Cabin with pool, private waterfall and gym Entire home · 1 bedroom Rated 5.00 - Revenue
- R$272,799
- Occupancy
- 77.8%
- Daily rate
- R$1,267
Airbnb market data · 202612 months to October 2026
The average Airbnb in Urubici brought in R$39,079 over the 12 months through October 2026, about 11% less than the national average of R$43,868.
The short answer
Bookings in Urubici trail the national average, at prices about 7% higher. Listings averaged R$594 a night and were booked on 28% of available nights, against R$555 and 34% for the national average.
Timing matters: in July, the best month, the average listing earned about 2.7 times as much as in November, the slowest.
AirROI tracked 78 active listings in Urubici.
Browse the live Urubici Airbnb market See Every Urubici ListingRevenue
Gross bookings per Urubici listing averaged R$39,079 over the 12 months to October 2026 (Brazil average: R$43,868), before cleaning, platform and management costs and taxes.
The average Urubici listing brought in R$7,740 in July, its best month, and R$2,840 in November, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.7 times what November did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, R$4,720.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | R$3,243 | 20.2% | R$589 | R$105 | 21 days | 3.3 nights |
| Nov 2025 | R$2,842 | 18.0% | R$587 | R$95 | 27 days | 2 nights |
| Dec 2025 | R$5,414 | 32.9% | R$591 | R$175 | 22 days | 3.6 nights |
| Jan 2026 | R$4,086 | 22.8% | R$563 | R$132 | 23 days | 2.6 nights |
| Feb 2026 | R$3,902 | 28.7% | R$546 | R$139 | 24 days | 2.5 nights |
| Mar 2026 | R$3,468 | 21.5% | R$551 | R$112 | 17 days | 2.3 nights |
| Apr 2026 | R$3,923 | 21.9% | R$575 | R$131 | 22 days | 2.3 nights |
| May 2026 | R$4,582 | 27.0% | R$604 | R$148 | 23 days | 2.1 nights |
| Jun 2026 | R$6,407 | 33.2% | R$639 | R$214 | 29 days | 2.4 nights |
| Jul 2026 | R$7,738 | 35.9% | R$643 | R$250 | 41 days | 2.8 nights |
| Aug 2026 | R$5,850 | 29.7% | R$617 | R$189 | 26 days | 2.1 nights |
| Sep 2026 | R$5,209 | 31.5% | R$597 | R$174 | 29 days | 2.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Urubici market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Urubici Airbnb took in R$39,079 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about R$72,230, and run by its owner at everyday costs, about R$3,940 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | R$35,619 | R$65,830 |
| Cleaning fees guests pay9% of Urubici bookings | R$3,460 | R$6,400 |
| Gross bookings | R$39,079 | R$72,230 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Urubici listings on Simplified Pricing, 3% for the rest | −R$5,810 | −R$10,730 |
| Cleaning and laundryPaid for by the cleaning fee; R$0 if you clean yourself | −R$3,460 | −R$6,400 |
| Utilities and internetAbout 5% of bookings | −R$1,950 | −R$3,610 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −R$780 | −R$1,440 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −R$1,170 | −R$2,170 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −R$390 | −R$390 |
| Permit and registrationWhere one is required | −R$200 | −R$200 |
| ManagementR$0 when you run it; co-hosts charge from about 10% of nightly bookings | R$0 | R$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | R$0 | R$0 |
| Lodging taxesAdded to the guest's bill and passed on | R$0 | R$0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −R$13,760 | −R$24,940 |
| Left for housing costs, then profit | R$25,319about R$2,110 a month | R$47,290about R$3,940 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Urubici's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Urubici home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about R$6,020 a month, against R$3,260 for the average one.
Occupancy
Urubici listings were booked on 28% of the nights they were open over the past year, 6 percentage points below the Brazil average (34%). Occupancy climbs to 36% in July and falls to 18% in November.
The busiest tenth of listings are booked about 5.4 times as often as the bottom quarter.
July was the busiest month in Urubici, November the quietest
Share of open nights booked, by month, October 2025 to September 2026
Nightly rates
The average nightly rate in Urubici, known as ADR (average daily rate), was R$594 over the past year, about 7% above the Brazil average of R$555. Rates peak in June and July at about R$645 and bottom out in February and March at about R$545.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
July rates ran 18% above February's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, R$592.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Urubici it averaged R$164 over the past year, from about R$95 in November to about R$250 in July.
A small group of listings earns several times more per open night than the rest.
July RevPAR was about 2.6 times November's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, R$155. The 12-month RevPAR of R$164 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Urubici has two high seasons, June–September and December, which makes it a moderately seasonal market. Business is slowest in October and November and slows again from January to April.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | R$6,300 | 33% | R$624 |
| High seasonDecember | R$5,410 | 33% | R$591 |
| Shoulder seasonMay | R$4,580 | 27% | R$604 |
| Low seasonJanuary–April, October–November | R$3,580 | 22% | R$569 |
Guests book Urubici stays 25 days ahead on average (about four weeks). July stays are booked furthest out, about 41 days ahead, and March stays closest to arrival, about 17 days. A typical July booking is made in early June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
Permits
None of the 78 active listings in Urubici display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Urubici.
