Mercury, Auvergne-Rhône-Alpes Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mercury, Auvergne-Rhône-Alpes? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,843 per year — at a $165 nightly rate, 32.8% occupancy, and a $47 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 36 active listings, Mercury is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 157.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mercury?
In Mercury, the headline Airbnb metrics are $12,843 in average annual revenue,32.8% occupancy, $165 ADR, and $47 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mercury?
Understanding the monthly revenue variations for Airbnb listings in Mercury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mercury is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mercury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,008+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,717 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $965 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $478, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mercury
What Is the Monthly Airbnb Occupancy Rate in Mercury?
Maximize your bookings by understanding the Mercury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mercury:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mercury
What Is the Average Airbnb Nightly Rate in Mercury?
Effective short term rental pricing strategy in Mercury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mercury typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $358+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Mercury
What Is the RevPAR for Airbnb in Mercury?
RevPAR in Mercury is currently $47. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $24 RevPAR.
- Typical properties (Median) generate $35 RevPAR.
- Strong performers (Top 25%) earn $49 RevPAR.
- Best-in-class (Top 10%) achieve $99 RevPAR.
Average Monthly RevPAR Trend in Mercury
RevPAR Insights for Mercury
- The average RevPAR in Mercury is $47. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($99) and bottom 25% ($24) is $76, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mercury benchmarks. If your RevPAR falls below the median of $35, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $49+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mercury?
Mercury's peak Airbnb season falls in August, July, December, while the softest stretch is March, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $2,267 per month
- Occupancy rates average 49.1%
- Daily rates average $204
Shoulder Season
- Revenue averages $1,192 per month
- Occupancy maintains around 30.1%
- Daily rates hold near $193
Low Season (March, April, May)
- Revenue drops to average $907 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $185
Seasonality Insights for Mercury
- Airbnb seasonality in Mercury is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mercury's highest earning potential, with monthly revenues climbing to $3,198, occupancy reaching 61.4%, and ADRs peaking at $218.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $808, occupancy could drop to 21.5%, and ADRs may adjust to $167.
- Lower occupancy paired with meaningful seasonality means hosts in Mercury need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mercury, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mercury?
Low regulation and minimal registration activity in Mercury, Auvergne-Rhône-Alpes, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mercury to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mercury?
With a compact short-term rental market, Mercury gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mercury Village | Charming alpine village with stunning mountain views. Ideal for tourists looking for outdoor adventures like hiking and skiing, making it a great year-round destination. | La Rosière Ski Resort, Mont Blanc, Chalet de Charbois, Les Chapieux |
| Aiguebelette Lake | Beautiful lake area known for its serene environment and water activities. Attracts families and nature lovers seeking a tranquil getaway. | Aiguebelette Lake, beach areas, hiking trails, water sports, picnic spots |
| Albertville | Historic town famous for hosting the 1992 Winter Olympics. Appeals to tourists interested in history, sports, and mountain culture. | Olympic Museum, Castle of Moutier, Espace Kilian Jornet, events during ski season |
| Annecy | Often called the 'Venice of the Alps', this picturesque town attracts visitors with its canals and medieval architecture. | Lake Annecy, Palais de l'Isle, Annecy Castle, Old Town, green spaces |
| Chamonix-Mont-Blanc | World-famous ski resort town with breathtaking views and a vibrant après-ski scene. A hotspot for winter sports enthusiasts. | Mont Blanc, Aiguille du Midi, Chamonix-Mont-Blanc ski area, hiking trails |
| Saint-Pierre-d'Albigny | Quaint town offering a relaxed atmosphere and proximity to nature, ideal for guests looking to escape the hustle and bustle. | Château de Pierre, hiking paths, local markets, regional cuisine |
| Les Bauges National Park | A natural park known for its biodiversity and hiking trails. Attracts eco-tourists and outdoor enthusiasts. | Hiking routes, local wildlife, panoramic views, cultural heritage sites |
| Meribel | Part of the Three Valleys ski area, it offers both winter sports and summer hiking, making it attractive year-round. | Meribel ski slopes, Altiport, mountain biking, summer festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mercury offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mercury?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mercury
- The Mercury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mercury, House properties are the most common (52.8%), reflecting the local real estate landscape.
