Sassuolo, Emilia-Romagna Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sassuolo, Emilia-Romagna? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,546 per year — at a $129 nightly rate, 33.0% occupancy, and a $37 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 19 active listings, Sassuolo is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 171.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 74% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sassuolo?
In Sassuolo, the headline Airbnb metrics are $9,546 in average annual revenue,33.0% occupancy, $129 ADR, and $37 in RevPAR, and guests book about 41 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sassuolo?
Understanding the monthly revenue variations for Airbnb listings in Sassuolo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sassuolo is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sassuolo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,949+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,444 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $795 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $503, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sassuolo
What Is the Monthly Airbnb Occupancy Rate in Sassuolo?
Maximize your bookings by understanding the Sassuolo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sassuolo:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sassuolo
What Is the Average Airbnb Nightly Rate in Sassuolo?
Effective short term rental pricing strategy in Sassuolo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sassuolo typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $152+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Sassuolo
What Is the RevPAR for Airbnb in Sassuolo?
RevPAR in Sassuolo is currently $37. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $18 RevPAR.
- Typical properties (Median) generate $27 RevPAR.
- Strong performers (Top 25%) earn $36 RevPAR.
- Best-in-class (Top 10%) achieve $109 RevPAR.
Average Monthly RevPAR Trend in Sassuolo
RevPAR Insights for Sassuolo
- The average RevPAR in Sassuolo is $37. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($109) and bottom 25% ($18) is $90, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in May and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sassuolo benchmarks. If your RevPAR falls below the median of $27, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $36+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sassuolo?
Sassuolo's peak Airbnb season falls in May, July, August, while the softest stretch is January, February, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, July, August)
- Revenue averages $1,472 per month
- Occupancy rates average 42.7%
- Daily rates average $118
Shoulder Season
- Revenue averages $1,103 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $120
Low Season (January, February, June)
- Revenue drops to average $681 per month
- Occupancy decreases to average 23.8%
- Daily rates adjust to average $122
Seasonality Insights for Sassuolo
- Airbnb seasonality in Sassuolo is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sassuolo's highest earning potential, with monthly revenues climbing to $1,534, occupancy reaching 50.0%, and ADRs peaking at $128.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $328, occupancy could drop to 13.1%, and ADRs may adjust to $114.
- Lower occupancy paired with meaningful seasonality means hosts in Sassuolo need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Sassuolo, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sassuolo, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sassuolo?
Yes, Sassuolo, Emilia-Romagna, Italy enforces high STR regulations and 74% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sassuolo to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 74% licensed listings)
What Are the Best Neighborhoods for Airbnb in Sassuolo?
With a compact short-term rental market, Sassuolo gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Sassuolo, known for its charming streets, beautiful architecture, and cultural heritage. Offers proximity to shops, restaurants, and historical sites, making it attractive for tourists. | Palazzo Ducale, Museo della Ceramica, Piazza Garibaldi, Chiesa di San Francesco, Parco della Resistenza |
| Parco della Resistenza | A beautiful park area that provides a relaxing environment for both locals and tourists. Great for families and nature lovers looking for a quieter stay. | Parco della Resistenza, Picnic areas, Walking paths, Playgrounds |
| Via Rometta | A vibrant street known for its local shops and eateries. It attracts visitors looking to experience authentic Italian culture and cuisine. | Local cafes, Restaurants, Boutiques, Market |
| Sassuolo’s Ceramic District | Known for its rich history in ceramic production, this area attracts visitors interested in art and industry. It's particularly appealing to those looking to explore unique crafts and local products. | Ceramic factories, Artisan shops, Workshops |
| Via Emilia | This historic road offers a unique journey through Emilia-Romagna, with Sassuolo being a key stop. It's popular among travelers exploring the region. | Local markets, Cafes, Cultural sites |
| San Michele | A quiet residential area that provides easy access to the main attractions while offering a peaceful environment. Good for families and long-term stays. | Residential parks, Local shops, Community centers |
| Modena | Nearby Modena is famous for its gastronomy, particularly balsamic vinegar and prosciutto. It draws food lovers and those who appreciate local delicacies. | Modena Cathedral, Balsamic vinegar tastings, Food markets, Enzo Ferrari Museum |
| Castellarano | Close to Sassuolo, Castellarano offers a more rural Italian experience. It's perfect for guests looking to explore the countryside and enjoy local traditions. | Countryside views, Local festivals, Nature trails |
Because Sassuolo has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Sassuolo?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sassuolo
- The Sassuolo Airbnb market composition is heavily skewed towards Private Room listings, which make up 52.6% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sassuolo, Apartment/Condo properties are the most common (57.9%), reflecting the local real estate landscape.
