Plaka, Region of Crete Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Plaka, Region of Crete? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $34,706 per year — at a $373 nightly rate, 45.1% occupancy, and a $179 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 88 active listings, Plaka is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 17.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 94% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Plaka?
In Plaka, the headline Airbnb metrics are $34,706 in average annual revenue,45.1% occupancy, $373 ADR, and $179 in RevPAR, and guests book about 87 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Plaka?
Understanding the monthly revenue variations for Airbnb listings in Plaka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plaka is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plaka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,519+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,024 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,603 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,291, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plaka
What Is the Monthly Airbnb Occupancy Rate in Plaka?
Maximize your bookings by understanding the Plaka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plaka:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plaka
What Is the Average Airbnb Nightly Rate in Plaka?
Effective short term rental pricing strategy in Plaka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plaka typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $690+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $496 or more.
- Typical properties (Median) charge around $295 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in Plaka
What Is the RevPAR for Airbnb in Plaka?
RevPAR in Plaka is currently $179. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $61 RevPAR.
- Typical properties (Median) generate $124 RevPAR.
- Strong performers (Top 25%) earn $231 RevPAR.
- Best-in-class (Top 10%) achieve $412 RevPAR.
Average Monthly RevPAR Trend in Plaka
RevPAR Insights for Plaka
- The average RevPAR in Plaka is $179. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($412) and bottom 25% ($61) is $351, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Plaka benchmarks. If your RevPAR falls below the median of $124, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $231+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Plaka Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Plaka?
Plaka's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $8,295 per month
- Occupancy rates average 65.0%
- Daily rates average $420
Shoulder Season
- Revenue averages $3,163 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $355
Low Season (January, February, March)
- Revenue drops to average $1,158 per month
- Occupancy decreases to average 14.0%
- Daily rates adjust to average $372
Seasonality Insights for Plaka
- Airbnb seasonality in Plaka is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Plaka's highest earning potential, with monthly revenues climbing to $9,666, occupancy reaching 70.4%, and ADRs peaking at $438.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $732, occupancy could drop to 8.6%, and ADRs may adjust to $331.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plaka.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Plaka, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Plaka, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Plaka?
Yes, Plaka, Region of Crete, Greece enforces high STR regulations and 94% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Plaka to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 94% licensed listings)
What Are the Best Neighborhoods for Airbnb in Plaka?
Plaka is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Plaka | Charming historic area featuring traditional Cretan architecture, narrow streets, and local shops. A favorite for tourists looking for an authentic Greek experience and easy access to popular attractions. | Plaka Beach, Old Venetian Port, Nikkos Kazantzakis Museum, Voulismeni Lake, Spinalonga Island, Local tavernas and cafes |
| Agios Nikolaos | Popular coastal town known for its beautiful lakes, wonderful beaches, and lively waterfront. Ideal for those seeking a combination of relaxation and vibrant nightlife, making it attractive for travelers. | Agios Nikolaos Lake, Almyros Beach, Kitroplatia Beach, Archaeological Museum of Agios Nikolaos, Spinalonga Boat Tours, Nightlife in local taverns |
| Elounda | Famous for its luxury resorts and stunning views of the Mediterranean. Elounda attracts high-end tourists looking for beautiful beaches and top-tier amenities, perfect for premium Airbnb hosting. | Elounda Beach, Plaka Village, Spinalonga Island, Local seafood restaurants, Water sports activities, Scenic boat rides |
| Sisi | Picturesque fishing village offering a quaint atmosphere with beautiful beaches. It’s a hidden gem that is becoming increasingly popular, ideal for a laid-back vacation vibe. | Sisi Beach, Boufos Beach, Local boutiques, Historical windmills, Restaurants with fresh seafood, Exploring nearby caves |
| Pahia Ammos | A calm and secluded area known for its long sandy beach, perfect for family holidays. Travelers looking for quiet and relaxation would find this area appealing. | Pahia Ammos Beach, Close proximity to nature reserves, Beachfront tavernas, Local hiking trails, Simple charming accommodation, Sunset views |
| Koutouloufari | Traditional village located near Hersonissos offering a glimpse of Cretan life. Popular among tourists for its traditional taverns and beautiful views, making it ideal for a unique Airbnb. | Charming village atmosphere, Local culture and festivals, Stunning sea views, Nearby water parks, Hiking trails, Authentic Cretan cuisine |
| Hersonissos | Vibrant resort town known for its nightlife and tourist amenities. Perfect for hosting guests who want to experience the excitement of Crete’s entertainment options. | Hersonissos Beach, Night clubs and bars, Aquaworld Aquarium, Water sports, Shopping streets, The Crete Golf Club |
| Matala | Known for its unique caves and rich history, Matala attracts a bohemian crowd and those interested in both relaxation and exploration of Crete’s culture and nature. | Matala Beach, The Caves of Matala, Local festivals, Nearby archaeological sites, Tranquil beach bars, Beautiful sunset views |
Because Plaka has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Plaka?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plaka
- The Plaka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 88 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plaka, House properties are the most common (85.2%), reflecting the local real estate landscape.
