Le Morne-Rouge, Martinique Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Le Morne-Rouge, Martinique? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,237 per year — at a $94 nightly rate, 40.4% occupancy, and a $36 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 31 active listings, Le Morne-Rouge is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 55.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Le Morne-Rouge?
In Le Morne-Rouge, the headline Airbnb metrics are $11,237 in average annual revenue,40.4% occupancy, $94 ADR, and $36 in RevPAR, and guests book about 57 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Le Morne-Rouge?
Understanding the monthly revenue variations for Airbnb listings in Le Morne-Rouge is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Le Morne-Rouge is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Le Morne-Rouge across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,532+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,661 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $914 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $523, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Le Morne-Rouge
What Is the Monthly Airbnb Occupancy Rate in Le Morne-Rouge?
Maximize your bookings by understanding the Le Morne-Rouge STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Le Morne-Rouge:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Le Morne-Rouge
What Is the Average Airbnb Nightly Rate in Le Morne-Rouge?
Effective short term rental pricing strategy in Le Morne-Rouge involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Le Morne-Rouge typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $139+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $99 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Le Morne-Rouge
What Is the RevPAR for Airbnb in Le Morne-Rouge?
RevPAR in Le Morne-Rouge is currently $36. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $30 RevPAR.
- Strong performers (Top 25%) earn $45 RevPAR.
- Best-in-class (Top 10%) achieve $74 RevPAR.
Average Monthly RevPAR Trend in Le Morne-Rouge
RevPAR Insights for Le Morne-Rouge
- The average RevPAR in Le Morne-Rouge is $36. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($74) and bottom 25% ($19) is $55, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Le Morne-Rouge benchmarks. If your RevPAR falls below the median of $30, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $45+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Le Morne-Rouge?
Le Morne-Rouge's peak Airbnb season falls in March, February, January, while the softest stretch is May, June, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, February, January)
- Revenue averages $1,679 per month
- Occupancy rates average 60.2%
- Daily rates average $93
Shoulder Season
- Revenue averages $1,207 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $87
Low Season (May, June, September)
- Revenue drops to average $754 per month
- Occupancy decreases to average 27.7%
- Daily rates adjust to average $84
Seasonality Insights for Le Morne-Rouge
- Airbnb seasonality in Le Morne-Rouge is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Le Morne-Rouge's highest earning potential, with monthly revenues climbing to $1,806, occupancy reaching 64.4%, and ADRs peaking at $93.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $556, occupancy could drop to 19.4%, and ADRs may adjust to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Le Morne-Rouge.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Le Morne-Rouge, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Le Morne-Rouge?
Low regulation and minimal registration activity in Le Morne-Rouge, Martinique, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Le Morne-Rouge to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Le Morne-Rouge?
With a compact short-term rental market, Le Morne-Rouge gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Morne-Rouge | A lush, picturesque town located in the northern part of Martinique, known for its scenic views of Mount Pelée. It offers a tranquil atmosphere and is ideal for nature lovers and those looking for a secluded getaway. | Mont Pelée, Balata Gardens, Les Gorges de la Falaise, St. Lucia views, Anse Couleuvre, Cascades de la Barbotte |
| Saint-Pierre | Once the capital of Martinique, this coastal town is rich in history and offers stunning views of the Caribbean Sea. It attracts tourists interested in culture, history, and beautiful beaches. | Ruins of the Theatre, Saint-Pierre Bay, La Savane des Esclaves, César Monument, The Volcanological Museum |
| Fort-de-France | The capital of Martinique, known for its vibrant culture and bustling markets. It serves as a prime location for tourists looking for urban experiences along with historical and cultural attractions. | La Savane, Fort Saint-Louis, Bibliothèque Schoelcher, St. Louis Cathedral, Les Halles |
