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Ski townsAustria2026

Austria Ski Towns

The ski villages that are also most of Austria's mountain towns

Innsbruck, Zell am See and Kaprun were the most booked of the 38 ski towns in Austria, 37 of them also mountain towns, on Airbnb in the 12 months to October 2026, with an estimated 16,193, 8,300 and 3,839 stays. February is the busiest month across them, and the typical stay is 5.2 nights.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Figures are AirROI estimates. How they are made

Among the 6 towns with 200+ homes

Most booked of these 6: Innsbruck 16,193 stays
Highest revenue per home of these 6: Innsbruck €27,687 a year
Highest rated of these 6: Schladming 4.80 out of 5
Lowest nightly rate of these 6: Innsbruck €179 a night
Longest typical stay of these 6: Sölden and Saalbach-Hinterglemm 5.5 nights

Ranking

Austria Ski Towns Ranked by Airbnb Stays

Every one of the ski towns and resort villages in Austria with 100 or more Airbnb homes and recent stays, most booked first.

Austria Ski Towns ranked by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating

1	Innsbruck, Tyrol	16,193	431	4.3 nights	August	€179	51%	€27,687	4.72
2	Zell am See, Salzburg	8,300	519	4.9 nights	February	€303	33%	€24,660	4.64
3	Kaprun, Salzburg	3,839	243	4.9 nights	July	€296	32%	€24,013	4.62
4	Seefeld in Tirol, Tyrol	3,533	197	5.4 nights	August	€227	38%	€19,586	4.74
5	Schladming, Styria	3,318	232	4.8 nights	February	€300	32%	€23,157	4.80
6	Sölden, Bezirk Imst	3,041	208	5.5 nights	January	€261	35%	€22,594	4.68
7	Längenfeld, Bezirk Imst	2,675	131	5.1 nights	February	€243	40%	€25,371	4.74
8	Saalbach-Hinterglemm, Salzburg	2,647	240	5.5 nights	February	€343	32%	€22,020	4.67
9	Leutasch, Tyrol	2,630	166	5.0 nights	August	€206	34%	€17,103	4.86
10	Mayrhofen, Bezirk Schwaz	2,612	164	6.1 nights	February	€288	40%	€25,089	4.78
11	Kappl, Bezirk Landeck	2,606	190	7.1 nights	February	€264	39%	€25,954	4.82
12	Piesendorf, Salzburg	2,587	169	5.3 nights	August	€280	35%	€24,609	4.68
13	Kitzbühel, Tyrol	2,561	153	5.0 nights	February	€400	35%	€33,895	4.84
14	Ehrwald, Tyrol	2,444	110	4.7 nights	August	€245	40%	€26,733	4.83
15	Bad Mitterndorf, Styria	2,370	154	4.4 nights	August	€196	29%	€14,885	4.84
16	Kirchberg in Tirol, Tyrol	2,320	154	5.4 nights	February	€409	35%	€35,926	4.77
17	Sankt Gallenkirch, Vorarlberg	2,273	179	5.5 nights	February	€245	31%	€19,034	4.78
18	Wildschönau, Tyrol. Includes Niederau, Oberau and Auffach.	2,201	110	5.6 nights	August	€223	41%	€25,009	4.85
19	Fügen, Bezirk Schwaz	2,114	138	5.1 nights	February	€256	34%	€21,424	4.76
20	Bad Gastein, Salzburg	2,078	162	5.1 nights	February	€190	32%	€12,788	4.75
21	Saalfelden am Steinernen Meer, Salzburg	1,977	140	5.3 nights	July	€175	33%	€14,038	4.58
22	Neustift im Stubaital, Tyrol	1,858	103	5.6 nights	February	€211	38%	€21,552	4.78
23	Murau, Styria	1,854	121	4.4 nights	February	€263	30%	€19,091	4.74
24	Neukirchen am Großvenediger, Salzburg	1,791	184	6.4 nights	August	€321	29%	€19,939	4.78
25	Mühlbach am Hochkönig, Salzburg	1,750	101	6.2 nights	February	€291	39%	€34,033	4.80
26	Aschau im Zillertal, Bezirk Schwaz	1,678	103	6.7 nights	February	€225	43%	€19,886	4.75
27	Finkenberg, Bezirk Schwaz	1,661	101	5.3 nights	February	€190	37%	€17,880	4.58
28	Ramsau am Dachstein, Styria	1,567	115	5.2 nights	February	€246	33%	€15,806	4.83
29	Hopfgarten im Brixental, Tyrol	1,564	119	5.5 nights	August	€397	32%	€33,417	4.76
30	Maria Alm am Steinernen Meer, Salzburg	1,558	118	5.6 nights	August	€303	35%	€23,018	4.84
31	Mauterndorf, Salzburg	1,556	101	5.0 nights	February	€243	33%	€21,679	4.86
32	Sankt Anton am Arlberg, Bezirk Landeck	1,526	117	7.7 nights	February	€496	42%	€42,850	4.82
33	Bad Kleinkirchheim, Carinthia	1,509	146	5.0 nights	August	€201	28%	€13,697	4.85
34	Sankt Georgen am Kreischberg, Styria	1,406	113	4.6 nights	January	€290	29%	€21,638	4.77
35	Brixen im Thale, Bezirk Kitzbühel	1,333	112	5.2 nights	January	€386	32%	€26,772	4.69
36	Treffen am Ossiacher See, Carinthia	1,323	116	5.7 nights	August	€165	33%	€11,136	4.76
37	Wald im Pinzgau, Salzburg	1,170	126	6.1 nights	January	€304	30%	€20,223	4.68
38	Hermagor-Pressegger See, Carinthia	893	108	5.9 nights	February	€177	29%	€9,543	4.79

Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5. Airbnb data files some places as one district or township, so Wildschönau and rows like it cover several towns.

Money figures on this page are in euros, converted from US dollars at €0.86 per US$, the typical rate from November 2025 to October 2026.

By region

Stays and Top Town by Region

Austria Ski Towns by region: towns, Airbnb stays and the top town in each
Region	Towns	Stays	Top town
Tyrol	9	35,304	Innsbruck
Salzburg	11	29,253	Zell am See
Styria	5	10,515	Schladming
Bezirk Schwaz	4	8,065	Mayrhofen
Bezirk Imst	2	5,716	Sölden
Bezirk Landeck	2	4,132	Kappl
Carinthia	3	3,725	Bad Kleinkirchheim
Vorarlberg	1	2,273	Sankt Gallenkirch
Bezirk Kitzbühel	1	1,333	Brixen im Thale

Town by town

Where the Top Towns Stand Out

4 of 8 are busiest in February. Innsbruck and Seefeld in Tirol peak in August, Kaprun in July, and Sölden in January. Among guests who left a review, Germany is the top home country in all 8. Apartments and condos are the largest home type in all 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Innsbruck, Tyrol
Of the 6 ski towns in Austria with 200 or more homes, Innsbruck (Tyrol) had the highest occupancy, at 51%, and had the lowest nightly rate, at €179, in the 12 months to October 2026.
Zell am See, Salzburg
Of the 6 ski towns in Austria with 200 or more homes, Zell am See (Salzburg) had the most Airbnb homes, at 519, and had the biggest share of homes that sleep 8 or more, at 26%, in the 12 months to October 2026.
5
Schladming, Styria
Of the 6 ski towns in Austria with 200 or more homes, Schladming (Styria) had the highest guest rating, at 4.80, in the 12 months to October 2026.
6
Sölden, Bezirk Imst
Of the 6 ski towns in Austria with 200 or more homes, Sölden (Bezirk Imst) was booked furthest ahead, about 121 days before arrival, and had the biggest share from abroad among guests who left a review, at 99%, in the 12 months to October 2026.
8
Saalbach-Hinterglemm, Salzburg
Of the 6 ski towns in Austria with 200 or more homes, Saalbach-Hinterglemm (Salzburg) had the highest nightly rate, at €343, in the 12 months to October 2026.

When to go

Busiest and Quietest Months

February, August and July rank as the busiest months for Airbnb nights across the ski towns in Austria, and November and April as the quietest. February is the busiest month in 20 of the 38, while Innsbruck and Seefeld in Tirol peak in August, and Kaprun in July. Across the 38 towns, nightly rates run lowest in September, at about €228, and highest in February, at about €318. Across the 38 towns, stays run longest in February, at 6.2 nights, and shortest in September, at 3.9 nights.

