Sommières, Occitania Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sommières, Occitania? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,106 per year — at a $202 nightly rate, 33.6% occupancy, and a $71 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 94 active listings, Sommières is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 59.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sommières?
In Sommières, the headline Airbnb metrics are $15,106 in average annual revenue,33.6% occupancy, $202 ADR, and $71 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sommières?
Understanding the monthly revenue variations for Airbnb listings in Sommières is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sommières is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sommières across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,714+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,155 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,079 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $534, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sommières
What Is the Monthly Airbnb Occupancy Rate in Sommières?
Maximize your bookings by understanding the Sommières STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sommières:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sommières
What Is the Average Airbnb Nightly Rate in Sommières?
Effective short term rental pricing strategy in Sommières involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sommières typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $386+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $245 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Sommières
What Is the RevPAR for Airbnb in Sommières?
RevPAR in Sommières is currently $71. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $26 RevPAR.
- Typical properties (Median) generate $43 RevPAR.
- Strong performers (Top 25%) earn $75 RevPAR.
- Best-in-class (Top 10%) achieve $157 RevPAR.
Average Monthly RevPAR Trend in Sommières
RevPAR Insights for Sommières
- The average RevPAR in Sommières is $71. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($157) and bottom 25% ($26) is $131, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sommières benchmarks. If your RevPAR falls below the median of $43, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $75+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sommières?
Sommières's peak Airbnb season falls in July, August, September, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, September)
- Revenue averages $3,572 per month
- Occupancy rates average 48.6%
- Daily rates average $203
Shoulder Season
- Revenue averages $1,806 per month
- Occupancy maintains around 29.1%
- Daily rates hold near $198
Low Season (January, February, November)
- Revenue drops to average $1,166 per month
- Occupancy decreases to average 22.4%
- Daily rates adjust to average $209
Seasonality Insights for Sommières
- Airbnb seasonality in Sommières is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sommières's highest earning potential, with monthly revenues climbing to $4,054, occupancy reaching 57.2%, and ADRs peaking at $215.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,058, occupancy could drop to 21.0%, and ADRs may adjust to $186.
- Lower occupancy paired with meaningful seasonality means hosts in Sommières need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sommières, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sommières?
While Sommières, Occitania, France currently shows low STR regulations, 6% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sommières to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 6% licensed listings)
What Are the Best Neighborhoods for Airbnb in Sommières?
Sommières is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The charming historic streets of Sommières attract visitors looking for a taste of medieval France. With its well-preserved architecture and local shops, it offers a unique stay near cultural sites. | Sommières Castle, Roman Bridge, Market Square, Museum of the Romanity, Église Saint-Étienne |
| Nature Escapes | Surrounded by beautiful countryside and vineyards, this area is great for tourists seeking outdoor adventures and wine tasting experiences in the Languedoc region. | Vineyards and Wineries, Camargue Nature Park, Hiking Trails, Cycling Routes, Gardens of the Château |
| Riverside Retreat | Locations near the river provide a picturesque setting for relaxation and outdoor activities, appealing to families and nature lovers. | River Gardon, Kayaking, Fishing Spots, Picnic Areas, Scenic Walkways |
| Cultural Hub | Art and history enthusiasts are drawn to the cultural offerings of Sommières, including festivals and local artisan markets throughout the year. | Cultural Festivals, Seasonal Markets, Local Art Galleries, Historic Tours, Traditional Cuisine |
| Vineyard Villages | Close to the famous vineyards in the region, this area is perfect for wine lovers and offers authentic rural experiences. | Wine Tasting Tours, Vineyard Tours, Local Produce Markets, Culinary Workshops, Scenic Vineyards |
| Family-Friendly Areas | Neighborhoods with family-friendly amenities make it an ideal spot for travelers with children, offering ample outdoor spaces and activities. | Parks and Playgrounds, Family-Friendly Restaurants, Outdoor Festivals, Children's Activities, Aquatic Centers |
| Gastronomic District | Known for its diverse culinary options, this spot attracts food enthusiasts eager to explore local cuisine and dining experiences. | Local Restaurants, Cooking Classes, Food Festivals, Gourmet Shops, Specialty Food Tours |
| Adventure Zones | For the more adventurous travelers, locations providing access to biking, hiking, and water activities are highly sought after. | Mountain Biking Trails, Hiking Paths, Water Sports Activities, Adventure Parks, Guided Tours |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sommières offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sommières?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sommières
- The Sommières Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.6% of the 94 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sommières, House properties are the most common (57.4%), reflecting the local real estate landscape.
