Serra Getaway with Hot Tub and Beautiful Sunrise Entire home · 2 bedrooms Rated 4.98 - Revenue
- R$177,279
- Occupancy
- 72.7%
- Daily rate
- R$638
Airbnb market data · 202612 months to October 2026
The average Airbnb in Rio Rufino brought in R$38,745 over the 12 months through October 2026, about 8% less than the Santa Catarina average of R$42,197.
The short answer
Rates are in line with the Santa Catarina average, but bookings trail it. Listings averaged R$610 a night and were booked on 23% of available nights, against R$605 and 34% for the Santa Catarina average.
Timing matters: in July, usually the best month, the average listing earns about 2.7 times as much as in February, usually the slowest. With only 33 active listings, a few bookings can reorder the months.
With 33 active listings, Rio Rufino is the 74th-largest of 94 Santa Catarina markets AirROI tracks. From a year earlier, the number of active listings grew 10%.
Browse the live Rio Rufino Airbnb market See Every Rio Rufino ListingRevenue
Gross bookings per Rio Rufino listing averaged R$38,745 over the 12 months to October 2026 (Santa Catarina average: R$42,197), before cleaning, platform and management costs and taxes.
In a typical year, the average Rio Rufino listing brings in R$9,190 in July, its best month, and R$3,460 in February, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least five times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.7 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, R$4,820. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | R$4,214 | 22.2% | R$582 | R$136 | 19 days | 2.1 nights |
| Nov 2025 | R$5,457 | 31.1% | R$572 | R$182 | 15 days | 3.3 nights |
| Dec 2025 | R$4,169 | 26.7% | R$592 | R$134 | 39 days | 3.5 nights |
| Jan 2026 | R$3,937 | 20.9% | R$597 | R$127 | 23 days | 2.5 nights |
| Feb 2026 | R$2,862 | 18.3% | R$577 | R$102 | 44 days | 2.7 nights |
| Mar 2026 | R$4,495 | 25.2% | R$581 | R$145 | 13 days | 2.1 nights |
| Apr 2026 | R$4,476 | 25.7% | R$598 | R$149 | 17 days | 3.5 nights |
| May 2026 | R$4,208 | 23.3% | R$630 | R$136 | 12 days | 2.1 nights |
| Jun 2026 | R$6,951 | 25.7% | R$679 | R$232 | 29 days | 2.6 nights |
| Jul 2026 | R$9,673 | 42.2% | R$710 | R$312 | 32 days | 3.2 nights |
| Aug 2026 | R$4,886 | 25.5% | R$686 | R$158 | 28 days | 2.3 nights |
| Sep 2026 | R$4,804 | 26.4% | R$656 | R$160 | 20 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Rio Rufino listing earns about R$2,880 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Rio Rufino Airbnb took in R$38,745 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about R$95,560, and run by its owner at everyday costs, about R$5,650 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | R$36,705 | R$90,520 |
| Cleaning fees guests pay5% of Rio Rufino bookings | R$2,040 | R$5,040 |
| Gross bookings | R$38,745 | R$95,560 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Rio Rufino listings on Simplified Pricing, 3% for the rest | −R$5,120 | −R$12,640 |
| Cleaning and laundryPaid for by the cleaning fee; R$0 if you clean yourself | −R$2,040 | −R$5,040 |
| Utilities and internetAbout 5% of bookings | −R$1,940 | −R$4,780 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −R$770 | −R$1,910 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −R$1,160 | −R$2,870 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −R$390 | −R$390 |
| Permit and registrationWhere one is required | −R$190 | −R$190 |
| ManagementR$0 when you run it; co-hosts charge from about 10% of nightly bookings | R$0 | R$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | R$0 | R$0 |
| Lodging taxesAdded to the guest's bill and passed on | R$0 | R$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −R$11,610 | −R$27,820 |
| Left for housing costs, then profit | R$27,135about R$2,260 a month | R$67,740about R$5,650 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Rio Rufino's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rio Rufino home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about R$7,960 a month, against R$3,230 for the average one.
