Airbnb market data · 202612 months to October 2026
Mogliano, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Mogliano brought in €21,790 over the 12 months through October 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Mogliano Airbnb Market at a Glance
Rates in Mogliano run ahead of the Marche average, with bookings close to it. Listings averaged €270 a night and were booked on 34% of available nights, against €150 and 33% for the Marche average.
Timing matters: in July, usually the best month, the average listing earns about 19.4 times as much as in November, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Mogliano is the 46th-largest of 66 Marche markets AirROI tracks.
Browse the live Mogliano Airbnb market See Every Mogliano ListingRevenue
How Much Do Airbnb Hosts Make in Mogliano?
Gross bookings per Mogliano listing averaged €21,790 over the 12 months to October 2026 (Marche average: €9,000), before cleaning, platform and management costs and taxes.
In a typical year, the average Mogliano listing brings in €7,410 in July, its best month, and €382 in November, its slowest. August runs within 4% of July, so either can come out on top in a given year. The three strongest months bring in 51% of a full year's revenue, where an even calendar would give any three months 25%.
Across Mogliano's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €9,750+ a month, about 6 times the typical property.
- Strong performers (top 25%) earn €3,010 or more, roughly €1,400 a month above the median.
- Typical properties (median) earn about €1,630 a month.
- Entry-level properties (bottom 25%) earn €987 or less, about 61% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 19.4 times what November does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, €3,100. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Mogliano Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in August 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €2,227 | 21.1% | €233 | €72 | 130 days | 5.2 nights |
| Nov 2025 | €1,157 | 20.0% | €227 | €39 | 1 day | 6 nights |
| Dec 2025 | €2,615 | 19.4% | €227 | €84 | 34 days | 5.3 nights |
| Jan 2026 | €1,070 | 13.3% | €223 | €35 | 43 days | 2.3 nights |
| Feb 2026 | €882 | 21.4% | €219 | €31 | 1 day | 6 nights |
| Mar 2026 | €1,273 | 10.8% | €222 | €41 | 9 days | 7 nights |
| Apr 2026 | €2,254 | 16.7% | €235 | €75 | 14 days | 3.6 nights |
| May 2026 | €2,374 | 29.0% | €246 | €77 | 59 days | 8.9 nights |
| Jun 2026 | €3,987 | 35.0% | €270 | €133 | 94 days | 6.1 nights |
| Jul 2026 | €7,958 | 65.0% | €266 | €257 | 99 days | 8.9 nights |
| Aug 2026 | €7,551 | 72.7% | €266 | €244 | 133 days | 6.8 nights |
| Sep 2026 | €4,392 | 33.9% | €249 | €146 | 126 days | 4.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Mogliano address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Mogliano Profitable?
Yes, when it's run well. The average Mogliano Airbnb took in €21,790 in the 12 months to October 2026, and run by its owner at everyday costs, about €1,260 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,350 a month.
Cleaning it yourself keeps the €1,230 a year guests pay in cleaning fees, for about €1,370 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €1,090 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Mogliano Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €20,560 | €37,950 |
| Cleaning fees guests pay6% of Mogliano bookings | €1,230 | €2,260 |
| Gross bookings | €21,790 | €40,210 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Mogliano listings on Simplified Pricing, 3% for the rest | −€2,900 | −€5,360 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,230 | −€2,260 |
| Utilities and internetAbout 5% of bookings | −€1,090 | −€2,010 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€440 | −€800 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€650 | −€1,210 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€220 | −€220 |
| Permit and registrationWhere one is required | −€110 | −€110 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −€6,640 | −€11,970 |
| Left for housing costs, then profit | €15,150about €1,260 a month | €28,240about €2,350 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Mogliano Airbnb Profit
The estimate starts from Mogliano's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Mogliano home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Mogliano's Top Earners Get There
- More nights booked. The busiest quarter of Mogliano listings are booked on 38% or more of their nights, against 29% for the median listing. Ten more booked nights a year at the median rate of €160 adds about €1,580 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €225 a night or more, against a median of €160. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €2,060 a year.
- Open for the busy months. In a typical year, July brings the average listing about €7,410, against €382 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Mogliano listings average 4.96 stars, and 48% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €3,350 a month, against €1,820 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Mogliano?
