Villa Monamú – Modern Masseria with Private Pool Entire home · 5 bedrooms Rated 5.00 - Revenue
- €59,039
- Occupancy
- 55.8%
- Daily rate
- €386
Airbnb market data · 202612 months to September 2026
The average Airbnb in Ruffano brought in €8,162 over the 12 months through September 2026, about 31% less than the Apulia average of €11,912.
The short answer
Listings averaged €140 a night, about 10% lower than the Apulia average of €155, and were booked on 35% of available nights, close to its 36%.
Timing matters: in July, usually the best month, the average listing earns about 13.6 times as much as in January, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Ruffano is the 105th-largest of 158 Apulia markets AirROI tracks. From a year earlier, average revenue rose 18%, lifted by an unusually strong February 2026, while the number of active listings shrank 14%.
Browse the live Ruffano Airbnb market See Every Ruffano ListingRevenue
Gross bookings per Ruffano listing averaged €8,162 over the 12 months to September 2026 (Apulia average: €11,912), before cleaning, platform and management costs and taxes.
In a typical year, the average Ruffano listing brings in €3,450 in July, its best month, and €254 in January, its slowest. The three strongest months bring in 51% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 13.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,430. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in February 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,548 | 35.7% | €123 | €52 | 75 days | 5.1 nights |
| Oct 2025 | €878 | 28.3% | €116 | €28 | 33 days | 7.4 nights |
| Nov 2025 | €1,126 | 41.6% | €112 | €38 | 278 days | 15 nights |
| Dec 2025 | €759 | 22.6% | €113 | €24 | 60 days | 3.4 nights |
| Jan 2026 | €263 | 9.7% | €118 | €8 | 12 days | 1.7 nights |
| Feb 2026 | €1,222 | 53.5% | €119 | €44 | 115 days | 24 nights |
| Mar 2026 | €705 | 23.5% | €118 | €23 | 20 days | 6.7 nights |
| Apr 2026 | €1,207 | 23.3% | €119 | €40 | 73 days | 6.2 nights |
| May 2026 | €2,012 | 28.4% | €145 | €65 | 66 days | 5.2 nights |
| Jun 2026 | €2,142 | 37.1% | €155 | €71 | 76 days | 7.7 nights |
| Jul 2026 | €3,571 | 50.0% | €175 | €115 | 99 days | 7.5 nights |
| Aug 2026 | €2,879 | 48.9% | €180 | €93 | 101 days | 6.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Ruffano home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Ruffano Airbnb took in €8,162 in the 12 months to September 2026, and run by its owner at everyday costs, about €480 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,150 a month.
Cleaning it yourself keeps the €830 a year guests pay in cleaning fees, for about €550 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €420 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €7,332 | €17,390 |
| Cleaning fees guests pay10% of Ruffano bookings | €830 | €1,970 |
| Gross bookings | €8,162 | €19,360 |
| Running costs | ||
| Airbnb's feeAbout 8%: 15.5% for the 38% of Ruffano listings on Simplified Pricing, 3% for the rest | −€630 | −€1,490 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€830 | −€1,970 |
| Utilities and internetAbout 5% of bookings | −€410 | −€970 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€160 | −€390 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€240 | −€580 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€80 | −€80 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 19% of bookings, plus cleaning paid for by the cleaning fee | −€2,390 | −€5,520 |
| Left for housing costs, then profit | €5,772about €480 a month | €13,840about €1,150 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Ruffano's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ruffano home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,610 a month, against €680 for the average one.
Occupancy
Ruffano listings were booked on 35% of the nights they were open over the past year, in line with the Apulia average and 4 percentage points below the Italy average (39%). In a typical year, occupancy swings from 13% in January to 53% in August.
The busiest tenth of listings are booked about 4.9 times as often as the bottom quarter.
August is usually the busiest month in Ruffano, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Ruffano, known as ADR (average daily rate), was €140 over the past year, about 10% below the Apulia average of €155 and about 20% below the Italy average of €175. In a typical year, rates peak in August at about €160 and bottom out in December at about €105.
Prices span a wide range: the top 10% charge about 5.9 times the rate of the bottom quarter.
August rates run 49% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €126. The 12-month ADR of €140 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ruffano it averaged €55 over the past year, from about €8 in a typical January to about €111 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 13.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €47. The 12-month RevPAR of €55 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 32 active listings, the monthly pattern in Ruffano is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
February 2026 is left out of these averages as a one-off: listings earned about 87% more than they did in February 2025. It still counts in the 12-month figures at the top of the page.