- Houses represent a significant 57.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique, unique stays (combined 10.7%) offer potential for unique stay experiences.
Sommières Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sommières
- The dominant room capacity in Sommières is 1 bedroom listings, making up 29.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Sommières, indicating a high concentration in these sizes.
- A significant 35.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sommières.
Sommières Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sommières
- The most common guest capacity trend in Sommières vacation rentals is listings accommodating 2 guests (25.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sommières STR market, accounting for 47.8% of listings.
- 31.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sommières.
- On average, properties in Sommières are equipped to host 4.4 guests.
How Do Listings in Sommières Compare on Quality?
Listing quality in Sommières can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sommières
- At 26.6 photos per listing on average, Sommières hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sommières averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sommières?
Amenity Prevalence
Amenity Insights for Sommières
- Essential amenities in Sommières that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sommières: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sommières to stay competitive.
Which Airbnb Amenities Boost Revenue in Sommières?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sommières, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Game consoleHigh opportunity | 5.3% | $87,572 | $11,035 | 693.6% |
Outdoor kitchenHigh opportunity | 5.3% | $59,534 | $12,610 | 372.1% |
PianoHigh opportunity | 5.3% | $59,012 | $12,640 | 366.9% |
Children’s books and toys | 29.8% | $31,959 | $7,957 | 301.7% |
Indoor fireplace | 14.9% | $40,538 | $10,656 | 280.4% |
Pool | 48.9% | $23,430 | $7,130 | 228.6% |
Air conditioning | 72.3% | $18,604 | $5,960 | 212.2% |
Outdoor shower | 19.1% | $33,350 | $10,786 | 209.2% |
Barbecue utensils | 35.1% | $26,733 | $8,817 | 203.2% |
High chair | 33.0% | $27,332 | $9,090 | 200.7% |
Revenue Impact Insights for Sommières
- Game console tops the revenue impact list with a 693.6% uplift — listings with this amenity earn $87,572 vs. $11,035 without it.
- High-opportunity amenities — Game console, Outdoor kitchen, Piano — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Game console — it has the best combination of high revenue impact and low market saturation in Sommières.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sommières STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sommières. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSommières Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sommières
- The typical guest profile for Airbnb in Sommières consists of primarily domestic travelers (71%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 70.7% of guests.
- Key international markets include France (70.7%) and United Kingdom (7.5%).
- Top languages spoken are French (42.2%) followed by English (34.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sommières?
Listings in Sommières average 4.86 out of 5 overall, with about 26.6 reviews per active listing and 38.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sommières
- With an overall rating of 4.86, Sommières listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sommières Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sommières
- The most common availability pattern in Sommières falls within the 271-366 days range, representing 72.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sommières (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sommières?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sommières
- The overall average booking lead time for vacation rentals in Sommières is 54 days.
- Guests book furthest in advance for stays during August (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Sommières.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Sommières averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sommières?
Guests in Sommières stay about 5.5 nights on average, generating roughly 1,179 reservations and 13 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Sommières
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sommières
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (8 nights) and shorten in Nov (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sommières Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
23.4% of total
2 Nights
13 listings
13.8% of total
3 Nights
7 listings
7.4% of total
4-6 Nights
16 listings
17% of total
7-29 Nights
13 listings
13.8% of total
30+ Nights
23 listings
24.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sommières is 30+ Nights, adopted by 24.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (24.5%) caters to monthly stays (30+ nights) in Sommières, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 24.5% of Sommières hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sommières.
Sommières Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
4.3% of total
Flexible
23 listings
24.5% of total
Moderate
19 listings
20.2% of total
Firm
36 listings
38.3% of total
Strict
12 listings
12.8% of total
Cancellation Policy Insights for Sommières
- The prevailing Airbnb cancellation policy trend in Sommières is Firm, used by 38.3% of listings.
- A majority (51.1%) of hosts in Sommières utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.3% market standard in Sommières.
