Airbnb market data · 202612 months to June 2026
Diest, Belgium Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Diest brought in €9,983 over the 12 months through June 2026, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Diest run through June 2026.
The short answer
Diest Airbnb Market at a Glance
Listings averaged €104 a night and were booked on 41% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.5 times as much as in January, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Diest is the 13th-largest of 17 Flemish Brabant markets AirROI tracks.
Browse the live Diest Airbnb market See Every Diest ListingRevenue
How Much Do Airbnb Hosts Make in Diest?
Gross bookings per Diest listing averaged €9,983 over the 12 months to June 2026 (Flemish Brabant average: €16,164), before cleaning, platform and management costs and taxes.
The average Diest listing brought in €1,880 in July, its best month, and €745 in January, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Diest's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,420+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn €1,800 or more, roughly €740 a month above the median.
- Typical properties (median) earn about €1,060 a month.
- Entry-level properties (bottom 25%) earn €612 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.5 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €1,270.
Diest Airbnb Data by Month
Latest 12 months in the June 2026 data.
July led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jul 2025 | €1,877 | 63.8% | €103 | €61 | 99 days | 7.1 nights |
| Aug 2025 | €1,673 | 52.7% | €105 | €54 | 67 days | 4.4 nights |
| Sep 2025 | €1,285 | 40.3% | €98 | €43 | 68 days | 5.2 nights |
| Oct 2025 | €1,424 | 42.8% | €99 | €46 | 48 days | 7.4 nights |
| Nov 2025 | €1,037 | 31.4% | €97 | €35 | 46 days | 2.9 nights |
| Dec 2025 | €1,149 | 40.3% | €98 | €37 | 38 days | 4.5 nights |
| Jan 2026 | €745 | 27.9% | €97 | €24 | 26 days | 3.1 nights |
| Feb 2026 | €901 | 26.1% | €106 | €32 | 33 days | 8.7 nights |
| Mar 2026 | €1,081 | 31.3% | €106 | €35 | 27 days | 3.4 nights |
| Apr 2026 | €1,469 | 47.4% | €107 | €49 | 41 days | 5.8 nights |
| May 2026 | €1,384 | 41.7% | €109 | €45 | 79 days | 3.1 nights |
| Jun 2026 | €1,179 | 38.2% | €111 | €39 | 94 days | 4.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Diest market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Diest Profitable?
Yes, when it's run well. The average Diest Airbnb took in €9,983 in the 12 months to June 2026, and run by its owner at everyday costs, about €600 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,040 a month.
Cleaning it yourself keeps the €520 a year guests pay in cleaning fees, for about €650 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €520 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Diest Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €9,463 | €16,100 |
| Cleaning fees guests pay5% of Diest bookings | €520 | €890 |
| Gross bookings | €9,983 | €16,990 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 62% of Diest listings on Simplified Pricing, 3% for the rest | −€1,070 | −€1,820 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€520 | −€890 |
| Utilities and internetAbout 5% of bookings | −€500 | −€850 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€200 | −€340 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€300 | −€510 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€100 | −€100 |
| Permit and registrationWhere one is required | −€50 | −€50 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −€2,740 | −€4,560 |
| Left for housing costs, then profit | €7,243about €600 a month | €12,430about €1,040 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Diest Airbnb Profit
The estimate starts from Diest's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Diest home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Diest's Top Earners Get There
- More nights booked. The busiest quarter of Diest listings are booked on 54% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of €99 adds about €988 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €120 a night or more, against a median of €99. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €950 a year.
- Open for the busy months. July brought the average listing about €1,880, against €745 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Diest listings average 4.75 stars, and 43% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,420 a month, against €830 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Diest?
Diest listings were booked on 41% of the nights they were open over the past year, 4 percentage points below the Flemish Brabant average (45%) and in line with the Belgium average. Occupancy swings from 26% in February to 64% in July.
Across Diest's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 77%+ of open nights, 41 points above the median.
- Strong performers (top 25%) fill 54% or more, roughly four nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
July was the busiest month in Diest, February the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Diest?
The average nightly rate in Diest, known as ADR (average daily rate), was €104 over the past year, about 26% below the Flemish Brabant average of €140 and about 44% below the Belgium average of €185. Rates peak in May and June at about €110 and bottom out in January and November at about €97.
Across Diest's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €145+ a night, about 46% above the median.
- Strong performers (top 25%) charge €120 or more, about €20 above the median.
- Typical properties (median) charge about €99 a night.
- Entry-level properties (bottom 25%) charge €79 or less, about 80% of the median.
June rates ran 15% above January's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €103.
What Is the RevPAR for Airbnb in Diest?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Diest it averaged €40 over the past year, from about €24 in January to about €61 in July.
Across Diest's 21 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €70+ per open night, about twice the median.
- Strong performers (top 25%) earn €48 or more, about €15 a night above the median.
- Typical properties (median) earn about €33 per open night.
- Entry-level properties (bottom 25%) earn €22 or less, about two-thirds of the median.
July RevPAR was about 2.5 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, €42.
Seasonality
Best and Worst Months for Airbnb in Diest
With only 21 active listings, the monthly pattern in Diest is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Diest?
