Dallas, Victoria Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Dallas, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,557 per year — at a $35 nightly rate, 39.9% occupancy, and a $14 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

With just 19 active listings, Dallas is a micro-market where moderate demand with room for well-positioned listings to outperform.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Dallas?

In Dallas, the headline Airbnb metrics are $3,557 in average annual revenue,39.9% occupancy, $35 ADR, and $14 in RevPAR, and guests book about 4 days in advance.

Avg. Daily Rate (ADR)(?)
$35
The average rental revenue earned for an occupied room per day in Dallas.
Occupancy Rate(?)
39.9%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$3,557
Average annual income for an Airbnb listing in Dallas. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$14
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
N/A
No year-over-year data available.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
4 days
How far in advance guests typically book in Dallas. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Dallas.
Lowest Revenue Month(?)
May
The month with the lowest average earnings, indicating the low season in Dallas.
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How Much Do Airbnb Hosts Earn Monthly in Dallas?

Understanding the monthly revenue variations for Airbnb listings in Dallas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Dallas is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Dallas across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $977+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $793 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $591 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $369, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Dallas

What Is the Monthly Airbnb Occupancy Rate in Dallas?

Maximize your bookings by understanding the Dallas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Dallas:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 52%.
  • Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Dallas

What Is the Average Airbnb Nightly Rate in Dallas?

Effective short term rental pricing strategy in Dallas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Dallas typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $42+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $38 or more.
  • Typical properties (Median) charge around $34 per night.
  • Entry-level properties (Bottom 25%) earn around $31 per night.

Average Daily Rate (ADR) Trend by Month in Dallas

What Is the RevPAR for Airbnb in Dallas?

RevPAR in Dallas is currently $14. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $6 RevPAR.
  • Typical properties (Median) generate $15 RevPAR.
  • Strong performers (Top 25%) earn $22 RevPAR.
  • Best-in-class (Top 10%) achieve $24 RevPAR.

Average Monthly RevPAR Trend in Dallas

RevPAR Insights for Dallas

  • The average RevPAR in Dallas is $14. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($24) and bottom 25% ($6) is $18, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Dec and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Dallas benchmarks. If your RevPAR falls below the median of $15, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $22+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Dallas?

Dallas's peak Airbnb season falls in December, January, November, while the softest stretch is April, May, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (December, January, November)
  • Revenue averages $881 per month
  • Occupancy rates average 62.1%
  • Daily rates average $39
Shoulder Season
  • Revenue averages $627 per month
  • Occupancy maintains around 56.1%
  • Daily rates hold near $36
Low Season (April, May, August)
  • Revenue drops to average $184 per month
  • Occupancy decreases to average 19.0%
  • Daily rates adjust to average $34

Seasonality Insights for Dallas

  • Airbnb seasonality in Dallas is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Dallas's highest earning potential, with monthly revenues climbing to $996, occupancy reaching 74.3%, and ADRs peaking at $42.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $32.
  • Lower occupancy paired with meaningful seasonality means hosts in Dallas need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Dallas, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Dallas?

Low regulation and minimal registration activity in Dallas, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Dallas to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Dallas?

With a compact short-term rental market, Dallas gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Dallas
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
City Centre
The vibrant heart of Dallas, known for its dining, shopping, and entertainment options. Attracts tourists and business travelers alike.
Dallas Museum of Art, Klyde Warren Park, Reunion Tower, The Dallas World Aquarium, Uptown Dallas
Deep Ellum
A historic and artsy neighborhood famous for its nightlife and live music venues. Popular with young adults and creatives looking for a lively atmosphere.
Deep Ellum Arts District, Bishop Arts District, Dallas street art, Live music venues, Boutique shops
Bishop Arts District
A trendy neighborhood known for its unique shops, restaurants, and artistic vibe. Great for those looking for a local experience away from the tourist spots.
Bishop Arts Theatre, Local boutiques, Art galleries, Unique dining options, Food trucks
Oak Lawn
A diverse and vibrant neighborhood known for its nightlife and LGBTQ+ friendly environment. Popular for travelers seeking nightlife and fun.
Dallas Cowboys Stadium, Oaklawn Park, Nightclubs and bars, Dallas Voice, Cedar Springs Road
Uptown
A stylish and upscale area with a blend of residences, restaurants, and shops. Attracts young professionals and visitors looking for luxury.
Katy Trail, West Village, Restaurants and cafes, Nightlife, Luxury shopping
Lakewood
A scenic neighborhood known for its parks and proximity to White Rock Lake. Great for nature lovers and families.
White Rock Lake, Dallas Arboretum, Lakewood Park, Biking and walking trails, Scenic views
Lower Greenville
A popular dining and nightlife area known for its eclectic bars and restaurants. Attracts a youthful crowd looking for a fun evening out.
Greenville Avenue, Live music venues, Restaurants and bars, Cafes, Unique shops
Fort Worth
A vibrant part of the Dallas-Fort Worth metroplex with its own attractions and cultural experiences, appealing to a wide range of visitors.
Fort Worth Stockyards, Kimbell Art Museum, Fort Worth Zoo, Sundance Square, Cultural District