- The presence of 31.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Sassuolo Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sassuolo
- The dominant room capacity in Sassuolo is 1 bedroom listings, making up 21.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 36.9% of the active Airbnb listings in Sassuolo, indicating a high concentration in these sizes.
Sassuolo Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sassuolo
- The most common guest capacity trend in Sassuolo vacation rentals is listings accommodating 8+ guests (15.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Sassuolo STR market, accounting for 31.6% of listings.
- 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sassuolo.
- On average, properties in Sassuolo are equipped to host 2.2 guests.
How Do Listings in Sassuolo Compare on Quality?
Listing quality in Sassuolo can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sassuolo
- At 25.5 photos per listing on average, Sassuolo hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sassuolo averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sassuolo?
Amenity Prevalence
Amenity Insights for Sassuolo
- Essential amenities in Sassuolo that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sassuolo: Wifi.
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sassuolo to stay competitive.
Which Airbnb Amenities Boost Revenue in Sassuolo?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sassuolo, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 73.7% | $11,023 | $5,410 | 103.8% |
Dishwasher | 26.3% | $15,173 | $7,536 | 101.3% |
Refrigerator | 73.7% | $10,968 | $5,564 | 97.1% |
Shampoo | 57.9% | $11,794 | $6,455 | 82.7% |
Coffee | 52.6% | $12,126 | $6,679 | 81.5% |
Cleaning products | 26.3% | $14,212 | $7,880 | 80.4% |
Free parking on premises | 73.7% | $10,736 | $6,215 | 72.7% |
Kitchen | 42.1% | $12,557 | $7,356 | 70.7% |
Outdoor dining area | 26.3% | $13,318 | $8,199 | 62.4% |
Elevator | 36.8% | $12,379 | $7,894 | 56.8% |
Revenue Impact Insights for Sassuolo
- Coffee maker tops the revenue impact list with a 103.8% uplift — listings with this amenity earn $11,023 vs. $5,410 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sassuolo STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sassuolo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSassuolo Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sassuolo
- The typical guest profile for Airbnb in Sassuolo consists of primarily domestic travelers (67%), often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 66.7% of guests.
- Key international markets include Italy (66.7%) and France (6.3%).
- Top languages spoken are English (41.7%) followed by Italian (29.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Milan and Borgomanero.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sassuolo?
Listings in Sassuolo average 4.61 out of 5 overall, with about 13.5 reviews per active listing and 21.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sassuolo
- An average rating of 4.61 places Sassuolo in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.86), while Value (4.53) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 21.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 21.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Sassuolo Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sassuolo
- The most common availability pattern in Sassuolo falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sassuolo (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sassuolo?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sassuolo
- The overall average booking lead time for vacation rentals in Sassuolo is 41 days.
- Guests book furthest in advance for stays during June (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (51 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Sassuolo.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Sassuolo averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sassuolo?
Guests in Sassuolo stay about 3.7 nights on average, generating roughly 335 reservations and 17.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 11:00 AM and check-out is 10:00 AM.
Monthly Length of Stay in Sassuolo
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sassuolo
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (9.6 nights) and shorten in Nov (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 11:00 AM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sassuolo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
68.4% of total
2 Nights
3 listings
15.8% of total
3 Nights
1 listings
5.3% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sassuolo is 1 Night, adopted by 68.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.2%) of the Sassuolo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Sassuolo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.4% of Sassuolo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sassuolo.
Sassuolo Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
13 listings
68.4% of total
Moderate
4 listings
21.1% of total
Firm
2 listings
10.5% of total
Cancellation Policy Insights for Sassuolo
- The prevailing Airbnb cancellation policy trend in Sassuolo is Flexible, used by 68.4% of listings.
- The market strongly favors guest-friendly terms, with 89.5% of listings offering Flexible or Moderate policies. This suggests guests in Sassuolo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 68.4% market standard in Sassuolo.
- Given the high prevalence of Flexible policies (68.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Sassuolo.
How Much Are Airbnb Cleaning Fees in Sassuolo?
Cleaning fees in Sassuolo are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sassuolo
- Only 36.8% of listings charge a cleaning fee, suggesting that most hosts in Sassuolo bundle cleaning costs into the nightly rate.
