Esperance, Western Australia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Esperance, Western Australia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $35,864 per year — at a $211 nightly rate, 55.3% occupancy, and a $117 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 51 active listings, Esperance is a boutique market where solid booking activity throughout the year. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is high and 98% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Esperance?
In Esperance, the headline Airbnb metrics are $35,864 in average annual revenue,55.3% occupancy, $211 ADR, and $117 in RevPAR, and guests book about 62 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Esperance?
Understanding the monthly revenue variations for Airbnb listings in Esperance is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Esperance is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Esperance across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,525+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,486 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,397 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,236, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Esperance
What Is the Monthly Airbnb Occupancy Rate in Esperance?
Maximize your bookings by understanding the Esperance STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Esperance:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Esperance
What Is the Average Airbnb Nightly Rate in Esperance?
Effective short term rental pricing strategy in Esperance involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Esperance typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $314+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
- Typical properties (Median) charge around $201 per night.
- Entry-level properties (Bottom 25%) earn around $168 per night.
Average Daily Rate (ADR) Trend by Month in Esperance
What Is the RevPAR for Airbnb in Esperance?
RevPAR in Esperance is currently $117. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $86 RevPAR.
- Typical properties (Median) generate $124 RevPAR.
- Strong performers (Top 25%) earn $145 RevPAR.
- Best-in-class (Top 10%) achieve $155 RevPAR.
Average Monthly RevPAR Trend in Esperance
RevPAR Insights for Esperance
- The average RevPAR in Esperance is $117. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($155) and bottom 25% ($86) is $69, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Esperance benchmarks. If your RevPAR falls below the median of $124, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $145+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Esperance?
Esperance's peak Airbnb season falls in January, December, February, while the softest stretch is May, June, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, February)
- Revenue averages $5,258 per month
- Occupancy rates average 75.3%
- Daily rates average $238
Shoulder Season
- Revenue averages $3,403 per month
- Occupancy maintains around 55.2%
- Daily rates hold near $210
Low Season (May, June, August)
- Revenue drops to average $1,884 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $196
Seasonality Insights for Esperance
- Airbnb seasonality in Esperance is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Esperance's highest earning potential, with monthly revenues climbing to $6,073, occupancy reaching 79.9%, and ADRs peaking at $244.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,722, occupancy could drop to 32.1%, and ADRs may adjust to $190.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Esperance.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Esperance, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Even in a market with solid annual occupancy, the slower months benefit from competitive pricing and flexible check-in/check-out windows. Target remote workers and extended-stay travelers who value value over peak-season amenities.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Esperance, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Esperance?
Yes, Esperance, Western Australia, Australia enforces high STR regulations and 98% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Esperance to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 98% licensed listings)
What Are the Best Neighborhoods for Airbnb in Esperance?
Esperance is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pink Lake | Famous for its stunning pink waters created by algae, this natural wonder attracts tourists and photographers. It's perfect for those looking for unique and picturesque experiences. | Pink Lake, Esperance Bay, National Anzac Centre, Cascades Islands |
| Lucky Bay | Known for its stunning white sandy beaches and crystal-clear waters. It's popular for swimming, camping, and wildlife encounters, including kangaroos on the beach. | Lucky Bay Beach, Cape Le Grand National Park, Gosses Bluff, Frenchman Peak |
| Esperance Town Centre | The heart of Esperance offering local shops, restaurants, and amenities. It provides easy access to the beach and other attractions, making it ideal for travelers. | Esperance Museum, Gourmet Food Markets, Esperance Foreshore, Whale Tail Statue |
| West Beach | A beautiful spot for beachgoers, offering a relaxing atmosphere and scenic views. It's perfect for families and anyone looking to enjoy the beach. | West Beach, Esperance Surf Lifesaving Club, Keenans Beach |
| Dixon Park | A serene residential area near the beach, catering to families and those looking for a quiet retreat. It's close to various recreational activities. | Dixon Park Beach, Miraculous Melon |
| Fourth Beach | A popular destination for tourists and locals alike, known for its calm waters and beautiful surroundings. Perfect for swimming and sunbathing. | Fourth Beach, Esperance Skate Park, Crawley Point |
| Taylor Street Jetty | A hub for fishing and marine activities, it's a great spot for tourists wanting to engage with the local marine life or enjoy a scenic walk. | Taylor Street Jetty, Esperance Fishing Charters, Boat Tours |
| Cape Le Grand National Park | A stunning national park offering breathtaking landscapes, hiking trails, and wildlife. It's a paradise for nature lovers and adventure seekers. | Cape Le Grand Beach, Frenchman Peak, Wildlife Viewing, Hiking Trails |
Because Esperance has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Esperance?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Esperance
- The Esperance Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Esperance, House properties are the most common (51%), reflecting the local real estate landscape.