- Houses represent a significant 52.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 5.6%) offer potential for unique stay experiences.
Mercury Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mercury
- The dominant room capacity in Mercury is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 63.8% of the active Airbnb listings in Mercury, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mercury.
Mercury Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mercury
- The most common guest capacity trend in Mercury vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mercury STR market, accounting for 50.0% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mercury.
- On average, properties in Mercury are equipped to host 3.9 guests.
How Do Listings in Mercury Compare on Quality?
Listing quality in Mercury can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mercury
- At 23.4 photos per listing on average, Mercury hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mercury averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mercury?
Amenity Prevalence
Amenity Insights for Mercury
- Essential amenities in Mercury that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mercury: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mercury to stay competitive.
Which Airbnb Amenities Boost Revenue in Mercury?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mercury, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 75.0% | $15,299 | $5,473 | 179.6% |
Dishwasher | 52.8% | $17,743 | $7,366 | 140.9% |
Freezer | 52.8% | $17,692 | $7,423 | 138.3% |
Oven | 55.6% | $17,156 | $7,451 | 130.2% |
Baking sheet | 66.7% | $15,783 | $6,961 | 126.7% |
High chair | 25.0% | $21,930 | $9,814 | 123.5% |
Cleaning products | 69.4% | $15,361 | $7,119 | 115.8% |
Dedicated workspace | 27.8% | $20,393 | $9,939 | 105.2% |
Bathtub | 25.0% | $20,835 | $10,178 | 104.7% |
Clothing storage | 66.7% | $15,359 | $7,811 | 96.6% |
Revenue Impact Insights for Mercury
- TV tops the revenue impact list with a 179.6% uplift — listings with this amenity earn $15,299 vs. $5,473 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mercury STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mercury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMercury Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mercury
- The typical guest profile for Airbnb in Mercury consists of primarily domestic travelers (73%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 73.2% of guests.
- Key international markets include France (73.2%) and Germany (5.6%).
- Top languages spoken are French (37.8%) followed by English (34.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mercury?
Listings in Mercury average 4.81 out of 5 overall, with about 46.3 reviews per active listing and 52.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mercury
- With an overall rating of 4.81, Mercury listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.89), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Mercury Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mercury
- The most common availability pattern in Mercury falls within the 271-366 days range, representing 52.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mercury (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mercury?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mercury
- The overall average booking lead time for vacation rentals in Mercury is 56 days.
- Guests book furthest in advance for stays during July (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Spring (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Mercury.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Mercury averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mercury?
Guests in Mercury stay about 4.6 nights on average, generating roughly 589 reservations and 16.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 5:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Mercury
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mercury
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (6.1 nights) and shorten in May (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 5:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mercury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
27.8% of total
2 Nights
8 listings
22.2% of total
3 Nights
5 listings
13.9% of total
4-6 Nights
1 listings
2.8% of total
30+ Nights
12 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mercury is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Mercury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Mercury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mercury.
Mercury Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
14 listings
38.9% of total
Moderate
12 listings
33.3% of total
Firm
8 listings
22.2% of total
Strict
2 listings
5.6% of total
Cancellation Policy Insights for Mercury
- The prevailing Airbnb cancellation policy trend in Mercury is Flexible, used by 38.9% of listings.
- The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Mercury may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.9% market standard in Mercury.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mercury.
How Much Are Airbnb Cleaning Fees in Mercury?
