Airbnb market data · 202612 months to October 2026
Roseira, Brazil Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Roseira brought in R$20,743 over the 12 months through October 2026, across just 21 active listings, so a single property can move that figure.
The short answer
Roseira Airbnb Market at a Glance
Rates and bookings both trail the São Paulo average. Listings averaged R$512 a night and were booked on 18% of available nights, against R$570 and 33% for the São Paulo average.
Timing matters: in December, usually the best month, the average listing earns about 2.1 times as much as in July, usually the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Roseira is the 200th-largest of 207 São Paulo markets AirROI tracks.
Browse the live Roseira Airbnb market See Every Roseira ListingRevenue
How Much Do Airbnb Hosts Make in Roseira?
Gross bookings per Roseira listing averaged R$20,743 over the 12 months to October 2026 (São Paulo average: R$44,558), before cleaning, platform and management costs and taxes.
In a typical year, the average Roseira listing brings in R$5,720 in December, its best month, and R$2,710 in July, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Roseira's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn R$10,200+ a month, about 3.8 times the typical property.
- Strong performers (top 25%) earn R$6,450 or more, roughly R$3,800 a month above the median.
- Typical properties (median) earn about R$2,680 a month.
- Entry-level properties (bottom 25%) earn R$1,400 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earns about 2.1 times what July does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, R$4,360. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Roseira Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
November 2025 led on revenue and bookings; nightly rates peaked in December 2025. Across the past two years, December is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | R$3,131 | 19.4% | R$773 | R$101 | 101 days | 2.5 nights |
| Nov 2025 | R$5,355 | 29.6% | R$767 | R$179 | 69 days | 4.7 nights |
| Dec 2025 | R$5,050 | 25.1% | R$791 | R$163 | 57 days | 2.6 nights |
| Jan 2026 | R$4,048 | 19.0% | R$779 | R$131 | 57 days | 2.1 nights |
| Feb 2026 | R$3,454 | 17.8% | R$766 | R$123 | 67 days | 3 nights |
| Mar 2026 | R$4,122 | 18.1% | R$761 | R$133 | 58 days | 2.4 nights |
| Apr 2026 | R$3,160 | 13.3% | R$782 | R$105 | 54 days | 1.5 nights |
| May 2026 | R$4,649 | 21.9% | R$788 | R$150 | 30 days | 2.4 nights |
| Jun 2026 | R$4,531 | 18.0% | R$773 | R$151 | 33 days | 2 nights |
| Jul 2026 | R$3,304 | 16.9% | R$713 | R$107 | 47 days | 2.5 nights |
| Aug 2026 | R$3,234 | 20.0% | R$712 | R$104 | 35 days | 1.4 nights |
| Sep 2026 | R$4,799 | 27.0% | R$698 | R$160 | 51 days | 2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Roseira address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Roseira Profitable?
Yes, when it's run well. The average Roseira Airbnb took in R$20,743 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about R$50,020, and run by its owner at everyday costs, about R$2,880 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Roseira Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | R$19,383 | R$46,730 |
| Cleaning fees guests pay7% of Roseira bookings | R$1,360 | R$3,290 |
| Gross bookings | R$20,743 | R$50,020 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Roseira listings on Simplified Pricing, 3% for the rest | −R$2,840 | −R$6,860 |
| Cleaning and laundryPaid for by the cleaning fee; R$0 if you clean yourself | −R$1,360 | −R$3,290 |
| Utilities and internetAbout 5% of bookings | −R$1,040 | −R$2,500 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −R$410 | −R$1,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −R$620 | −R$1,500 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −R$210 | −R$210 |
| Permit and registrationWhere one is required | −R$100 | −R$100 |
| ManagementR$0 when you run it; co-hosts charge from about 10% of nightly bookings | R$0 | R$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | R$0 | R$0 |
| Lodging taxesAdded to the guest's bill and passed on | R$0 | R$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −R$6,580 | −R$15,460 |
| Left for housing costs, then profit | R$14,163about R$1,180 a month | R$34,560about R$2,880 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Roseira Airbnb Profit
The estimate starts from Roseira's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Roseira home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Roseira's Top Earners Get There
- More nights booked. The busiest quarter of Roseira listings are booked on 28% or more of their nights, against 18% for the median listing. Ten more booked nights a year at the median rate of R$450 adds about R$4,520 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge R$700 a night or more, against a median of R$450. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about R$1,940 a year.
