Big House Energy Entire home · 5 bedrooms Rated 5.00 - Revenue
- $63,531
- Occupancy
- 61.0%
- Daily rate
- $306
Airbnb market data · 202612 months to October 2026
The average Airbnb in West Plains brought in $15,494 over the 12 months through October 2026, about 48% less than the Missouri average of $29,798.
The short answer
West Plains is priced below the Missouri average. Listings averaged $139 a night, about half that average of $270, and were booked on 39% of available nights, close to its 38% occupancy.
June, usually the best month, brings in about 75% more per listing than February, usually the slowest. With only 42 active listings, a few bookings can reorder the months.
With 42 active listings, West Plains is the 58th-largest of 127 Missouri markets AirROI tracks. From a year earlier, average revenue rose 6% while the number of active listings grew 35%.
Browse the live West Plains Airbnb market See Every West Plains ListingRevenue
Gross bookings per West Plains listing averaged $15,494 over the 12 months to October 2026 (Missouri average: $29,798), before cleaning, platform and management costs and taxes.
In a typical year, the average West Plains listing brings in $2,150 in June, its best month, and $1,230 in February, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earns about 1.7 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
June 2026 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $2,077 | 43.4% | $137 | $67 | 17 days | 9.2 nights |
| Nov 2025 | $2,236 | 48.9% | $133 | $75 | 36 days | 5 nights |
| Dec 2025 | $1,932 | 42.4% | $134 | $62 | 21 days | 9.2 nights |
| Jan 2026 | $1,353 | 29.9% | $134 | $44 | 27 days | 6.7 nights |
| Feb 2026 | $1,379 | 37.6% | $134 | $49 | 4 days | 6.7 nights |
| Mar 2026 | $1,962 | 41.6% | $135 | $63 | 12 days | 8.1 nights |
| Apr 2026 | $1,801 | 39.9% | $133 | $60 | 34 days | 6.1 nights |
| May 2026 | $1,755 | 36.0% | $135 | $57 | 36 days | 3 nights |
| Jun 2026 | $2,274 | 51.1% | $136 | $76 | 30 days | 6.8 nights |
| Jul 2026 | $2,143 | 47.7% | $139 | $69 | 39 days | 5.9 nights |
| Aug 2026 | $2,022 | 41.6% | $142 | $65 | 42 days | 4.4 nights |
| Sep 2026 | $1,705 | 41.0% | $141 | $57 | 18 days | 3.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical West Plains listing earns about $1,520 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average West Plains Airbnb took in $15,494 in the 12 months to October 2026, and run by its owner at everyday costs, about $810 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,260 a month.
Cleaning it yourself keeps the $1,840 a year guests pay in cleaning fees, for about $960 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $690 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $13,654 | $21,160 |
| Cleaning fees guests pay12% of West Plains bookings | $1,840 | $2,850 |
| Gross bookings | $15,494 | $24,010 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of West Plains listings on Simplified Pricing, 3% for the rest | −$2,220 | −$3,440 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,840 | −$2,850 |
| Utilities and internetAbout 5% of bookings | −$770 | −$1,200 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$310 | −$480 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$460 | −$720 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$150 | −$150 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$5,830 | −$8,920 |
| Left for housing costs, then profit | $9,664about $810 a month | $15,090about $1,260 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from West Plains's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one West Plains home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,000 a month, against $1,290 for the average one.
Occupancy
West Plains listings were booked on 39% of the nights they were open over the past year, in line with the Missouri average and 2 percentage points below the U.S. average (41%). In a typical year, occupancy climbs to 50% in June and falls to 36% in January.
The busiest tenth of listings are booked about 3.4 times as often as the bottom quarter.
June is usually the busiest month in West Plains, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in West Plains, known as ADR (average daily rate), was $139 over the past year, about 49% below the Missouri average of $270 and about 59% below the U.S. average of $335. In a typical year, rates peak in August and September at about $140 and bottom out in November and December at about $115.
The top 10% charge about twice the rate of the bottom quarter.
September rates run 19% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $139 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In West Plains it averaged $57 over the past year, from about $43 in a typical January to about $72 in a typical June.
Per open night, by tier:
June RevPAR is about 1.7 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Seasonality
With only 42 active listings, the monthly pattern in West Plains is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in June and bottom out in February.
Average revenue by month in West Plains
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,340 |
| February | $1,230 |
| March | $1,570 |
| April | $1,610 |
| May | $1,710 |
| June | $2,150 |
| July | $2,020 |
| August | $1,910 |
| September | $1,780 |
| October | $1,770 |
| November | $1,740 |
| December | $1,590 |
Guests book West Plains stays 29 days ahead on average (about four weeks). May stays are booked furthest out, about 37 days ahead, and February stays closest to arrival, about 8 days. A typical May booking is made in early April.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 29 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 42 active listings in West Plains display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in West Plains.
