Maryborough, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Maryborough, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,166 per year — at a $134 nightly rate, 38.1% occupancy, and a $50 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 23 active listings, Maryborough is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 64.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Maryborough?
In Maryborough, the headline Airbnb metrics are $16,166 in average annual revenue,38.1% occupancy, $134 ADR, and $50 in RevPAR, and guests book about 60 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Maryborough?
Understanding the monthly revenue variations for Airbnb listings in Maryborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maryborough is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maryborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,926+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,091 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,371 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $824, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maryborough
What Is the Monthly Airbnb Occupancy Rate in Maryborough?
Maximize your bookings by understanding the Maryborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maryborough:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maryborough
What Is the Average Airbnb Nightly Rate in Maryborough?
Effective short term rental pricing strategy in Maryborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maryborough typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Maryborough
What Is the RevPAR for Airbnb in Maryborough?
RevPAR in Maryborough is currently $50. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $43 RevPAR.
- Strong performers (Top 25%) earn $64 RevPAR.
- Best-in-class (Top 10%) achieve $83 RevPAR.
Average Monthly RevPAR Trend in Maryborough
RevPAR Insights for Maryborough
- The average RevPAR in Maryborough is $50. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($83) and bottom 25% ($36) is $47, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Maryborough benchmarks. If your RevPAR falls below the median of $43, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $64+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Maryborough?
Maryborough's peak Airbnb season falls in April, October, November, while the softest stretch is February, June, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, October, November)
- Revenue averages $1,950 per month
- Occupancy rates average 48.7%
- Daily rates average $129
Shoulder Season
- Revenue averages $1,543 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $135
Low Season (February, June, September)
- Revenue drops to average $1,160 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $134
Seasonality Insights for Maryborough
- The Airbnb seasonality pattern in Maryborough shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maryborough's highest earning potential, with monthly revenues climbing to $2,076, occupancy reaching 54.3%, and ADRs peaking at $142.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,009, occupancy could drop to 28.2%, and ADRs may adjust to $122.
- Lower occupancy paired with meaningful seasonality means hosts in Maryborough need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Maryborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Maryborough?
Low regulation and minimal registration activity in Maryborough, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Maryborough to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Maryborough?
With a compact short-term rental market, Maryborough gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Maryborough | Heart of the city, close to amenities and historical sites. Ideal for guests wanting easy access to cafes, shops, and local attractions. | Maryborough Railway Station, Bourke Street Park, Maryborough Golf Club, Maryborough Cultural Centre |
| Carisbrook | A quiet rural setting close to Maryborough. Appeals to guests looking for a peaceful retreat with outdoor activities nearby. | Carisbrook Historical Society, Local parks, Wineries in the area |
| Tullaroop | Surrounded by natural beauty, perfect for nature lovers and those looking to escape. Close to hiking and outdoor experiences. | Tullaroop Reservoir, Nature trails, Wildlife spots |
| Timor | A charming rural locality offering unique experiences and tranquility. Attractive to tourists seeking a rural getaway. | Local farms, Rural landscapes, Outdoor activities |
| Glenluce | Offers serene countryside living and proximity to charming villages. Great for visitors looking for a break from city life. | Glenluce Church, Scenic views, Local markets |
| Creswick | Historic town known for its rich heritage and artistic community. Great for guests interested in culture and history. | Creswick Woollen Mills, Historic sites, Local art galleries |
| Baringhup | Known for its picturesque landscapes and outdoor pursuits. A perfect location for nature enthusiasts. | Baringhup Waterhole, Fishing spots, Nature walks |
| Avoca | A gateway to regional attractions and wine country. Suitable for guests exploring the Pyrenees wine region. | Local wineries, Historic buildings, Outdoor recreation |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Maryborough offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Maryborough?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maryborough
- The Maryborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maryborough, House properties are the most common (87%), reflecting the local real estate landscape.
- Houses represent a significant 87% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Maryborough Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maryborough
- The dominant room capacity in Maryborough is 3 bedrooms listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 73.9% of the active Airbnb listings in Maryborough, indicating a high concentration in these sizes.
- A significant 43.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maryborough.