| Les Trois-Îlets | A popular tourist destination known for its beautiful beaches and watersports. Offers a range of accommodations and is ideal for families and beachgoers. | Anse Mitan, La Pointe du Bout, Tropic Aventura, Madinina Distillery |
| Sainte-Anne | Known for its stunning beaches and relaxing atmosphere, Sainte-Anne is perfect for families and beach lovers. It features beautiful sandy shores and warm waters. | Les Salines Beach, Plage de la Pointe Marin, Bourg de Sainte-Anne, Plage de l'Anse Caritan |
| Le Diamant | This coastal town is famous for its stunning beach and the Diamond Rock. It attracts tourists for its natural beauty and is suitable for water activities. | Diamond Beach, La Chaudière, Fort Choiseul, Le Rocher du Diamant |
| Sainte-Luce | A charming town with gorgeous beaches and a mix of cultural and natural attractions. Ideal for travelers wanting to enjoy both relaxation and exploration. | Anse Gros Raisins, Anse Figuier, La Maison du Bagnard, Domaine de Fonds Saint-Jacques |
| Carbet | Known for its beautiful landscapes and proximity to beaches, Carbet offers a peaceful atmosphere and is suited for nature lovers and tourists seeking tranquility. | Carbet Beach, Mangofil Martinique, Saint James Distillery, Eglise de Saint-Pierre |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Le Morne-Rouge offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Le Morne-Rouge?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Le Morne-Rouge
- The Le Morne-Rouge Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.9% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Le Morne-Rouge, House properties are the most common (51.6%), reflecting the local real estate landscape.
- Houses represent a significant 51.6% portion, catering likely to families or larger groups.
- The presence of 19.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Le Morne-Rouge Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Le Morne-Rouge
- The dominant room capacity in Le Morne-Rouge is 1 bedroom listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.5% of the active Airbnb listings in Le Morne-Rouge, indicating a high concentration in these sizes.
Le Morne-Rouge Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Le Morne-Rouge
- The most common guest capacity trend in Le Morne-Rouge vacation rentals is listings accommodating 2 guests (29%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Le Morne-Rouge STR market, accounting for 51.6% of listings.
- 22.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Le Morne-Rouge.
- On average, properties in Le Morne-Rouge are equipped to host 3.2 guests.
How Do Listings in Le Morne-Rouge Compare on Quality?
Listing quality in Le Morne-Rouge can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Le Morne-Rouge
- At 20.5 photos per listing on average, Le Morne-Rouge hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 32.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Le Morne-Rouge averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Le Morne-Rouge?
Amenity Prevalence
Amenity Insights for Le Morne-Rouge
- Essential amenities in Le Morne-Rouge that guests expect include: Kitchen, Essentials, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Dishes and silverware, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Le Morne-Rouge: Kitchen, Essentials, Wifi.
- Prioritize adding missing essentials: Kitchen, Essentials, Wifi.
- Consider adding popular differentiators like Coffee maker or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Le Morne-Rouge to stay competitive.
Which Airbnb Amenities Boost Revenue in Le Morne-Rouge?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Le Morne-Rouge, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Bed linens | 80.6% | $13,314 | $2,585 | 415.0% |
Dining table | 77.4% | $13,512 | $3,437 | 293.1% |
Drying rack for clothing | 64.5% | $15,207 | $4,019 | 278.3% |
Toaster | 54.8% | $16,351 | $5,028 | 225.2% |
Baking sheet | 54.8% | $16,332 | $5,051 | 223.4% |
Clothing storage | 71.0% | $13,869 | $4,803 | 188.8% |
Hot water | 80.6% | $12,818 | $4,649 | 175.8% |
High chair | 16.1% | $23,261 | $8,925 | 160.6% |
Wine glasses | 51.6% | $15,985 | $6,173 | 159.0% |
Hot water kettle | 54.8% | $15,327 | $6,271 | 144.4% |
Revenue Impact Insights for Le Morne-Rouge
- Bed linens tops the revenue impact list with a 415.0% uplift — listings with this amenity earn $13,314 vs. $2,585 without it.
- Bed linens, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Le Morne-Rouge STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Le Morne-Rouge. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLe Morne-Rouge Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Le Morne-Rouge
- The typical guest profile for Airbnb in Le Morne-Rouge consists of a mix of domestic (64%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 63.8% of guests.