Neighborhoods
AirROI's area guide picks seven Urubici neighborhoods that draw short-term rental guests, led by Centro de Urubici, Cascata do Avencal and Serra do Rio do Rastro. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro de Urubici | The central area of Urubici offers easy access to local attractions, restaurants, and shops. It’s popular among tourists for its convenience and proximity to cultural and historical sites. | Urubici Lookout, Igreja Matriz Nossa Senhora appell of the Rosary, Cascata do Avencal, Local restaurants and cafes, Shopping region |
| Cascata do Avencal | Famous for its stunning waterfall and beautiful natural landscapes, this area attracts nature lovers and adventure seekers. Ideal for outdoor activity enthusiasts looking for a peaceful retreat. | Cascata do Avencal, Hiking trails, Natural parks, Picnic spots, Scenic viewpoints |
| Serra do Rio do Rastro | Known for its breathtaking scenic drive and stunning mountain views, this area is a hotspot for tourists, especially those interested in photography and outdoor adventures. | Serra do Rio do Rastro viewpoint, Curva da Morte, Hiking trails, Breathtaking views of the valley, Nature tours |
| Morro da Igreja | The highest point in the state of Santa Catarina, famous for its chilly weather and captivating views, attracting visitors looking for unique experiences and natural beauty. | Morro da Igreja peak, Cristo Luz monument, Hiking trails, Nature observation, Camping spots |
| Vale do Lagarto | A serene valley known for its lush landscapes and tranquility, ideal for those seeking relaxation and outdoor activities like hiking and birdwatching. | Lago do Sossego, Nature trails, Birdwatching, Picnic areas, Outdoor retreats |
| Lago do Sossego | A popular destination for fishing and relaxation. The tranquil lake is surrounded by beautiful nature, making it a perfect getaway for families and nature lovers. | Fishing spots, Scenic walks, Nature scenery, Picnic areas, Wildlife observation |
| Caminho dos Açores | Known for its beautiful Swiss-style houses and clean air, this area offers a unique cultural experience and attracts tourists looking for picturesque landscapes and tranquility. | Açores style houses, Tranquil atmosphere, Hiking trails, Cultural experiences, Local cuisine |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Urubici are entire homes (91%), with private rooms at 9%. Cabins and other outdoor stays make up 40% of listings, ahead of houses (32%).
Nearly all listings rent the whole place
Urubici Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 91.0% | 71 |
| Private room | 9.0% | 7 |
Cabins lead the property mix
Urubici Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 39.7% | 31 |
| House | 32.1% | 25 |
| Apartment/Condo | 20.5% | 16 |
| Hotel/Boutique | 6.4% | 5 |
| Others | 1.3% | 1 |
Urubici's homes run small: studios and one-bedrooms make up 72% of entire homes, and only 13% of homes have three or more bedrooms. Shares are of the 68 entire homes that give a bedroom count; rented rooms are left out.
Urubici entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 13.2% | 9 |
| 1 bedroom | 58.8% | 40 |
| 2 bedrooms | 14.7% | 10 |
| 3 bedrooms | 7.4% | 5 |
| 4 bedrooms | 4.4% | 3 |
| 5+ bedrooms | 1.5% | 1 |
A typical one-bedroom home in Urubici earned R$32,300 over the past year, against R$27,400 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 40 | R$32,300 | R$44,600 | R$585 | 29% |
| 2 bedrooms | 10 | R$27,400 | R$32,700 | R$522 | 25% |
Most Urubici listings are sized for couples and small families: 75% sleep four guests or fewer, and just 10% take eight or more. Shares are of the 73 listings with a guest capacity on file (94% of the market).
Urubici listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 41.1% | 30 |
| 3 guests | 1.4% | 1 |
| 4 guests | 32.9% | 24 |
| 5 guests | 8.2% | 6 |
| 6 guests | 6.8% | 5 |
| 8+ guests | 9.6% | 7 |
Urubici hosts set up an average of 2.2 beds per listing. About four in ten listings (41%) show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Urubici: 53% of listings have one, and 41% have a fire pit.
Share of Urubici listings with each common amenity
Guests
Urubici draws mostly domestic guests: 98% of those who left reviews live in Brazil. No single city dominates: Florianópolis is the largest source, at about 9% of reviews. Guests speak a mix of languages: Portuguese leads at 53%, followed by English and Spanish.
98% of Urubici guests are domestic
Where guests who left reviews live
Where Urubici guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Florianópolis | 8.9% |
| Santa Catarina | 7.6% |
| São Paulo | 7.2% |
| Rio Grande do Sul | 4.9% |
| Paraná | 4.3% |
Where Urubici guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Brazil | 98.3% |
| Uruguay | 0.4% |
| Santa Catarina | 0.4% |
| Argentina | 0.2% |
| France | 0.2% |
Languages spoken by Urubici guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Portuguese | 53.0% |
| English | 25.4% |
| Spanish | 15.2% |
| German | 2.5% |
| French | 2.0% |
Urubici Airbnbs average 4.90 stars, and 56% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and location is the lowest, at 4.85.