Guests book Diest stays 62 days ahead on average (about nine weeks), so guests here plan well ahead. July stays are booked furthest out, about 99 days ahead, and January stays closest to arrival, about 26 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 62 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Diest
None of the 21 active listings in Diest display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Diest.
Neighborhoods
Best Neighborhoods for Airbnb in Diest
AirROI's area guide picks eight Diest neighborhoods that draw short-term rental guests, led by Historic City Center, Boutersem and Jubilee Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic City Center | Charming old town with medieval architecture, attracting tourists who want to explore the history and culture of Diest. Perfect for those looking to experience local festivals and events. | St. Sulpitius Church, Diest City Museum, Beguinage of Diest, Diest Market Square, Castel of Diest |
| Boutersem | A nearby quaint village that offers a peaceful retreat while still being near the attractions of Diest. Ideal for families or travelers looking for a quiet getaway. | Boutersem Castle, local hiking trails, traditional Flemish architecture |
| Jubilee Park | A large public park that is family-friendly and hosts various events throughout the year. Great for those who appreciate nature and outdoor activities. | playground, walking paths, scenic ponds, open fields |
| Sint-Hubertus | A suburban area with a mix of residential charm and proximity to Diest’s main attractions. Offers affordable housing options suitable for longer-term stays. | local shops, community events, nearby schools |
| Molenbeek | An area known for its natural beauty and opportunities for outdoor activities like cycling and hiking. Attracts visitors with an interest in nature and relaxation. | Molenbeek Nature Reserve, cycling routes, scenic views |
| Scherpenheuvel-Zichem | A neighboring town that is famous for its religious significance and pilgrimage site. Attracts those interested in spirituality and history. | Scherpenheuvel Basilica, the paths used by pilgrims, local folklore events |
| Malsen | A small quaint area just outside Diest that offers a rural experience. Perfect for guests looking for tranquility away from city life. | farm tours, local festivals, scenic landscapes |
| Zichem | Known for its vibrant local community and cultural activities, Zichem is appealing to both tourism and long-term rentals. Offers a balance of local life and access to attractions. | Zichem Town Hall, Cultural festivals, local artisan shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Diest vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 31 km, Kasterlee (28 km away, 33 listings) earned the most per listing, about three times as much as Diest. Leuven was the busiest, booked on 50% of nights against 41% in Diest.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Geel 18 km | 48 | €14,358 | €156 | 36% |
| Hasselt 21 km | 151 | €15,697 | €168 | 38% |
| Sint-Truiden 22 km | 35 | €24,216 | €183 | 44% |
| Mol 25 km | 36 | €24,209 | €262 | 34% |
| Houthalen-Helchteren 27 km | 32 | €21,670 | €215 | 34% |
| Leuven 27 km | 201 | €15,686 | €118 | 50% |
| Kasterlee 28 km | 33 | €29,726 | €253 | 36% |
| Genk 31 km | 47 | €18,388 | €148 | 38% |
Other Airbnb Markets in Flemish Brabant
- Zaventem Airbnb data 56 listings
- Overijse Airbnb data 55 listings
- Vilvoorde Airbnb data 44 listings
- Asse Airbnb data 43 listings
- Tervuren Airbnb data 34 listings
See all 17 Flemish Brabant Airbnb markets
Markets Similar to Diest
Markets elsewhere in Belgium with a similar nightly rate and occupancy to Diest:
- Liège Airbnb data Belgium · €114/night · 39.5%
- Mons Airbnb data Belgium · €114/night · 43.3%
- Forest - Vorst Airbnb data Belgium · €109/night · 45.7%
- Charleroi Airbnb data Belgium · €88/night · 37.8%
FAQ
Diest Airbnb FAQ
How much do Airbnb hosts make in Diest?
An active Diest Airbnb grossed €9,983 on average in the 12 months to June 2026, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,800 or more in a typical month.
How much can I make on Airbnb in Diest?
It depends most on the home's size, location and how it's run. The middle half of Diest listings earn between €612 and €1,800 in a typical month, and the top tenth €2,420 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Diest?
Listings in Diest were booked on 41% of available nights over the past year. That compares with 45% for the Flemish Brabant average. July was the busiest month.
How much does an Airbnb cost per night in Diest?
The average booked night in Diest cost €104 before fees. Half of listings charge between €79 and €120, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Diest?
None of the active Diest listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Diest?
Yes, when it's run well. The average Diest Airbnb grossed €9,983 in the 12 months to June 2026, 38% below the Flemish Brabant average of €16,164, though with only 21 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €7,243 a year (about €600 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,040 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Diest?
July paid best over the past year, at €1,880 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Diest?
Each night a Diest listing was open to book earned €40 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €70 or more.
How far in advance do guests book Airbnbs in Diest?
Diest stays were booked 62 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Diest?
The average Diest Airbnb stay lasted 6 nights over the past year. A listing took 18 reservations over the year on average.
How are Airbnbs in Diest rated?
Guests rate Diest Airbnbs 4.75 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Diest?
Historic City Center, Boutersem and Jubilee Park draw the most short-term rental interest in Diest. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Diest?
AirROI counted 21 active Airbnb listings in Diest as of June 2026. The closest tracked market is Geel, 18 km away.
How much are Airbnb cleaning fees in Diest?
In Diest, more than half of listings add a cleaning fee, and the typical fee is about €25.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Diest from July 2025 to June 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.