- Open for the busy months. In a typical year, December brings the average listing about R$5,720, against R$2,710 in July, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Roseira listings average 4.89 stars, and 43% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about R$4,170 a month, against R$1,730 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Roseira?
Roseira listings were booked on 18% of the nights they were open over the past year, 15 percentage points below the São Paulo average (33%) and 16 points below the Brazil average (34%). In a typical year, occupancy climbs to 32% in December and falls to 14% in July.
Across Roseira's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 46%+ of open nights, 28 points above the median.
- Strong performers (top 25%) fill 28% or more, roughly two nights a week.
- Typical properties (median) fill about 18% of open nights.
- Entry-level properties (bottom 25%) fill 9% or less, less than one night a week.
December is usually the busiest month in Roseira, July the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 18% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Roseira?
The average nightly rate in Roseira, known as ADR (average daily rate), was R$512 over the past year, about 10% below the São Paulo and Brazil averages (R$570 and R$555). Averaged month by month over the past two years, rates peak in January at about R$820 and bottom out in August and September at about R$735.
Across Roseira's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge R$900+ a night, about twice the median.
- Strong performers (top 25%) charge R$700 or more, about R$250 above the median.
- Typical properties (median) charge about R$450 a night.
- Entry-level properties (bottom 25%) charge R$355 or less, about three-quarters of the median.
January rates run 12% above September's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, R$763. The 12-month ADR of R$512 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Roseira?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Roseira it averaged R$104 over the past year, from about R$87 in a typical July to about R$184 in a typical December.
Across Roseira's 21 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn R$268+ per open night, about four times the median.
- Strong performers (top 25%) earn R$131 or more, about R$65 a night above the median.
- Typical properties (median) earn about R$66 per open night.
- Entry-level properties (bottom 25%) earn R$38 or less, about 59% of the median.
December RevPAR is about 2.1 times July's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, R$143. The 12-month RevPAR of R$104 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Roseira
With only 21 active listings, the monthly pattern in Roseira is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in December and bottom out in July.
Average revenue by month in Roseira
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, R$4,130.
Revenue by month in Roseira in numbers
| Month | Revenue per listing |
|---|---|
| January | R$4,090 |
| February | R$3,450 |
| March | R$4,120 |
| April | R$2,930 |
| May | R$5,400 |
| June | R$3,980 |
| July | R$2,710 |
| August | R$4,450 |
| September | R$3,920 |
| October | R$3,680 |
| November | R$5,160 |
| December | R$5,720 |
How Far in Advance Do Guests Book Airbnb in Roseira?
Guests book Roseira stays 61 days ahead on average (about nine weeks), so guests here plan well ahead. October stays are booked furthest out, about 74 days ahead, and July stays closest to arrival, about 31 days. A typical October booking is made in early August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 61 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Roseira
None of the 21 active listings in Roseira display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Roseira.
Neighborhoods
Best Neighborhoods for Airbnb in Roseira
AirROI's area guide picks five Roseira neighborhoods that draw short-term rental guests, led by Centro, Roseira Velha and Pindaitiba. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro | Guests book here for pedestrian access to municipal offices, bakeries, and banks, as well as easy boarding for intercity buses heading toward Aparecida. Most visitors are solo travellers, religious pilgrims on stopovers, and regional contractors on weekday stays. | Praça Santana, Igreja Matriz de Sant'Ana, Estação Ferroviária de Roseira, Rua Dom Epaminondas |
| Roseira Velha | This historic settlement draws heritage enthusiasts and pilgrims walking regional routes such as the Caminho da Fé. Bookings consist primarily of couples and route hikers needing overnight lodging close to local religious landmarks. | Igreja de Nossa Senhora da Piedade, Praça Nossa Senhora da Piedade, Avenida do Imperador, Figueira do Imperador |
| Pindaitiba | Visitors choose this district for retreat stays focused on spiritual tourism and rural recreation. Accommodation formats here cater to families and pilgrim tour groups arriving by car or hired vans. | Santuário da Sagrada Face, Pesqueiro do Mosteiro, Estrada dos Oblatos, Convento São Rafael |
