Macerata, Marche Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Macerata, Marche? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,497 per year — at a $112 nightly rate, 37.7% occupancy, and a $45 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 69 active listings, Macerata is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply expanded 15.0% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is high and 94% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Macerata?
In Macerata, the headline Airbnb metrics are $9,497 in average annual revenue,37.7% occupancy, $112 ADR, and $45 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Macerata?
Understanding the monthly revenue variations for Airbnb listings in Macerata is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Macerata is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Macerata across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,660+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,805 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $887 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $442, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Macerata
What Is the Monthly Airbnb Occupancy Rate in Macerata?
Maximize your bookings by understanding the Macerata STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Macerata:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Macerata
What Is the Average Airbnb Nightly Rate in Macerata?
Effective short term rental pricing strategy in Macerata involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Macerata typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Macerata
What Is the RevPAR for Airbnb in Macerata?
RevPAR in Macerata is currently $45. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $32 RevPAR.
- Strong performers (Top 25%) earn $57 RevPAR.
- Best-in-class (Top 10%) achieve $88 RevPAR.
Average Monthly RevPAR Trend in Macerata
RevPAR Insights for Macerata
- The average RevPAR in Macerata is $45. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($88) and bottom 25% ($19) is $68, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Macerata benchmarks. If your RevPAR falls below the median of $32, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $57+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Macerata?
Macerata's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $2,191 per month
- Occupancy rates average 46.3%
- Daily rates average $155
Shoulder Season
- Revenue averages $1,146 per month
- Occupancy maintains around 39.0%
- Daily rates hold near $131
Low Season (January, February, March)
- Revenue drops to average $716 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $114
Seasonality Insights for Macerata
- Airbnb seasonality in Macerata is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Macerata's highest earning potential, with monthly revenues climbing to $2,622, occupancy reaching 53.8%, and ADRs peaking at $157.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $654, occupancy could drop to 26.6%, and ADRs may adjust to $101.
- Lower occupancy paired with meaningful seasonality means hosts in Macerata need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Macerata, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Macerata, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Macerata?
Yes, Macerata, Marche, Italy enforces high STR regulations and 94% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Macerata to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 94% licensed listings)
What Are the Best Neighborhoods for Airbnb in Macerata?
Macerata is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Macerata Centro | The historic center of Macerata offers a rich cultural experience with its beautiful piazzas, historical buildings, and vibrant atmosphere. Ideal for tourists looking to explore the charm of Italian small towns. | Sferisterio, Piazza della Libertà, Museo della Ceramica, Palazzo Buonaccorsi, Università di Macerata |
| Recanati | Known as the birthplace of the poet Giacomo Leopardi, Recanati is a picturesque town offering stunning views of the Marche countryside. It's perfect for travelers interested in arts, culture, and history. | Casa di Leopardi, Museo dell'Emigrazione Marchigiana, Cattedrale di San Flaviano, Santa Maria di Montemorello, Piazza Giacomo Leopardi |
| Civitanova Marche | A vibrant seaside town noted for its beautiful beaches and the bustling promenade. Ideal for beachgoers and those looking to enjoy the Adriatic Sea. | Spiaggia di Civitanova, Porto di Civitanova, Teatro Rossini, Piazza XX Settembre, Shopping district |
| Tolentino | A charming historic town with medieval architecture and a rich history. Perfect for those who enjoy exploring lesser-known Italian gems. | Basilica di San Nicola, Castello della Rancia, Piazza della Libertà, Museo diocesano di Tolentino, The Cavern of the Evil |
| Porto Recanati | A seaside resort town popular for its sandy beaches and family-friendly atmosphere. It's a great place for vacation rentals due to its proximity to the coast. | Spiaggia di Porto Recanati, Castello Svevo, Lungomare di Porto Recanati, Torre di Miranda, Parco delle Fiabe |
| Monte San Martino | A picturesque hilltop village with breathtaking views of the surrounding countryside. A hidden gem for those seeking tranquility and nature. | Castello di Monte San Martino, Chiesa di San Martino, Local hiking trails, Scenic viewpoints |
| Fermo | Home to stunning landscapes and rich history, Fermo is a delightful town perfect for those looking to immerse themselves in culture and enjoy local cuisine. | Cattedrale di Fermo, Piazza del Popolo, Palazzo dei Priori, Teatro dell'Aquila, Parco della Libertà |
| Sarnano | Known for its natural beauty and outdoor activities, Sarnano is ideal for tourists looking for hiking, skiing, and relaxation in a serene environment. | Centro Storico di Sarnano, Terme di Sarnano, Hiking trails, Ski resorts nearby, Local gastronomy experiences |
Because Macerata has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Macerata?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Macerata
- The Macerata Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Macerata, Apartment/Condo properties are the most common (63.8%), reflecting the local real estate landscape.
