House in Florence, with Air Conditioning Entire home · 3 bedrooms Rated 4.92 - Revenue
- COP 20.7M
- Occupancy
- 45.0%
- Daily rate
- COP 247,810
Airbnb market data · 202612 months to October 2026
The average Airbnb in Florencia brought in COP 6,580,138 over the 12 months through October 2026, about 79% less than the national average of COP 31,631,263.
The short answer
Rates and bookings both trail the national average. Listings averaged COP 156,902 a night and were booked on 27% of available nights, against COP 374,000 and 33% for the national average.
Timing matters: in August, the best month, the average listing earned about 12.2 times as much as in November, the slowest. With only 30 active listings, a few bookings can reorder the months.
AirROI tracked 30 active listings in Florencia.
Browse the live Florencia Airbnb market See Every Florencia ListingRevenue
Gross bookings per Florencia listing averaged COP 6,580,138 over the 12 months to October 2026 (Colombia average: COP 31,631,263), before cleaning, platform and management costs and taxes.
The average Florencia listing brought in COP 2,500,000 in August, its best month, and COP 205,000 in November, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 12.2 times what November did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, COP 1,220,000.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and bookings; nightly rates peaked in September 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | COP 1,186,997 | 37.1% | COP 160,531 | COP 38,290 | 4 days | 2.5 nights |
| Nov 2025 | COP 205,160 | 6.7% | COP 160,642 | COP 6,839 | 6 days | 1 night |
| Dec 2025 | COP 1,345,109 | 31.6% | COP 158,788 | COP 43,391 | 10 days | 5.8 nights |
| Jan 2026 | COP 1,200,918 | 26.5% | COP 150,995 | COP 38,739 | 6 days | 4.8 nights |
| Feb 2026 | COP 906,734 | 26.0% | COP 145,510 | COP 32,383 | 8 days | 3.3 nights |
| Mar 2026 | COP 940,229 | 23.7% | COP 147,042 | COP 30,330 | 2 days | 3.3 nights |
| Apr 2026 | COP 804,276 | 18.7% | COP 153,959 | COP 26,809 | 4 days | 7.2 nights |
| May 2026 | COP 1,039,407 | 25.4% | COP 154,403 | COP 33,529 | 8 days | 5.5 nights |
| Jun 2026 | COP 1,705,270 | 37.1% | COP 164,975 | COP 56,842 | 4 days | 7.5 nights |
| Jul 2026 | COP 1,076,012 | 24.5% | COP 163,713 | COP 34,710 | 8 days | 4.7 nights |
| Aug 2026 | COP 2,499,118 | 49.9% | COP 167,482 | COP 80,617 | 4 days | 7.9 nights |
| Sep 2026 | COP 1,675,473 | 32.2% | COP 167,767 | COP 55,849 | 3 days | 4.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Florencia address, run it through the Airbnb profit calculator.
Profit
Yes, as extra income from a home or room you already have. The average Florencia Airbnb took in COP 6,580,138 in the 12 months to October 2026, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about COP 702,000 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | COP 6,321,138 | COP 11,397,000 |
| Cleaning fees guests pay4% of Florencia bookings | COP 259,000 | COP 466,000 |
| Gross bookings | COP 6,580,138 | COP 11,863,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Florencia listings on Simplified Pricing, 3% for the rest | −COP 938,000 | −COP 1,690,000 |
| Cleaning and laundryPaid for by the cleaning fee; COP 0 if you clean yourself | −COP 259,000 | −COP 466,000 |
| Utilities and internetAbout 5% of bookings | −COP 329,000 | −COP 593,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −COP 132,000 | −COP 237,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −COP 197,000 | −COP 356,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −COP 66,000 | −COP 66,000 |
| Permit and registrationWhere one is required | −COP 33,000 | −COP 33,000 |
| ManagementCOP 0 when you run it; co-hosts charge from about 10% of nightly bookings | COP 0 | COP 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | COP 0 | COP 0 |
| Lodging taxesAdded to the guest's bill and passed on | COP 0 | COP 0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −COP 1,954,000 | −COP 3,441,000 |
| Left for housing costs, then profit | COP 4,626,138about COP 386,000 a month | COP 8,422,000about COP 702,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Florencia's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Florencia home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about COP 989,000 a month, against COP 548,000 for the average one.
Occupancy
Florencia listings were booked on 27% of the nights they were open over the past year, 6 percentage points below the Colombia average (33%). Occupancy swings from 7% in November to 50% in August.
The busiest tenth of listings are booked about 4.6 times as often as the bottom quarter.
August was the busiest month in Florencia, November the quietest
Share of open nights booked, by month, October 2025 to September 2026
Nightly rates
The average nightly rate in Florencia, known as ADR (average daily rate), was COP 156,902 over the past year, about 58% below the Colombia average of COP 374,000. Rates peak in August and September at about COP 168,000 and bottom out in February and March at about COP 146,000.
