Épernay, Grand Est Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Épernay, Grand Est? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,690 per year — at a $150 nightly rate, 37.4% occupancy, and a $57 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

Épernay's 347 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 74.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 90% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.

What Are the Key Airbnb Metrics in Épernay?

In Épernay, the headline Airbnb metrics are $17,690 in average annual revenue,37.4% occupancy, $150 ADR, and $57 in RevPAR, and guests book about 60 days in advance.

Avg. Daily Rate (ADR)(?)
$150
The average rental revenue earned for an occupied room per day in Épernay.
Occupancy Rate(?)
37.4%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$17,690
Average annual income for an Airbnb listing in Épernay. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$57
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
25.5%
Strong growth (25.5%) vs. last year.
Active Airbnb Listings(?)
347
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
60 days
How far in advance guests typically book in Épernay. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Peak Revenue Month(?)
September
The month with the highest average earnings, indicating peak season in Épernay.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Épernay.
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How Much Do Airbnb Hosts Earn Monthly in Épernay?

Understanding the monthly revenue variations for Airbnb listings in Épernay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Épernay is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Épernay across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,700+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,199 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,285 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $669, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Épernay

What Is the Monthly Airbnb Occupancy Rate in Épernay?

Maximize your bookings by understanding the Épernay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Épernay:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Épernay

What Is the Average Airbnb Nightly Rate in Épernay?

Effective short term rental pricing strategy in Épernay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Épernay typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $269+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
  • Typical properties (Median) charge around $111 per night.
  • Entry-level properties (Bottom 25%) earn around $80 per night.

Average Daily Rate (ADR) Trend by Month in Épernay

What Is the RevPAR for Airbnb in Épernay?

RevPAR in Épernay is currently $57. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $28 RevPAR.
  • Typical properties (Median) generate $41 RevPAR.
  • Strong performers (Top 25%) earn $65 RevPAR.
  • Best-in-class (Top 10%) achieve $120 RevPAR.

Average Monthly RevPAR Trend in Épernay

RevPAR Insights for Épernay

  • The average RevPAR in Épernay is $57. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($120) and bottom 25% ($28) is $92, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Sep and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Épernay benchmarks. If your RevPAR falls below the median of $41, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $65+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Épernay?

Épernay's peak Airbnb season falls in September, July, August, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (September, July, August)
  • Revenue averages $2,494 per month
  • Occupancy rates average 51.7%
  • Daily rates average $150
Shoulder Season
  • Revenue averages $1,812 per month
  • Occupancy maintains around 38.1%
  • Daily rates hold near $145
Low Season (January, February, March)
  • Revenue drops to average $946 per month
  • Occupancy decreases to average 21.9%
  • Daily rates adjust to average $147

Seasonality Insights for Épernay

  • Airbnb seasonality in Épernay is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Épernay's highest earning potential, with monthly revenues climbing to $2,504, occupancy reaching 52.4%, and ADRs peaking at $155.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $842, occupancy could drop to 18.9%, and ADRs may adjust to $133.
  • Lower occupancy paired with meaningful seasonality means hosts in Épernay need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Épernay, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Épernay, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Épernay?

Yes, Épernay, Grand Est, France enforces high STR regulations and 90% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Épernay to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 90% licensed listings)

What Are the Best Neighborhoods for Airbnb in Épernay?

Location within Épernay matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.