With 8 distinct neighborhoods showing meaningful short-term rental activity, Dallas offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Dallas?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Dallas

  • The Dallas Airbnb market composition is heavily skewed towards Private Room listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Dallas, House properties are the most common (100%), reflecting the local real estate landscape.
  • Houses represent a significant 100% portion, catering likely to families or larger groups.

Dallas Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Dallas

  • The dominant room capacity in Dallas is 1 bedroom listings, making up 5.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.

Dallas Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Dallas

  • The most common guest capacity trend in Dallas vacation rentals is listings accommodating 1 guest (5.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • On average, properties in Dallas are equipped to host 0.1 guests.

How Do Listings in Dallas Compare on Quality?

Listing quality in Dallas can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
28.2
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
1
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
0.0%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Dallas

  • At 28.2 photos per listing on average, Dallas hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 0.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Dallas averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Dallas?

Amenity Prevalence

No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.

Amenity Insights for Dallas

  • Essential amenities in Dallas that guests expect include: Kitchen, Hot water kettle, Long term stays allowed, Room-darkening shades, Hair dryer, Hot water, Washer, Cooking basics, Dishes and silverware, Dryer. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Dallas: Kitchen, Hot water kettle, Long term stays allowed, Room-darkening shades, Hair dryer, Hot water, Washer, Cooking basics, Dishes and silverware, Dryer.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Dallas to stay competitive.

Which Airbnb Amenities Boost Revenue in Dallas?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Dallas, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Bathtub
68.4%$3,239$4,245-23.7%

Revenue Impact Insights for Dallas

  • Bathtub tops the revenue impact list with a -23.7% uplift — listings with this amenity earn $3,239 vs. $4,245 without it.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Dallas STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Dallas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Dallas Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Dallas

  • The typical guest profile for Airbnb in Dallas consists of a mix of domestic (56%) and international guests, often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 55.7% of guests.
  • Key international markets include Australia (55.7%) and New Zealand (10.8%).
  • Top languages spoken are English (51.5%) followed by Spanish (6.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Dallas?

Listings in Dallas average 4.96 out of 5 overall, with about 24.6 reviews per active listing and 52.6% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Dallas

  • With an overall rating of 4.96, Dallas listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Check-in (4.99), while Location (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 52.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Dallas Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Dallas

  • The most common availability pattern in Dallas falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Dallas (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Dallas?

Average Booking Lead Time by Month

Booking Lead Time Insights for Dallas

  • The overall average booking lead time for vacation rentals in Dallas is 4 days.
  • Guests book furthest in advance for stays during December (average 16 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (14 days avg.) sees the longest lead times, while Spring (4 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (4 days) as a baseline for your pricing and availability strategy in Dallas.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 16 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 14 days) to capture early planners.
  • Monitor your own booking lead times against these Dallas averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Dallas?

Guests in Dallas stay about 10.2 nights on average, generating roughly 226 reservations and 11.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Dallas

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Dallas

  • Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
  • 11.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
  • Stay lengths peak in Dec (12.6 nights) and shorten in Mar (2.7 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Dallas Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

19 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Dallas is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Dallas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Dallas hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Dallas.

Dallas Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (100%)

Flexible

19 listings

100% of total

Cancellation Policy Insights for Dallas

  • The prevailing Airbnb cancellation policy trend in Dallas is Flexible, used by 100% of listings.
  • The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Dallas may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 100% market standard in Dallas.
  • Given the high prevalence of Flexible policies (100%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Dallas.