Neighborhoods
AirROI's area guide picks eight West Plains neighborhoods that draw short-term rental guests, led by Downtown West Plains, Willow Springs and Thayer. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown West Plains | The heart of West Plains featuring local dining, shopping, and vibrant community events. A great location for travelers looking to experience local culture and amenities. | West Plains Civic Center, Heart of the Ozarks Fair, Local boutiques and coffee shops, Parks and outdoor spaces |
| Willow Springs | A charming nearby city with a picturesque park and family-friendly atmosphere. Attractive to families and travelers looking for a peaceful stay near attractions. | Old Town Willow Springs, The Ozark Heritage Trail, Local restaurants and shops, Wilow Springs City Park |
| Thayer | A small town with a friendly atmosphere and bright community events. Suitable for visitors interested in local history and culture. | Thayer Historical Museum, Local festivals, Community parks, Nearby natural attractions |
| Mountain View | A scenic town that serves as a gateway to the Ozarks, perfect for outdoor enthusiasts looking for a peaceful retreat. | Rocky Creek Conservation Area, Local hiking trails, Ozark Folk Center State Park, Scenic drives |
| Pomona | A quaint village known for its close-knit community and beautiful landscapes. Ideal for travelers seeking rural charm and tranquility. | Pomona Park, Local farmer's markets, Scenic rural views, Community events |
| Greenville | Another lovely town with a lush natural setting, appealing for nature lovers and those looking to escape the urban hustle. | Lake Wappapello, Fishing and boating activities, Hiking trails, Nature reserves |
| Crane | A small town offering a serene backdrop for travelers who appreciate a slower pace of life and natural beauty. | Local parks, Community events, Access to lakes and outdoor activities |
| Mansfield | With its rich literary history connected to Laura Ingalls Wilder, this destination attracts fans of heritage and education. | Laura Ingalls Wilder Historic Home, Local museums, Community parks, Nearby hiking trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in West Plains is an entire home: all 42 listings rent the whole place. Houses account for 79% of the stock; apartments and condos come next at 10%.
Every listing rents the whole place
West Plains Airbnb listings by room type
Houses dominate the property mix
West Plains Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 78.6% | 33 |
| Apartment/Condo | 9.5% | 4 |
| Cabin/Outdoor | 7.1% | 3 |
| Hotel/Boutique | 2.4% | 1 |
| Others | 2.4% | 1 |
Two-bedroom homes are the most common size in West Plains (52% of entire homes), and 33% have three or more bedrooms.
West Plains entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 2.4% | 1 |
| 1 bedroom | 11.9% | 5 |
| 2 bedrooms | 52.4% | 22 |
| 3 bedrooms | 28.6% | 12 |
| 5+ bedrooms | 4.8% | 2 |
A typical two-bedroom home in West Plains earned $14,200 over the past year, against $12,100 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 22 | $14,200 | $14,700 | $135 | 39% |
| 3 bedrooms | 12 | $12,100 | $18,000 | $152 | 42% |
West Plains is a group-trip market: 31% of listings sleep eight or more guests, more than the share of the next most common size, six guests (24%).
West Plains listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 7.1% | 3 |
| 3 guests | 2.4% | 1 |
| 4 guests | 19.0% | 8 |
| 5 guests | 9.5% | 4 |
| 6 guests | 23.8% | 10 |
| 7 guests | 7.1% | 3 |
| 8+ guests | 31.0% | 13 |
West Plains hosts set up an average of 3.4 beds per listing. About three in ten listings (31%) show their exact location on the listing map; the rest show an approximate area.
Backyards are close to standard in West Plains: 79% of listings have one, and 43% have a patio or balcony.
Share of West Plains listings with each common amenity
Guests
West Plains is a domestic market: every guest who left a review lives in the United States. No single city dominates: Saint Charles is the largest source outside West Plains, at about 9% of reviews.
100% of West Plains guests are domestic
Where guests who left reviews live
Where West Plains guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Saint Charles | 9.2% |
| West Plains | 4.4% |
| Republic | 2.4% |
| Denver | 2.0% |
| St. Louis | 2.0% |
Languages spoken by West Plains guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 82.6% |
| French | 3.7% |
| Spanish | 2.8% |
| German | 1.8% |
| Hungarian | 0.9% |
West Plains Airbnbs average 4.89 stars, and 62% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.86.
