Rousson, Occitania Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rousson, Occitania? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,735 per year — at a $196 nightly rate, 33.0% occupancy, and a $64 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 20 active listings, Rousson is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 66.7% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rousson?
In Rousson, the headline Airbnb metrics are $15,735 in average annual revenue,33.0% occupancy, $196 ADR, and $64 in RevPAR, and guests book about 50 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rousson?
Understanding the monthly revenue variations for Airbnb listings in Rousson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rousson is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rousson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,701+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,834 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $940 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $445, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rousson
What Is the Monthly Airbnb Occupancy Rate in Rousson?
Maximize your bookings by understanding the Rousson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rousson:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rousson
What Is the Average Airbnb Nightly Rate in Rousson?
Effective short term rental pricing strategy in Rousson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rousson typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $286+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Rousson
What Is the RevPAR for Airbnb in Rousson?
RevPAR in Rousson is currently $64. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $24 RevPAR.
- Strong performers (Top 25%) earn $57 RevPAR.
- Best-in-class (Top 10%) achieve $152 RevPAR.
Average Monthly RevPAR Trend in Rousson
RevPAR Insights for Rousson
- The average RevPAR in Rousson is $64. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($152) and bottom 25% ($19) is $133, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rousson benchmarks. If your RevPAR falls below the median of $24, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $57+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rousson?
Rousson's peak Airbnb season falls in August, July, June, while the softest stretch is January, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,634 per month
- Occupancy rates average 44.0%
- Daily rates average $179
Shoulder Season
- Revenue averages $1,405 per month
- Occupancy maintains around 29.4%
- Daily rates hold near $172
Low Season (January, March, April)
- Revenue drops to average $1,014 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $168
Seasonality Insights for Rousson
- Airbnb seasonality in Rousson is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rousson's highest earning potential, with monthly revenues climbing to $4,597, occupancy reaching 53.7%, and ADRs peaking at $181.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $803, occupancy could drop to 18.5%, and ADRs may adjust to $164.
- Lower occupancy paired with meaningful seasonality means hosts in Rousson need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rousson, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rousson?
While Rousson, Occitania, France currently shows low STR regulations, 5% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rousson to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 5% licensed listings)
What Are the Best Neighborhoods for Airbnb in Rousson?
With a compact short-term rental market, Rousson gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rousson Historic Center | Charming area with well-preserved architecture and rich history. Attracts visitors interested in culture and local heritage, making it a great location for cultural tourism. | Church of St. Peter, Local Museum, Historic Market Square |
| Natural Parks of Rousson | Surrounded by beautiful nature, ideal for outdoor enthusiasts. Popular for hiking, biking, and enjoying tranquility, attracting families and nature lovers. | Cevennes National Park, Rousson Forest, Local hiking trails |
| Local Markets and Artisan District | Known for vibrant local markets and artisan shops. Attracts visitors interested in local crafts and gastronomy, providing a unique local experience. | Rousson Artisan Market, Local Cheese Producers, Craft Shops |
| Nearby Avignon | A short drive away from Avignon, a major tourist destination with historical significance and beautiful sites, making it a strategic location for attracting tourists visiting Avignon. | Palace of the Popes, Pont Saint-Bénézet, Avignon Festival |
| Gard Region Hilltops | Stunning hilltop views and charming villages in the Gard region. Appeals to those seeking picturesque landscapes and serene escapes, ideal for weekend getaways. | Castles of the Gard, Scenic Lookouts, Charming Hilltop Villages |
| Local Vineyards and Wine Tours | Rousson is close to renowned vineyards making it popular for wine tourism. Attracts couples and wine enthusiasts seeking romantic getaways and wine tasting experiences. | Wine Tours, Local Vineyards, Wine Tasting Events |
| Cultural Events Venue | Home to various cultural events throughout the year, this area attracts visitors during festivals and events, providing a great opportunity for short-term rentals. | Annual Cultural Festival, Local Concerts, Art Exhibitions |
| Family-Friendly Attractions | Close to various family-friendly destinations making it popular among families looking for leisure activities, ensuring a consistent flow of tourists. | Trampoline Park, Adventure Activities, Family Restaurants |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rousson offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rousson?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rousson
- The Rousson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rousson, House properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 70% portion, catering likely to families or larger groups.