Best neighborhoods for Airbnb in Épernay
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centre Ville
Épernay's city center, known for its beautiful architecture and charming streets. It attracts tourists who want to experience the heart of the Champagne region, with easy access to shops, cafes, and wine houses.
Avenue de Champagne, Épernay Champagne Museum, Église Saint-Pierre, Civray Vineyard, Balloons over Champagne
Cramant
A picturesque village located within the Côte des Blancs, offering stunning views of vineyards and wine houses. It's ideal for guests seeking a tranquil getaway in the Champagne countryside.
Cramant Vineyards, Champagne Pierre Gimonnet, Église Saint-Alphonse, Champagne Cattier, Scenic cycling routes
Avize
Known for its historical links to Champagne production, Avize features a quaint village ambiance and is surrounded by vineyards, appealing to wine enthusiasts and nature lovers.
Champagne Pierre Gimonnet & Fils, Église Saint-Remy, Vineyard tours, L'Avenue de Champagne, Tasting rooms
Densité
A small but vibrant area known for its local eateries and wine shops. Perfect for guests looking to experience authentic regional cuisine and local Champagne.
Local wine bars, Cafes and bistros, Vineyard tours, Wine tasting events, Artisan markets
Mardeuil
A charming village close to Épernay, ideal for visitors who prefer a quieter stay while still being near the main attractions of Épernay. Offers a rural charm with beautiful scenery.
Mardeuil vineyards, Walking trails, Local Champagne houses, Scenic spots, Quiet countryside
Vertus
Located slightly further from Épernay, Vertus offers a serene environment and stunning vineyard landscapes, suitable for those looking to unwind in nature while enjoying Champagne tastings.
Champagne R&L Legras, Hiking trails, Local markets, Vineyard views, Historic sites
Cuis
A quaint village known for its excellent wine production and beautiful landscapes. Ideal for guests seeking a secluded area with rich Champagne heritage.
Champagne J. Lassalle, Vineyard tours, Scenic countryside, Cultural heritage, Tasting rooms
Epernay - Gueux
A unique area combining urban and rural living, appealing to both city lovers and nature seekers. Close proximity to Épernay ensures convenience while enjoying local attractions.
Gueux vineyards, Champagne tastings, Biking paths, City and countryside blend, Local festivals

Because Épernay has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Épernay?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Épernay

  • The Épernay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.8% of the 347 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Épernay, Apartment/Condo properties are the most common (81.3%), reflecting the local real estate landscape.
  • Houses represent a significant 15.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, unique stays (combined 3.5%) offer potential for unique stay experiences.

Épernay Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Épernay

  • The dominant room capacity in Épernay is 1 bedroom listings, making up 46.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 74.3% of the active Airbnb listings in Épernay, indicating a high concentration in these sizes.

Épernay Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Épernay

  • The most common guest capacity trend in Épernay vacation rentals is listings accommodating 4 guests (36.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Épernay STR market, accounting for 68.3% of listings.
  • 23.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Épernay.
  • On average, properties in Épernay are equipped to host 3.8 guests.

How Do Listings in Épernay Compare on Quality?

Listing quality in Épernay can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
26.3
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
2.2
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
44.4%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Épernay

  • At 26.3 photos per listing on average, Épernay hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 44.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Épernay averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Épernay?

Amenity Prevalence

Amenity Insights for Épernay

  • Essential amenities in Épernay that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Épernay: Wifi, Heating.
  • Prioritize adding missing essentials: Wifi, Heating.
  • Consider adding popular differentiators like TV or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Épernay to stay competitive.

Which Airbnb Amenities Boost Revenue in Épernay?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Épernay, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Heating
96.8%$18,220$1,5031112.1%
Kitchen
92.8%$18,729$4,309334.7%
Outdoor playgroundHigh opportunity
2.0%$44,752$17,133161.2%
EV chargerHigh opportunity
2.6%$39,466$17,111130.7%
Coffee maker
88.8%$18,880$8,297127.6%
Dishes and silverware
88.8%$18,854$8,497121.9%
Oven
75.2%$20,339$9,652110.7%
Outdoor furniture
19.9%$30,509$14,509110.3%
Dishwasher
45.2%$24,569$12,006104.6%
Pool tableHigh opportunity
2.6%$35,040$17,228103.4%

Revenue Impact Insights for Épernay

  • Heating tops the revenue impact list with a 1112.1% uplift — listings with this amenity earn $18,220 vs. $1,503 without it.
  • High-opportunity amenities — Outdoor playground, EV charger, Pool table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Heating, Kitchen, Coffee maker, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding Outdoor playground — it has the best combination of high revenue impact and low market saturation in Épernay.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Épernay STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Épernay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Épernay Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Épernay

  • The typical guest profile for Airbnb in Épernay consists of predominantly international visitors (77%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 23.5% of guests.
  • Key international markets include France (23.5%) and United Kingdom (18.8%).
  • Top languages spoken are English (41%) followed by French (21%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Épernay?