Communication scores highest in Urubici; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.92 |
| Communication | 4.94 |
| Location | 4.85 |
| Check-in | 4.92 |
| Value | 4.87 |
Booking patterns
Nearly all Urubici listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Urubici listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 74.4% | 58 |
| 181-270 days | 23.1% | 18 |
| 91-180 days | 2.6% | 2 |
Days a year Urubici listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.6% | 2 |
| 91-180 days | 28.2% | 22 |
| 31-90 days | 42.3% | 33 |
| 1-30 days | 26.9% | 21 |
The average Urubici booking lasts 2.6 nights, longest in December and shortest in November. Listings took about 20 bookings each over the year, some 1,540 in all. About three-quarters of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Urubici
Average nights per booking, by month of stay
Nearly all listings in Urubici accept stays of one or two nights.
Minimum stay set by Urubici listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Urubici, used by 40% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: nearly two-thirds of listings offer Flexible or Moderate terms, against 27% on Firm or stricter ones.
Cancellation policies of Urubici listings, from most to least flexible
Share of listings by the policy they use
Nearly a third of Urubici listings charge a cleaning fee. The typical fee is about R$182. Spread over the average stay of 2.6 nights, that adds roughly R$70 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in Urubici, a one-bedroom unit, took in R$273,000 over the past year, about 7 times the city's average of R$39,100. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Cabin with pool, private waterfall and gym Entire home · 1 bedroom Rated 5.00
Premium Experience - Montanha do Sol Entire home · 3 bedrooms
Cabin overlooking the valley Entire home · 1 bedroom Rated 4.89
Vistta Chalet | Alto de Urubici Entire home · 1 bedroom Rated 5.00
Cinema Cabin with Fireplace View and Privacy Entire home · 1 bedroom Rated 4.83
Family home in Urubuci – close to downtown Entire home · 2 bedrooms Rated 4.65 Only 1% of Urubici listings are classed as professionally managed. 63% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 62% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 95% of listings.
Nearby markets
AirROI also tracks listings in this area under another name: Urubici (997 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 46 km, Região Geográfica Imediata de Lages (2 km away, 47 listings) earned the most per listing, about 73% more than Urubici.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Região Geográfica Imediata de Lages 2 km | 47 | R$67,748 | R$839 | 29% |
| Rio Rufino 20 km | 33 | R$38,747 | R$610 | 23% |
| Bom Retiro 23 km | 96 | R$52,944 | R$687 | 25% |
| Bom Jardim da Serra 40 km | 78 | R$34,549 | R$685 | 22% |
| Orleans 40 km | 51 | R$44,491 | R$467 | 27% |
| Alfredo Wagner 40 km | 223 | R$62,528 | R$782 | 24% |
| São Joaquim 44 km | 87 | R$32,873 | R$468 | 23% |
| Lauro Müller 46 km | 73 | R$26,651 | R$408 | 21% |
See all 2 State of Santa Catarina Airbnb markets
Markets elsewhere in Brazil with a similar nightly rate and occupancy to Urubici:
FAQ
An active Urubici Airbnb grossed R$39,079 on average in the 12 months to October 2026, according to AirROI's tracking of 78 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in R$5,480 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Urubici listings earn between R$1,460 and R$5,480 in a typical month, and the top tenth R$10,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Urubici were booked on 28% of available nights over the past year. That compares with 34% for the national average. July was the busiest month.
The average booked night in Urubici cost R$594 before fees. Half of listings charge between R$310 and R$715, so bedroom count and location move the price more than the average suggests.
None of the active Urubici listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Urubici Airbnb grossed R$39,079 in the 12 months to October 2026, 11% below the national average of R$43,868, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about R$3,940 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
July paid best over the past year, at R$7,740 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Urubici listing was open to book earned R$164 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made R$402 or more.
Urubici stays were booked 25 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Urubici Airbnb stay lasted 2.6 nights over the past year. A listing took 20 reservations over the year on average.
Guests rate Urubici Airbnbs 4.90 out of 5 on average. Guests score communication highest and location lowest.
Centro de Urubici, Cascata do Avencal and Serra do Rio do Rastro draw the most short-term rental interest in Urubici. The neighborhood guide explains what brings guests to each.
AirROI counted 78 active Airbnb listings in Urubici as of October 2026. The closest tracked market is Região Geográfica Imediata de Lages, 2 km away.
In Urubici, nearly a third of listings add a cleaning fee, and the typical fee is about R$182.
All of Brazil had 6.8 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 1,537 Airbnb stays in Urubici, State of Santa Catarina in the 12 months to October 2026, which counts bookings and not tourists. See Brazil tourism statistics.
Method
Figures on this page cover 78 active Airbnb listings in Urubici from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Brazilian reals at R$5.19 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.