Serra Negra, São Paulo Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Serra Negra, São Paulo? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $7,359 per year — at a $90 nightly rate, 28.2% occupancy, and a $26 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Serra Negra's 545 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 54.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Serra Negra?
In Serra Negra, the headline Airbnb metrics are $7,359 in average annual revenue,28.2% occupancy, $90 ADR, and $26 in RevPAR, and guests book about 29 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Serra Negra?
Understanding the monthly revenue variations for Airbnb listings in Serra Negra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Serra Negra is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Serra Negra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,940+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,068 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $583 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $281, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Serra Negra
What Is the Monthly Airbnb Occupancy Rate in Serra Negra?
Maximize your bookings by understanding the Serra Negra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Serra Negra:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Serra Negra
What Is the Average Airbnb Nightly Rate in Serra Negra?
Effective short term rental pricing strategy in Serra Negra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Serra Negra typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $108 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Serra Negra
What Is the RevPAR for Airbnb in Serra Negra?
RevPAR in Serra Negra is currently $26. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $12 RevPAR.
- Typical properties (Median) generate $19 RevPAR.
- Strong performers (Top 25%) earn $34 RevPAR.
- Best-in-class (Top 10%) achieve $53 RevPAR.
Average Monthly RevPAR Trend in Serra Negra
RevPAR Insights for Serra Negra
- The average RevPAR in Serra Negra is $26. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($53) and bottom 25% ($12) is $42, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Serra Negra benchmarks. If your RevPAR falls below the median of $19, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $34+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Serra Negra?
Serra Negra's peak Airbnb season falls in December, January, July, while the softest stretch is August, September, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, July)
- Revenue averages $1,105 per month
- Occupancy rates average 36.9%
- Daily rates average $92
Shoulder Season
- Revenue averages $816 per month
- Occupancy maintains around 28.7%
- Daily rates hold near $92
Low Season (August, September, November)
- Revenue drops to average $700 per month
- Occupancy decreases to average 29.9%
- Daily rates adjust to average $81
Seasonality Insights for Serra Negra
- The Airbnb seasonality pattern in Serra Negra shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Serra Negra's highest earning potential, with monthly revenues climbing to $1,202, occupancy reaching 44.0%, and ADRs peaking at $104.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $670, occupancy could drop to 25.3%, and ADRs may adjust to $80.
- Lower occupancy paired with meaningful seasonality means hosts in Serra Negra need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Serra Negra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Serra Negra?
Serra Negra, São Paulo, Brazil currently shows a low regulation profile despite having 545 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Serra Negra to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Serra Negra?
Location within Serra Negra matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The bustling heart of Serra Negra, filled with shops, restaurants, and local culture. Ideal for guests who want to be close to city amenities and attractions. | Matriz de Nossa Senhora do Perpétuo Socorro, Pico do Fonseca, Serra Negra Park, Cascata do Evaristo, Riacho das Pedras |
| Vila Figueiredo | A charming neighborhood surrounded by nature, perfect for guests seeking tranquility while still being near the town center. Great for families and nature lovers. | Cristo Redentor, Horto Florestal, Águas de São Pedro, Trilha da Pedra do Baú, Mirante do Cristo |
| Lagoa do Araujo | Known for its scenic lake and recreational opportunities, this area attracts visitors looking for outdoor activities and natural beauty. | Lagoa do Araujo, Caminhada da Lagoa, Praça da Lagoa, Picnic Spots, Bird Watching |
| Parque Rua do Ouro | A serene park area frequented by locals and tourists alike. Offers a peaceful retreat with access to hiking trails and picnic spots. | Parque Natural da Rua do Ouro, Trilhas Ecólogicas, Ponto de Observação da Natureza, Espaço para Eventos, Parquinho para Crianças |
| São Francisco | A picturesque district known for its colonial architecture and historic significance. Offers a unique perspective on Serra Negra's history. | Igreja de São Francisco, Praça do São Francisco, Museu da Cidade, Vinhas do São Francisco, Casa da Cultura |
| São João | A welcoming neighborhood that provides an authentic experience of local life, perfect for guests wanting to connect with the culture and community. | Festa de São João, Mercado Municipal, Pracinha do São João, Parque de Diversões, Eventos Culturais |
| Serra Negra Mountain | This area is popular for those who enjoy mountain activities and incredible views. Great for adventure seekers and nature enthusiasts. | Trilhas para caminhadas, Mirantes, Escaladas, Piqueniques nas montanhas, Excursões de natureza |
| Rural Serra Negra | The rural part of Serra Negra offers a tranquil escape, featuring farms and sustainability experiences. Ideal for guests looking to unwind from city life. | Visitas a Fazendas, Turismo rural, Degustação de produtos locais, Atividades ao ar livre, Caminhadas por trilhas rurais |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Serra Negra offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Serra Negra?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Serra Negra
- The Serra Negra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.8% of the 545 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Serra Negra, House properties are the most common (47.3%), reflecting the local real estate landscape.
- Houses represent a significant 47.3% portion, catering likely to families or larger groups.
- The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 4.6%) offer potential for unique stay experiences.