Mogliano listings were booked on 34% of the nights they were open over the past year, in line with the Marche average and 5 percentage points below the Italy average (39%). In a typical year, occupancy swings from 11% in March to 73% in August.
Across Mogliano's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 51%+ of open nights, 22 points above the median.
- Strong performers (top 25%) fill 38% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 29% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
August is usually the busiest month in Mogliano, March the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Mogliano?
The average nightly rate in Mogliano, known as ADR (average daily rate), was €270 over the past year, about 80% above the Marche average of €150 and about 46% above the Italy average of €185. Averaged month by month over the past two years, rates peak in July and August at about €260 and bottom out in November at about €200.
Across Mogliano's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €505+ a night, about 3.2 times the median.
- Strong performers (top 25%) charge €225 or more, about €65 above the median.
- Typical properties (median) charge about €160 a night.
- Entry-level properties (bottom 25%) charge €110 or less, about two-thirds of the median.
July rates run 31% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €233. The 12-month ADR of €270 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Mogliano?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Mogliano it averaged €119 over the past year, from about €13 in a typical November to about €239 in a typical July.
Across Mogliano's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €188+ per open night, about 2.8 times the median.
- Strong performers (top 25%) earn €91 or more, about €25 a night above the median.
- Typical properties (median) earn about €68 per open night.
- Entry-level properties (bottom 25%) earn €36 or less, about half of the median.
July RevPAR is about 18.8 times November's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €101. The 12-month RevPAR of €119 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Mogliano
With only 23 active listings, the monthly pattern in Mogliano is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in November.
November 2025 is left out of these averages as a one-off: listings earned about three times what they did in November 2024. It still counts in the 12-month figures at the top of the page.
Average revenue by month in Mogliano
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €3,060.
Revenue by month in Mogliano in numbers
| Month | Revenue per listing |
|---|---|
| January | €797 |
| February | €741 |
| March | €1,010 |
| April | €2,910 |
| May | €3,260 |
| June | €3,470 |
| July | €7,410 |
| August | €7,180 |
| September | €4,120 |
| October | €3,080 |
| November | €382 |
| December | €2,350 |
How Far in Advance Do Guests Book Airbnb in Mogliano?
Guests book Mogliano stays 85 days ahead on average (about three months), so guests here plan well ahead. August stays are booked furthest out, about 145 days ahead, and January stays closest to arrival, about 22 days. A typical August booking is made in late March.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 85 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Mogliano
96% of the 23 active listings in Mogliano display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Mogliano.
Neighborhoods
Best Neighborhoods for Airbnb in Mogliano
AirROI's area guide picks eight Mogliano neighborhoods that draw short-term rental guests, led by Centro Storico, Mogliano Countryside and Parco Comunale. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historic center of Mogliano offers charming streets, beautiful architecture, and a rich cultural heritage. It's a great spot for tourists wanting to explore the local history and enjoy quaint cafes and shops. | Mogliano Church, Piazza della Repubblica, Local artisan shops, Historic palazzos, Cafes and restaurants |
| Mogliano Countryside | The surrounding countryside provides a tranquil escape with picturesque landscapes, vineyards, and farms. Ideal for guests seeking relaxation and nature. | Vineyards, Hiking trails, Scenic views, Agriturismo experiences, Local markets |
| Parco Comunale | This public park is a green oasis for both locals and visitors. It attracts families and those looking to enjoy outdoor activities and events. | Walking trails, Playgrounds, Picnic areas, Seasonal events, Cultural activities |
| Via Roma | A bustling street known for its shops and cafes, perfect for travelers who wish to experience the local lifestyle and vibrant atmosphere of Mogliano. | Shops, Cafes, Restaurants, Local street food, Cultural festivals |
| Castello di Mogliano | The castle area provides historical insight and stunning views of the region. A must-see for history buffs and photographers alike. | Castle views, Historical exhibitions, Guided tours, Photography spots, Local history displays |