Listings in Épernay average 4.75 out of 5 overall, with about 75.9 reviews per active listing and 34.6% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Épernay

  • An average rating of 4.75 places Épernay in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
  • The strongest subcategory is Communication (4.87), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 34.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Épernay Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Épernay

  • The most common availability pattern in Épernay falls within the 181-270 days range, representing 46.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Épernay (46.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Épernay?

Average Booking Lead Time by Month

Booking Lead Time Insights for Épernay

  • The overall average booking lead time for vacation rentals in Épernay is 60 days.
  • Guests book furthest in advance for stays during December (average 95 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (64 days avg.) sees the longest lead times, while Spring (54 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Épernay.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
  • Monitor your own booking lead times against these Épernay averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Épernay?

Guests in Épernay stay about 2.9 nights on average, generating roughly 10,872 reservations and 31.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Épernay

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Épernay

  • Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
  • At 31.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Aug (3.3 nights) and shorten in Feb (2.1 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Épernay Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (39.8%)

1 Night

138 listings

39.8% of total

2 Nights (23.6%)

2 Nights

82 listings

23.6% of total

3 Nights (0.9%)

3 Nights

3 listings

0.9% of total

4-6 Nights (0.6%)

4-6 Nights

2 listings

0.6% of total

7-29 Nights (2.9%)

7-29 Nights

10 listings

2.9% of total

30+ Nights (32.3%)

30+ Nights

112 listings

32.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Épernay is 1 Night, adopted by 39.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (63.4%) of the Épernay Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (32.3%) caters to monthly stays (30+ nights) in Épernay, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 39.8% of Épernay hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 32.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Épernay.

Épernay Airbnb Cancellation Policy Trends Analysis (2026)

Limited

8 listings

2.3% of total

Super Strict 60 Days

2 listings

0.6% of total

Flexible (28.2%)

Flexible

98 listings

28.2% of total

Moderate (42.7%)

Moderate

148 listings

42.7% of total

Firm (19.9%)

Firm

69 listings

19.9% of total

Strict (6.3%)

Strict

22 listings

6.3% of total

Cancellation Policy Insights for Épernay

  • The prevailing Airbnb cancellation policy trend in Épernay is Moderate, used by 42.7% of listings.
  • The market strongly favors guest-friendly terms, with 70.9% of listings offering Flexible or Moderate policies. This suggests guests in Épernay may expect booking flexibility.
  • Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 42.7% market standard in Épernay.
  • Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Épernay.

How Much Are Airbnb Cleaning Fees in Épernay?

Cleaning fees in Épernay are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$55
Median Cleaning Fee
$41
Listings Charging a Fee
82.1%
Fee as Revenue Share
10.0%

Cleaning Fee Insights for Épernay

  • 82.1% of listings charge a cleaning fee, making it standard practice in Épernay. Guests expect it and factor it into their booking decisions.
  • The average cleaning fee of $55 is close to the median ($41), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 10.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Épernay median of $41. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Épernay Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Épernaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Cork Room

The Cork Room

Entire Place • 6 bedrooms

$102,560
Revenue
21.5%
Occupancy
$1299.03
Daily Rate
Le Cémarose jacuzzi, terrace, nice view in Epernay

Le Cémarose jacuzzi, terrace, nice view in Epernay

Entire Place • 3 bedrooms

$94,770
Revenue
60.6%
Occupancy
$417.66
Daily Rate
Friends, Family, Birthday 16 people Max

Friends, Family, Birthday 16 people Max

Entire Place • 5 bedrooms

$93,689
Revenue
50.0%
Occupancy
$468.52
Daily Rate
House and garden 4 bedrooms Downtown Epernay

House and garden 4 bedrooms Downtown Epernay

Entire Place • 4 bedrooms

$89,347
Revenue
40.2%
Occupancy
$666.96
Daily Rate
Papa's Gîte - 2 parking spaces and terrace

Papa's Gîte - 2 parking spaces and terrace

Entire Place • 4 bedrooms

$86,823
Revenue
57.3%
Occupancy
$421.97
Daily Rate
The Grape Harvest

The Grape Harvest

Entire Place • 5 bedrooms

$81,801
Revenue
42.8%
Occupancy
$551.70
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Épernay?