- Houses represent a significant 85.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.1%) offer potential for unique stay experiences.
Plaka Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plaka
- The dominant room capacity in Plaka is 3 bedrooms listings, making up 39.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 59.1% of the active Airbnb listings in Plaka, indicating a high concentration in these sizes.
- A significant 64.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plaka.
Plaka Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plaka
- The most common guest capacity trend in Plaka vacation rentals is listings accommodating 8+ guests (33%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Plaka STR market, accounting for 55.7% of listings.
- 69.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plaka.
- On average, properties in Plaka are equipped to host 6.2 guests.
How Do Listings in Plaka Compare on Quality?
Listing quality in Plaka can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Plaka
- At 51.4 photos per listing on average, Plaka hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 36.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Plaka averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Plaka?
Amenity Prevalence
Amenity Insights for Plaka
- Essential amenities in Plaka that guests expect include: TV, Air conditioning, Kitchen, Wifi, Washer, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Plaka: TV, Air conditioning, Kitchen, Wifi, Washer, Free parking on premises.
- Prioritize adding missing essentials: TV, Air conditioning, Kitchen, Wifi, Washer, Free parking on premises.
- Consider adding popular differentiators like Refrigerator or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plaka to stay competitive.
Which Airbnb Amenities Boost Revenue in Plaka?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Plaka, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Refrigerator | 94.3% | $36,276 | $8,639 | 319.9% |
Pool | 78.4% | $41,355 | $10,558 | 291.7% |
Dishwasher | 65.9% | $44,891 | $15,014 | 199.0% |
Oven | 88.6% | $37,413 | $13,584 | 175.4% |
Coffee maker | 87.5% | $37,670 | $13,955 | 169.9% |
Stove | 79.5% | $39,814 | $14,841 | 168.3% |
Mini fridge | 18.2% | $67,957 | $27,316 | 148.8% |
Sun loungers | 43.2% | $51,413 | $22,008 | 133.6% |
Outdoor kitchen | 18.2% | $61,873 | $28,668 | 115.8% |
Gym | 46.6% | $48,095 | $23,026 | 108.9% |
Revenue Impact Insights for Plaka
- Refrigerator tops the revenue impact list with a 319.9% uplift — listings with this amenity earn $36,276 vs. $8,639 without it.
- Refrigerator, Oven, Coffee maker — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Plaka STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plaka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlaka Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Plaka
- The typical guest profile for Airbnb in Plaka consists of predominantly international visitors (100%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.4% of guests.
- Key international markets include United Kingdom (31.7%) and France (15.6%).
- Top languages spoken are English (44.8%) followed by German (17.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Plaka?
Listings in Plaka average 4.9 out of 5 overall, with about 26.1 reviews per active listing and 38.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Plaka
- With an overall rating of 4.9, Plaka listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Location (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Plaka Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plaka
- The most common availability pattern in Plaka falls within the 181-270 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Plaka (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Plaka?
Average Booking Lead Time by Month
Booking Lead Time Insights for Plaka
- The overall average booking lead time for vacation rentals in Plaka is 87 days.
- Guests book furthest in advance for stays during August (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Plaka.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Plaka averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Plaka?
Guests in Plaka stay about 6.9 nights on average, generating roughly 1,116 reservations and 12.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Plaka
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Plaka
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 12.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (8 nights) and shorten in Jan (1.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Plaka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
1.1% of total
3 Nights
5 listings
5.7% of total
4-6 Nights
48 listings
54.5% of total
7-29 Nights
7 listings
8% of total
30+ Nights
27 listings
30.7% of total
Key Insights
- The most prevalent minimum stay requirement in Plaka is 4-6 Nights, adopted by 54.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (1.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (30.7%) caters to monthly stays (30+ nights) in Plaka, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 54.5% of Plaka hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 1.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plaka.
Plaka Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
2.3% of total
Limited
2 listings
2.3% of total
Super Strict 30 Days
4 listings
4.6% of total
Flexible
4 listings
4.6% of total
Moderate
5 listings
5.7% of total
Firm
52 listings
59.8% of total
Strict
18 listings
20.7% of total
Cancellation Policy Insights for Plaka
- The prevailing Airbnb cancellation policy trend in Plaka is Firm, used by 59.8% of listings.
- A majority (80.5%) of hosts in Plaka utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 59.8% market standard in Plaka.
- Regularly review your cancellation policy against competitors and market demand shifts in Plaka.
How Much Are Airbnb Cleaning Fees in Plaka?
Cleaning fees in Plaka are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Plaka
- Only 35.2% of listings charge a cleaning fee, suggesting that most hosts in Plaka bundle cleaning costs into the nightly rate.