How Much Are Airbnb Cleaning Fees in Dallas?

Cleaning fees in Dallas are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Listings Charging a Fee
0.0%

Cleaning Fee Insights for Dallas

  • Only 0.0% of listings charge a cleaning fee, suggesting that most hosts in Dallas bundle cleaning costs into the nightly rate.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Dallas median of N/A. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Dallas Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Dallasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Sunshine coast - Budget friendly private room

Sunshine coast - Budget friendly private room

Private Room • N/A

$7,643
Revenue
64.9%
Occupancy
$34.56
Daily Rate
The Capsule - SMALL budget friendly private room

The Capsule - SMALL budget friendly private room

Private Room • N/A

$7,466
Revenue
65.2%
Occupancy
$31.68
Daily Rate
The Terminal - SMALL budget friendly private room

The Terminal - SMALL budget friendly private room

Private Room • N/A

$7,366
Revenue
70.7%
Occupancy
$31.13
Daily Rate
The Platform - Budget friendly private room

The Platform - Budget friendly private room

Private Room • N/A

$6,829
Revenue
68.8%
Occupancy
$34.54
Daily Rate
The Crossroads - Budget friendly private room

The Crossroads - Budget friendly private room

Private Room • N/A

$6,684
Revenue
48.7%
Occupancy
$40.52
Daily Rate
The Express - Budget friendly private room

The Express - Budget friendly private room

Private Room • N/A

$6,610
Revenue
66.9%
Occupancy
$33.71
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Dallas?

Learn from the best! This table showcases top-performing Airbnb hosts in Dallas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Dallas by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Oliver19$67,5824684.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Dallas.

Who Are the Airbnb Hosts in Dallas?

Dallas is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
100.0%
Professional Management
0.0%
Cohosted Listings
100.0%
Instant Book Enabled
31.6%
Simplified Pricing
52.6%

Host Profile Insights for Dallas

  • With 100.0% Superhosts, Dallas has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 31.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 52.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 100.0% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Dallas averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Dallas's Airbnb Market Compare to Nearby Cities?

How does the Dallas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Port Melbourne, Dallas has 15 percentage points lower occupancy and about $310 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Dallas — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Port Melbourne10$5,471$344.2655%
Mount Martha15$4,800$579.8532%
Macedon10$4,192$479.1838%
Leopold12$3,083$449.2335%
Blairgowrie19$3,017$345.3838%
Lancefield19$2,935$231.1438%
Daylesford436$2,909$294.5236%
Sorrento17$2,884$358.5231%
Shire of Strathbogie38$2,879$341.4235%
Kinglake13$2,863$287.6741%

Frequently Asked Questions About Airbnb in Dallas

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Dallas.

How much do Airbnb hosts make in Dallas?

Dallas hosts earn about $3,557 per year on average, with an average nightly rate of $35 and RevPAR of $14. Those figures describe the typical revenue environment for active listings in Dallas, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Dallas market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Dallas?

The average Airbnb occupancy rate in Dallas is 39.9%. December is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Dallas?

Listings in Dallas average $35 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Dallas?

Dallas currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Dallas?

AirROI currently classifies the short-term rental regulation level in Dallas as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Dallas?

RevPAR in Dallas is about $14. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Dallas?

Occupancy of 39.9% means Dallas is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,557, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Dallas?

The average booking lead time in Dallas is about 4 days — an extremely short window that favors hosts with flexible availability and last-minute pricing strategies. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Dallas?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Dallas include City Centre, Deep Ellum, Bishop Arts District. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Dallas?

private_room listings make up 94.7% of the active supply in Dallas. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Dallas compare to nearby Airbnb markets?

Among neighboring markets, Port Melbourne posts $65,656 in average annual revenue with 55.3% occupancy, compared to Dallas's $3,557 and 39.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Dallas?

The average Airbnb stay length in Dallas is about 10.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Dallas?

Airbnb listings in Dallas average 4.96 out of 5 overall. About 52.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Dallas?

Bathtub are among the strongest revenue-linked amenities in Dallas. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Dallas?

Yes. About 0.0% of active Airbnb listings in Dallas charge a cleaning fee, and the average fee is N/A. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Dallas?

A 100.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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