Airbnb market data · 202612 months to April 2026
Sassuolo, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Sassuolo brought in €9,195 over the 12 months through April 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Sassuolo run through April 2026.
The short answer
Sassuolo Airbnb Market at a Glance
Listings averaged €113 a night and were booked on 34% of available nights.
Timing matters: in May, the best month, the average listing earned about 3.4 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Sassuolo is the 75th-largest of 77 Emilia-Romagna markets AirROI tracks.
Browse the live Sassuolo Airbnb market See Every Sassuolo ListingRevenue
How Much Do Airbnb Hosts Make in Sassuolo?
Gross bookings per Sassuolo listing averaged €9,195 over the 12 months to April 2026 (Emilia-Romagna average: €16,257), before cleaning, platform and management costs and taxes.
The average Sassuolo listing brought in €1,330 in May, its best month, and €395 in February, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Sassuolo's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €1,800+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn €1,160 or more, roughly €480 a month above the median.
- Typical properties (median) earn about €684 a month.
- Entry-level properties (bottom 25%) earn €426 or less, about 62% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 3.4 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €951. Dashed: April left out, as the latest month's data looks incomplete.
Sassuolo Airbnb Data by Month
Latest 12 months in the April 2026 data.
May led on revenue. Nightly rates peaked in March and bookings in September, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | €1,332 | 40.9% | €104 | €43 | 35 days | 2.3 nights |
| Jun 2025 | €812 | 35.3% | €104 | €27 | 86 days | 2.4 nights |
| Jul 2025 | €1,314 | 39.4% | €103 | €42 | 25 days | 4.9 nights |
| Aug 2025 | €1,175 | 47.8% | €103 | €38 | 25 days | 9.6 nights |
| Sep 2025 | €1,174 | 52.1% | €102 | €39 | 73 days | 2.7 nights |
| Oct 2025 | €860 | 31.0% | €101 | €28 | 40 days | 2.5 nights |
| Nov 2025 | €906 | 35.9% | €97 | €30 | 42 days | 1.8 nights |
| Dec 2025 | €839 | 30.4% | €112 | €27 | 49 days | 2.6 nights |
| Jan 2026 | €639 | 22.9% | €112 | €21 | 30 days | 2.7 nights |
| Feb 2026 | €395 | 21.1% | €111 | €14 | 12 days | 4.2 nights |
| Mar 2026 | €1,019 | 30.9% | €113 | €33 | 38 days | 3 nights |
| Apr 2026* | €1,241 | 26.2% | €123 | €41 | 30 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Apr 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Sassuolo listing earns about €684 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Sassuolo Profitable?
Yes, when it's run well. The average Sassuolo Airbnb took in €9,195 in the 12 months to April 2026, and run by its owner at everyday costs, about €510 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €880 a month.
Cleaning it yourself keeps the €790 a year guests pay in cleaning fees, for about €580 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €440 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Sassuolo Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €8,405 | €14,290 |
| Cleaning fees guests pay9% of Sassuolo bookings | €790 | €1,340 |
| Gross bookings | €9,195 | €15,630 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 78% of Sassuolo listings on Simplified Pricing, 3% for the rest | −€1,170 | −€1,990 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€790 | −€1,340 |
| Utilities and internetAbout 5% of bookings | −€460 | −€780 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€180 | −€310 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€280 | −€470 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€90 | −€90 |
| Permit and registrationWhere one is required | −€50 | −€50 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −€3,020 | −€5,030 |
| Left for housing costs, then profit | €6,175about €510 a month | €10,600about €880 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Sassuolo Airbnb Profit
The estimate starts from Sassuolo's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sassuolo home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Sassuolo's Top Earners Get There
- More nights booked. The busiest quarter of Sassuolo listings are booked on 49% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of €66 adds about €658 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €95 a night or more, against a median of €66. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €840 a year.
- Open for the busy months. May brought the average listing about €1,330, against €395 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Sassuolo listings average 4.55 stars, and 22% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,300 a month, against €770 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Sassuolo?
Sassuolo listings were booked on 34% of the nights they were open over the past year, 5 percentage points below the Emilia-Romagna average (39%) and 5 points below the Italy average (39%). Occupancy swings from 21% in February to 52% in September.
Across Sassuolo's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 63%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 49% or more, roughly three nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
September was the busiest month in Sassuolo, February the quietest
Share of open nights booked, by month
Dashed: April data incomplete.
Nightly rates
How Much Does an Airbnb Cost per Night in Sassuolo?
The average nightly rate in Sassuolo, known as ADR (average daily rate), was €113 over the past year, about 25% below the Emilia-Romagna average of €150 and about 39% below the Italy average of €185. Rates peak in March and December at about €115 and bottom out in November at about €97.
Across Sassuolo's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €130+ a night, about twice the median.
- Strong performers (top 25%) charge €95 or more, about €30 above the median.
- Typical properties (median) charge about €66 a night.
- Entry-level properties (bottom 25%) charge €54 or less, about 18% below the median.
March rates ran 16% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €106. Dashed: April data incomplete. The 12-month ADR of €113 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Sassuolo?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sassuolo it averaged €36 over the past year, from about €14 in February to about €43 in May.
Across Sassuolo's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €97+ per open night, about 4.2 times the median.
- Strong performers (top 25%) earn €30 or more, about €7 a night above the median.
- Typical properties (median) earn about €23 per open night.
- Entry-level properties (bottom 25%) earn €17 or less, about three-quarters of the median.
May RevPAR was about three times February's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, €31. Dashed: April data incomplete. The 12-month RevPAR of €36 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Sassuolo
With only 18 active listings, the monthly pattern in Sassuolo is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Sassuolo?
