Footscray, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Footscray, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,094 per year — at a $91 nightly rate, 46.1% occupancy, and a $37 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 23 active listings, Footscray is a micro-market where moderate demand with room for well-positioned listings to outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Footscray?
In Footscray, the headline Airbnb metrics are $9,094 in average annual revenue,46.1% occupancy, $91 ADR, and $37 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Footscray?
Understanding the monthly revenue variations for Airbnb listings in Footscray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Footscray is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Footscray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,556+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,651 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,028 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $618, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Footscray
What Is the Monthly Airbnb Occupancy Rate in Footscray?
Maximize your bookings by understanding the Footscray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Footscray:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Footscray
What Is the Average Airbnb Nightly Rate in Footscray?
Effective short term rental pricing strategy in Footscray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Footscray typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $184+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
- Typical properties (Median) charge around $62 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Footscray
What Is the RevPAR for Airbnb in Footscray?
RevPAR in Footscray is currently $37. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $21 RevPAR.
- Typical properties (Median) generate $32 RevPAR.
- Strong performers (Top 25%) earn $55 RevPAR.
- Best-in-class (Top 10%) achieve $61 RevPAR.
Average Monthly RevPAR Trend in Footscray
RevPAR Insights for Footscray
- The average RevPAR in Footscray is $37. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($61) and bottom 25% ($21) is $40, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Footscray benchmarks. If your RevPAR falls below the median of $32, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $55+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Footscray?
Footscray's peak Airbnb season falls in December, January, March, while the softest stretch is April, May, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, March)
- Revenue averages $1,711 per month
- Occupancy rates average 53.2%
- Daily rates average $118
Shoulder Season
- Revenue averages $1,219 per month
- Occupancy maintains around 52.9%
- Daily rates hold near $91
Low Season (April, May, September)
- Revenue drops to average $400 per month
- Occupancy decreases to average 18.5%
- Daily rates adjust to average $86
Seasonality Insights for Footscray
- Airbnb seasonality in Footscray is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Footscray's highest earning potential, with monthly revenues climbing to $2,105, occupancy reaching 59.5%, and ADRs peaking at $121.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Footscray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Footscray, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Footscray?
Low regulation and minimal registration activity in Footscray, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Footscray to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Footscray?
With a compact short-term rental market, Footscray gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Footscray Central | The heart of Footscray with shopping, dining, and cultural diversity. Ideal for tourists looking for local experiences and vibrant street life. | Footscray Market, Seddon Village, Thai, Ethiopian, and Vietnamese restaurants, Footscray Park, The Footscray Community Arts Centre, Victoria University |
| Yarraville | A charming suburb with a village atmosphere, popular for its historic buildings and the iconic Sun Theatre. Perfect for families and couples seeking a quaint stay. | Yarraville Village, Sun Theatre, Williamstown Beach, Yarraville Gardens, Parks and bike trails, Cafes and boutique shops |
| West Footscray | An up-and-coming area with a mix of cultures and cuisines, attracting young professionals. Great for those looking for a more residential feel while being close to the city. | Barkly Street shopping precinct, West Footscray Train Station, Local eateries and coffee shops, Footscray West Primary School, Parks and recreational areas |
| Seddon | Known for its charming streets and trendy cafes, Seddon draws visitors looking for a relaxed and hip environment close to the city. Great for individual travelers and couples. | Seddon Village, Cafes and restaurants, Beverley Hills Park, Seddon Train Station, Historic homes, Community events |
| Kingsville | An emerging neighborhood that offers a mix of suburban charm and urban convenience. Ideal for travelers wanting a local experience with easy city access. | Kingsville Primary School, Local parks, Cafes and shops, Close proximity to Footscray, Residential streets, Community vibe |
| Williamstown | A picturesque coastal suburb with beautiful beaches and waterfront dining. Perfect for vacationers seeking a relaxing seaside getaway with a historic touch. | Williamstown Beach, The Strand, Point Gellibrand Coastal Heritage Park, Historic boathouses, Williamstown Pier, Local seafood restaurants |
| Maribyrnong | Home to the Maribyrnong River, this suburb offers scenic views and outdoor activities. Great for nature lovers and those who enjoy riverside leisure. | Maribyrnong River Trail, Footscray Park, Parks and recreational facilities, Shopping centers, Boat ramps and river access, Nature walks |
| Newport | A growing suburb offering a mix of old-world charm and new developments. Attracts travelers looking for a unique experience with access to both city life and nature. | Newport Lakes Park, Local shops and cafes, Newport Railway Station, Historical buildings, Community markets, Close to the Yarra River |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Footscray offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Footscray?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Footscray
- The Footscray Airbnb market composition is heavily skewed towards Private Room listings, which make up 56.5% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Footscray, House properties are the most common (60.9%), reflecting the local real estate landscape.
