Airbnb market data · 202512 months to April 2025
La Jagua, Colombia Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in La Jagua brought in COP 16,533,875 over the 12 months through April 2025, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for La Jagua run through April 2025.
The short answer
La Jagua Airbnb Market at a Glance
Listings averaged COP 249,721 a night and were booked on 18% of available nights.
Timing matters: in September, the best month, the average listing earned about 31.5 times as much as in March, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, La Jagua is the ninth-largest of 11 Huila markets AirROI tracks.
Browse the live La Jagua Airbnb market See Every La Jagua ListingRevenue
How Much Do Airbnb Hosts Make in La Jagua?
Gross bookings per La Jagua listing averaged COP 16,533,875 over the 12 months to April 2025 (Huila average: COP 12,976,365), before cleaning, platform and management costs and taxes.
The average La Jagua listing brought in COP 8,010,000 in September, its best month, and COP 255,000 in March, its slowest. The three strongest months bring in 56% of a full year's revenue, where an even calendar would give any three months 25%.
Across La Jagua's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn COP 6,810,000+ a month, about 4.6 times the typical property.
- Strong performers (top 25%) earn COP 3,640,000 or more, roughly COP 2,200,000 a month above the median.
- Typical properties (median) earn about COP 1,490,000 a month.
- Entry-level properties (bottom 25%) earn COP 1,020,000 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
September earned about 31.5 times what March did
Average revenue per active listing, by month
The dashed line is the average of the months shown, COP 3,210,000.
La Jagua Airbnb Data by Month
Latest 12 months in the April 2025 data.
September led on revenue. Nightly rates peaked in January and bookings in May, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | COP 6,913,706 | 80.6% | COP 238,498 | – |
| Jun 2024 | COP 6,676,944 | 45.0% | COP 240,926 | 3 days |
| Jul 2024 | COP 2,048,808 | 21.8% | COP 249,520 | 4 days |
| Aug 2024 | COP 3,958,121 | 18.5% | COP 235,919 | 8 days |
| Sep 2024 | COP 8,012,228 | 13.3% | COP 234,270 | 2 days |
| Oct 2024 | COP 4,479,630 | 12.9% | COP 237,506 | 14 days |
| Nov 2024 | COP 2,415,292 | 19.7% | COP 237,659 | 5 days |
| Dec 2024 | COP 1,805,295 | 13.2% | COP 255,979 | 29 days |
| Jan 2025 | COP 1,039,788 | 12.0% | COP 277,542 | 35 days |
| Feb 2025 | COP 489,087 | 12.5% | COP 226,461 | 2 days |
| Mar 2025 | COP 254,618 | 4.9% | COP 240,923 | 4 days |
| Apr 2025 | COP 395,666 | 7.8% | COP 246,262 | 18 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole La Jagua market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in La Jagua Profitable?
Yes, when it's run well. The average La Jagua Airbnb took in COP 16,533,875 in the 12 months to April 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about COP 40,490,000, and run by its owner at everyday costs, about COP 2,490,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
La Jagua Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | COP 16,533,875 | COP 40,490,000 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −COP 2,560,000 | −COP 6,280,000 |
| Utilities and internetAbout 5% of bookings | −COP 830,000 | −COP 2,020,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −COP 330,000 | −COP 810,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −COP 500,000 | −COP 1,210,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −COP 170,000 | −COP 170,000 |
| Permit and registrationWhere one is required | −COP 80,000 | −COP 80,000 |
| ManagementCOP 0 when you run it; co-hosts charge from about 10% of nightly bookings | COP 0 | COP 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | COP 0 | COP 0 |
| Lodging taxesAdded to the guest's bill and passed on | COP 0 | COP 0 |
| Total running costsAbout 27% of bookings | −COP 4,470,000 | −COP 10,570,000 |
| Left for housing costs, then profit | COP 12,063,875about COP 1,010,000 a month | COP 29,920,000about COP 2,490,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own La Jagua Airbnb Profit
The estimate starts from La Jagua's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Jagua home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How La Jagua's Top Earners Get There
- More nights booked. The busiest quarter of La Jagua listings are booked on 28% or more of their nights, against 16% for the median listing. Ten more booked nights a year at the median rate of COP 178,000 adds about COP 1,780,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge COP 268,000 a night or more, against a median of COP 178,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about COP 1,650,000 a year.
- Open for the busy months. September brought the average listing about COP 8,010,000, against COP 255,000 in March, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about COP 3,370,000 a month, against COP 1,380,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in La Jagua?
La Jagua listings were booked on 18% of the nights they were open over the past year, 6 percentage points below the Huila average (24%) and 15 points below the Colombia average (33%). Occupancy swings from 5% in March to 81% in May.
Across La Jagua's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 35%+ of open nights, 19 points above the median.
- Strong performers (top 25%) fill 28% or more, roughly two nights a week.
- Typical properties (median) fill about 16% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
May was the busiest month in La Jagua, March the quietest
Share of open nights booked, by month
The 12-month rate of 18% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in La Jagua?
The average nightly rate in La Jagua, known as ADR (average daily rate), was COP 249,721 over the past year, about 5% below the Huila average of COP 264,000 and about 33% below the Colombia average of COP 374,000. Rates peak in January at about COP 278,000 and bottom out in February at about COP 226,000.
Across La Jagua's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge COP 423,000+ a night, about 2.4 times the median.
- Strong performers (top 25%) charge COP 268,000 or more, about COP 90,000 above the median.