- Houses represent a significant 51% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 5.9%) offer potential for unique stay experiences.
Esperance Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Esperance
- The dominant room capacity in Esperance is 3 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 54.9% of the active Airbnb listings in Esperance, indicating a high concentration in these sizes.
- A significant 39.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Esperance.
Esperance Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Esperance
- The most common guest capacity trend in Esperance vacation rentals is listings accommodating 2 guests (29.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Esperance STR market, accounting for 54.9% of listings.
- 43.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Esperance.
- On average, properties in Esperance are equipped to host 4.7 guests.
How Do Listings in Esperance Compare on Quality?
Listing quality in Esperance can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Esperance
- The average of 19.3 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 7.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Esperance averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Esperance?
Amenity Prevalence
Amenity Insights for Esperance
- Essential amenities in Esperance that guests expect include: TV, Smoke alarm, Kitchen, Free parking on premises, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Microwave, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Esperance: TV, Smoke alarm, Kitchen, Free parking on premises, Air conditioning, Heating.
- Prioritize adding missing essentials: TV, Free parking on premises, Air conditioning, Heating.
- Consider adding popular differentiators like Washer or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Esperance to stay competitive.
Which Airbnb Amenities Boost Revenue in Esperance?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Esperance, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 68.6% | $42,819 | $20,651 | 107.3% |
Barbecue utensils | 41.2% | $44,995 | $29,473 | 52.7% |
Crib | 15.7% | $49,634 | $33,302 | 49.0% |
Sound system | 21.6% | $46,543 | $32,928 | 41.3% |
Rice maker | 9.8% | $48,154 | $34,529 | 39.5% |
Shampoo | 54.9% | $40,622 | $30,073 | 35.1% |
BBQ grill | 58.8% | $39,967 | $30,003 | 33.2% |
Hair dryer | 70.6% | $38,694 | $29,074 | 33.1% |
Waterfront | 9.8% | $45,438 | $34,824 | 30.5% |
High chair | 31.4% | $42,709 | $32,735 | 30.5% |
Revenue Impact Insights for Esperance
- Wifi tops the revenue impact list with a 107.3% uplift — listings with this amenity earn $42,819 vs. $20,651 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Esperance STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Esperance. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEsperance Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Esperance
- The typical guest profile for Airbnb in Esperance consists of primarily domestic travelers (69%), often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 69.4% of guests.
- Key international markets include Australia (69.4%) and United Kingdom (10.1%).
- Top languages spoken are English (63.4%) followed by German (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Perth and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Esperance?
Listings in Esperance average 4.77 out of 5 overall, with about 121.1 reviews per active listing and 33.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Esperance
- An average rating of 4.77 places Esperance in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.89), while Value (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Esperance Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Esperance
- The most common availability pattern in Esperance falls within the 91-180 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 45.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Esperance (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 54.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Esperance?
Average Booking Lead Time by Month
Booking Lead Time Insights for Esperance
- The overall average booking lead time for vacation rentals in Esperance is 62 days.
- Guests book furthest in advance for stays during January (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (96 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Esperance.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Esperance averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Esperance?
Guests in Esperance stay about 4.6 nights on average, generating roughly 1,974 reservations and 38.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Esperance
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Esperance
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 38.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (5.7 nights) and shorten in May (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Esperance Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
2% of total
2 Nights
4 listings
7.8% of total
3 Nights
11 listings
21.6% of total
4-6 Nights
2 listings
3.9% of total
7-29 Nights
2 listings
3.9% of total
30+ Nights
31 listings
60.8% of total
Key Insights
- The most prevalent minimum stay requirement in Esperance is 30+ Nights, adopted by 60.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (9.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (60.8%) caters to monthly stays (30+ nights) in Esperance, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 60.8% of Esperance hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 60.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Esperance.