- Key international markets include France (63.8%) and Canada (14.5%).
- Top languages spoken are French (43.8%) followed by English (35.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Montreal.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Le Morne-Rouge?
Listings in Le Morne-Rouge average 4.7 out of 5 overall, with about 100.3 reviews per active listing and 29.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Le Morne-Rouge
- An average rating of 4.7 places Le Morne-Rouge in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.85), while Cleanliness (4.6) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 29.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 29.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Le Morne-Rouge Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Le Morne-Rouge
- The most common availability pattern in Le Morne-Rouge falls within the 271-366 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Le Morne-Rouge (29%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Le Morne-Rouge?
Average Booking Lead Time by Month
Booking Lead Time Insights for Le Morne-Rouge
- The overall average booking lead time for vacation rentals in Le Morne-Rouge is 57 days.
- Guests book furthest in advance for stays during December (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (69 days avg.) sees the longest lead times, while Fall (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Le Morne-Rouge.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Le Morne-Rouge averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Le Morne-Rouge?
Guests in Le Morne-Rouge stay about 4 nights on average, generating roughly 810 reservations and 26.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Le Morne-Rouge
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Le Morne-Rouge
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (6.3 nights) and shorten in Nov (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Le Morne-Rouge Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
9.7% of total
2 Nights
11 listings
35.5% of total
3 Nights
5 listings
16.1% of total
30+ Nights
12 listings
38.7% of total
Key Insights
- The most prevalent minimum stay requirement in Le Morne-Rouge is 30+ Nights, adopted by 38.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.7%) caters to monthly stays (30+ nights) in Le Morne-Rouge, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.7% of Le Morne-Rouge hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.7% currently do.
- A 2-night minimum appears standard (35.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 38.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Le Morne-Rouge.
Le Morne-Rouge Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
12 listings
38.7% of total
Moderate
8 listings
25.8% of total
Firm
11 listings
35.5% of total
Cancellation Policy Insights for Le Morne-Rouge
- The prevailing Airbnb cancellation policy trend in Le Morne-Rouge is Flexible, used by 38.7% of listings.
- There's a relatively balanced mix between guest-friendly (64.5%) and stricter (35.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.7% market standard in Le Morne-Rouge.
- Regularly review your cancellation policy against competitors and market demand shifts in Le Morne-Rouge.
How Much Are Airbnb Cleaning Fees in Le Morne-Rouge?
Cleaning fees in Le Morne-Rouge are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Le Morne-Rouge
- About 64.5% of Le Morne-Rouge listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($57) and median ($36) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Le Morne-Rouge median of $36. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Le Morne-Rouge Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Le Morne-Rougebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Rayon de Soleil
Entire Place • 3 bedrooms
Villa "Dune de Sable"
Entire Place • 3 bedrooms
Cozy F4 house in a pleasant setting
Entire Place • 2 bedrooms
The Pelée Mountain Relay
Entire Place • 2 bedrooms
Bungalow on Mount Pelée – Les Atoumaux
Entire Place • 1 bedroom
972B-Green corner at the foot of Mount Pelée
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Le Morne-Rouge?
Learn from the best! This table showcases top-performing Airbnb hosts in Le Morne-Rouge based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Meloica | 5 | $78,298 | 834 | 4.78/5.0 |
| Marydo | 2 | $67,889 | 316 | 4.88/5.0 |
| Suzanne | 4 | $33,173 | 78 | 4.82/5.0 |
| Marie-Monique | 1 | $30,686 | 101 | 4.97/5.0 |
| Bernard | 2 | $26,164 | 163 | 4.88/5.0 |
| Marie Amélie | 1 | $20,582 | 231 | 4.89/5.0 |
| Willy | 1 | $20,025 | 34 | 5.00/5.0 |
| Mimi Et Marcel | 1 | $14,437 | 61 | 4.75/5.0 |
| Patrick | 1 | $8,551 | 166 | 4.54/5.0 |
| Charles | 1 | $8,350 | 111 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Le Morne-Rouge.