February ranks first, April last

Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

Month by month: rank, typical stay and nightly rate

Months in Austria by rank
Rank	Month	Typical stay	Nightly rate
1	February	6.2 nights	€318
2	August	5.0 nights	€252
3	July	6.0 nights	€255
4	January	5.9 nights	€305
5	December	5.5 nights	€280
6	September	3.9 nights	€228
7	June	4.8 nights	€238
8	March	4.7 nights	€285
9	May	4.7 nights	€243
10	October	4.5 nights	€235
11	November	5.6 nights	€247
12	April	4.7 nights	€253

Who comes

Where Guests Come From

Among guests who left a review, 95% come from abroad. Among those guests, the largest groups from abroad come from Germany, the United States and the Netherlands. The top home cities among those guests are Berlin, Munich and Vienna. Sölden (Bezirk Imst) draws the most from abroad, at 99%, among towns with 200 or more homes.

Top countries abroad

Among guests who left a review

Germany 35%
United States 8.4%
Netherlands 7.5%
United Kingdom 6.8%
France 1.8%
Australia 1.5%

Top home cities

Among guests who left a review

95% from abroad

Berlin 2.7%
Munich 2.6%
Vienna 1.8%
London 1.1%

The money view

Revenue, Occupancy and Nightly Rate

Among the 6 towns with 200 or more Airbnb homes, Innsbruck has the highest estimated revenue per home, at €27,687 a year. Of those 6, Innsbruck has the highest occupancy, at 51%, and the lowest nightly rate on Airbnb, at €179. Innsbruck is also the most booked of the 38.

Highest revenue per home of these 6

A year, AirROI estimate

Innsbruck €27,687
Tyrol
Zell am See €24,660
Salzburg
Kaprun €24,013
Salzburg
Schladming €23,157
Styria
Sölden €22,594
Bezirk Imst

Highest occupancy of these 6

Nights booked, AirROI estimate

Innsbruck 51%
Tyrol
Sölden 35%
Bezirk Imst
Zell am See 33%
Salzburg
Kaprun 32%
Salzburg
Schladming 32%
Styria

Lowest nightly rate of these 6

On Airbnb, AirROI estimate

Innsbruck €179
Tyrol
Sölden €261
Bezirk Imst
Kaprun €296
Salzburg
Schladming €300
Styria
Zell am See €303
Salzburg

FAQ

Frequently Asked Questions

What is the most popular ski town in Austria?

By AirROI's estimates, Innsbruck (Tyrol) is the most booked of the 38 ski towns in Austria, with 16,193 Airbnb stays in the 12 months to October 2026. Zell am See is second, with 8,300. This counts Airbnb bookings only.

What are the mountain towns in Austria?

In AirROI's data for the 12 months to October 2026, 37 of the 41 mountain towns in Austria with 100 or more Airbnb homes are also ski towns, because nearly all of them are ski villages. The other 4 are Bad Goisern am Hallstättersee, Bad Ischl, Bad Aussee and Maishofen. Of the 38 ski towns in Austria, the most booked by AirROI's estimated stays are Innsbruck, Zell am See and Kaprun.

What is the most affordable ski town in Austria?

By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among ski towns in Austria with 200 or more homes, the lowest are Innsbruck (Tyrol) (€179), Sölden (Bezirk Imst) (€261) and Kaprun (Salzburg) (€296). That is the average asking price on booked nights, not what it costs to live or buy there.

What are some small ski towns in Austria?

By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 38 ski towns it lists in Austria are Mühlbach am Hochkönig (Salzburg) (101), Finkenberg (Bezirk Schwaz) (101) and Mauterndorf (Salzburg) (101). AirROI's list starts at 100 homes, so smaller places are not on it.

What ski towns in Austria offer the strongest Airbnb returns?

Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among ski towns in Austria with 200 or more homes, the highest are Innsbruck (Tyrol) (€27,687), Zell am See (Salzburg) (€24,660) and Kaprun (Salzburg) (€24,013). Among the same towns, Innsbruck (Tyrol) has the highest occupancy, at 51%.

Method

How These Lists and Numbers Are Made

How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: a lift-served ski area has to be in the town or within about 30 minutes' drive, and skiing has to be a main reason to come in winter. The town's own listings can back that up, with 10% of its homes listing ski-in or ski-out, or 10% of its titles naming skiing. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.

How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 179,450 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.