- Typical properties (median) charge about COP 178,000 a night.
- Entry-level properties (bottom 25%) charge COP 124,000 or less, about two-thirds of the median.
January rates ran 23% above February's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, COP 243,000.
Seasonality
Best and Worst Months for Airbnb in La Jagua
With only 20 active listings, the monthly pattern in La Jagua is noisy, since a few long or pricey stays can lift a month; revenue peaked in September and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in La Jagua?
Guests book La Jagua stays 17 days ahead on average (about two weeks), so many trips are booked close to arrival. January stays are booked furthest out, about 35 days ahead, and February stays closest to arrival, about 2 days. A typical January booking is made in mid-December.
January stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 17 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in La Jagua
25% of the 20 active listings in La Jagua display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Jagua.
Neighborhoods
Best Neighborhoods for Airbnb in La Jagua
AirROI's area guide picks eight La Jagua neighborhoods that draw short-term rental guests, led by La Jagua Centro, El Salado and Vereda La Palma. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| La Jagua Centro | The bustling heart of La Jagua, offering easy access to local amenities, shops, and restaurants. An ideal location for attracting tourists and local visitors alike. | La Jagua Park, Local market, Cultural events, Artisan shops, Restaurants |
| El Salado | A picturesque neighborhood known for its natural beauty and outdoor activities, making it popular with nature lovers and adventurers looking for a retreat. | Salado River, Hiking trails, Bird watching, Outdoor picnic areas, Natural parks |
| Vereda La Palma | A serene rural area that appeals to travelers seeking peace and tranquility away from urban hustle, perfect for rural tourism and eco-friendly stays. | Coffee farms, Nature trails, Birds sanctuary, Countryside views, Local farms |
| El Trapiche | A developing area close to La Jagua with a growing number of visitors attracted by its cultural offerings and local experiences. | Cultural festivals, Local cuisine tastings, Traditional craftsmanship, Community events, Music and dance shows |
| Palestina | Known for its coffee production, this area attracts coffee enthusiasts and tourists wanting to explore coffee tours and tastings. | Coffee plantations, Coffee museums, Tours and tastings, Local markets, Scenic coffee landscapes |
| La Jagua's nearby mountains | Stunning mountainous regions that offer breathtaking views and outdoor recreational activities, popular with hikers and outdoor enthusiasts. | Hiking trails, Breathtaking viewpoints, Camping spots, Ecotourism opportunities, Mountain biking trails |
| San Antonio | A charming neighborhood that combines local culture with beautiful landscapes, providing a culturally immersive stay for visitors. | Historic buildings, Local festivals, Cultural talks, Artisans workshops, Galleries |
| La Jagua's rivers | The various rivers in the region are perfect for tourists interested in water activities and eco-tourism, making them a great spot for unique stays. | Fishing spots, Kayaking, Nature reserves, Swimming areas, Scenic river trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
La Jagua vs. Nearby Airbnb Markets
Of the five nearby markets in the table, all within 95 km, Rivera (83 km away, 70 listings) earned the most per listing, about 25% more than La Jagua. Neiva was the busiest, booked on 31% of nights against 18% in La Jagua.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Pitalito 55 km | 53 | COP 6,055,881 | COP 138,117 | 24% |
| Florencia 61 km | 30 | COP 6,579,772 | COP 156,911 | 27% |
| San Agustín 74 km | 49 | COP 4,165,479 | COP 173,030 | 16% |
| Rivera 83 km | 70 | COP 20,585,600 | COP 601,045 | 17% |
| Neiva 95 km | 204 | COP 13,628,480 | COP 185,047 | 31% |
Other Airbnb Markets in Huila
- Villavieja Airbnb data 51 listings
See all 11 Huila Airbnb markets
Markets Similar to La Jagua
Markets elsewhere in Colombia with a similar nightly rate and occupancy to La Jagua:
- San Gil Airbnb data Colombia · COP 260,040/night · 19.4%
- Paipa Airbnb data Colombia · COP 297,628/night · 21.8%
FAQ
La Jagua Airbnb FAQ
How much do Airbnb hosts make in La Jagua?
An active La Jagua Airbnb grossed COP 16,533,875 on average in the 12 months to April 2025, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in COP 3,640,000 or more in a typical month.
How much can I make on Airbnb in La Jagua?
It depends most on the home's size, location and how it's run. The middle half of La Jagua listings earn between COP 1,020,000 and COP 3,640,000 in a typical month, and the top tenth COP 6,810,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in La Jagua?
Listings in La Jagua were booked on 18% of available nights over the past year. That compares with 24% for the Huila average. May was the busiest month.
How much does an Airbnb cost per night in La Jagua?
The average booked night in La Jagua cost COP 249,721 before fees. Half of listings charge between COP 124,000 and COP 268,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in La Jagua?
In La Jagua, 25% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in La Jagua?
Yes, when it's run well. The average La Jagua Airbnb grossed COP 16,533,875 in the 12 months to April 2025, 27% above the Huila average of COP 12,976,365, though with only 20 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about COP 2,490,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in La Jagua?
September paid best over the past year, at COP 8,010,000 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in La Jagua?
La Jagua stays were booked 17 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in La Jagua?
La Jagua Centro, El Salado and Vereda La Palma draw the most short-term rental interest in La Jagua. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in La Jagua?
AirROI counted 20 active Airbnb listings in La Jagua as of April 2025. The closest tracked market is Pitalito, 55 km away.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in La Jagua from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Colombian pesos at COP 3,664 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.