Occupancy
Rio Rufino listings were booked on 23% of the nights they were open over the past year, 11 percentage points below the Santa Catarina average (34%) and 11 points below the Brazil average (34%). In a typical year, occupancy climbs to 40% in July and falls to 20% in February.
The busiest tenth of listings are booked about 6.4 times as often as the bottom quarter.
July is usually the busiest month in Rio Rufino, February the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 23% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Rio Rufino, known as ADR (average daily rate), was R$610 over the past year, about the same as the Santa Catarina average (R$605) and about 10% above the Brazil average of R$555. In a typical year, rates peak in July at about R$670 and bottom out in November at about R$510.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
July rates run 32% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, R$582.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rio Rufino it averaged R$150 over the past year, from about R$124 in a typical February to about R$296 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 2.4 times February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, R$158. The 12-month RevPAR of R$150 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 33 active listings, the monthly pattern in Rio Rufino is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Rio Rufino
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, R$4,820.
| Month | Revenue per listing |
|---|---|
| January | R$4,090 |
| February | R$3,460 |
| March | R$4,700 |
| April | R$4,220 |
| May | R$4,310 |
| June | R$6,740 |
| July | R$9,190 |
| August | R$4,950 |
| September | R$4,400 |
| October | R$3,940 |
| November | R$3,890 |
| December | R$3,920 |
Guests book Rio Rufino stays 30 days ahead on average (about four weeks). December stays are booked furthest out, about 32 days ahead, and November stays closest to arrival, about 10 days. A typical December booking is made in mid-November.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 30 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 33 active listings in Rio Rufino display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Rio Rufino.
Neighborhoods
AirROI's area guide picks eight Rio Rufino neighborhoods that draw short-term rental guests, led by Centro de Rio Rufino, Serra do Rio Rufino and Vila Bicuíba. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro de Rio Rufino | The heart of the city with access to local shops, restaurants, and cultural sites. Ideal for guests looking for convenience and a true feel of local life. | Museu de Rio Rufino, Praça Central, Igreja Matriz, Feira Municipal, Parque Natural |
| Serra do Rio Rufino | A beautiful natural area known for its stunning mountain views and outdoor activities. Perfect for nature lovers and those looking for adventure. | Caminhadas na Serra, Mirante do Rio Rufino, áreas para camping, pontos de pesca, trilhas |
| Vila Bicuíba | A charming village atmosphere with friendly locals and a community-oriented vibe. Great for guests seeking a peaceful retreat from the urban hustle. | Feira de Artesanato, Praça da Vila Bicuíba, caminhadas nas redondezas, eventos comunitários |
| Caminho dos Anjos | A scenic route popular among tourists and pilgrims, offering unique lodging opportunities for those on spiritual journeys. | Roteiro de Pilgrimage, Capela dos Anjos, pontos de vista panorâmicos, caminhadas guiadas |
| Colônia de Férias | A popular holiday colony for weekend getaways, offering leisure options and community activities. Ideal for families and relaxation. | lagoa para natação, áreas de piquenique, passeios de barco, espaços de eventos |
| Cascavel | A small town known for its agricultural landscape, appealing to visitors looking for rural experiences and connecting with nature. | feiras agrícolas, celebrações culturais, atividades ao ar livre, gastronomia local |
| Lagoa do Pereira | A picturesque lake area popular for fishing and outdoor activities, attracting visitors seeking tranquility and nature. | pesca na lagoa, caminhadas, pic-nics, eventos de esportes aquáticos |
| Fazenda Rio Rufino | Farm stays offer a unique experience in agriculture and rural lifestyle, perfect for those wanting to experience farm life and local traditions. | atividades na fazenda, gastronomia rural, trilhas de caminhada |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Rio Rufino are entire homes (91%), with private rooms at 9%. Cabins and other outdoor stays (48%) and houses (45%) split the stock almost evenly.