Who Are the Airbnb Hosts in Le Morne-Rouge?
Le Morne-Rouge has a relatively balanced host base.
Host Profile Insights for Le Morne-Rouge
- A 41.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 19.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Le Morne-Rouge averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Le Morne-Rouge
These are the highest-grossing professional property management operations in Le Morne-Rouge, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Meloica | 5 | $78,298 | $74 | 60.7% | 4.78/5 |
| Homerez | 1 | $1,042 | $288 | 12.9% | N/A |
Management Company Insights for Le Morne-Rouge
- The leading management company, Meloica, operates 5 listings with $78,298 in gross revenue — a useful benchmark for what scale looks like in Le Morne-Rouge.
- Top managers average 3 properties each, suggesting professional management in Le Morne-Rouge still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.78/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 19.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Le Morne-Rouge's Airbnb Market Compare to Nearby Cities?
How does the Le Morne-Rouge Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Belvedere, Le Morne-Rouge has 9 percentage points lower occupancy and about $151 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Belvedere | 13 | $3,281 | $244.37 | 49% |
| Cap Estate | 18 | $3,262 | $584.25 | 31% |
| Soufrière | 119 | $3,089 | $256.40 | 43% |
| Pigeon Island | 45 | $2,884 | $387.62 | 34% |
| Piaye | 17 | $2,783 | $210.40 | 37% |
| Coolie Town | 97 | $2,741 | $337.81 | 34% |
| Les Anses-d'Arlet | 10 | $2,683 | $329.75 | 38% |
| Gros Islet | 90 | $2,431 | $339.98 | 33% |
| Le François | 12 | $2,171 | $267.70 | 44% |
| Saint-Pierre | 78 | $1,847 | $163.94 | 44% |
Frequently Asked Questions About Airbnb in Le Morne-Rouge
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Le Morne-Rouge.
How much do Airbnb hosts make in Le Morne-Rouge?
Le Morne-Rouge hosts earn about $11,237 per year on average, with an average nightly rate of $94 and RevPAR of $36. Those figures describe the typical revenue environment for active listings in Le Morne-Rouge, Martinique, not the ceiling for the best operators. Source: AirROI 2026 data, Le Morne-Rouge market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Le Morne-Rouge?
The average Airbnb occupancy rate in Le Morne-Rouge is 40.4%. March is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Le Morne-Rouge?
Listings in Le Morne-Rouge average $94 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Le Morne-Rouge?
Le Morne-Rouge currently has about 31 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Le Morne-Rouge?
AirROI currently classifies the short-term rental regulation level in Le Morne-Rouge as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Le Morne-Rouge?
RevPAR in Le Morne-Rouge is about $36. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Le Morne-Rouge?
At 40.4% occupancy, Le Morne-Rouge can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $11,237, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Le Morne-Rouge?
The average booking lead time in Le Morne-Rouge is about 57 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Le Morne-Rouge?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Le Morne-Rouge include Le Morne-Rouge, Saint-Pierre, Fort-de-France. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Le Morne-Rouge?
entire_home listings make up 83.9% of the active supply in Le Morne-Rouge. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Le Morne-Rouge compare to nearby Airbnb markets?
Among neighboring markets, Belvedere posts $39,371 in average annual revenue with 48.7% occupancy, compared to Le Morne-Rouge's $11,237 and 40.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Le Morne-Rouge?
The average Airbnb stay length in Le Morne-Rouge is about 4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Le Morne-Rouge?
Airbnb listings in Le Morne-Rouge average 4.7 out of 5 overall. About 29.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Le Morne-Rouge?
Bed linens and Dining table are among the strongest revenue-linked amenities in Le Morne-Rouge. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Le Morne-Rouge?
Yes. About 64.5% of active Airbnb listings in Le Morne-Rouge charge a cleaning fee, and the average fee is $57. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Le Morne-Rouge?
A 41.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.