Learn from the best! This table showcases top-performing Airbnb hosts in Épernay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Épernay by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Fabien43$627,99128674.51/5.0
Victor Aime17$352,9605454.75/5.0
Mélanie10$181,0506564.81/5.0
Locations Vacances Marne2$157,606405.00/5.0
Pascale4$134,3922334.88/5.0
Baptiste4$123,4571444.91/5.0
Julien6$122,4882754.75/5.0
Sarah4$113,3072594.98/5.0
Léa11$98,85818234.58/5.0
Alex2$98,394794.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Épernay.

Who Are the Airbnb Hosts in Épernay?

Épernay has a relatively balanced host base.

Superhosts
46.1%
Professional Management
5.2%
Cohosted Listings
29.1%
Instant Book Enabled
6.6%
Simplified Pricing
78.7%

Host Profile Insights for Épernay

  • A 46.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 5.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 6.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 78.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 29.1% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Épernay averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Épernay

These are the highest-grossing professional property management operations in Épernay, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Épernay
CompanyListingsRevenueADROcc.Rating
Mélanie10$181,050$18726.2%4.81/5
Locations Vacances Marne2$157,606$84429.7%5.00/5
Anne-Gaëlle4$56,212$11034.4%4.74/5
Myriam3$24,726$11131.9%4.51/5
Théo2$19,833$7940.8%4.70/5
Bruno2$18,766$10326.8%4.45/5
Leavetown Vacations5$14,238$9912.9%4.25/5

Management Company Insights for Épernay

  • The leading management company, Mélanie, operates 10 listings with $181,050 in gross revenue — a useful benchmark for what scale looks like in Épernay.
  • Top managers average 4 properties each, suggesting professional management in Épernay still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.64/5 in guest ratings — suggesting room for quality improvement even among larger operators.

Recommendations

  • With only 5.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Épernay's Airbnb Market Compare to Nearby Cities?

How does the Épernay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Dion, Épernay has 12 percentage points lower occupancy and about $130 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Épernay — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lo-Reninge13$5,946$466.3141%
Égreville12$5,261$465.8437%
Mont-de-l'Enclus10$5,045$429.1635%
Anzegem10$4,558$483.2734%
Incourt13$4,379$314.0546%
Dion12$4,188$280.6349%
Ellezelles15$4,030$289.0845%
Morienval12$3,839$375.9731%
Bazeilles11$3,836$205.4948%
Ronse - Renaix18$3,800$427.4132%

Frequently Asked Questions About Airbnb in Épernay

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Épernay.

How much do Airbnb hosts make in Épernay?

Épernay hosts earn about $17,690 per year on average, with an average nightly rate of $150 and RevPAR of $57. Those figures describe the typical revenue environment for active listings in Épernay, Grand Est, not the ceiling for the best operators. Source: AirROI 2026 data, Épernay market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Épernay?

The average Airbnb occupancy rate in Épernay is 37.4%. September is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Épernay?

Listings in Épernay average $150 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Épernay?

Épernay currently has about 347 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Épernay?

AirROI currently classifies the short-term rental regulation level in Épernay as High. The dataset also shows about 89.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Épernay?

RevPAR in Épernay is about $57. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Épernay?

Occupancy of 37.4% means Épernay is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,690, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Épernay?

The average booking lead time in Épernay is about 60 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Épernay?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Épernay include Centre Ville, Cramant, Avize. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Épernay?

entire_home listings make up 94.8% of the active supply in Épernay. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Épernay compare to nearby Airbnb markets?

Among neighboring markets, Lo-Reninge posts $71,356 in average annual revenue with 40.9% occupancy, compared to Épernay's $17,690 and 37.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Épernay?

The average Airbnb stay length in Épernay is about 2.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Épernay?

Airbnb listings in Épernay average 4.75 out of 5 overall. About 34.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Épernay?

Heating and Kitchen are among the strongest revenue-linked amenities in Épernay. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Épernay?

Yes. About 82.1% of active Airbnb listings in Épernay charge a cleaning fee, and the average fee is $55. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Épernay?

A 46.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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