Serra Negra Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Serra Negra
- The dominant room capacity in Serra Negra is 1 bedroom listings, making up 36.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.8% of the active Airbnb listings in Serra Negra, indicating a high concentration in these sizes.
- A significant 27.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Serra Negra.
Serra Negra Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Serra Negra
- The most common guest capacity trend in Serra Negra vacation rentals is listings accommodating 8+ guests (23.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Serra Negra STR market, accounting for 45.5% of listings.
- 41.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Serra Negra.
- On average, properties in Serra Negra are equipped to host 4.8 guests.
How Do Listings in Serra Negra Compare on Quality?
Listing quality in Serra Negra can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Serra Negra
- At 36.7 photos per listing on average, Serra Negra hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Serra Negra averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Serra Negra?
Amenity Prevalence
Amenity Insights for Serra Negra
- Essential amenities in Serra Negra that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Pets allowed are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Serra Negra: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Serra Negra to stay competitive.
Which Airbnb Amenities Boost Revenue in Serra Negra?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Serra Negra, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 80.2% | $8,676 | $2,030 | 327.4% |
Free parking on premises | 89.9% | $7,879 | $2,729 | 188.7% |
Hot tubHigh opportunity | 5.9% | $18,002 | $6,695 | 168.9% |
Fireplace guardsHigh opportunity | 3.1% | $18,449 | $7,002 | 163.5% |
BathtubHigh opportunity | 6.2% | $17,012 | $6,717 | 153.3% |
Shower gelHigh opportunity | 2.6% | $17,860 | $7,082 | 152.2% |
Bread makerHigh opportunity | 1.1% | $16,522 | $7,257 | 127.7% |
BreakfastHigh opportunity | 3.3% | $15,681 | $7,075 | 121.7% |
Sound systemHigh opportunity | 5.5% | $15,278 | $6,898 | 121.5% |
Air conditioning | 20.0% | $12,728 | $6,017 | 111.5% |
Revenue Impact Insights for Serra Negra
- Pets allowed tops the revenue impact list with a 327.4% uplift — listings with this amenity earn $8,676 vs. $2,030 without it.
- High-opportunity amenities — Hot tub, Fireplace guards, Bathtub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Pets allowed, Free parking on premises — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in Serra Negra.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Serra Negra STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Serra Negra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSerra Negra Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Serra Negra
- The typical guest profile for Airbnb in Serra Negra consists of primarily domestic travelers (99%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.8% of guests.
- Key international markets include Brazil (98.8%) and United States (0.2%).
- Top languages spoken are Portuguese (55%) followed by English (27.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Campinas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Serra Negra?
Listings in Serra Negra average 4.91 out of 5 overall, with about 47 reviews per active listing and 70.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Serra Negra
- With an overall rating of 4.91, Serra Negra listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.87) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 70.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Serra Negra Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Serra Negra
- The most common availability pattern in Serra Negra falls within the 271-366 days range, representing 68.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Serra Negra (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Serra Negra?
Average Booking Lead Time by Month
Booking Lead Time Insights for Serra Negra
- The overall average booking lead time for vacation rentals in Serra Negra is 29 days.
- Guests book furthest in advance for stays during December (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (37 days avg.) sees the longest lead times, while Spring (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Serra Negra.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Serra Negra averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Serra Negra?
Guests in Serra Negra stay about 3.3 nights on average, generating roughly 10,979 reservations and 20.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Serra Negra
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Serra Negra
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (4 nights) and shorten in May (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Serra Negra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
167 listings
30.6% of total
2 Nights
202 listings
37.1% of total
3 Nights
8 listings
1.5% of total
4-6 Nights
2 listings
0.4% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
165 listings
30.3% of total
Key Insights
- The most prevalent minimum stay requirement in Serra Negra is 2 Nights, adopted by 37.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.7%) of the Serra Negra Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30.3%) caters to monthly stays (30+ nights) in Serra Negra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.1% of Serra Negra hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Serra Negra.
Serra Negra Airbnb Cancellation Policy Trends Analysis (2026)
Limited
27 listings
5% of total
Super Strict 30 Days
28 listings
5.1% of total
Flexible
167 listings
30.6% of total
Moderate
157 listings
28.8% of total
Firm
142 listings
26.1% of total
Strict
24 listings
4.4% of total
Cancellation Policy Insights for Serra Negra
- The prevailing Airbnb cancellation policy trend in Serra Negra is Flexible, used by 30.6% of listings.
- There's a relatively balanced mix between guest-friendly (59.4%) and stricter (30.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.6% market standard in Serra Negra.
- Using a Strict policy might deter some guests, as only 4.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Serra Negra.
How Much Are Airbnb Cleaning Fees in Serra Negra?
Cleaning fees in Serra Negra are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Serra Negra
- 79.4% of listings charge a cleaning fee, making it standard practice in Serra Negra. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $26 is close to the median ($26), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Serra Negra median of $26. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Serra Negra Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Serra Negrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
AgroRancho Farmhouse in Serra Negra - 20 people
Entire Place • 6 bedrooms
Boutique Cabin - Heated Pool & Breakfast
Entire Place • 1 bedroom
Vista House - Heated pool and breakfast
Entire Place • 1 bedroom
Jardineto Ranch - Serra Negra
Entire Place • 7 bedrooms
Casadolagoserranegra
Entire Place • 5 bedrooms
4-suite townhouse (parties and loud music are prohibited)
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Serra Negra?
