161 |
| Shoulder seasonMay, October–November | $2,380 | 51% | $144 |
| Low seasonDecember–April | $1,900 | 42% | $144 |
How Far in Advance Do Guests Book Airbnb in Rolla?
Guests book Rolla stays 46 days ahead on average (about seven weeks). May stays are booked furthest out, about 62 days ahead, and January stays closest to arrival, about 16 days. A typical May booking is made in mid-March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 43 days 63 days 14 days
The 12-month figure of 46 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Rolla
None of the 73 active listings in Rolla display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Rolla.
Neighborhoods
Best Neighborhoods for Airbnb in Rolla
AirROI's area guide picks eight Rolla neighborhoods that draw short-term rental guests, led by Downtown Rolla, Missouri S&T Campus Area and Oakland Heights. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Rolla | The heart of the city with access to restaurants, shops, and cultural sites. Popular among visitors for its vibrant atmosphere and local events. | Rolla Main Street, Rolla Public Library, Buehler Park, Missouri University of Science and Technology, The Art of Rolla, Rolla Farmer's Market |
| Missouri S&T Campus Area | A prime location for students and university visitors. Offers convenience to the university with nearby amenities for visitors and families. | Missouri University of Science and Technology, Kirkpatrick Library, The Pavilion, Campus events, University cultural activities |
| Oakland Heights | A residential neighborhood that offers a quieter experience with easy access to downtown. Ideal for families and longer stays. | Rolla City Park, Rolla Golf Course, Local boutique shops, Residential charm, Family-friendly activities |
| Rolla Industrial Park | A hub for business travelers due to nearby industrial sites and amenities. Suitable for those visiting local businesses. | Local companies, Business centers, Proximity to highway access, Convenience stores, Corporate activities |
| North Rolla | A growing area that is becoming increasingly popular due to new developments and proximity to nature. | Rolla Dog Park, Walking trails, Natural beauty, Green spaces, Community events |
| South Rolla | A developing neighborhood with new rental opportunities, offering close access to parks and local attractions. | Phelps County Regional Medical Center, Nearby shopping, Family parks, Rolla Community Center, Dining options |
| Rolla Historic District | A charming area with historic homes and buildings, attracting visitors interested in local history and architecture. | Historic buildings, Local museums, Annual festivals, Cultural heritage sites, Heritage Park |
| East Rolla near Highway 63 | A convenient location for travelers passing through, with easy access to amenities and services. | Highway access, Gas stations, Fast food, Rest stops, Convenience shopping |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Rolla Airbnb Listings by Type and Size
Almost every Airbnb in Rolla is an entire home: 99% of listings, with private rooms at 1%. Houses are the most common property type at 66%, about 4.4 times the share of cabins and other outdoor stays (15%).
Nearly all listings rent the whole place
Rolla Airbnb listings by room type
- Entire home 99%
- Private room 1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 98.6% | 72 |
| Private room | 1.4% | 1 |
Listings by property type
Rolla Airbnb listings by property type
- House 66%
- Cabin/Outdoor 15%
- Apartment/Condo 12%
- Others 3%
- Hotel/Boutique 3%
- Unique stay 1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 65.8% | 48 |
| Cabin/Outdoor | 15.1% | 11 |
| Apartment/Condo | 12.3% | 9 |
| Others | 2.7% | 2 |
| Hotel/Boutique | 2.7% | 2 |
| Unique stay | 1.4% | 1 |
How Many Bedrooms Do Airbnb Listings in Rolla Have?
Two-bedroom homes are the most common size in Rolla (38% of entire homes), and 43% have three or more bedrooms.
Rolla entire homes by number of bedrooms
Entire homes with each number of bedrooms
1%
18%
38%
26%
13%
4%
Bedroom counts in numbers
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 1.4% | 1 |
| 1 bedroom | 18.1% | 13 |
| 2 bedrooms | 37.5% | 27 |
| 3 bedrooms | 26.4% | 19 |
| 4 bedrooms | 12.5% | 9 |
| 5+ bedrooms | 4.2% | 3 |
What Each Home Size Earns in Rolla
A typical one-bedroom home in Rolla earned $9,320 over the past year, against $24,800 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 13 | $9,320 | $13,200 | $123 | 35% |
| 2 bedrooms | 27 | $14,300 | $16,500 | $124 | 46% |
| 3 bedrooms | 19 | $24,800 | $26,100 | $164 | 53% |
How Many Guests Do Airbnbs in Rolla Sleep?
The most common capacity in Rolla is six guests (31% of listings), and 54% of listings sleep six or more.