Cleaning fees in Mercury are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mercury
- About 50.0% of Mercury listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($73) and median ($35) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mercury median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mercury Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mercurybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Le Fort Royal - Private indoor pool
Entire Place • 4 bedrooms
Beautiful family barn, between lakes and mountains
Entire Place • 3 bedrooms
Chez Titi cottage for 12 people
Entire Place • 5 bedrooms
Casa Lounge
Entire Place • 3 bedrooms
Quiet house in the mountains
Entire Place • 3 bedrooms
Mont-Blanc facing villa with pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mercury?
Learn from the best! This table showcases top-performing Airbnb hosts in Mercury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holistic Conciergerie | 3 | $70,061 | 31 | 3.93/5.0 |
| Christophe | 1 | $40,921 | 28 | 4.75/5.0 |
| Karine | 1 | $38,333 | 6 | 5.00/5.0 |
| Eric | 1 | $36,315 | 40 | 5.00/5.0 |
| Leslie | 1 | $25,402 | 17 | 5.00/5.0 |
| Gilles | 2 | $24,785 | 27 | 4.92/5.0 |
| Annita Fabrice | 1 | $23,330 | 44 | 5.00/5.0 |
| Yan & Catherine | 2 | $16,583 | 73 | 4.99/5.0 |
| Mylene | 1 | $16,505 | 50 | 4.68/5.0 |
| Antoine | 1 | $15,923 | 27 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mercury.
Who Are the Airbnb Hosts in Mercury?
Mercury has a relatively balanced host base.
Host Profile Insights for Mercury
- A 44.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mercury averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Mercury's Airbnb Market Compare to Nearby Cities?
How does the Mercury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bönigen, Mercury has 31 percentage points lower occupancy and about $129 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Niederried bei Interlaken | 18 | $6,704 | $589.09 | 44% |
| Wengen | 11 | $6,403 | $617.20 | 45% |
| Lauterbrunnen | 538 | $6,264 | $492.54 | 52% |
| Matten bei Interlaken | 64 | $5,682 | $344.21 | 59% |
| Monteu Roero | 11 | $5,593 | $442.87 | 41% |
| Les Clefs | 31 | $5,330 | $333.67 | 47% |
| Oberhofen am Thunersee | 25 | $5,181 | $344.37 | 53% |
| Zermatt | 785 | $5,135 | $523.55 | 45% |
| Interlaken | 335 | $5,067 | $414.74 | 53% |
| Bönigen | 34 | $4,994 | $293.92 | 64% |
Frequently Asked Questions About Airbnb in Mercury
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mercury.
How much do Airbnb hosts make in Mercury?
Mercury hosts earn about $12,843 per year on average, with an average nightly rate of $165 and RevPAR of $47. Those figures describe the typical revenue environment for active listings in Mercury, Auvergne-Rhône-Alpes, not the ceiling for the best operators. Source: AirROI 2026 data, Mercury market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mercury?
The average Airbnb occupancy rate in Mercury is 32.8%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mercury?
Listings in Mercury average $165 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mercury?
Mercury currently has about 36 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mercury?
AirROI currently classifies the short-term rental regulation level in Mercury as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mercury?
RevPAR in Mercury is about $47. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mercury?
Occupancy of 32.8% means Mercury is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,843, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mercury?
The average booking lead time in Mercury is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mercury?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mercury include Mercury Village, Aiguebelette Lake, Albertville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mercury?
entire_home listings make up 91.7% of the active supply in Mercury. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mercury compare to nearby Airbnb markets?
Among neighboring markets, Niederried bei Interlaken posts $80,442 in average annual revenue with 44.4% occupancy, compared to Mercury's $12,843 and 32.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mercury?
The average Airbnb stay length in Mercury is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mercury?
Airbnb listings in Mercury average 4.81 out of 5 overall. About 52.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mercury?
TV and Dishwasher are among the strongest revenue-linked amenities in Mercury. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mercury?
Yes. About 50.0% of active Airbnb listings in Mercury charge a cleaning fee, and the average fee is $73. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mercury?
A 44.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.