The top 10% charge about twice the rate of the bottom quarter.
September rates ran 15% above February's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, COP 158,000.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Florencia it averaged COP 40,300 over the past year, from about COP 6,840 in November to about COP 80,600 in August.
Per open night, by tier:
August RevPAR was about 11.8 times November's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, COP 39,900.
Seasonality
With only 30 active listings, the monthly pattern in Florencia is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in November.
Guests book Florencia stays 6 days ahead on average, so many trips are booked close to arrival. December stays are booked furthest out, about 10 days ahead, and March stays closest to arrival, about 2 days.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 6 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
All 30 active listings in Florencia display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Florencia.
Neighborhoods
AirROI's area guide picks eight Florencia neighborhoods that draw short-term rental guests, led by Centro de Florencia, La Candelaria and Barrio El Samán. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro de Florencia | The heart of Florencia, known for its accessibility to amenities, restaurants, and shops. It's ideal for travelers looking to explore the city and experience local culture. | Parque Principal, Catedral de Florencia, Museo de Arte del Caquetá, Plaza de Mercado, Teatro Pedro de Heredia |
| La Candelaria | A vibrant neighborhood with a mix of residential and commercial spaces. La Candelaria offers a lively atmosphere and is popular among young people and families. | Parque La Candelaria, Centro Cultural, Cafés y restaurantes locales |
| Barrio El Samán | A growing residential area with a calm environment, perfect for those looking for a peaceful stay yet close to the main attractions of the city. | The Samán Park, Local eateries and shops |
| El Trapiche | Known for its proximity to nature and potential eco-tourism. Guests can enjoy outdoor activities and a more tranquil setting away from the busy city center. | Parque Natural Farallones de Cali, Hiking trails, Wildlife watching |
| Villa Gonzalito | This area offers a more suburban feel and is attractive to families and longer-term visitors. It has grocery stores, parks, and local services nearby. | Local parks, Grocery stores, Family-friendly atmosphere |
| Finca La Cabaña | A nearby rural setting that attracts nature lovers and those looking for relaxation amidst nature. It offers a unique experience different from the urban core. | Serenity and scenic views, Agrotourism activities |
| Los Comuneros | An up-and-coming neighborhood that combines residential and commercial developments, attracting tourists looking for a modern experience close to the old town. | New shops and cafes, Proximity to city center |
| La Esperanza | A historical area with colonial architecture, offering guests a glimpse into the past while still being close to modern amenities. | Historical buildings, Local festivals, Cultural events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Florencia are entire homes (93%), with private rooms at 7%. Apartments and condos account for 87% of the stock; houses come next at 7%.
Nearly all listings rent the whole place
Florencia Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.3% | 28 |
| Private room | 6.7% | 2 |
Apartments dominate the property mix
Florencia Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 86.7% | 26 |
| House | 6.7% | 2 |
| Cabin/Outdoor | 3.3% | 1 |
| Hotel/Boutique | 3.3% | 1 |
Among Florencia's 28 entire homes with a bedroom count, one- and two-bedroom homes are equally common (11 homes each).
Florencia entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 7.1% | 2 |
| 1 bedroom | 39.3% | 11 |
| 2 bedrooms | 39.3% | 11 |
| 3 bedrooms | 7.1% | 2 |
| 4 bedrooms | 7.1% | 2 |
A typical one-bedroom home in Florencia earned COP 3,800,000 over the past year, against COP 5,780,000 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 11 | COP 3,800,000 | COP 4,600,000 | COP 133,321 | 21% |
| 2 bedrooms | 11 | COP 5,780,000 | COP 6,530,000 | COP 130,676 | 33% |
Most Florencia listings are sized for couples and small families: 71% sleep four guests or fewer, and just 11% take eight or more. Shares are of the 28 listings with a guest capacity on file (93% of the market).
Florencia listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 28.6% | 8 |
| 3 guests | 17.9% | 5 |
| 4 guests | 25.0% | 7 |
| 5 guests | 10.7% | 3 |
| 6 guests | 7.1% | 2 |
| 8+ guests | 10.7% | 3 |
Florencia hosts set up an average of 2.6 beds per listing. 50% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Florencia: 93% of listings have one, and 67% offer free parking on site.
Share of Florencia listings with each common amenity
Guests
Most Florencia guests are domestic, but a sizeable minority come from abroad: 19% of those who left reviews live outside Colombia, led by visitors from Ecuador and the United States. Spanish is spoken by 61% of guests, and English by 26%.