- Houses represent a significant 60.9% portion, catering likely to families or larger groups.
Footscray Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Footscray
- The dominant room capacity in Footscray is 2 bedrooms listings, making up 21.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 30.4% of the active Airbnb listings in Footscray, indicating a high concentration in these sizes.
Footscray Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Footscray
- The most common guest capacity trend in Footscray vacation rentals is listings accommodating 4 guests (17.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Footscray STR market, accounting for 26.1% of listings.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Footscray.
- On average, properties in Footscray are equipped to host 2.1 guests.
How Do Listings in Footscray Compare on Quality?
Listing quality in Footscray can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Footscray
- The average of 16.5 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 21.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Footscray averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Footscray?
Amenity Prevalence
Amenity Insights for Footscray
- Essential amenities in Footscray that guests expect include: Kitchen, Smoke alarm, Wifi, Air conditioning, Washer, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hangers, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Footscray: Kitchen, Smoke alarm, Wifi, Air conditioning, Washer, TV.
- Prioritize adding missing essentials: Air conditioning, Washer, TV.
- Consider adding popular differentiators like Hot water or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Footscray to stay competitive.
Which Airbnb Amenities Boost Revenue in Footscray?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Footscray, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wine glasses | 47.8% | $12,562 | $5,915 | 112.4% |
Long term stays allowed | 26.1% | $14,443 | $7,206 | 100.4% |
Dishes and silverware | 78.3% | $10,120 | $5,401 | 87.4% |
Cooking basics | 78.3% | $10,120 | $5,401 | 87.4% |
Dishwasher | 34.8% | $12,985 | $7,019 | 85.0% |
Conditioner | 43.5% | $12,265 | $6,655 | 84.3% |
Toaster | 69.6% | $10,557 | $5,751 | 83.6% |
Bed linens | 56.5% | $11,187 | $6,374 | 75.5% |
Shampoo | 65.2% | $10,687 | $6,108 | 75.0% |
Elevator | 21.7% | $13,107 | $7,979 | 64.3% |
Revenue Impact Insights for Footscray
- Wine glasses tops the revenue impact list with a 112.4% uplift — listings with this amenity earn $12,562 vs. $5,915 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Footscray STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Footscray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFootscray Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Footscray
- The typical guest profile for Airbnb in Footscray consists of a mix of domestic (53%) and international guests, often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 53.3% of guests.
- Key international markets include Australia (53.3%) and Germany (7.6%).
- Top languages spoken are English (51.5%) followed by Chinese (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Footscray?
Listings in Footscray average 4.72 out of 5 overall, with about 11.8 reviews per active listing and 39.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Footscray
- An average rating of 4.72 places Footscray in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Location (4.58) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 39.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Footscray Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Footscray
- The most common availability pattern in Footscray falls within the 271-366 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Footscray (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Footscray?
Average Booking Lead Time by Month
Booking Lead Time Insights for Footscray
- The overall average booking lead time for vacation rentals in Footscray is 33 days.
- Guests book furthest in advance for stays during March (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (37 days avg.) sees the longest lead times, while Spring (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Footscray.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Footscray averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Footscray?
Guests in Footscray stay about 8.4 nights on average, generating roughly 421 reservations and 18.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Footscray
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Footscray
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 18.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (10.8 nights) and shorten in Mar (4.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Footscray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
13% of total
3 Nights
12 listings
52.2% of total
7-29 Nights
1 listings
4.3% of total
30+ Nights
7 listings
30.4% of total
Key Insights
- The most prevalent minimum stay requirement in Footscray is 3 Nights, adopted by 52.2% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (13.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (30.4%) caters to monthly stays (30+ nights) in Footscray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 52.2% of Footscray hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Footscray.
Footscray Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
2 listings
8.7% of total
Moderate
15 listings
65.2% of total
Firm
4 listings
17.4% of total
Strict
2 listings
8.7% of total
Cancellation Policy Insights for Footscray
- The prevailing Airbnb cancellation policy trend in Footscray is Moderate, used by 65.2% of listings.
- The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Footscray may expect booking flexibility.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 65.2% market standard in Footscray.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Footscray.
How Much Are Airbnb Cleaning Fees in Footscray?