Esperance Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
5 listings
9.8% of total
Limited
7 listings
13.7% of total
Flexible
2 listings
3.9% of total
Moderate
17 listings
33.3% of total
Firm
14 listings
27.5% of total
Strict
6 listings
11.8% of total
Cancellation Policy Insights for Esperance
- The prevailing Airbnb cancellation policy trend in Esperance is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (37.2%) and stricter (39.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Esperance.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Esperance.
How Much Are Airbnb Cleaning Fees in Esperance?
Cleaning fees in Esperance are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Esperance
- About 60.8% of Esperance listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $90 is close to the median ($98), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Esperance median of $98. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Esperance Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Esperancebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Uncle Ron's
Entire Place • 4 bedrooms
Deluxe Two Storey - Two Bedroom Apartment
Entire Place • N/A
Esperance Shore House
Entire Place • 2 bedrooms
The Big Town House
Entire Place • 4 bedrooms
Towncracker Guest House
Entire Place • 4 bedrooms
Granite Townhouse
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Esperance?
Learn from the best! This table showcases top-performing Airbnb hosts in Esperance based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wayne | 6 | $301,009 | 750 | 4.84/5.0 |
| Thorp Realty | 10 | $251,727 | 306 | 4.49/5.0 |
| Katie | 5 | $197,267 | 249 | 4.88/5.0 |
| Jaimen | 4 | $189,374 | 563 | 4.75/5.0 |
| Liina | 2 | $92,401 | 281 | 4.98/5.0 |
| Lana | 1 | $72,718 | 48 | 5.00/5.0 |
| Matt | 1 | $58,012 | 128 | 4.96/5.0 |
| Cameron | 1 | $55,777 | 55 | 4.67/5.0 |
| Peta | 1 | $54,598 | 297 | 4.93/5.0 |
| Dorothy | 1 | $51,935 | 30 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Esperance.
Who Are the Airbnb Hosts in Esperance?
Esperance is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Esperance
- With 51.0% Superhosts, Esperance has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 15.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 86.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Esperance averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Esperance
These are the highest-grossing professional property management operations in Esperance, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Wayne | 6 | $301,009 | $226 | 60.1% | 4.84/5 |
| Thorp Realty | 10 | $251,727 | $208 | 48.8% | 4.49/5 |
Management Company Insights for Esperance
- The leading management company, Wayne, operates 6 listings with $301,009 in gross revenue — a useful benchmark for what scale looks like in Esperance.
- Top managers average 8 properties each, suggesting professional management in Esperance still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.66/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 15.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Esperance's Airbnb Market Compare to Nearby Cities?
How does the Esperance Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shire Of Esperance, Esperance has 1 percentage points higher occupancy and about $6 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shire Of Esperance | 102 | $2,910 | $217.30 | 54% |
| Hopetoun | 14 | $1,776 | $141.22 | 45% |
Frequently Asked Questions About Airbnb in Esperance
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Esperance.
How much do Airbnb hosts make in Esperance?
Esperance hosts earn about $35,864 per year on average, with an average nightly rate of $211 and RevPAR of $117. Those figures describe the typical revenue environment for active listings in Esperance, Western Australia, not the ceiling for the best operators. Source: AirROI 2026 data, Esperance market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Esperance?
The average Airbnb occupancy rate in Esperance is 55.3%. January is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Esperance?
Listings in Esperance average $211 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Esperance?
Esperance currently has about 51 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Esperance?
AirROI currently classifies the short-term rental regulation level in Esperance as High. The dataset also shows about 98.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Esperance?
RevPAR in Esperance is about $117. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Esperance?
At 55.3% occupancy, Esperance can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $35,864, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Esperance?
The average booking lead time in Esperance is about 62 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Esperance?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Esperance include Pink Lake, Lucky Bay, Esperance Town Centre. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Esperance?
entire_home listings make up 100.0% of the active supply in Esperance. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Esperance compare to nearby Airbnb markets?
Among neighboring markets, Shire Of Esperance posts $34,926 in average annual revenue with 53.9% occupancy, compared to Esperance's $35,864 and 55.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Esperance?
The average Airbnb stay length in Esperance is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Esperance?
Airbnb listings in Esperance average 4.77 out of 5 overall. About 33.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Esperance?
Wifi and Barbecue utensils are among the strongest revenue-linked amenities in Esperance. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Esperance?
Yes. About 60.8% of active Airbnb listings in Esperance charge a cleaning fee, and the average fee is $90. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Esperance?
A 51.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.