Average revenue by month in Ruffano
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,400.
| Month | Revenue per listing |
|---|---|
| January | €254 |
| February | €655 |
| March | €693 |
| April | €1,280 |
| May | €1,670 |
| June | €2,170 |
| July | €3,450 |
| August | €2,990 |
| September | €1,320 |
| October | €809 |
| November | €1,080 |
| December | €481 |
Guests book Ruffano stays 77 days ahead on average (about two and a half months), so guests here plan well ahead. November stays are booked furthest out, about 181 days ahead, and March stays closest to arrival, about 26 days. A typical November booking is made in mid-May.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 77 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
94% of the 32 active listings in Ruffano display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ruffano.
Neighborhoods
AirROI's area guide picks five Ruffano neighborhoods that draw short-term rental guests, led by Centro Storico, Nearby Beaches and Ruffano Countryside. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historic center of Ruffano offers traditional Italian architecture, charm, and local culture. It's popular among tourists wanting to experience the authentic atmosphere of Apulia with easy access to local eateries and shops. | San Giovanni Battista Church, Palazzo Baronale, Piazza San Giuseppe, Local artisan shops, Traditional Apulian restaurants |
| Nearby Beaches | The proximity to beautiful beaches like Torre San Giovanni and Lido Marini makes this area attractive for travelers seeking sun and sea. It's perfect for families and beach lovers. | Torre San Giovanni Beach, Lido Marini Beach, Beach clubs, Water sports activities, Coastal walks |
| Ruffano Countryside | Ruffano's surrounding countryside is ideal for those who enjoy nature and tranquility, with beautiful landscapes, olive groves, and rural charm. This area attracts visitors seeking a peaceful retreat. | Olive groves, Hiking trails, Local farms, Traditional masserie, Wine tasting experiences |
| Santa Maria di Leuca | The southernmost tip of the Italian mainland, known for its scenic beauty and stunning coastlines. An ideal spot for travelers wanting to explore beautiful beaches and the famous lighthouse. | Lighthouse of Santa Maria di Leuca, Grotta del Cazzè, Torre dell'Omomorto, Nearby marine parks, Beachside restaurants |
| Local Food Markets | Ruffano is known for its traditional Italian cuisine and local food markets, making it a great choice for food enthusiasts looking to enjoy authentic Apulian flavors. | Weekly local food market, Apulian olive oil tastings, Cheese sampling, Local restaurants, Culinary workshops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Ruffano is an entire home: all 32 listings rent the whole place. Houses account for 75% of the stock; apartments and condos come next at 25%.
Every listing rents the whole place
Ruffano Airbnb listings by room type
Houses dominate the property mix
Ruffano Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 75.0% | 24 |
| Apartment/Condo | 25.0% | 8 |
One-bedroom homes are the most common size in Ruffano (38% of entire homes), followed by two-bedroom homes (34%).
Ruffano entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 3.1% | 1 |
| 1 bedroom | 37.5% | 12 |
| 2 bedrooms | 34.4% | 11 |
| 3 bedrooms | 12.5% | 4 |
| 4 bedrooms | 6.3% | 2 |
| 5+ bedrooms | 6.3% | 2 |
A typical one-bedroom home in Ruffano earned €2,470 over the past year, against €3,280 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 12 | €2,470 | €4,640 | €79 | 37% |
| 2 bedrooms | 11 | €3,280 | €7,060 | €104 | 36% |
The most common capacity in Ruffano is two guests (31% of listings), and 34% of listings sleep six or more.
Ruffano listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 31.3% | 10 |
| 3 guests | 3.1% | 1 |
| 4 guests | 21.9% | 7 |
| 5 guests | 9.4% | 3 |
| 6 guests | 12.5% | 4 |
| 7 guests | 6.3% | 2 |
| 8+ guests | 15.6% | 5 |
Ruffano hosts set up an average of 3.2 beds per listing. Only 31% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Ruffano: 41% of listings have one, and 78% offer free parking on site.
Share of Ruffano listings with each common amenity
Guests
Ruffano runs on foreign visitors: 88% of guests who left reviews live outside Italy. Germany leads with 18% of reviewers, ahead of France at 16%. Guests speak a mix of languages: English leads at 36%, followed by German and French.