Rousson Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rousson
- The dominant room capacity in Rousson is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 65.0% of the active Airbnb listings in Rousson, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rousson.
Rousson Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rousson
- The most common guest capacity trend in Rousson vacation rentals is listings accommodating 8+ guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rousson STR market, accounting for 50.0% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rousson.
- On average, properties in Rousson are equipped to host 4.7 guests.
How Do Listings in Rousson Compare on Quality?
Listing quality in Rousson can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rousson
- At 22.3 photos per listing on average, Rousson hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 15.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rousson averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rousson?
Amenity Prevalence
Amenity Insights for Rousson
- Essential amenities in Rousson that guests expect include: Refrigerator, Free parking on premises, Outdoor dining area, Heating, TV, Dishes and silverware, Hot water, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rousson: Refrigerator, Free parking on premises, Outdoor dining area, Heating, TV, Dishes and silverware, Hot water, Coffee maker.
- Prioritize adding missing essentials: Outdoor dining area, Heating, TV, Dishes and silverware, Hot water, Coffee maker.
- Consider adding popular differentiators like Cooking basics or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rousson to stay competitive.
Which Airbnb Amenities Boost Revenue in Rousson?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rousson, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 50.0% | $28,474 | $2,996 | 850.3% |
Children’s books and toys | 40.0% | $31,585 | $5,169 | 511.1% |
Pack ’n play/Travel crib | 50.0% | $25,525 | $5,945 | 329.3% |
Board games | 45.0% | $26,981 | $6,534 | 312.9% |
Bathtub | 35.0% | $30,665 | $7,696 | 298.5% |
Dishwasher | 55.0% | $23,473 | $6,277 | 273.9% |
Toaster | 60.0% | $22,011 | $6,322 | 248.2% |
Smoke alarm | 70.0% | $19,965 | $5,865 | 240.4% |
Pool | 50.0% | $24,220 | $7,250 | 234.1% |
Extra pillows and blankets | 60.0% | $21,860 | $6,548 | 233.9% |
Revenue Impact Insights for Rousson
- Pets allowed tops the revenue impact list with a 850.3% uplift — listings with this amenity earn $28,474 vs. $2,996 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rousson STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rousson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRousson Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rousson
- The typical guest profile for Airbnb in Rousson consists of primarily domestic travelers (91%), often arriving from nearby Montpellier, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 90.5% of guests.
- Key international markets include France (90.5%) and Switzerland (2.1%).
- Top languages spoken are French (43%) followed by English (30.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montpellier and Marseille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rousson?
Listings in Rousson average 4.82 out of 5 overall, with about 53.4 reviews per active listing and 40.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rousson
- With an overall rating of 4.82, Rousson listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Location (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rousson Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rousson
- The most common availability pattern in Rousson falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rousson (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rousson?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rousson
- The overall average booking lead time for vacation rentals in Rousson is 50 days.
- Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Rousson.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Rousson averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rousson?
Guests in Rousson stay about 4 nights on average, generating roughly 358 reservations and 17.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Rousson
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rousson
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (5.3 nights) and shorten in May (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rousson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
20% of total
2 Nights
7 listings
35% of total
3 Nights
1 listings
5% of total
4-6 Nights
2 listings
10% of total
30+ Nights
6 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Rousson is 2 Nights, adopted by 35% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30%) caters to monthly stays (30+ nights) in Rousson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35% of Rousson hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rousson.
Rousson Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
11 listings
55% of total
Moderate
3 listings
15% of total
Firm
6 listings
30% of total
Cancellation Policy Insights for Rousson
- The prevailing Airbnb cancellation policy trend in Rousson is Flexible, used by 55% of listings.
- There's a relatively balanced mix between guest-friendly (70.0%) and stricter (30.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55% market standard in Rousson.
- Given the high prevalence of Flexible policies (55%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Rousson.
How Much Are Airbnb Cleaning Fees in Rousson?