- Using a Strict policy might deter some guests, as only 12.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sommières.
How Much Are Airbnb Cleaning Fees in Sommières?
Cleaning fees in Sommières are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sommières
- About 62.8% of Sommières listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($105) and median ($52) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sommières median of $52. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sommières Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sommièresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Domaine Du Mas Fontclaire Sommières - 28 people
Entire Place • 9 bedrooms
Provençal Mas in a beautiful wooded area
Entire Place • 7 bedrooms
MAS BLEU spectacular house in medieval town
Entire Place • 6 bedrooms
Le Clos Saint Vincent, luxury for 12 people
Entire Place • 5 bedrooms
Mas d'Avignon • Stone mas • Swimming pool • Quiet •
Entire Place • 3 bedrooms
Large townhouse with pool
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sommières?
Learn from the best! This table showcases top-performing Airbnb hosts in Sommières based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Florentine | 5 | $299,774 | 27 | 4.96/5.0 |
| Inés | 3 | $122,186 | 71 | 4.95/5.0 |
| Jonathan | 2 | $114,383 | 76 | 4.97/5.0 |
| Le Barbu | 3 | $88,099 | 114 | 5.00/5.0 |
| Chantal | 1 | $71,342 | 42 | 4.88/5.0 |
| Eric | 4 | $66,770 | 215 | 4.95/5.0 |
| Colette | 2 | $44,670 | 16 | 5.00/5.0 |
| Victor | 1 | $39,502 | 26 | 4.42/5.0 |
| Romain | 1 | $31,576 | 145 | 4.99/5.0 |
| Anais | 1 | $28,281 | 11 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sommières.
Who Are the Airbnb Hosts in Sommières?
Sommières has a relatively balanced host base.
Host Profile Insights for Sommières
- A 46.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 47.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sommières averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Sommières's Airbnb Market Compare to Nearby Cities?
How does the Sommières Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rupià, Sommières has 18 percentage points lower occupancy and about $107 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rupià | 10 | $3,367 | $309.51 | 52% |
| Eygalières | 84 | $3,224 | $461.22 | 40% |
| Puget | 29 | $3,114 | $383.94 | 40% |
| Cavillargues | 13 | $3,102 | $349.26 | 48% |
| Gordes | 250 | $3,078 | $422.73 | 40% |
| Divajeu | 21 | $3,031 | $411.10 | 31% |
| Goult | 86 | $3,008 | $354.69 | 45% |
| Joucas | 29 | $3,004 | $362.32 | 47% |
| Suzette | 12 | $2,888 | $424.82 | 39% |
| Travaillan | 11 | $2,819 | $680.68 | 29% |
Frequently Asked Questions About Airbnb in Sommières
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sommières.
How much do Airbnb hosts make in Sommières?
Sommières hosts earn about $15,106 per year on average, with an average nightly rate of $202 and RevPAR of $71. Those figures describe the typical revenue environment for active listings in Sommières, Occitania, not the ceiling for the best operators. Source: AirROI 2026 data, Sommières market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sommières?
The average Airbnb occupancy rate in Sommières is 33.6%. July is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sommières?
Listings in Sommières average $202 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sommières?
Sommières currently has about 94 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sommières?
AirROI currently classifies the short-term rental regulation level in Sommières as Low. The dataset also shows about 6.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sommières?
RevPAR in Sommières is about $71. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sommières?
Occupancy of 33.6% means Sommières is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,106, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sommières?
The average booking lead time in Sommières is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sommières?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sommières include Historic Center, Nature Escapes, Riverside Retreat. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sommières?
entire_home listings make up 93.6% of the active supply in Sommières. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sommières compare to nearby Airbnb markets?
Among neighboring markets, Rupià posts $40,405 in average annual revenue with 51.9% occupancy, compared to Sommières's $15,106 and 33.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sommières?
The average Airbnb stay length in Sommières is about 5.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sommières?
Airbnb listings in Sommières average 4.86 out of 5 overall. About 38.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sommières?
Game console and Outdoor kitchen are among the strongest revenue-linked amenities in Sommières. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sommières?
Yes. About 62.8% of active Airbnb listings in Sommières charge a cleaning fee, and the average fee is $105. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sommières?
A 46.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.