Nearly all listings rent the whole place
Rio Rufino Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.9% | 30 |
| Private room | 9.1% | 3 |
Cabins and houses split the stock
Rio Rufino Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 48.5% | 16 |
| House | 45.5% | 15 |
| Hotel/Boutique | 6.1% | 2 |
The most common size among Rio Rufino's 29 entire homes with a bedroom count is one bedroom (11 homes).
Rio Rufino entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 37.9% | 11 |
| 2 bedrooms | 31.0% | 9 |
| 3 bedrooms | 24.1% | 7 |
| 4 bedrooms | 3.4% | 1 |
| 5+ bedrooms | 3.4% | 1 |
The most common capacity in Rio Rufino is eight or more guests (27% of listings), and 50% of listings sleep six or more. Shares are of the 30 listings with a guest capacity on file (91% of the market).
Rio Rufino listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 20.0% | 6 |
| 3 guests | 13.3% | 4 |
| 4 guests | 16.7% | 5 |
| 6 guests | 20.0% | 6 |
| 7 guests | 3.3% | 1 |
| 8+ guests | 26.7% | 8 |
Rio Rufino hosts set up an average of 3.2 beds per listing. About three in ten listings (30%) show their exact location on the listing map; the rest show an approximate area.
Fire pits are close to standard in Rio Rufino: 91% of listings have one, and 79% have a fireplace.
Share of Rio Rufino listings with each common amenity
Guests
Rio Rufino draws mostly domestic guests: 94% of those who left reviews live in Brazil. Santa Catarina alone accounts for 11% of reviews. Of the 6% from abroad, most come from Germany and the United States. Guests speak a mix of languages: Portuguese leads at 48%, followed by English and Spanish.
94% of Rio Rufino guests are domestic
Where guests who left reviews live
Where Rio Rufino guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Santa Catarina | 10.9% |
| Florianópolis | 10.0% |
| São Paulo | 7.3% |
| State of Santa Catarina | 5.5% |
| Curitiba | 5.5% |
Where Rio Rufino guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Brazil | 93.9% |
| Germany | 1.7% |
| United States | 1.7% |
| Madagascar | 0.9% |
| Uruguay | 0.9% |
Languages spoken by Rio Rufino guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Portuguese | 48.4% |
| English | 31.9% |
| Spanish | 13.2% |
| German | 3.3% |
| French | 1.1% |
Rio Rufino Airbnbs average 4.96 stars, and 67% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and location is the lowest, at 4.86.
Check-in scores highest in Rio Rufino; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.95 |
| Cleanliness | 4.94 |
| Communication | 4.96 |
| Location | 4.86 |
| Check-in | 4.97 |
| Value | 4.90 |
Booking patterns
94% of Rio Rufino listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 45% of listings; blocked nights include any the host closes off.
Days a year Rio Rufino listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 75.8% | 25 |
| 181-270 days | 18.2% | 6 |
| 91-180 days | 6.1% | 2 |
Days a year Rio Rufino listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.0% | 1 |
| 181-270 days | 3.0% | 1 |
| 91-180 days | 18.2% | 6 |
| 31-90 days | 30.3% | 10 |
| 1-30 days | 45.5% | 15 |
The average Rio Rufino booking lasts 2.9 nights, longest in December and shortest in October. Listings took about 16 bookings each over the year. Nearly half of listings that give a check-in time set it at 3 p.m., with check-out usually at noon.
Average length of stay by month in Rio Rufino
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Rio Rufino accept stays of one or two nights.