Cleaning fees in Footscray are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Footscray
- 78.3% of listings charge a cleaning fee, making it standard practice in Footscray. Guests expect it and factor it into their booking decisions.
- The gap between the average ($57) and median ($21) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Footscray median of $21. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Footscray Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Footscraybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Riverina - Ultimate Footscray Getaway with parking
Entire Place • 3 bedrooms
Ground Floor Apartment, Private Parking, Footscray
Entire Place • 1 bedroom
Bright 2br Footscray Apt | Work-Friendly + patio
Entire Place • 2 bedrooms
Modern Footscray apartment 2BR2BA WIFI Parking
Entire Place • 2 bedrooms
Modern Room with Private Bath
Private Room • N/A
Ensuite/Queen Bed - New home- 7 km to CBD
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Footscray?
Learn from the best! This table showcases top-performing Airbnb hosts in Footscray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hai | 8 | $58,098 | 89 | 4.84/5.0 |
| Aaron | 1 | $29,978 | 9 | 5.00/5.0 |
| Sophie | 4 | $24,247 | 51 | 4.88/5.0 |
| Brigid | 1 | $19,682 | 36 | 4.72/5.0 |
| Alex | 1 | $18,602 | 34 | 4.97/5.0 |
| Fresh Onn | 1 | $12,852 | 7 | 4.14/5.0 |
| Brook | 1 | $10,931 | 24 | 4.50/5.0 |
| Van | 1 | $8,810 | 3 | 3.67/5.0 |
| Tara | 1 | $8,481 | 1 | Not Rated |
| Ange | 1 | $7,576 | 5 | 4.40/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Footscray.
Who Are the Airbnb Hosts in Footscray?
Footscray is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Footscray
- With 65.2% Superhosts, Footscray has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 65.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Footscray averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Footscray
These are the highest-grossing professional property management operations in Footscray, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Fresh Onn | 1 | $12,852 | $157 | 33.2% | 4.14/5 |
Management Company Insights for Footscray
- The leading management company, Fresh Onn, operates 1 listings with $12,852 in gross revenue — a useful benchmark for what scale looks like in Footscray.
- Top managers average 1 properties each, suggesting professional management in Footscray still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.14/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 4.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Footscray's Airbnb Market Compare to Nearby Cities?
How does the Footscray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Port Melbourne, Footscray has 9 percentage points lower occupancy and about $253 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Port Melbourne | 10 | $5,471 | $344.26 | 55% |
| Mount Martha | 15 | $4,800 | $579.85 | 32% |
| Macedon | 10 | $4,192 | $479.18 | 38% |
| Leopold | 12 | $3,083 | $449.23 | 35% |
| Blairgowrie | 19 | $3,017 | $345.38 | 38% |
| Lancefield | 19 | $2,935 | $231.14 | 38% |
| Daylesford | 436 | $2,909 | $294.52 | 36% |
| Sorrento | 17 | $2,884 | $358.52 | 31% |
| Shire of Strathbogie | 38 | $2,879 | $341.42 | 35% |
| Kinglake | 13 | $2,863 | $287.67 | 41% |
Frequently Asked Questions About Airbnb in Footscray
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Footscray.
How much do Airbnb hosts make in Footscray?
Footscray hosts earn about $9,094 per year on average, with an average nightly rate of $91 and RevPAR of $37. Those figures describe the typical revenue environment for active listings in Footscray, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Footscray market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Footscray?
The average Airbnb occupancy rate in Footscray is 46.1%. December is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Footscray?
Listings in Footscray average $91 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Footscray?
Footscray currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Footscray?
AirROI currently classifies the short-term rental regulation level in Footscray as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Footscray?
RevPAR in Footscray is about $37. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Footscray?
At 46.1% occupancy, Footscray can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $9,094, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Footscray?
The average booking lead time in Footscray is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Footscray?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Footscray include Footscray Central, Yarraville, West Footscray. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Footscray?
private_room listings make up 56.5% of the active supply in Footscray. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Footscray compare to nearby Airbnb markets?
Among neighboring markets, Port Melbourne posts $65,656 in average annual revenue with 55.3% occupancy, compared to Footscray's $9,094 and 46.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Footscray?
The average Airbnb stay length in Footscray is about 8.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Footscray?
Airbnb listings in Footscray average 4.72 out of 5 overall. About 39.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Footscray?
Wine glasses and Long term stays allowed are among the strongest revenue-linked amenities in Footscray. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Footscray?
Yes. About 78.3% of active Airbnb listings in Footscray charge a cleaning fee, and the average fee is $57. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Footscray?
A 65.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.