Maryborough Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maryborough
- The most common guest capacity trend in Maryborough vacation rentals is listings accommodating 4 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Maryborough STR market, accounting for 69.6% of listings.
- 47.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maryborough.
- On average, properties in Maryborough are equipped to host 4.6 guests.
How Do Listings in Maryborough Compare on Quality?
Listing quality in Maryborough can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Maryborough
- The average of 19.3 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 21.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Maryborough averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Maryborough?
Amenity Prevalence
Amenity Insights for Maryborough
- Essential amenities in Maryborough that guests expect include: Air conditioning, Smoke alarm, TV, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maryborough: Air conditioning, Smoke alarm, TV, Free parking on premises, Heating.
- Prioritize adding missing essentials: Air conditioning, TV, Free parking on premises, Heating.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maryborough to stay competitive.
Which Airbnb Amenities Boost Revenue in Maryborough?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Maryborough, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor furniture | 56.5% | $20,845 | $10,083 | 106.7% |
Dishes and silverware | 78.3% | $18,201 | $8,838 | 105.9% |
Oven | 56.5% | $20,003 | $11,177 | 79.0% |
Stove | 60.9% | $19,513 | $10,959 | 78.1% |
Free street parking | 60.9% | $19,427 | $11,093 | 75.1% |
Backyard | 65.2% | $18,993 | $10,865 | 74.8% |
Patio or balcony | 34.8% | $22,215 | $12,939 | 71.7% |
Outdoor dining area | 52.2% | $20,080 | $11,896 | 68.8% |
BBQ grill | 65.2% | $18,767 | $11,288 | 66.3% |
Laundromat nearby | 26.1% | $22,512 | $13,926 | 61.7% |
Revenue Impact Insights for Maryborough
- Outdoor furniture tops the revenue impact list with a 106.7% uplift — listings with this amenity earn $20,845 vs. $10,083 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Maryborough STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maryborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaryborough Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Maryborough
- The typical guest profile for Airbnb in Maryborough consists of primarily domestic travelers (95%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 95.2% of guests.
- Key international markets include Australia (95.2%) and United Kingdom (0.8%).
- Top languages spoken are English (86.1%) followed by German (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Maryborough?
Listings in Maryborough average 4.86 out of 5 overall, with about 68.7 reviews per active listing and 52.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Maryborough
- With an overall rating of 4.86, Maryborough listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Maryborough Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maryborough
- The most common availability pattern in Maryborough falls within the 181-270 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maryborough (52.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Maryborough?
Average Booking Lead Time by Month
Booking Lead Time Insights for Maryborough
- The overall average booking lead time for vacation rentals in Maryborough is 60 days.
- Guests book furthest in advance for stays during November (average 138 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (79 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Maryborough.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Maryborough averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Maryborough?
Guests in Maryborough stay about 4.1 nights on average, generating roughly 641 reservations and 27.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Maryborough
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Maryborough
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Sep (5.7 nights) and shorten in Nov (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Maryborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
43.5% of total
2 Nights
9 listings
39.1% of total
30+ Nights
4 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Maryborough is 1 Night, adopted by 43.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.6%) of the Maryborough Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Maryborough, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.5% of Maryborough hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maryborough.
Maryborough Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
12 listings
52.2% of total
Moderate
5 listings
21.7% of total
Firm
4 listings
17.4% of total
Strict
2 listings
8.7% of total
Cancellation Policy Insights for Maryborough
- The prevailing Airbnb cancellation policy trend in Maryborough is Flexible, used by 52.2% of listings.
- The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Maryborough may expect booking flexibility.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.2% market standard in Maryborough.
- Given the high prevalence of Flexible policies (52.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maryborough.
How Much Are Airbnb Cleaning Fees in Maryborough?
Cleaning fees in Maryborough are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Maryborough
- About 69.6% of Maryborough listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $67 is close to the median ($62), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 12.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Maryborough median of $62. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Maryborough Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maryboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Whispering Woods/inground pool/sauna/pets
Entire Place • 4 bedrooms
Gilbert by Whiskey June
Entire Place • 3 bedrooms
Goldsmith Cottage
Entire Place • 3 bedrooms
Welcome Stranger Cottage
Entire Place • 3 bedrooms
Ruby by Whiskey June
Entire Place • 3 bedrooms
Welcome to Dookies, step back in time
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Maryborough?