- Houses represent a significant 26.1% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Macerata Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Macerata
- The dominant room capacity in Macerata is 1 bedroom listings, making up 49.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Macerata, indicating a high concentration in these sizes.
Macerata Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Macerata
- The most common guest capacity trend in Macerata vacation rentals is listings accommodating 2 guests (29%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Macerata STR market, accounting for 42.0% of listings.
- 14.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Macerata.
- On average, properties in Macerata are equipped to host 2.9 guests.
How Do Listings in Macerata Compare on Quality?
Listing quality in Macerata can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Macerata
- At 21 photos per listing on average, Macerata hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 37.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Macerata averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Macerata?
Amenity Prevalence
Amenity Insights for Macerata
- Essential amenities in Macerata that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Macerata: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Macerata to stay competitive.
Which Airbnb Amenities Boost Revenue in Macerata?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Macerata, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 75.4% | $12,186 | $1,274 | 856.3% |
Oven | 50.7% | $13,737 | $5,133 | 167.6% |
Dishwasher | 23.2% | $17,845 | $6,977 | 155.8% |
Dishes and silverware | 71.0% | $11,530 | $4,518 | 155.2% |
Kitchen | 75.4% | $11,159 | $4,415 | 152.8% |
Carbon monoxide alarm | 27.5% | $16,560 | $6,813 | 143.1% |
Cooking basics | 71.0% | $11,392 | $4,855 | 134.6% |
Shower gel | 44.9% | $13,710 | $6,061 | 126.2% |
Indoor fireplaceHigh opportunity | 8.7% | $19,146 | $8,578 | 123.2% |
Crib | 39.1% | $14,153 | $6,504 | 117.6% |
Revenue Impact Insights for Macerata
- Air conditioning tops the revenue impact list with a 856.3% uplift — listings with this amenity earn $12,186 vs. $1,274 without it.
- High-opportunity amenities — Indoor fireplace — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Indoor fireplace — it has the best combination of high revenue impact and low market saturation in Macerata.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Macerata STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Macerata. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMacerata Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Macerata
- The typical guest profile for Airbnb in Macerata consists of a mix of domestic (58%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 58.3% of guests.
- Key international markets include Italy (58.3%) and Germany (7.8%).
- Top languages spoken are English (33.8%) followed by Italian (27.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Macerata?
Listings in Macerata average 4.73 out of 5 overall, with about 28.9 reviews per active listing and 26.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Macerata
- An average rating of 4.73 places Macerata in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.87), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Macerata Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Macerata
- The most common availability pattern in Macerata falls within the 271-366 days range, representing 65.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Macerata (44.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Macerata?
Average Booking Lead Time by Month
Booking Lead Time Insights for Macerata
- The overall average booking lead time for vacation rentals in Macerata is 48 days.
- Guests book furthest in advance for stays during August (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Macerata.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Macerata averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Macerata?
Guests in Macerata stay about 5.8 nights on average, generating roughly 1,138 reservations and 16.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Macerata
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Macerata
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (5.9 nights) and shorten in Dec (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Macerata Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
36.2% of total
2 Nights
18 listings
26.1% of total
3 Nights
3 listings
4.3% of total
4-6 Nights
3 listings
4.3% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
19 listings
27.5% of total
Key Insights
- The most prevalent minimum stay requirement in Macerata is 1 Night, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.3%) of the Macerata Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.5%) caters to monthly stays (30+ nights) in Macerata, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.2% of Macerata hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Macerata.
Macerata Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
1.5% of total
Super Strict 30 Days
1 listings
1.5% of total
Limited
2 listings
2.9% of total
Flexible
27 listings
39.7% of total
Moderate
24 listings
35.3% of total
Firm
12 listings
17.6% of total
Strict
1 listings
1.5% of total
Cancellation Policy Insights for Macerata
- The prevailing Airbnb cancellation policy trend in Macerata is Flexible, used by 39.7% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Macerata may expect booking flexibility.
- Strict cancellation policies are quite rare (1.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.7% market standard in Macerata.
- Using a Strict policy might deter some guests, as only 1.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Macerata.
How Much Are Airbnb Cleaning Fees in Macerata?