Rolla listings by guest capacity
Share of listings by the number of guests they sleep
11%
3%
22%
10%
31%
1%
22%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 11.1% | 8 |
| 3 guests | 2.8% | 2 |
| 4 guests | 22.2% | 16 |
| 5 guests | 9.7% | 7 |
| 6 guests | 30.6% | 22 |
| 7 guests | 1.4% | 1 |
| 8+ guests | 22.2% | 16 |
How Rolla Airbnb Listings Are Set Up
Rolla hosts set up an average of 3.2 beds per listing, close to one bed per bedroom. Only 36% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 28
- Beds per listing
- 3.2
- Show exact location
- 36%
What Amenities Do Airbnb Listings in Rolla Offer?
Fire pits are common in Rolla: 42% of listings have one, and 99% offer free parking on site.
Share of Rolla listings with each common amenity
Guests
Who Books Airbnbs in Rolla?
Rolla draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: St. Louis is the largest source outside Rolla, at about 5% of reviews.
98% of Rolla guests are domestic
Where guests who left reviews live
- Domestic 98%
- International 2%
Where Rolla guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| St. Louis | 5.4% |
| Rolla | 3.1% |
| Kansas City | 2.0% |
| Springfield | 1.7% |
| McKinney | 1.4% |
Where Rolla guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.3% |
| United Kingdom | 0.6% |
| Brazil | 0.2% |
| Canada | 0.2% |
| New Zealand | 0.1% |
Languages spoken by Rolla guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 81.2% |
| Spanish | 7.1% |
| Portuguese | 3.1% |
| French | 2.5% |
| German | 1.5% |
What Are Airbnb Guest Ratings in Rolla?
Rolla Airbnbs average 4.89 stars, and 71% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched; location and value for money tie for the lowest, at 4.86. Listings here carry long review histories, about 131 reviews each on average.
Check-in scores highest in Rolla; location and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.92 |
| Cleanliness | 4.88 |
| Communication | 4.94 |
| Location | 4.86 |
| Check-in | 4.96 |
| Value | 4.86 |
Booking patterns
How Guests Book in Rolla: Stays, Rules and Fees
More than six in ten Rolla listings are open to guests more than 180 days a year, and 37% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 36% of listings; blocked nights include any the host closes off.
Days a year Rolla listings are open to guests
Share of listings by days a year
- 271-366 days 30%
- 181-270 days 33%
- 91-180 days 36%
- 31-90 days 1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 30.1% | 22 |
| 181-270 days | 32.9% | 24 |
| 91-180 days | 35.6% | 26 |
| 31-90 days | 1.4% | 1 |
Days a year Rolla listings are booked or blocked
Share of listings by days a year
- 271-366 days 1%
- 181-270 days 36%
- 91-180 days 34%
- 31-90 days 18%
- 1-30 days 11%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.4% | 1 |
| 181-270 days | 35.6% | 26 |
| 91-180 days | 34.2% | 25 |
| 31-90 days | 17.8% | 13 |
| 1-30 days | 11.0% | 8 |
What Is the Average Length of Stay for Airbnb in Rolla?
The average Rolla booking lasts 5.1 nights, longest in January and shortest in September. Listings took about 32 bookings each over the year, some 2,280 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Rolla
Average nights per booking, by month of stay
Average 4.1 nights 6.8 nights 2.8 nights
Two-year average by calendar month.
Rolla Airbnb Minimum Stay Requirements
More than nine in ten listings in Rolla accept stays of one or two nights.
Minimum stay set by Rolla listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Rolla?
Moderate is the most common cancellation policy in Rolla, used by 41% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about eight in ten listings offer Flexible or Moderate terms, against 18% on Firm or stricter ones.
Cancellation policies of Rolla listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Rolla?
More than nine in ten Rolla listings charge a cleaning fee. The typical fee is about $100. Spread over the average stay of 5.1 nights, that adds roughly $19 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
- Median cleaning fee
- $100
- Average cleaning fee
- $99
- Listings charging a fee
- 91.8%
- Share of gross revenue
- 13.9%
Top earners
Top-Earning Airbnbs and Hosts in Rolla
The top-grossing Airbnb in Rolla, a five-bedroom home, took in $88,700 over the past year, about four times the city's average of $22,400.
Farmhouse Retreat • Pool • Sleeps 14 • 2 Kings Entire home · 5 bedrooms Rated 4.98 
Exquisite Log Cabin with fabulous hot tub! Entire home · 4 bedrooms Rated 4.98 - Revenue
- $74,744
- Occupancy
- 65.1%
- Daily rate
- $310
Farmhouse Escape • Pool • Theater • 2 Kings • PS4 Entire home · 4 bedrooms Rated 4.98 - Revenue
- $64,818
- Occupancy
- 51.5%
- Daily rate
- $323
Meadow Loft Entire home · 5 bedrooms Rated 4.92 - Revenue
- $62,064
- Occupancy
- 61.4%
- Daily rate
- $275
Charming Historic Farmhouse | Near Fugitive Beach Entire home · 3 bedrooms Rated 4.93 - Revenue
- $46,784
- Occupancy
- 66.5%
- Daily rate
- $195
Coco Brothers’ Farmhouse Entire home · 4 bedrooms Rated 4.88 - Revenue
- $45,121
- Occupancy
- 37.0%
- Daily rate
- $388
Who Are the Airbnb Hosts in Rolla?
