Banus Palace Exclusive Entire home · 2 bedrooms Rated 5.00 - Revenue
- €19,148
- Occupancy
- 43.8%
- Daily rate
- €146
Airbnb market data · 202612 months to October 2026
The average Airbnb in Grad Varaždin brought in €8,112 over the 12 months through October 2026, about 31% less than the national average of €11,681.
The short answer
Rates and bookings both trail the national average. Listings averaged €98 a night and were booked on 33% of available nights, against €165 and 39% for the national average.
Timing matters: in August, usually the best month, the average listing earns about 2.3 times as much as in March, usually the slowest.
AirROI tracked 54 active listings in Grad Varaždin. From a year earlier, average revenue rose 11% while the number of active listings shrank 5%.
Browse the live Grad Varaždin Airbnb market See Every Grad Varaždin ListingRevenue
Gross bookings per Grad Varaždin listing averaged €8,112 over the 12 months to October 2026 (Croatia average: €11,681), before cleaning, platform and management costs and taxes.
In a typical year, the average Grad Varaždin listing brings in €1,400 in August, its best month, and €601 in March, its slowest. February runs within 4% of March, so either can be the slowest in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.3 times what March does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, €879. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, while nightly rates and bookings both peaked in August 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €805 | 32.4% | €91 | €26 | 29 days | 3.6 nights |
| Nov 2025 | €730 | 30.0% | €91 | €24 | 39 days | 4.1 nights |
| Dec 2025 | €1,033 | 38.1% | €93 | €33 | 43 days | 2.8 nights |
| Jan 2026 | €533 | 19.4% | €92 | €17 | 33 days | 3.6 nights |
| Feb 2026 | €755 | 30.4% | €91 | €27 | 28 days | 5.4 nights |
| Mar 2026 | €655 | 26.2% | €92 | €21 | 20 days | 5.1 nights |
| Apr 2026 | €775 | 28.7% | €95 | €26 | 36 days | 3.4 nights |
| May 2026 | €1,156 | 40.6% | €96 | €37 | 35 days | 3.4 nights |
| Jun 2026 | €1,029 | 38.5% | €99 | €34 | 62 days | 3 nights |
| Jul 2026 | €1,414 | 44.7% | €100 | €46 | 62 days | 4.8 nights |
| Aug 2026 | €1,276 | 50.1% | €100 | €41 | 73 days | 2.6 nights |
| Sep 2026 | €953 | 39.3% | €96 | €32 | 35 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Grad Varaždin address, run it through the Airbnb estimator.
Profit
Yes, when it's run well. The average Grad Varaždin Airbnb took in €8,112 in the 12 months to October 2026, and run by its owner at everyday costs, about €490 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €800 a month.
Cleaning it yourself keeps the €260 a year guests pay in cleaning fees, for about €510 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €420 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €7,852 | €12,690 |
| Cleaning fees guests pay3% of Grad Varaždin bookings | €260 | €410 |
| Gross bookings | €8,112 | €13,100 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of Grad Varaždin listings on Simplified Pricing, 3% for the rest | −€1,050 | −€1,700 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€260 | −€410 |
| Utilities and internetAbout 5% of bookings | −€410 | −€660 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€160 | −€260 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€240 | −€390 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€80 | −€80 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −€2,240 | −€3,540 |
| Left for housing costs, then profit | €5,872about €490 a month | €9,560about €800 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Grad Varaždin's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Grad Varaždin home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,090 a month, against €680 for the average one.
Occupancy
Grad Varaždin listings were booked on 33% of the nights they were open over the past year, 6 percentage points below the Croatia average (39%). In a typical year, occupancy climbs to 48% in August and falls to 25% in March.
The busiest tenth of listings are booked about 5.2 times as often as the bottom quarter.
August is usually the busiest month in Grad Varaždin, March the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Grad Varaždin, known as ADR (average daily rate), was €98 over the past year, about 41% below the Croatia average of €165. Averaged month by month over the past two years, rates peak in July and August at about €97 and bottom out in January and November at about €79.
The top 10% charge about 2.4 times the rate of the bottom quarter.
August rates run 23% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €89. The 12-month ADR of €98 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Grad Varaždin it averaged €29 over the past year, from about €19 in a typical March to about €45 in a typical August.
Per open night, by tier:
August RevPAR is about 2.3 times March's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €29.
Seasonality
Grad Varaždin has two high seasons, July–August and December, which makes it a moderately seasonal market. Business is slowest from February to April and slows again in October and November.
Average revenue by month in Grad Varaždin
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €896.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Shoulder season | €946 |
| February | Low season | €622 |
| March | Low season | €601 |
| April | Low season | €700 |
| May | Shoulder season | €943 |
| June | Shoulder season | €899 |
| July | High season | €1,240 |
| August | High season | €1,400 |
| September | Shoulder season | €954 |
| October | Low season | €755 |
| November | Low season | €717 |
| December | High season | €973 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–August | €1,320 | 44% | €97 |
| High seasonDecember | €973 | 41% | €82 |
| Shoulder seasonJanuary, May–June, September | €935 | 38% | €91 |
| Low seasonFebruary–April, October–November | €679 | 29% | €86 |
Guests book Grad Varaždin stays 40 days ahead on average (about six weeks). January stays are booked furthest out, about 94 days ahead, and March stays closest to arrival, about 23 days. A typical January booking is made in mid-October.
January stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 40 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 54 active listings in Grad Varaždin display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Grad Varaždin.
Neighborhoods
AirROI's area guide picks eight Grad Varaždin neighborhoods that draw short-term rental guests, led by Varaždin Old Town, Trakošćan Castle and Varazdinske Toplice. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Varaždin Old Town | Historical heart of Varaždin, known for its baroque architecture and vibrant cultural scene. A popular destination for tourists interested in history and architecture, providing a charming and picturesque setting. | Varaždin Castle, Old Town Square, City Museum of Varaždin, Franciscan Monastery, Varaždin Cathedral |
| Trakošćan Castle | Beautifully preserved castle set in a picturesque landscape, attracting visitors for its historic significance and scenic beauty. Ideal for guests interested in nature and history. | Trakošćan Castle, Trakošćan Lake, Nature Park Medvednica |
| Varazdinske Toplice | Famous thermal spa town known for its wellness and relaxation offerings. Attracts health-conscious travelers looking for a restorative getaway. | Thermal Baths, Health Resorts, Nature Trails |
| Cestica | A quiet village close to Varaždin, ideal for those seeking a peaceful retreat while being near the city. Attracts families and those looking to escape the hustle and bustle. | Local Parks, Scenic Nature Trails |
| Lobor | A quaint village offering rural experiences and connection with nature. It’s perfect for guests wishing to explore the Croatian countryside and enjoy outdoor activities. | Rural Trails, Local Farms |
| Kneginec | Proximity to Varaždin and local attractions make it a convenient base for travelers who want to explore the region. Great for families and groups. | Local Markets, Parks |
| Breznički Hum | A serene area offering stunning views of the surrounding countryside. Ideal for those who want to experience nature and tranquility away from city life. | Hiking Trails, Scenic Views |
| Novi Marof | A growing town with rich cultural heritage, attracting visitors to explore its local history and community life. Great for budget travelers looking for authentic experiences. | Local Museums, Churches |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Grad Varaždin are entire homes (94%), with private rooms at 6%. Apartments and condos account for 85% of the stock; houses come next at 11%.
Nearly all listings rent the whole place
Grad Varaždin Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 94.4% | 51 |
| Private room | 5.6% | 3 |
Apartments dominate the property mix
Grad Varaždin Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 85.2% | 46 |
| House | 11.1% | 6 |
| Hotel/Boutique | 1.9% | 1 |
| Others | 1.9% | 1 |
Grad Varaždin's homes run small: studios and one-bedrooms make up 69% of entire homes, and only 2% of homes have three or more bedrooms. Shares are of the 51 entire homes that give a bedroom count; rented rooms are left out.
Grad Varaždin entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 17.6% | 9 |
| 1 bedroom | 51.0% | 26 |
| 2 bedrooms | 29.4% | 15 |
| 4 bedrooms | 2.0% | 1 |
A typical one-bedroom home in Grad Varaždin earned €5,040 over the past year, against €12,000 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 26 | €5,040 | €6,680 | €84 | 31% |
| 2 bedrooms | 15 | €12,000 | €11,300 | €102 | 37% |
Most Grad Varaždin listings are sized for couples and small families: 73% sleep four guests or fewer, and just 2% take eight or more.
Grad Varaždin listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 26.9% | 14 |
| 3 guests | 15.4% | 8 |
| 4 guests | 30.8% | 16 |
| 5 guests | 17.3% | 9 |
| 6 guests | 7.7% | 4 |
| 8+ guests | 1.9% | 1 |
Grad Varaždin hosts set up an average of 2.2 beds per listing. About three in ten listings (30%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Grad Varaždin: 85% of listings offer it, and 54% have a patio or balcony.
Share of Grad Varaždin listings with each common amenity
Guests
Grad Varaždin runs on foreign visitors: 78% of guests who left reviews live outside Croatia. Germany and the United States send the most guests from abroad, with 9% of reviewers each. Guests speak a mix of languages: English leads at 39%, followed by German and Croatian.
78% of Grad Varaždin guests come from abroad
Where guests who left reviews live
Where Grad Varaždin guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Zagreb | 5.3% |
| Vienna | 4.0% |
| Budapest | 3.3% |
| Bratislava | 2.7% |
Where Grad Varaždin guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Croatia | 22.4% |
| Germany | 9.0% |
| United States | 9.0% |
| Slovakia | 6.4% |
| United Kingdom | 5.8% |
Languages spoken by Grad Varaždin guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 38.8% |
| German | 14.2% |
| Croatian | 11.0% |
| Spanish | 5.5% |
| French | 4.1% |
Grad Varaždin Airbnbs average 4.89 stars, and 52% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.86.