Guests book Sassuolo stays 39 days ahead on average (about six weeks). June stays are booked furthest out, about 86 days ahead, and February stays closest to arrival, about 12 days. A typical June booking is made in late March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete. The 12-month figure of 39 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Sassuolo
67% of the 18 active listings in Sassuolo display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sassuolo.
Neighborhoods
Best Neighborhoods for Airbnb in Sassuolo
AirROI's area guide picks seven Sassuolo neighborhoods that draw short-term rental guests, led by Centro Storico, Parco della Resistenza and Via Rometta. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historic center of Sassuolo, known for its charming streets, beautiful architecture, and cultural heritage. Offers proximity to shops, restaurants, and historical sites, making it attractive for tourists. | Palazzo Ducale, Museo della Ceramica, Piazza Garibaldi, Chiesa di San Francesco, Parco della Resistenza |
| Parco della Resistenza | A beautiful park area that provides a relaxing environment for both locals and tourists. Great for families and nature lovers looking for a quieter stay. | Parco della Resistenza, Picnic areas, Walking paths, Playgrounds |
| Via Rometta | A vibrant street known for its local shops and eateries. It attracts visitors looking to experience authentic Italian culture and cuisine. | Local cafes, Restaurants, Boutiques, Market |
| Sassuolo’s Ceramic District | Known for its rich history in ceramic production, this area attracts visitors interested in art and industry. It's particularly appealing to those looking to explore unique crafts and local products. | Ceramic factories, Artisan shops, Workshops |
| Via Emilia | This historic road offers a unique journey through Emilia-Romagna, with Sassuolo being a key stop. It's popular among travelers exploring the region. | Local markets, Cafes, Cultural sites |
| San Michele | A quiet residential area that provides easy access to the main attractions while offering a peaceful environment. Good for families and long-term stays. | Residential parks, Local shops, Community centers |
| Castellarano | Close to Sassuolo, Castellarano offers a more rural Italian experience. It's perfect for guests looking to explore the countryside and enjoy local traditions. | Countryside views, Local festivals, Nature trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Sassuolo vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 35 km, Valsamoggia (26 km away, 43 listings) earned the most per listing, about 69% more than Sassuolo. Modena and Castelfranco Emilia were the busiest, each booked on 40% of nights against 34% in Sassuolo.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Formigine 6 km | 40 | €10,746 | €146 | 35% |
| Modena 16 km | 631 | €15,202 | €130 | 40% |
| Reggio nell'Emilia 21 km | 164 | €10,671 | €106 | 35% |
| Reggio Emilia 22 km | 59 | €12,537 | €131 | 37% |
| Castelfranco Emilia 22 km | 35 | €14,835 | €125 | 40% |
| Valsamoggia 26 km | 43 | €15,530 | €145 | 32% |
| Carpi 27 km | 42 | €6,617 | €123 | 27% |
| San Giovanni in Persiceto 35 km | 30 | €9,912 | €110 | 33% |
Other Airbnb Markets in Emilia-Romagna
- Bologna Airbnb data 3,757 listings
- Rimini Airbnb data 998 listings
- Parma Airbnb data 677 listings
- Ravenna Airbnb data 544 listings
- Ferrara Airbnb data 357 listings
- Riccione Airbnb data 332 listings
- Cervia Airbnb data 274 listings
- Bellaria-Igea Marina Airbnb data 222 listings
See all 77 Emilia-Romagna Airbnb markets
Markets Similar to Sassuolo
Markets elsewhere in Italy with a similar nightly rate and occupancy to Sassuolo:
- Latina Airbnb data Italy · €117/night · 34.4%
- Torre del Greco Airbnb data Italy · €111/night · 35.0%
- Milazzo Airbnb data Italy · €117/night · 33.8%
- Molfetta Airbnb data Italy · €111/night · 35.4%
- Porto Empedocle Airbnb data Italy · €120/night · 34.0%
- Iglesias Airbnb data Italy · €120/night · 33.8%
FAQ
Sassuolo Airbnb FAQ
How much do Airbnb hosts make in Sassuolo?
An active Sassuolo Airbnb grossed €9,195 on average in the 12 months to April 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,160 or more in a typical month.
How much can I make on Airbnb in Sassuolo?
It depends most on the home's size, location and how it's run. The middle half of Sassuolo listings earn between €426 and €1,160 in a typical month, and the top tenth €1,800 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Sassuolo?
Listings in Sassuolo were booked on 34% of available nights over the past year. That compares with 39% for the Emilia-Romagna average. September was the busiest month.
How much does an Airbnb cost per night in Sassuolo?
The average booked night in Sassuolo cost €113 before fees. Half of listings charge between €54 and €95; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Sassuolo?
In Sassuolo, 67% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Sassuolo?
Yes, when it's run well. The average Sassuolo Airbnb grossed €9,195 in the 12 months to April 2026, 43% below the Emilia-Romagna average of €16,257, though with only 18 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €6,175 a year (about €510 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €880 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Sassuolo?
May paid best over the past year, at €1,330 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Sassuolo?
Each night a Sassuolo listing was open to book earned €36 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €97 or more.
How far in advance do guests book Airbnbs in Sassuolo?
Sassuolo stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Sassuolo?
The average Sassuolo Airbnb stay lasted 3.9 nights over the past year. A listing took 19 reservations over the year on average.
How are Airbnbs in Sassuolo rated?
Guests rate Sassuolo Airbnbs 4.55 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Sassuolo?
Centro Storico, Parco della Resistenza and Via Rometta draw the most short-term rental interest in Sassuolo. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Sassuolo?
AirROI counted 18 active Airbnb listings in Sassuolo as of April 2026. The closest tracked market is Formigine, 6 km away.
How much are Airbnb cleaning fees in Sassuolo?
In Sassuolo, about a third of listings add a cleaning fee. The median fee is €19; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Sassuolo from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.