| Near Lago di Cingoli | Proximity to the lake offers scenic beauty and water-related activities. Great for tourists who enjoy outdoor adventures. | Boating, Fishing, Picnic spots, Walking paths, Nature observation |
| Local Vineyards | Mogliano is near famous wine regions. Hosting around these areas attracts wine lovers and gourmets. | Wine tastings, Vineyard tours, Local wine shops, Culinary experiences, Gastronomy events |
| Nearby Cities (Recanati, Loreto) | Close to other historical towns, providing guests with day trip opportunities to explore more of the Marche region's rich culture and history. | Loreto Sanctuary, Recanati's Leopardi's House, Historic streets of Recanati, Local museums, Cultural experiences |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Mogliano vs. Nearby Airbnb Markets
Mogliano out-earns every one of the eight nearby markets in the table, all within 25 km; the best of them, Civitanova Marche, averaged about 54% less per listing. Potenza Picena was the busiest, booked on 39% of nights against 34% in Mogliano.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Macerata 13 km | 76 | €7,814 | €128 | 33% |
| Sant'Elpidio a Mare 19 km | 35 | €8,379 | €193 | 32% |
| Treia 20 km | 31 | €8,881 | €149 | 33% |
| Fermo 21 km | 123 | €8,526 | €167 | 28% |
| Civitanova Marche 23 km | 225 | €10,004 | €159 | 31% |
| Porto Sant'Elpidio 24 km | 118 | €7,515 | €164 | 29% |
| Potenza Picena 24 km | 72 | €9,991 | €131 | 39% |
| Recanati 25 km | 63 | €8,837 | €128 | 30% |
Other Airbnb Markets in Marche
- Numana Airbnb data 383 listings
- Pesaro Airbnb data 358 listings
- San Benedetto del Tronto Airbnb data 316 listings
- Senigallia Airbnb data 288 listings
- Ancona Airbnb data 286 listings
- Sirolo Airbnb data 242 listings
- Fano Airbnb data 220 listings
- Porto Recanati Airbnb data 203 listings
See all 66 Marche Airbnb markets
Markets Similar to Mogliano
Markets elsewhere in Italy with a similar nightly rate and occupancy to Mogliano:
- Montaione Airbnb data Italy · €263/night · 34.6%
- Reggello Airbnb data Italy · €260/night · 34.2%
- San Felice del Benaco Airbnb data Italy · €263/night · 33.8%
- Peccioli Airbnb data Italy · €272/night · 35.4%
- Caorle Airbnb data Italy · €282/night · 34.1%
- Bucine Airbnb data Italy · €273/night · 35.4%
FAQ
Mogliano Airbnb FAQ
How much do Airbnb hosts make in Mogliano?
An active Mogliano Airbnb grossed €21,790 on average in the 12 months to October 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,010 or more in a typical month.
How much can I make on Airbnb in Mogliano?
It depends most on the home's size, location and how it's run. The middle half of Mogliano listings earn between €987 and €3,010 in a typical month, and the top tenth €9,750 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Mogliano?
Listings in Mogliano were booked on 34% of available nights over the past year. That compares with 33% for the Marche average. August is usually the busiest month.
How much does an Airbnb cost per night in Mogliano?
The average booked night in Mogliano cost €270 before fees. Half of listings charge between €110 and €225; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Mogliano?
In Mogliano, 96% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Mogliano?
Yes, when it's run well. The average Mogliano Airbnb grossed €21,790 in the 12 months to October 2026, at about 2.4 times the Marche average of €9,000, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €15,150 a year (about €1,260 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,350 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Mogliano?
July usually pays best, averaging €7,410 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Mogliano?
Each night a Mogliano listing was open to book earned €119 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €188 or more.
How far in advance do guests book Airbnbs in Mogliano?
Mogliano stays were booked 85 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Mogliano?
The average Mogliano Airbnb stay lasted 6.3 nights over the past year. A listing took 9 reservations over the year on average.
How are Airbnbs in Mogliano rated?
Guests rate Mogliano Airbnbs 4.96 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Mogliano?
Centro Storico, Mogliano Countryside and Parco Comunale draw the most short-term rental interest in Mogliano. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Mogliano?
AirROI counted 23 active Airbnb listings in Mogliano as of October 2026. The closest tracked market is Macerata, 13 km away.
How much are Airbnb cleaning fees in Mogliano?
In Mogliano, more than half of listings add a cleaning fee. The median fee is €81; a handful of extreme values pull the simple average far above that, so the median is the better guide.
How many tourists visit Mogliano, Italy?
All of Italy had 57.7 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 201 Airbnb stays in Mogliano, Italy in the 12 months to October 2026, which counts bookings and not tourists. See Italy tourism statistics.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Mogliano from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.