Otter Lake, Quebec Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Otter Lake, Quebec? Based on AirROI's 2025 dataset (August 2024 – July 2025), the short answer is $23,144 per year — at a $216 nightly rate, 37.8% occupancy, and a N/A RevPAR.
With just 18 active listings, Otter Lake is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply expanded 50.0% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Otter Lake?
In Otter Lake, the headline Airbnb metrics are $23,144 in average annual revenue,37.8% occupancy, $216 ADR, and $0 in RevPAR, and guests book about 49 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Otter Lake?
Understanding the monthly revenue variations for Airbnb listings in Otter Lake is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Otter Lake is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Otter Lake across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,858+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,199 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,095 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,273, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Otter Lake
What Is the Monthly Airbnb Occupancy Rate in Otter Lake?
Maximize your bookings by understanding the Otter Lake STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Otter Lake:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Otter Lake
What Is the Average Airbnb Nightly Rate in Otter Lake?
Effective short term rental pricing strategy in Otter Lake involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Otter Lake typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $353+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $280 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Otter Lake
What Is the RevPAR for Airbnb in Otter Lake?
RevPAR in Otter Lake is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Otter Lake
RevPAR Insights for Otter Lake
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Otter Lake benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Otter Lake?
Otter Lake's peak Airbnb season falls in July, August, December, while the softest stretch is January, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, December)
- Revenue averages $4,253 per month
- Occupancy rates average 51.2%
- Daily rates average $225
Shoulder Season
- Revenue averages $2,535 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $219
Low Season (January, March, April)
- Revenue drops to average $2,013 per month
- Occupancy decreases to average 32.5%
- Daily rates adjust to average $203
Seasonality Insights for Otter Lake
- Airbnb seasonality in Otter Lake is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Otter Lake's highest earning potential, with monthly revenues climbing to $5,370, occupancy reaching 61.1%, and ADRs peaking at $236.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,856, occupancy could drop to 30.0%, and ADRs may adjust to $197.
- Lower occupancy paired with meaningful seasonality means hosts in Otter Lake need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Otter Lake, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Otter Lake?
Low regulation and minimal registration activity in Otter Lake, Quebec, Canada point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Otter Lake to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Otter Lake?
With a compact short-term rental market, Otter Lake gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Otter Lake Main Street | The heart of Otter Lake featuring local shops, restaurants, and access to the lake. An ideal spot for visitors looking to experience the local community and culture. | Otter Lake Beach, The Otter Lake Community Centre, Lakeside Park, Local Artisan Shops |
| Kawagama Lake | A beautiful and serene lake area popular for outdoor activities such as fishing, boating, and hiking. Ideal for nature lovers and families seeking a tranquil getaway. | Kawagama Lake, Hiking Trails, Fishing Spots, Scenic Picnic Areas |
| Otter Lake Campground | A popular camping destination offering both tent and RV sites, appealing to families and outdoor enthusiasts. A great spot for summer vacations. | Otter Lake Campgrounds, Swimming Areas, Walking Trails, Campfire Zones |
| Montagne Noir | A less developed, scenic area perfect for those looking for privacy and nature. Great for hiking and enjoying the outdoors. | Montagne Noir Trails, Wildlife Viewing, Photography Spots, Quiet Nature Retreats |
| Quyon River | A picturesque river that offers recreational activities such as kayaking and fishing, attracting those who enjoy water sports and scenic views. | Quyon River Water Sports, Fishing Locations, Scenic Boating Routes, Riverside Parks |
| Lake Dumoine | Known for its breathtaking natural beauty, perfect for eco-tourism and adventure seekers looking for secluded spots to relax and explore. | Lake Dumoine, Wildlife Trails, Canoeing, Secluded Beaches |
| Luskville Falls | A popular hiking destination with stunning waterfalls and views, attracting outdoor adventurers and those looking for a challenging hike. | Luskville Falls Hiking Trails, Observation Points, Nature Photography Spots, Rich Flora and Fauna |
| Pine Valley | A cozy neighborhood that offers a combination of residential comforts and vacation opportunities, suitable for families and larger groups. | Pine Valley Nature Trails, Community Events, Local Markets, Quiet Residential Area |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Otter Lake offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Otter Lake?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Otter Lake
- The Otter Lake Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Otter Lake, House properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 83.3% portion, catering likely to families or larger groups.
Otter Lake Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Otter Lake
- The dominant room capacity in Otter Lake is 3 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 55.6% of the active Airbnb listings in Otter Lake, indicating a high concentration in these sizes.
- A significant 72.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Otter Lake.
Otter Lake Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Otter Lake
- The most common guest capacity trend in Otter Lake vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 7 guests dominate the Otter Lake STR market, accounting for 66.7% of listings.
- 77.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Otter Lake.
- On average, properties in Otter Lake are equipped to host 6.8 guests.
What Amenities Do Airbnb Guests Expect in Otter Lake?
Amenity Prevalence
Amenity Insights for Otter Lake
- Essential amenities in Otter Lake that guests expect include: Lake access, Free parking on premises, BBQ grill, Dishes and silverware, Smoke alarm, Cooking basics. Lacking these (any) could significantly impact bookings.
- Popular amenities like Outdoor dining area, Kitchen, Outdoor furniture are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Otter Lake: Lake access, Free parking on premises, BBQ grill, Dishes and silverware, Smoke alarm, Cooking basics.