Communication and check-in score highest in Grad Varaždin; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.89 |
| Communication | 4.93 |
| Location | 4.88 |
| Check-in | 4.93 |
| Value | 4.86 |
Booking patterns
About nine in ten Grad Varaždin listings are open to guests more than 180 days a year, but only 9% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Grad Varaždin listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 57.4% | 31 |
| 181-270 days | 33.3% | 18 |
| 91-180 days | 9.3% | 5 |
Days a year Grad Varaždin listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.9% | 1 |
| 181-270 days | 7.4% | 4 |
| 91-180 days | 33.3% | 18 |
| 31-90 days | 38.9% | 21 |
| 1-30 days | 18.5% | 10 |
The average Grad Varaždin booking lasts 4 nights, longest in December and shortest in May. Listings took about 20 bookings each over the year, some 1,040 in all. 44% of listings that give a check-in time set it at 2 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Grad Varaždin
Average nights per booking, by month of stay
Two-year average by calendar month.
More than eight in ten listings in Grad Varaždin accept stays of one or two nights.
Minimum stay set by Grad Varaždin listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Grad Varaždin, used by 44% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about three-quarters of listings offer Flexible or Moderate terms, against 24% on Firm or stricter ones.
Cancellation policies of Grad Varaždin listings, from most to least flexible
Share of listings by the policy they use
More than a third of Grad Varaždin listings charge a cleaning fee. The typical fee is €21; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 4 nights, that adds roughly €5 a night to what guests pay. For listings that charge one, cleaning fees make up about 3% of gross revenue.
Top earners
The top-grossing Airbnb in Grad Varaždin, a two-bedroom unit, took in €19,100 over the past year, about 2.4 times the city's average of €8,110. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Banus Palace Exclusive Entire home · 2 bedrooms Rated 5.00
Stunning home in Varazdin with sauna Entire home · 4 bedrooms Rated 4.92
Renovated comfortable apartment in the center Entire home · 2 bedrooms Rated 4.85
Beautiful 2bed apartment in the centre of Varazdin Entire home · 2 bedrooms Rated 5.00
Apartman Wolf Entire home · 2 bedrooms Rated 4.83
Apartman Anita Entire home · 2 bedrooms Rated 5.00 Only 6% of Grad Varaždin listings are classed as professionally managed. Superhosts run 46% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 80% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 66 km, City of Zagreb (62 km away) earned the most per listing, about 31% more than Grad Varaždin.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ljutomer Slovenia · 25 km | 33 | €6,076 | €109 | 23% |
| Ptuj Slovenia · 39 km | 55 | €5,913 | €102 | 26% |
| Moravske Toplice Slovenia · 44 km | 56 | €7,513 | €120 | 22% |
| Rogaška Slatina Slovenia · 55 km | 33 | €6,941 | €107 | 28% |
| Podčetrtek Slovenia · 60 km | 72 | €6,545 | €109 | 24% |
| Maribor Slovenia · 60 km | 198 | €10,524 | €103 | 36% |
| City of Zagreb 62 km | 2,167 | €10,610 | €99 | 38% |
| Zalakaros Hungary · 66 km | 56 | €4,966 | €97 | 23% |
Markets elsewhere in Croatia with a similar nightly rate and occupancy to Grad Varaždin:
FAQ
An active Grad Varaždin Airbnb grossed €8,112 on average in the 12 months to October 2026, according to AirROI's tracking of 54 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,300 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Grad Varaždin listings earn between €367 and €1,300 in a typical month, and the top tenth €1,800 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Grad Varaždin were booked on 33% of available nights over the past year. That compares with 39% for the national average. August is usually the busiest month.
The average booked night in Grad Varaždin cost €98 before fees. Half of listings charge between €66 and €95; a few high-priced homes pull the average above that range.
None of the active Grad Varaždin listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Grad Varaždin Airbnb grossed €8,112 in the 12 months to October 2026, 31% below the national average of €11,681. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €5,872 a year (about €490 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €800 a month. Check a specific home in the Airbnb calculator.
August usually pays best, averaging €1,400 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Grad Varaždin listing was open to book earned €29 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €49 or more.
Grad Varaždin stays were booked 40 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Grad Varaždin Airbnb stay lasted 4 nights over the past year. A listing took 20 reservations over the year on average.
Guests rate Grad Varaždin Airbnbs 4.89 out of 5 on average. Guests score check-in highest and value lowest.
Varaždin Old Town, Trakošćan Castle and Varazdinske Toplice draw the most short-term rental interest in Grad Varaždin. The neighborhood guide explains what brings guests to each.
AirROI counted 54 active Airbnb listings in Grad Varaždin as of October 2026. The closest tracked market is Ljutomer, 25 km away.
In Grad Varaždin, more than a third of listings add a cleaning fee. The median fee is €21; a handful of extreme values pull the simple average far above that, so the median is the better guide.
All of Croatia had 17,614,016 international tourist arrivals in 2025, Državni zavod za statistiku reports. AirROI estimates 1,041 Airbnb stays in Grad Varaždin, Croatia in the 12 months to October 2026, which counts bookings and not tourists. See Croatia tourism statistics.
Method
Figures on this page cover 54 active Airbnb listings in Grad Varaždin from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.