Cleaning fees in Rousson are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rousson
- About 55.0% of Rousson listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $65 is close to the median ($46), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rousson median of $46. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rousson Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Roussonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family Holidays - 5* Farmhouse with Pool & Pets
Entire Place • 8 bedrooms
La Puszt'House
Entire Place • 6 bedrooms
Large modern, unusual villa "Mas Fond des Prés"
Entire Place • 3 bedrooms
3 bedroom house with exterior
Entire Place • 3 bedrooms
Sumptuous villa with heated swimming pool
Entire Place • 3 bedrooms
fully fenced secure house with garage
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rousson?
Learn from the best! This table showcases top-performing Airbnb hosts in Rousson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aurore Et Jérôme | 1 | $94,793 | 29 | 4.97/5.0 |
| Jeremy | 1 | $79,192 | 39 | 4.79/5.0 |
| Maxime | 1 | $20,996 | 63 | 4.98/5.0 |
| Sebastien | 1 | $16,647 | 42 | 4.69/5.0 |
| Sylvain | 1 | $14,126 | 19 | 4.95/5.0 |
| Capucine | 1 | $14,026 | 6 | 5.00/5.0 |
| David | 1 | $13,558 | 12 | 4.83/5.0 |
| Jérémy | 1 | $10,490 | 145 | 4.90/5.0 |
| Stéphane | 1 | $10,132 | 110 | 4.85/5.0 |
| Christine | 1 | $8,748 | 284 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rousson.
Who Are the Airbnb Hosts in Rousson?
Rousson has a relatively balanced host base.
Host Profile Insights for Rousson
- Only 25.0% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Rousson averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Rousson's Airbnb Market Compare to Nearby Cities?
How does the Rousson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cavillargues, Rousson has 15 percentage points lower occupancy and about $153 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Eygalières | 84 | $3,224 | $461.22 | 40% |
| Puget | 29 | $3,114 | $383.94 | 40% |
| Cavillargues | 13 | $3,102 | $349.26 | 48% |
| Gordes | 250 | $3,078 | $422.73 | 40% |
| Divajeu | 21 | $3,031 | $411.10 | 31% |
| Bourdeau | 13 | $3,014 | $260.35 | 46% |
| Goult | 86 | $3,008 | $354.69 | 45% |
| Joucas | 29 | $3,004 | $362.32 | 47% |
| Suzette | 12 | $2,888 | $424.82 | 39% |
| Travaillan | 11 | $2,819 | $680.68 | 29% |
Frequently Asked Questions About Airbnb in Rousson
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rousson.
How much do Airbnb hosts make in Rousson?
Rousson hosts earn about $15,735 per year on average, with an average nightly rate of $196 and RevPAR of $64. Those figures describe the typical revenue environment for active listings in Rousson, Occitania, not the ceiling for the best operators. Source: AirROI 2026 data, Rousson market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rousson?
The average Airbnb occupancy rate in Rousson is 33.0%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rousson?
Listings in Rousson average $196 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rousson?
Rousson currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rousson?
AirROI currently classifies the short-term rental regulation level in Rousson as Low. The dataset also shows about 5.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rousson?
RevPAR in Rousson is about $64. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rousson?
Occupancy of 33.0% means Rousson is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,735, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rousson?
The average booking lead time in Rousson is about 50 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rousson?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rousson include Rousson Historic Center, Natural Parks of Rousson, Local Markets and Artisan District. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rousson?
entire_home listings make up 85.0% of the active supply in Rousson. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rousson compare to nearby Airbnb markets?
Among neighboring markets, Eygalières posts $38,693 in average annual revenue with 40.0% occupancy, compared to Rousson's $15,735 and 33.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rousson?
The average Airbnb stay length in Rousson is about 4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rousson?
Airbnb listings in Rousson average 4.82 out of 5 overall. About 40.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rousson?
Pets allowed and Children’s books and toys are among the strongest revenue-linked amenities in Rousson. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rousson?
Yes. About 55.0% of active Airbnb listings in Rousson charge a cleaning fee, and the average fee is $65. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rousson?
At 25.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.