- Consider adding popular differentiators like Outdoor dining area or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Otter Lake to stay competitive.
Dive Deeper: Advanced Otter Lake STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Otter Lake. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOtter Lake Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Otter Lake
- The typical guest profile for Airbnb in Otter Lake consists of primarily domestic travelers (90%), often arriving from nearby Ottawa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.5% of guests.
- Key international markets include Canada (89.5%) and France (2.6%).
- Top languages spoken are English (46.7%) followed by French (30%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Ottawa and Montreal.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Otter Lake Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Otter Lake
- The most common availability pattern in Otter Lake falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Otter Lake (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Otter Lake?
Average Booking Lead Time by Month
Booking Lead Time Insights for Otter Lake
- The overall average booking lead time for vacation rentals in Otter Lake is 49 days.
- Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Otter Lake.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Otter Lake averages to identify opportunities for dynamic pricing adjustments.
Otter Lake Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
3 Nights
1 listings
5.6% of total
4-6 Nights
1 listings
5.6% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
15 listings
83.3% of total
Key Insights
- The most prevalent minimum stay requirement in Otter Lake is 30+ Nights, adopted by 83.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (83.3%) caters to monthly stays (30+ nights) in Otter Lake, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 83.3% of Otter Lake hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 83.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Otter Lake.
Otter Lake Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
3 listings
16.7% of total
Moderate
4 listings
22.2% of total
Firm
9 listings
50% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Otter Lake
- The prevailing Airbnb cancellation policy trend in Otter Lake is Firm, used by 50% of listings.
- A majority (61.1%) of hosts in Otter Lake utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Otter Lake.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Otter Lake.
What Do the Top Airbnb Listings in Otter Lake Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Otter Lakebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet St-Aubin : Luxurious Log Home, Lake access
Entire Place • 5 bedrooms
94 palmer- péninsule privée-SPA
Entire Place • 3 bedrooms
Nature's Nook
Entire Place • 6 bedrooms
Chalet l'Évasion with Spa on the Picanoc River
Entire Place • 3 bedrooms
Waterfront 5 Bed, 3 Full Bath Cottage on Farm Lake
Entire Place • 5 bedrooms
Charming chalet on the lake
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Otter Lake?
Learn from the best! This table showcases top-performing Airbnb hosts in Otter Lake based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stephanie | 1 | $72,590 | 19 | 4.84/5.0 |
| Severine | 1 | $58,957 | 32 | 4.94/5.0 |
| Scott | 1 | $51,840 | 18 | 5.00/5.0 |
| Pierre-Luc | 1 | $49,719 | 33 | 4.94/5.0 |
| Robert | 1 | $32,415 | 31 | 4.77/5.0 |
| Mariana | 1 | $28,037 | 19 | 4.84/5.0 |
| Michel | 1 | $25,174 | 14 | 5.00/5.0 |
| Terry | 1 | $19,835 | 69 | 4.84/5.0 |
| Josée | 1 | $15,588 | 28 | 4.93/5.0 |
| Marie | 1 | $15,166 | 17 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Otter Lake.
How Does Otter Lake's Airbnb Market Compare to Nearby Cities?
How does the Otter Lake Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Thorne, Otter Lake has 27 percentage points lower occupancy and about $12 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Thorne | 11 | $4,030 | $227.23 | 65% |
| Cantley | 19 | $3,637 | $274.06 | 51% |
| Rossmore | 11 | $3,238 | $260.45 | 56% |
| Lac-Simon | 25 | $2,869 | $413.55 | 27% |
| Val-des-Monts | 129 | $2,624 | $244.10 | 44% |
| Carrying Place | 25 | $2,516 | $283.46 | 40% |
| Westport | 14 | $2,498 | $313.37 | 30% |
| Front of Yonge | 11 | $2,459 | $234.63 | 43% |
| Duhamel | 18 | $2,364 | $245.26 | 40% |
| Picton | 236 | $2,294 | $246.08 | 44% |
Frequently Asked Questions About Airbnb in Otter Lake
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Otter Lake.
How much do Airbnb hosts make in Otter Lake?
Otter Lake hosts earn about $23,144 per year on average, with an average nightly rate of $216 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Otter Lake, Quebec, not the ceiling for the best operators. Source: AirROI 2025 data, Otter Lake market, August 2024 to July 2025.
What is the average Airbnb occupancy rate in Otter Lake?
The average Airbnb occupancy rate in Otter Lake is 37.8%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Otter Lake?
Listings in Otter Lake average $216 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Otter Lake?
Otter Lake currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Otter Lake?
AirROI currently classifies the short-term rental regulation level in Otter Lake as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Otter Lake?
RevPAR in Otter Lake is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Otter Lake?
Occupancy of 37.8% means Otter Lake is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $23,144, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Otter Lake?
The average booking lead time in Otter Lake is about 49 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Otter Lake?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Otter Lake include Otter Lake Main Street, Kawagama Lake, Otter Lake Campground. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Otter Lake?
entire_home listings make up 100.0% of the active supply in Otter Lake. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Otter Lake compare to nearby Airbnb markets?
Among neighboring markets, Thorne posts $48,365 in average annual revenue with 65.0% occupancy, compared to Otter Lake's $23,144 and 37.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Otter Lake?
July is the highest-revenue month in Otter Lake, while March is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-07-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.