- The gap between the average ($114) and median ($29) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sassuolo median of $29. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sassuolo Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sassuolobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Montegibbio rustic house
Entire Place • 4 bedrooms
Chiara Suite
Entire Place • 2 bedrooms
The Campanone-Sassuolo-parking lot
Entire Place • 1 bedroom
Cesare Suite
Entire Place • 1 bedroom
Guest House Sassuolo
Entire Place • 1 bedroom
4 Entire apartment with terrace and parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sassuolo?
Learn from the best! This table showcases top-performing Airbnb hosts in Sassuolo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Edoardo | 7 | $46,637 | 56 | 4.35/5.0 |
| Giovanni | 1 | $40,061 | 39 | 5.00/5.0 |
| Pietro | 2 | $32,169 | 55 | 4.83/5.0 |
| Davide | 1 | $18,013 | 25 | 4.96/5.0 |
| Pietro | 1 | $12,736 | 8 | 4.63/5.0 |
| Claudia | 1 | $8,836 | 33 | 4.73/5.0 |
| Erica | 1 | $8,498 | 2 | Not Rated |
| Leonarda | 2 | $8,224 | 5 | 5.00/5.0 |
| Lorenzo | 1 | $3,692 | 2 | Not Rated |
| Affitti Brevi Italia Srl | 1 | $2,049 | 22 | 4.41/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sassuolo.
Who Are the Airbnb Hosts in Sassuolo?
Sassuolo has a relatively balanced host base.
Host Profile Insights for Sassuolo
- A 36.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 5.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sassuolo averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sassuolo
These are the highest-grossing professional property management operations in Sassuolo, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Pietro | 1 | $12,736 | $133 | 25.4% | 4.63/5 |
Management Company Insights for Sassuolo
- The leading management company, Pietro, operates 1 listings with $12,736 in gross revenue — a useful benchmark for what scale looks like in Sassuolo.
- Top managers average 1 properties each, suggesting professional management in Sassuolo still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.63/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 5.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sassuolo's Airbnb Market Compare to Nearby Cities?
How does the Sassuolo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bellagio, Sassuolo has 16 percentage points lower occupancy and about $207 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 62 | $4,307 | $531.03 | 42% |
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Castelfranco di Sotto | 46 | $3,756 | $391.06 | 38% |
| Portofino | 75 | $3,574 | $504.85 | 38% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Bellagio | 449 | $3,403 | $336.56 | 49% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Carate Urio | 74 | $3,248 | $371.25 | 42% |
| Torno | 59 | $3,223 | $465.79 | 38% |
| Oliveto Lario | 97 | $3,162 | $403.71 | 47% |
Frequently Asked Questions About Airbnb in Sassuolo
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sassuolo.
How much do Airbnb hosts make in Sassuolo?
Sassuolo hosts earn about $9,546 per year on average, with an average nightly rate of $129 and RevPAR of $37. Those figures describe the typical revenue environment for active listings in Sassuolo, Emilia-Romagna, not the ceiling for the best operators. Source: AirROI 2026 data, Sassuolo market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sassuolo?
The average Airbnb occupancy rate in Sassuolo is 33.0%. May is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sassuolo?
Listings in Sassuolo average $129 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sassuolo?
Sassuolo currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sassuolo?
AirROI currently classifies the short-term rental regulation level in Sassuolo as High. The dataset also shows about 73.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sassuolo?
RevPAR in Sassuolo is about $37. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sassuolo?
Occupancy of 33.0% means Sassuolo is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,546, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sassuolo?
The average booking lead time in Sassuolo is about 41 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sassuolo?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sassuolo include Centro Storico, Parco della Resistenza, Via Rometta. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sassuolo?
private_room listings make up 52.6% of the active supply in Sassuolo. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sassuolo compare to nearby Airbnb markets?
Among neighboring markets, Laglio posts $51,679 in average annual revenue with 42.1% occupancy, compared to Sassuolo's $9,546 and 33.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sassuolo?
The average Airbnb stay length in Sassuolo is about 3.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sassuolo?
Airbnb listings in Sassuolo average 4.61 out of 5 overall. About 21.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sassuolo?
Coffee maker and Dishwasher are among the strongest revenue-linked amenities in Sassuolo. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sassuolo?
Yes. About 36.8% of active Airbnb listings in Sassuolo charge a cleaning fee, and the average fee is $114. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sassuolo?
At 36.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.