Learn from the best! This table showcases top-performing Airbnb hosts in Maryborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 2 | $54,392 | 108 | 4.93/5.0 |
| Bronwen | 3 | $51,443 | 77 | 4.76/5.0 |
| Kate | 3 | $51,051 | 29 | 4.97/5.0 |
| Dianne | 1 | $30,543 | 274 | 4.80/5.0 |
| Debbie | 1 | $25,792 | 78 | 4.78/5.0 |
| Tony | 3 | $24,399 | 86 | 4.98/5.0 |
| Tyson | 1 | $22,705 | 80 | 4.79/5.0 |
| Anne | 1 | $17,753 | 34 | 4.97/5.0 |
| Roger | 1 | $13,916 | 75 | 4.95/5.0 |
| Berni | 1 | $13,820 | 109 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maryborough.
Who Are the Airbnb Hosts in Maryborough?
Maryborough has a relatively balanced host base.
Host Profile Insights for Maryborough
- A 43.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 4.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 82.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 13.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Maryborough averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Maryborough
These are the highest-grossing professional property management operations in Maryborough, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Dennis | 1 | $8,130 | $134 | 23.8% | 4.93/5 |
Management Company Insights for Maryborough
- The leading management company, Dennis, operates 1 listings with $8,130 in gross revenue — a useful benchmark for what scale looks like in Maryborough.
- Top managers average 1 properties each, suggesting professional management in Maryborough still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.93/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Maryborough's Airbnb Market Compare to Nearby Cities?
How does the Maryborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Port Melbourne, Maryborough has 17 percentage points lower occupancy and about $210 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Port Melbourne | 10 | $5,471 | $344.26 | 55% |
| Macedon | 10 | $4,192 | $479.18 | 38% |
| Leopold | 12 | $3,083 | $449.23 | 35% |
| Blairgowrie | 19 | $3,017 | $345.38 | 38% |
| Lancefield | 19 | $2,935 | $231.14 | 38% |
| Daylesford | 436 | $2,909 | $294.52 | 36% |
| Sorrento | 17 | $2,884 | $358.52 | 31% |
| Shire of Hepburn | 264 | $2,802 | $308.34 | 36% |
| Southbank | 121 | $2,791 | $249.50 | 48% |
| Gisborne | 15 | $2,662 | $207.13 | 47% |
Frequently Asked Questions About Airbnb in Maryborough
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Maryborough.
How much do Airbnb hosts make in Maryborough?
Maryborough hosts earn about $16,166 per year on average, with an average nightly rate of $134 and RevPAR of $50. Those figures describe the typical revenue environment for active listings in Maryborough, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Maryborough market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Maryborough?
The average Airbnb occupancy rate in Maryborough is 38.1%. April is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Maryborough?
Listings in Maryborough average $134 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Maryborough?
Maryborough currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Maryborough?
AirROI currently classifies the short-term rental regulation level in Maryborough as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Maryborough?
RevPAR in Maryborough is about $50. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Maryborough?
Occupancy of 38.1% means Maryborough is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $16,166, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Maryborough?
The average booking lead time in Maryborough is about 60 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Maryborough?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Maryborough include Central Maryborough, Carisbrook, Tullaroop. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Maryborough?
entire_home listings make up 87.0% of the active supply in Maryborough. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Maryborough compare to nearby Airbnb markets?
Among neighboring markets, Port Melbourne posts $65,656 in average annual revenue with 55.3% occupancy, compared to Maryborough's $16,166 and 38.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Maryborough?
The average Airbnb stay length in Maryborough is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Maryborough?
Airbnb listings in Maryborough average 4.86 out of 5 overall. About 52.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Maryborough?
Outdoor furniture and Dishes and silverware are among the strongest revenue-linked amenities in Maryborough. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Maryborough?
Yes. About 69.6% of active Airbnb listings in Maryborough charge a cleaning fee, and the average fee is $67. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Maryborough?
A 43.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.