- The gap between the average ($89) and median ($68) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Plaka median of $68. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Plaka Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plakabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Villa Eureka
Entire Place • 4 bedrooms
Villa Serenity w/ Seaview, pool, tennis court
Entire Place • 5 bedrooms
Astelia Villa • Heated Infinity Pool
Entire Place • 3 bedrooms
Spacious Villa w/ Eco Pool, Pickleball & Sea Views
Entire Place • 3 bedrooms
Zoe, beautiful villa with amazing views
Entire Place • 5 bedrooms
Villa Bluewhite
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Plaka?
Learn from the best! This table showcases top-performing Airbnb hosts in Plaka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michalis And Leonidas | 13 | $505,908 | 233 | 4.89/5.0 |
| Posarelli Villas | 4 | $277,741 | 10 | 5.00/5.0 |
| Alexandra | 3 | $222,168 | 28 | 4.98/5.0 |
| Homeleader | 5 | $171,134 | 191 | 4.85/5.0 |
| Dimitrios | 2 | $163,651 | 52 | 5.00/5.0 |
| Karolina | 4 | $146,702 | 41 | 4.93/5.0 |
| Kreta Eiendom SA | 1 | $133,953 | 6 | 5.00/5.0 |
| Freelance Villas | 3 | $126,808 | 106 | 4.95/5.0 |
| Kostas Etouri | 1 | $119,669 | 11 | 5.00/5.0 |
| Jurga | 6 | $111,079 | 703 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plaka.
Who Are the Airbnb Hosts in Plaka?
Plaka is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Plaka
- With 55.7% Superhosts, Plaka has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 10.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 54.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Plaka averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Plaka
These are the highest-grossing professional property management operations in Plaka, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Posarelli Villas | 4 | $277,741 | $664 | 47.3% | 5.00/5 |
| Solmar Villas | 1 | $68,253 | $352 | 51.3% | 5.00/5 |
| Despoina | 1 | $51,532 | $367 | 55.9% | 4.80/5 |
Management Company Insights for Plaka
- The leading management company, Posarelli Villas, operates 4 listings with $277,741 in gross revenue — a useful benchmark for what scale looks like in Plaka.
- Top managers average 2 properties each, suggesting professional management in Plaka still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.93/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Plaka's Airbnb Market Compare to Nearby Cities?
How does the Plaka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Viranepiskopi, Plaka has 26 percentage points lower occupancy and about $34 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Violi Charaki | 21 | $6,719 | $481.47 | 54% |
| Amnatos | 15 | $5,962 | $758.94 | 49% |
| Viranepiskopi | 10 | $5,046 | $339.18 | 71% |
| Skaleta | 57 | $5,019 | $586.67 | 48% |
| Pithari | 22 | $4,848 | $398.22 | 56% |
| Perama | 26 | $4,730 | $394.69 | 54% |
| Xiro Chorio | 18 | $4,488 | $413.26 | 51% |
| Nea Magnisia | 21 | $4,452 | $411.51 | 51% |
| Tsikalaria | 11 | $4,298 | $305.90 | 52% |
| Ia Municipal Unit | 689 | $3,765 | $403.04 | 43% |
Frequently Asked Questions About Airbnb in Plaka
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Plaka.
How much do Airbnb hosts make in Plaka?
Plaka hosts earn about $34,706 per year on average, with an average nightly rate of $373 and RevPAR of $179. Those figures describe the typical revenue environment for active listings in Plaka, Region of Crete, not the ceiling for the best operators. Source: AirROI 2026 data, Plaka market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Plaka?
The average Airbnb occupancy rate in Plaka is 45.1%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Plaka?
Listings in Plaka average $373 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Plaka?
Plaka currently has about 88 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Plaka?
AirROI currently classifies the short-term rental regulation level in Plaka as High. The dataset also shows about 94.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Plaka?
RevPAR in Plaka is about $179. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Plaka?
At 45.1% occupancy, Plaka can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $34,706, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Plaka?
The average booking lead time in Plaka is about 87 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Plaka?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Plaka include Old Town Plaka, Agios Nikolaos, Elounda. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Plaka?
entire_home listings make up 100.0% of the active supply in Plaka. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Plaka compare to nearby Airbnb markets?
Among neighboring markets, Violi Charaki posts $80,629 in average annual revenue with 53.7% occupancy, compared to Plaka's $34,706 and 45.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Plaka?
The average Airbnb stay length in Plaka is about 6.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Plaka?
Airbnb listings in Plaka average 4.9 out of 5 overall. About 38.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Plaka?
Refrigerator and Pool are among the strongest revenue-linked amenities in Plaka. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Plaka?
Yes. About 35.2% of active Airbnb listings in Plaka charge a cleaning fee, and the average fee is $89. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Plaka?
A 55.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.