81% of Florencia guests are domestic
Where guests who left reviews live
Where Florencia guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Bogotá | 23.1% |
| Medellín | 9.2% |
| Neiva | 7.7% |
| Puerto Asís | 6.2% |
| Bucaramanga | 4.6% |
Where Florencia guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Colombia | 81.2% |
| Ecuador | 4.3% |
| United States | 4.3% |
| Germany | 2.9% |
| Spain | 2.9% |
Languages spoken by Florencia guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 61.1% |
| English | 25.9% |
| Portuguese | 11.1% |
| German | 1.9% |
Florencia Airbnbs average 4.83 stars, and 47% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and location is the lowest, at 4.80.
Communication scores highest in Florencia; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.85 |
| Communication | 4.91 |
| Location | 4.80 |
| Check-in | 4.90 |
| Value | 4.88 |
Booking patterns
All Florencia listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Florencia listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 86.7% | 26 |
| 181-270 days | 13.3% | 4 |
Days a year Florencia listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 13.3% | 4 |
| 31-90 days | 43.3% | 13 |
| 1-30 days | 43.3% | 13 |
The average Florencia booking lasts 5.1 nights, longest in August and shortest in November. Listings took about 8 bookings each over the year. About eight in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Florencia
Average nights per booking, by month of stay
All listings in Florencia accept stays of one or two nights.
Minimum stay set by Florencia listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Florencia, used by 80% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than eight in ten listings offer Flexible or Moderate terms, against 17% on Firm or stricter ones.
Cancellation policies of Florencia listings, from most to least flexible
Share of listings by the policy they use
Nearly two in ten Florencia listings charge a cleaning fee. The typical fee is COP 43,963, and some higher fees lift the average to COP 57,884. Spread over the average stay of 5.1 nights, that adds roughly COP 8,575 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Florencia, a three-bedroom home, took in COP 20,700,000 over the past year, about 3.2 times the city's average of COP 6,580,000.
House in Florence, with Air Conditioning Entire home · 3 bedrooms Rated 4.92
New and Comfortable Apartment. Entire home · 2 bedrooms Rated 4.96
Beautiful apartment near the airport Entire home · 3 bedrooms Rated 4.56
Madrigal Luxury Loft | M02 - Air Conditioning Entire home · 2 bedrooms Rated 4.63
Luxury studio apartment Private room Rated 4.94
Apto#2 P'Sumerce Entire home · 1 bedroom Rated 4.90 Fewer than 1% of Florencia listings are classed as professionally managed, though 27% of listings have a co-host. 57% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 90% of listings.
Nearby markets
Florencia out-earns every one of the two nearby markets in the table, all within 80 km; the best of them, Pitalito, averaged about 8% less per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Pitalito 55 km | 53 | COP 6,055,881 | COP 138,117 | 24% |
| San Agustín 80 km | 49 | COP 4,165,479 | COP 173,030 | 16% |
Markets elsewhere in Colombia with a similar nightly rate and occupancy to Florencia:
FAQ
An active Florencia Airbnb grossed COP 6,580,138 on average in the 12 months to October 2026, according to AirROI's tracking of 30 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in COP 1,630,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Florencia listings earn between COP 496,000 and COP 1,630,000 in a typical month, and the top tenth COP 2,580,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Florencia were booked on 27% of available nights over the past year. That compares with 33% for the national average. August was the busiest month.
The average booked night in Florencia cost COP 156,902 before fees. Half of listings charge between COP 120,000 and COP 159,000, so bedroom count and location move the price more than the average suggests.
All active Florencia listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
It can be, as extra income from a home or room you already have. The average Florencia Airbnb grossed COP 6,580,138 in the 12 months to October 2026, 79% below the national average of COP 31,631,263, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about COP 702,000 a month. Check a specific home in the Airbnb estimator.
August paid best over the past year, at COP 2,500,000 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Florencia listing was open to book earned COP 40,300 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made COP 69,900 or more.
Florencia stays were booked 6 days before arrival on average over the past year, so a listing can still fill close to the date.
The average Florencia Airbnb stay lasted 5.1 nights over the past year. A listing took 8 reservations over the year on average.
Guests rate Florencia Airbnbs 4.83 out of 5 on average. Guests score communication highest and location lowest.
Centro de Florencia, La Candelaria and Barrio El Samán draw the most short-term rental interest in Florencia. The neighborhood guide explains what brings guests to each.
AirROI counted 30 active Airbnb listings in Florencia as of October 2026. The closest tracked market is Pitalito, 55 km away.
In Florencia, nearly two in ten listings add a cleaning fee. The median fee is COP 43,963, and some higher fees lift the average to COP 57,884.
All of Colombia had 6,696,835 visitors in 2024, Ministerio de Comercio, Industria y Turismo (MinCIT) reports. AirROI estimates 227 Airbnb stays in Florencia, Colombia in the 12 months to October 2026, which counts bookings and not tourists. See Colombia tourism statistics.
Method
Figures on this page cover 30 active Airbnb listings in Florencia from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Colombian pesos at COP 3,664 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.