| Parque das Rosas | Situated between central amenities and Rodovia Presidente Dutra, this residential pocket attracts highway travellers stopping between São Paulo and Rio de Janeiro. Accommodations mainly serve multi-generational families and business motorists wanting quick highway entry. | Praça Papa João Paulo II, Avenida Deputado Federal Doutor Mário Tamborindeguy, Avenida João Caltabiano |
| Pedro Leme | Guests book properties here for spacious plots, small rental farmsteads, and events. Group bookings and extended families dominate, travelling by personal vehicles for weekend gatherings. | Praça São Benedito, Avenida São José, Avenida São Pedro |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Roseira vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 38 km, Campos do Jordão (34 km away) earned the most per listing, about 3.4 times as much as Roseira. Taubaté was the busiest, booked on 35% of nights against 18% in Roseira.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Aparecida 8 km | 543 | R$35,862 | R$421 | 31% |
| Guaratinguetá 14 km | 158 | R$33,376 | R$497 | 28% |
| Pindamonhangaba 18 km | 161 | R$37,449 | R$506 | 31% |
| Lagoinha 26 km | 31 | R$32,759 | R$477 | 25% |
| Taubaté 31 km | 160 | R$25,271 | R$301 | 35% |
| Região Imediata de Taubaté-Pindamonhangaba 31 km | 84 | R$20,066 | R$340 | 33% |
| Campos do Jordão 34 km | 3,566 | R$69,565 | R$886 | 29% |
| São Luiz do Paraitinga 38 km | 78 | R$47,926 | R$740 | 24% |
Other Airbnb Markets in São Paulo
- São Paulo Airbnb data 35,728 listings
- Ubatuba Airbnb data 12,813 listings
- Guarujá Airbnb data 8,523 listings
- Praia Grande Airbnb data 8,314 listings
- São Sebastião Airbnb data 6,938 listings
- Bertioga Airbnb data 5,337 listings
- Caraguatatuba Airbnb data 3,631 listings
- Ilhabela Airbnb data 3,111 listings
See all 207 São Paulo Airbnb markets
Markets Similar to Roseira
Markets elsewhere in Brazil with a similar nightly rate and occupancy to Roseira:
- Icapuí Airbnb data Brazil · R$516/night · 20.9%
- Praia Grande Airbnb data Santa Catarina · R$527/night · 21.4%
- Miguel Pereira Airbnb data Brazil · R$506/night · 23.2%
- Itamonte Airbnb data Brazil · R$484/night · 22.2%
- Ilha de Itamaracá Airbnb data Brazil · R$527/night · 22.9%
- São Francisco de Paula Airbnb data Brazil · R$514/night · 23.6%
FAQ
Roseira Airbnb FAQ
How much do Airbnb hosts make in Roseira?
An active Roseira Airbnb grossed R$20,743 on average in the 12 months to October 2026, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in R$6,450 or more in a typical month.
How much can I make on Airbnb in Roseira?
It depends most on the home's size, location and how it's run. The middle half of Roseira listings earn between R$1,400 and R$6,450 in a typical month, and the top tenth R$10,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Roseira?
Listings in Roseira were booked on 18% of available nights over the past year. That compares with 33% for the São Paulo average. December is usually the busiest month.
How much does an Airbnb cost per night in Roseira?
The average booked night in Roseira cost R$512 before fees. Half of listings charge between R$355 and R$700, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Roseira?
None of the active Roseira listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Roseira?
Yes, when it's run well. The average Roseira Airbnb grossed R$20,743 in the 12 months to October 2026, 53% below the São Paulo average of R$44,558, though with only 21 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about R$2,880 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Roseira?
December usually pays best, averaging R$5,720 per active listing over the past two years, and July usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Roseira?
Each night a Roseira listing was open to book earned R$104 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made R$268 or more.
How far in advance do guests book Airbnbs in Roseira?
Roseira stays were booked 61 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Roseira?
The average Roseira Airbnb stay lasted 3 nights over the past year. A listing took 9 reservations over the year on average.
How are Airbnbs in Roseira rated?
Guests rate Roseira Airbnbs 4.89 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Roseira?
Centro, Roseira Velha and Pindaitiba draw the most short-term rental interest in Roseira. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Roseira?
AirROI counted 21 active Airbnb listings in Roseira as of October 2026. The closest tracked market is Aparecida, 8 km away.
How much are Airbnb cleaning fees in Roseira?
In Roseira, nearly three in ten listings add a cleaning fee, and the typical fee is about R$78.
How many tourists visit Roseira, Brazil?
All of Brazil had 6.8 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 179 Airbnb stays in Roseira, Brazil in the 12 months to October 2026, which counts bookings and not tourists. See Brazil tourism statistics.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Roseira from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Brazilian reals at R$5.19 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.