88% of Ruffano guests come from abroad
Where guests who left reviews live
Where Ruffano guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Munich | 3.7% |
| Paris | 3.7% |
| London | 3.7% |
| Nantes | 3.7% |
Where Ruffano guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 17.9% |
| France | 16.1% |
| United Kingdom | 12.5% |
| Italy | 12.5% |
| Switzerland | 10.7% |
Languages spoken by Ruffano guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 36.1% |
| German | 19.4% |
| French | 18.1% |
| Italian | 9.7% |
| Spanish | 6.9% |
Ruffano Airbnbs average 4.90 stars, and 38% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.67, against 4.95 for cleanliness.
Cleanliness scores highest in Ruffano; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.95 |
| Communication | 4.91 |
| Location | 4.67 |
| Check-in | 4.93 |
| Value | 4.84 |
Booking patterns
All Ruffano listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Ruffano listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 84.4% | 27 |
| 181-270 days | 15.6% | 5 |
Days a year Ruffano listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 15.6% | 5 |
| 31-90 days | 37.5% | 12 |
| 1-30 days | 46.9% | 15 |
The average Ruffano booking lasts 6.6 nights, longest in November and shortest in December. Listings took about 7 bookings each over the year. Nearly half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Ruffano
Average nights per booking, by month of stay
Two-year average by calendar month.
Only 34% of listings in Ruffano accept stays of one or two nights; the most common minimum is four to six nights. A smaller group, 6%, takes only stays of 30 nights or more.
Minimum stay set by Ruffano listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Ruffano, used by 41% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. More than half of listings offer Flexible or Moderate terms and 47% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Ruffano listings, from most to least flexible
Share of listings by the policy they use
Nearly eight in ten Ruffano listings charge a cleaning fee. The typical fee is €59; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 6.6 nights, that adds roughly €9 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Ruffano, a five-bedroom home, took in €59,000 over the past year, about 7.2 times the city's average of €8,160. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Villa Monamú – Modern Masseria with Private Pool Entire home · 5 bedrooms Rated 5.00
Charming Old Farmhouse - Ca del fico d'india Entire home · 4 bedrooms Rated 5.00
Casa Shirocco Heated Pool Authentic Salento Charm Entire home · 2 bedrooms Rated 5.00
Romantic Suite with Private Garden in Salento Entire home · 1 bedroom Rated 4.98
Charming Villa with Private Garden in Salento Entire home · 2 bedrooms Rated 4.95
Villa Astore Entire home · 2 bedrooms Rated 4.75 Only 9% of Ruffano listings are classed as professionally managed. Only a quarter of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 38% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 13 km, Specchia (6 km away, 39 listings) earned the most per listing, about 53% more than Ruffano.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Specchia 6 km | 39 | €12,453 | €190 | 30% |
| Casarano 7 km | 68 | €5,760 | €159 | 29% |
| Presicce-Acquarica 9 km | 46 | €5,629 | €124 | 28% |
| Spongano 10 km | 40 | €11,821 | €161 | 35% |
| Matino 11 km | 132 | €5,622 | €116 | 31% |
| Andrano 12 km | 53 | €10,700 | €181 | 34% |
| Tricase 12 km | 147 | €10,776 | €158 | 35% |
| Parabita 13 km | 77 | €7,677 | €165 | 31% |
See all 158 Apulia Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Ruffano:
FAQ
An active Ruffano Airbnb grossed €8,162 on average in the 12 months to September 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,860 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Ruffano listings earn between €396 and €1,860 in a typical month, and the top tenth €4,020 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Ruffano were booked on 35% of available nights over the past year. That compares with 36% for the Apulia average. August is usually the busiest month.
The average booked night in Ruffano cost €140 before fees. Half of listings charge between €60 and €130; a few high-priced homes pull the average above that range.
In Ruffano, 94% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Ruffano Airbnb grossed €8,162 in the 12 months to September 2026, 31% below the Apulia average of €11,912. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €5,772 a year (about €480 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,150 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging €3,450 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Ruffano listing was open to book earned €55 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €143 or more.
Ruffano stays were booked 77 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Ruffano Airbnb stay lasted 6.6 nights over the past year. A listing took 7 reservations over the year on average.
Guests rate Ruffano Airbnbs 4.90 out of 5 on average. Guests score cleanliness highest and location lowest.
Centro Storico, Nearby Beaches and Ruffano Countryside draw the most short-term rental interest in Ruffano. The neighborhood guide explains what brings guests to each.
AirROI counted 32 active Airbnb listings in Ruffano as of September 2026. The closest tracked market is Specchia, 6 km away.
In Ruffano, nearly eight in ten listings add a cleaning fee. The median fee is €59; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 32 active Airbnb listings in Ruffano from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.