Minimum stay set by Rio Rufino listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Rio Rufino, used by 45% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. About four in ten listings offer Flexible or Moderate terms and 48% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Rio Rufino listings, from most to least flexible
Share of listings by the policy they use
Nearly half of Rio Rufino listings charge a cleaning fee. The typical fee is about R$104. Spread over the average stay of 2.9 nights, that adds roughly R$35 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Rio Rufino, a two-bedroom unit, took in R$177,000 over the past year, about 4.6 times the city's average of R$38,700. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Serra Getaway with Hot Tub and Beautiful Sunrise Entire home · 2 bedrooms Rated 4.98
Ideal family chalet to enjoy the cold of the mountains Entire home · 3 bedrooms Rated 5.00
Villa Arandú | Romantic Retreat | 2 Suites |Sauna Entire home · 2 bedrooms Rated 4.89
Romantic Retreat in the Serra Banheira with a Beautiful View Entire home · 1 bedroom Rated 4.97
Caminho do Lago Inn Entire home · 3 bedrooms Rated 5.00
Spacious Chalet / Cozy and Comfortable for Your Family Entire home · 2 bedrooms Rated 5.00 Only 3% of Rio Rufino listings are classed as professionally managed. Superhosts run a third of listings. Six in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 60 km, Região Geográfica Imediata de Lages (22 km away, 47 listings) earned the most per listing, about 75% more than Rio Rufino. Lages was the busiest, booked on 31% of nights against 23% in Rio Rufino.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Região Geográfica Imediata de Lages 22 km | 47 | R$67,748 | R$839 | 29% |
| Urubici 23 km | 997 | R$48,149 | R$629 | 26% |
| Bom Retiro 23 km | 96 | R$52,944 | R$687 | 25% |
| São Joaquim 45 km | 87 | R$32,873 | R$468 | 23% |
| Alfredo Wagner 45 km | 223 | R$62,528 | R$782 | 24% |
| Bom Jardim da Serra 53 km | 78 | R$34,549 | R$685 | 22% |
| Lages 57 km | 166 | R$22,827 | R$337 | 31% |
| Orleans 60 km | 51 | R$44,491 | R$467 | 27% |
See all 94 Santa Catarina Airbnb markets
Markets elsewhere in Brazil with a similar nightly rate and occupancy to Rio Rufino:
FAQ
An active Rio Rufino Airbnb grossed R$38,745 on average in the 12 months to October 2026, according to AirROI's tracking of 33 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in R$7,100 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Rio Rufino listings earn between R$1,390 and R$7,100 in a typical month, and the top tenth R$13,100 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Rio Rufino were booked on 23% of available nights over the past year. That compares with 34% for the Santa Catarina average. July is usually the busiest month.
The average booked night in Rio Rufino cost R$610 before fees. Half of listings charge between R$370 and R$805, so bedroom count and location move the price more than the average suggests.
None of the active Rio Rufino listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Rio Rufino Airbnb grossed R$38,745 in the 12 months to October 2026, 8% below the Santa Catarina average of R$42,197, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about R$5,650 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
July usually pays best, averaging R$9,190 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Rio Rufino listing was open to book earned R$150 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made R$393 or more.
Rio Rufino stays were booked 30 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Rio Rufino Airbnb stay lasted 2.9 nights over the past year. A listing took 16 reservations over the year on average.
Guests rate Rio Rufino Airbnbs 4.96 out of 5 on average. Guests score check-in highest and location lowest.
Centro de Rio Rufino, Serra do Rio Rufino and Vila Bicuíba draw the most short-term rental interest in Rio Rufino. The neighborhood guide explains what brings guests to each.
AirROI counted 33 active Airbnb listings in Rio Rufino as of October 2026. The closest tracked market is Região Geográfica Imediata de Lages, 22 km away.
In Rio Rufino, nearly half of listings add a cleaning fee, and the typical fee is about R$104.
All of Brazil had 6.8 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 539 Airbnb stays in Rio Rufino, Brazil in the 12 months to October 2026, which counts bookings and not tourists. See Brazil tourism statistics.
Method
Figures on this page cover 33 active Airbnb listings in Rio Rufino from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Brazilian reals at R$5.19 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.