Cleaning fees in Macerata are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Macerata
- About 56.5% of Macerata listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($151) and median ($29) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Macerata median of $29. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Macerata Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maceratabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Italian Experience - Villa Luna
Entire Place • 5 bedrooms
![Casa Carmen [Sferisterio] next to parking](https://a0.muscache.com/im/pictures/miso/Hosting-895365224427670093/original/f17c96da-964f-482d-886c-53ceb236ef38.jpeg?im_w=480&im_format=avif)
Casa Carmen [Sferisterio] next to parking
Entire Place • 2 bedrooms
The house in the old granary
Entire Place • 1 bedroom
Nice home in Macerata with WiFi
Entire Place • 5 bedrooms
The Show
Entire Place • 2 bedrooms
SFERISTERIO APARTMENT
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Macerata?
Learn from the best! This table showcases top-performing Airbnb hosts in Macerata based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chiara | 3 | $64,375 | 114 | 4.86/5.0 |
| Michela | 1 | $45,853 | 10 | 4.30/5.0 |
| Antonio | 2 | $40,178 | 39 | 4.88/5.0 |
| Lauri | 7 | $38,595 | 140 | 4.64/5.0 |
| Veronica | 3 | $30,263 | 65 | 4.88/5.0 |
| Marco | 1 | $30,027 | 81 | 4.93/5.0 |
| Novasol | 1 | $29,302 | 3 | 5.00/5.0 |
| Massimo | 1 | $26,821 | 128 | 4.95/5.0 |
| Angela | 1 | $26,702 | 118 | 4.87/5.0 |
| Alberto | 6 | $25,721 | 76 | 4.19/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Macerata.
Who Are the Airbnb Hosts in Macerata?
Macerata has a relatively balanced host base.
Host Profile Insights for Macerata
- A 31.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 53.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Macerata averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Macerata
These are the highest-grossing professional property management operations in Macerata, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Michela | 1 | $45,853 | $637 | 43.0% | 4.30/5 |
| Novasol | 1 | $29,302 | $420 | 45.6% | 5.00/5 |
Management Company Insights for Macerata
- The leading management company, Michela, operates 1 listings with $45,853 in gross revenue — a useful benchmark for what scale looks like in Macerata.
- Top managers average 1 properties each, suggesting professional management in Macerata still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.65/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 2.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Macerata's Airbnb Market Compare to Nearby Cities?
How does the Macerata Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Collevecchio, Macerata has 3 percentage points lower occupancy and about $243 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,327 | $601.51 | 28% |
| Palombara Sabina | 14 | $3,018 | $314.20 | 37% |
| Guardea | 12 | $2,977 | $456.01 | 32% |
| Collevecchio | 13 | $2,884 | $354.55 | 41% |
| San Costanzo | 17 | $2,498 | $298.60 | 39% |
| Parrano | 18 | $2,493 | $329.31 | 36% |
| San Leo | 17 | $2,487 | $326.42 | 32% |
| Stanišovi | 22 | $2,442 | $448.94 | 38% |
| Monteleone d'Orvieto | 36 | $2,397 | $351.48 | 31% |
| Sant'Angelo in Pontano | 10 | $2,345 | $248.39 | 38% |
Frequently Asked Questions About Airbnb in Macerata
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Macerata.
How much do Airbnb hosts make in Macerata?
Macerata hosts earn about $9,497 per year on average, with an average nightly rate of $112 and RevPAR of $45. Those figures describe the typical revenue environment for active listings in Macerata, Marche, not the ceiling for the best operators. Source: AirROI 2026 data, Macerata market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Macerata?
The average Airbnb occupancy rate in Macerata is 37.7%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Macerata?
Listings in Macerata average $112 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Macerata?
Macerata currently has about 69 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Macerata?
AirROI currently classifies the short-term rental regulation level in Macerata as High. The dataset also shows about 94.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Macerata?
RevPAR in Macerata is about $45. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Macerata?
Occupancy of 37.7% means Macerata is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,497, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Macerata?
The average booking lead time in Macerata is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Macerata?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Macerata include Macerata Centro, Recanati, Civitanova Marche. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Macerata?
entire_home listings make up 58.0% of the active supply in Macerata. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Macerata compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Macerata's $9,497 and 37.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Macerata?
The average Airbnb stay length in Macerata is about 5.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Macerata?
Airbnb listings in Macerata average 4.73 out of 5 overall. About 26.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Macerata?
Air conditioning and Oven are among the strongest revenue-linked amenities in Macerata. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Macerata?
Yes. About 56.5% of active Airbnb listings in Macerata charge a cleaning fee, and the average fee is $151. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Macerata?
At 31.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.