Only 1% of Rolla listings are classed as professionally managed, though 41% of listings have a co-host. 85% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
- Superhosts
- 84.9%
- Professional management
- 1.4%
- Cohosted listings
- 41.1%
- Instant Book enabled
- 45.2%
- Simplified Pricing
- 89.0%
Nearby markets
Rolla vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 83 km, Saint Robert (35 km away, 46 listings) earned the most per listing, about 28% more than Rolla. Waynesville was the busiest, booked on 50% of nights against 46% in Rolla.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| St. James 15 km | 42 | $16,783 | $143 | 43% |
| Steelville 35 km | 50 | $22,363 | $263 | 32% |
| Saint Robert 35 km | 46 | $28,788 | $202 | 47% |
| Waynesville 43 km | 60 | $24,528 | $175 | 50% |
| Salem 48 km | 56 | $18,180 | $170 | 38% |
| Owensville 50 km | 30 | $14,936 | $246 | 23% |
| Jefferson City 79 km | 99 | $21,179 | $167 | 44% |
| Osage Beach 83 km | 886 | $28,298 | $336 | 33% |
Other Airbnb Markets in Missouri
- Branson Airbnb data 3,068 listings
- St. Louis Airbnb data 1,974 listings
- Kansas City Airbnb data 1,365 listings
- Indian Point Airbnb data 863 listings
- Springfield Airbnb data 524 listings
- Lake Ozark Airbnb data 456 listings
- Hollister Airbnb data 390 listings
- Kimberling City Airbnb data 384 listings
See all 127 Missouri Airbnb markets
Markets Similar to Rolla
Markets elsewhere in the United States with a similar nightly rate and occupancy to Rolla:
- Jacksonville Airbnb data NC · $158/night · 45.7%
- Las Cruces Airbnb data NM · $159/night · 45.8%
- Carlsbad Airbnb data NM · $160/night · 46.3%
- Pocatello Airbnb data ID · $167/night · 46.1%
- Kettering Airbnb data OH · $156/night · 46.0%
- Richmond Airbnb data CA · $160/night · 44.6%
FAQ
Rolla Airbnb FAQ
How much do Airbnb hosts make in Rolla?
An active Rolla Airbnb grossed $22,412 on average in the 12 months to October 2026, according to AirROI's tracking of 73 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,220 or more in a typical month.
How much can I make on Airbnb in Rolla?
It depends most on the home's size, location and how it's run. The middle half of Rolla listings earn between $1,310 and $3,220 in a typical month, and the top tenth $4,780 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Rolla?
Listings in Rolla were booked on 46% of available nights over the past year. That compares with 38% for the Missouri average. June is usually the busiest month.
How much does an Airbnb cost per night in Rolla?
The average booked night in Rolla cost $162 before fees. Half of listings charge between $105 and $175, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Rolla?
None of the active Rolla listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Rolla?
Yes, when it's run well. The average Rolla Airbnb grossed $22,412 in the 12 months to October 2026, 25% below the Missouri average of $29,798. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,562 a year (about $1,130 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,710 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Rolla?
July usually pays best, averaging $3,290 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Rolla?
Each night a Rolla listing was open to book earned $76 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $138 or more.
How far in advance do guests book Airbnbs in Rolla?
Rolla stays were booked 46 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Rolla?
The average Rolla Airbnb stay lasted 5.1 nights over the past year. A listing took 32 reservations over the year on average.
How are Airbnbs in Rolla rated?
Guests rate Rolla Airbnbs 4.89 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Rolla?
Downtown Rolla, Missouri S&T Campus Area and Oakland Heights draw the most short-term rental interest in Rolla. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Rolla?
AirROI counted 73 active Airbnb listings in Rolla as of October 2026. The closest tracked market is St. James, 15 km away.
How much are Airbnb cleaning fees in Rolla?
In Rolla, more than nine in ten listings add a cleaning fee, and the typical fee is about $100.
How many tourists visit Rolla, MO?
All of Missouri had 43.2 million visitors in 2025, Missouri Division of Tourism reports. AirROI estimates 2,282 Airbnb stays in Rolla, MO in the 12 months to October 2026, which counts bookings and not tourists. See Missouri tourism statistics.
Method
About This Data
Figures on this page cover 73 active Airbnb listings in Rolla from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.