Communication scores highest in West Plains; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.93 |
| Cleanliness | 4.89 |
| Communication | 4.95 |
| Location | 4.88 |
| Check-in | 4.94 |
| Value | 4.86 |
Booking patterns
About eight in ten West Plains listings are open to guests more than 180 days a year, but only 19% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year West Plains listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 45.2% | 19 |
| 181-270 days | 35.7% | 15 |
| 91-180 days | 19.0% | 8 |
Days a year West Plains listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 19.0% | 8 |
| 91-180 days | 38.1% | 16 |
| 31-90 days | 28.6% | 12 |
| 1-30 days | 14.3% | 6 |
The average West Plains booking lasts 7.4 nights, longest in June and shortest in May. Listings took about 20 bookings each over the year. Nearly half of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in West Plains
Average nights per booking, by month of stay
Two-year average by calendar month.
About nine in ten listings in West Plains accept stays of one or two nights.
Minimum stay set by West Plains listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in West Plains, used by 33% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than six in ten listings offer Flexible or Moderate terms, against 31% on Firm or stricter ones.
Cancellation policies of West Plains listings, from most to least flexible
Share of listings by the policy they use
Nearly nine in ten West Plains listings charge a cleaning fee. The typical fee is about $99. Spread over the average stay of 7.4 nights, that adds roughly $13 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in West Plains, a five-bedroom home, took in $63,500 over the past year, about 4.1 times the city's average of $15,500.
Big House Energy Entire home · 5 bedrooms Rated 5.00
The Main Character Entire home · 3 bedrooms Rated 4.98
Charming Country Getaway - 8 Min to Everything Entire home · 3 bedrooms Rated 5.00
Your home away from home Entire home · 3 bedrooms Rated 4.98
NoRegrets@theKelly Entire home · 2 bedrooms Rated 4.86
Lemon Drop Cottage - Cozy 2 Bed 2 Bath in town Entire home · 2 bedrooms Rated 4.94 Only 2% of West Plains listings are classed as professionally managed, though 26% of listings have a co-host. 79% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 24% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 90% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 78 km, Flippin (78 km away, 36 listings) earned the most per listing, about 2.7 times as much as West Plains.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Cherokee Village 57 km | 67 | $16,130 | $195 | 29% |
| Hardy 58 km | 63 | $13,973 | $175 | 32% |
| Mountain Home 62 km | 127 | $20,172 | $229 | 32% |
| Eminence 65 km | 65 | $14,878 | $186 | 33% |
| Calico Rock 70 km | 35 | $18,823 | $223 | 29% |
| Norfork 71 km | 44 | $29,750 | $283 | 33% |
| Lakeview 75 km | 46 | $22,668 | $198 | 37% |
| Flippin 78 km | 36 | $42,578 | $318 | 38% |
See all 127 Missouri Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to West Plains:
FAQ
An active West Plains Airbnb grossed $15,494 on average in the 12 months to October 2026, according to AirROI's tracking of 42 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,360 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of West Plains listings earn between $941 and $2,360 in a typical month, and the top tenth $3,800 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in West Plains were booked on 39% of available nights over the past year. That compares with 38% for the Missouri average. June is usually the busiest month.
The average booked night in West Plains cost $139 before fees. Half of listings charge between $100 and $165, so bedroom count and location move the price more than the average suggests.
None of the active West Plains listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average West Plains Airbnb grossed $15,494 in the 12 months to October 2026, 48% below the Missouri average of $29,798. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $9,664 a year (about $810 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,260 a month. Check a specific home in the Airbnb calculator.
June usually pays best, averaging $2,150 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a West Plains listing was open to book earned $57 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $86 or more.
West Plains stays were booked 29 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average West Plains Airbnb stay lasted 7.4 nights over the past year. A listing took 20 reservations over the year on average.
Guests rate West Plains Airbnbs 4.89 out of 5 on average. Guests score communication highest and value lowest.
Downtown West Plains, Willow Springs and Thayer draw the most short-term rental interest in West Plains. The neighborhood guide explains what brings guests to each.
AirROI counted 42 active Airbnb listings in West Plains as of October 2026. The closest tracked market is Cherokee Village, 57 km away.
In West Plains, nearly nine in ten listings add a cleaning fee, and the typical fee is about $99.
All of Missouri had 43.2 million visitors in 2025, Missouri Division of Tourism reports. AirROI estimates 845 Airbnb stays in West Plains, MO in the 12 months to October 2026, which counts bookings and not tourists. See Missouri tourism statistics.
Method
Figures on this page cover 42 active Airbnb listings in West Plains from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.