Learn from the best! This table showcases top-performing Airbnb hosts in Serra Negra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pousada Ar Da Montanha | 14 | $157,674 | 688 | 4.80/5.0 |
| Ariel | 13 | $146,278 | 1304 | 4.81/5.0 |
| Michelle | 8 | $138,022 | 218 | 4.98/5.0 |
| Marcos Possagnolo | 3 | $134,724 | 317 | 5.00/5.0 |
| Reserva Mantiqueira | 2 | $125,458 | 83 | 5.00/5.0 |
| Diogo | 17 | $119,258 | 705 | 4.93/5.0 |
| Evandro | 3 | $88,611 | 565 | 4.90/5.0 |
| Vue Hospedagens | 5 | $67,026 | 89 | 4.92/5.0 |
| Valdinei | 2 | $61,380 | 17 | 4.88/5.0 |
| Rafael | 1 | $57,258 | 129 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Serra Negra.
Who Are the Airbnb Hosts in Serra Negra?
Serra Negra is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Serra Negra
- With 57.8% Superhosts, Serra Negra has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Serra Negra averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Serra Negra
These are the highest-grossing professional property management operations in Serra Negra, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Pousada Ar Da Montanha | 14 | $157,674 | $78 | 41.1% | 4.80/5 |
| Ariel | 13 | $146,278 | $71 | 44.6% | 4.81/5 |
| Michelle | 8 | $138,022 | $130 | 35.6% | 4.98/5 |
| Diogo | 17 | $119,258 | $94 | 30.5% | 4.93/5 |
| Dnalva Rocha | 1 | $7,466 | $87 | 23.3% | N/A |
| Anfitrião Prime | 1 | $1,276 | $86 | 7.3% | 3.00/5 |
Management Company Insights for Serra Negra
- The leading management company, Pousada Ar Da Montanha, operates 14 listings with $157,674 in gross revenue — a useful benchmark for what scale looks like in Serra Negra.
- Top managers average 9 properties each, suggesting professional management in Serra Negra still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.5/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 6.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Serra Negra's Airbnb Market Compare to Nearby Cities?
How does the Serra Negra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Riviera de São Lourenço, Serra Negra has 19 percentage points lower occupancy and about $179 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Riviera de São Lourenço | 11 | $4,053 | $268.88 | 47% |
| Tuiuti | 19 | $1,802 | $173.69 | 31% |
| Várzea Paulista | 10 | $1,701 | $224.11 | 29% |
| Itupeva | 143 | $1,510 | $230.87 | 27% |
| Valinhos | 60 | $1,460 | $193.81 | 33% |
| Morungaba | 37 | $1,456 | $273.70 | 26% |
| Tietê | 15 | $1,453 | $283.94 | 27% |
| Campo Limpo Paulista | 54 | $1,446 | $199.36 | 28% |
| Pedra Bela | 29 | $1,360 | $137.43 | 32% |
| Bom Jesus dos Perdões | 83 | $1,340 | $180.92 | 28% |
Frequently Asked Questions About Airbnb in Serra Negra
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Serra Negra.
How much do Airbnb hosts make in Serra Negra?
Serra Negra hosts earn about $7,359 per year on average, with an average nightly rate of $90 and RevPAR of $26. Those figures describe the typical revenue environment for active listings in Serra Negra, São Paulo, not the ceiling for the best operators. Source: AirROI 2026 data, Serra Negra market, June 2025 to May 2026.
What is the average Airbnb occupancy rate in Serra Negra?
The average Airbnb occupancy rate in Serra Negra is 28.2%. December is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Serra Negra?
Listings in Serra Negra average $90 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Serra Negra?
Serra Negra currently has about 545 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Serra Negra?
AirROI currently classifies the short-term rental regulation level in Serra Negra as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Serra Negra?
RevPAR in Serra Negra is about $26. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Serra Negra?
Occupancy of 28.2% means Serra Negra is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,359, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Serra Negra?
The average booking lead time in Serra Negra is about 29 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Serra Negra?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Serra Negra include Centro, Vila Figueiredo, Lagoa do Araujo. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Serra Negra?
entire_home listings make up 92.8% of the active supply in Serra Negra. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Serra Negra compare to nearby Airbnb markets?
Among neighboring markets, Riviera de São Lourenço posts $48,641 in average annual revenue with 47.5% occupancy, compared to Serra Negra's $7,359 and 28.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Serra Negra?
The average Airbnb stay length in Serra Negra is about 3.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Serra Negra?
Airbnb listings in Serra Negra average 4.91 out of 5 overall. About 70.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Serra Negra?
Pets allowed and Free parking on premises are among the strongest revenue-linked amenities in Serra Negra. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Serra Negra?
Yes. About 79.4% of active Airbnb listings in Serra Negra charge a cleaning fee, and the average fee is $26. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Serra Negra?
A 57.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.