Pergola, Marche Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Pergola, Marche? Based on AirROI's 2026 dataset (March 2025 – February 2026), the short answer is $8,664 per year — at a $156 nightly rate, 31.6% occupancy, and a N/A RevPAR.
With just 19 active listings, Pergola is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 11.8% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is high and 89% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Pergola?
In Pergola, the headline Airbnb metrics are $8,664 in average annual revenue,31.6% occupancy, $156 ADR, and $0 in RevPAR, and guests book about 73 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Pergola?
Understanding the monthly revenue variations for Airbnb listings in Pergola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pergola is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pergola across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,137+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,825 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $960 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $555, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pergola
What Is the Monthly Airbnb Occupancy Rate in Pergola?
Maximize your bookings by understanding the Pergola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pergola:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pergola
What Is the Average Airbnb Nightly Rate in Pergola?
Effective short term rental pricing strategy in Pergola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pergola typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $283+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Pergola
What Is the RevPAR for Airbnb in Pergola?
RevPAR in Pergola is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Pergola
RevPAR Insights for Pergola
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Pergola benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Pergola?
Pergola's peak Airbnb season falls in August, July, December, while the softest stretch is January, April, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $3,190 per month
- Occupancy rates average 46.7%
- Daily rates average $163
Shoulder Season
- Revenue averages $1,164 per month
- Occupancy maintains around 28.2%
- Daily rates hold near $157
Low Season (January, April, November)
- Revenue drops to average $449 per month
- Occupancy decreases to average 16.0%
- Daily rates adjust to average $152
Seasonality Insights for Pergola
- Airbnb seasonality in Pergola is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Pergola's highest earning potential, with monthly revenues climbing to $4,257, occupancy reaching 63.3%, and ADRs peaking at $168.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $370, occupancy could drop to 10.1%, and ADRs may adjust to $151.
- Lower occupancy paired with meaningful seasonality means hosts in Pergola need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Pergola, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Pergola, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Pergola?
Yes, Pergola, Marche, Italy enforces high STR regulations and 89% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Pergola to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 89% licensed listings)
What Are the Best Neighborhoods for Airbnb in Pergola?
With a compact short-term rental market, Pergola gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Pergola offers charming streets, ancient architecture, and a rich cultural heritage, making it attractive to tourists interested in history and culture. | Museo dei Bronzi Dorati, Chiesa di San Giacomo, The Fortified Walls, Palazzo del Podestà, Piazza Matteotti |
| Cascina | A beautiful rural area surrounding Pergola, perfect for those looking for a peaceful getaway in the countryside with stunning landscapes. | Countryside views, Local farms, Hiking trails, Nature parks, Cascina wineries |
| Parco Naturale del Monte San Bartolo | This natural park offers breathtaking scenery, great hiking opportunities, and is attractive for nature lovers and outdoor enthusiasts. | Panoramic views, Hiking trails, Flora and fauna, Scenic spots, Cycling routes |
| Fossombrone | Nearby Fossombrone is an ancient town with historical significance and beautiful architecture, appealing to tourists wanting to explore the surrounding regions. | Historical buildings, Fossombrone Cathedral, The Roman Bridge, Local eateries, Art galleries |
| Urbania | Known for its pottery and ceramics, Urbania is a quaint town that attracts tourists interested in traditional craftsmanship and artisanal goods. | Museum of Urbinati Ceramics, Historical architecture, Local craft shops, San Cristoforo Church, Annual festivals |
| Frasassi Caves | A major tourist attraction, the Frasassi Caves are one of the most important cave systems in Italy and attract many visitors seeking adventure and nature. | Stunning cave formations, Guided cave tours, Nature paths, Visitor center, Photography opportunities |
| Sassoferrato | This nearby town is known for its medieval architecture and stunning hilltop views, providing a great day trip for visitors. | Sanctuary of Santa Maria infra Saxa, Rocca di Sassoferrato, Historical center, Local markets, Cultural events |
| Pesaro | A vibrant coastal city with beautiful beaches and cultural events, Pesaro attracts those who enjoy sun, sea, and cultural experiences. | Beaches, Rossini Opera Festival, Historical buildings, Local seafood restaurants, Promenade |
Because Pergola has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Pergola?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pergola
- The Pergola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pergola, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
- The presence of 26.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Pergola Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pergola
- The dominant room capacity in Pergola is 3 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 57.9% of the active Airbnb listings in Pergola, indicating a high concentration in these sizes.
- A significant 52.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pergola.
Pergola Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pergola
- The most common guest capacity trend in Pergola vacation rentals is listings accommodating 8+ guests (26.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Pergola STR market, accounting for 47.4% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pergola.
- On average, properties in Pergola are equipped to host 4.4 guests.
What Amenities Do Airbnb Guests Expect in Pergola?
Amenity Prevalence
Amenity Insights for Pergola
- Popular amenities like Pets allowed, Washer, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Pets allowed or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pergola to stay competitive.
Dive Deeper: Advanced Pergola STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pergola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPergola Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pergola
- The typical guest profile for Airbnb in Pergola consists of predominantly international visitors (75%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 25.0% of guests.
- Key international markets include Italy (25%) and Netherlands (18.8%).
- Top languages spoken are English (27.3%) followed by German (22.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Pergola Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pergola
- The most common availability pattern in Pergola falls within the 271-366 days range, representing 94.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pergola (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Pergola?
Average Booking Lead Time by Month
Booking Lead Time Insights for Pergola
- The overall average booking lead time for vacation rentals in Pergola is 73 days.
- Guests book furthest in advance for stays during May (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Pergola.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Pergola averages to identify opportunities for dynamic pricing adjustments.
Pergola Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.3% of total
2 Nights
2 listings
10.5% of total
4-6 Nights
2 listings
10.5% of total
7-29 Nights
6 listings
31.6% of total
30+ Nights
8 listings
42.1% of total
Key Insights
- The most prevalent minimum stay requirement in Pergola is 30+ Nights, adopted by 42.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (42.1%) caters to monthly stays (30+ nights) in Pergola, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.1% of Pergola hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pergola.
Pergola Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
5 listings
26.3% of total
Flexible
3 listings
15.8% of total
Moderate
9 listings
47.4% of total
Firm
2 listings
10.5% of total
Cancellation Policy Insights for Pergola
- The prevailing Airbnb cancellation policy trend in Pergola is Moderate, used by 47.4% of listings.
- There's a relatively balanced mix between guest-friendly (63.2%) and stricter (10.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.4% market standard in Pergola.
- Regularly review your cancellation policy against competitors and market demand shifts in Pergola.
What Do the Top Airbnb Listings in Pergola Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pergolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish Farm House - Villa Gelsi
Entire Place • 4 bedrooms
Villa Design - Private villa with pool, Le Marche
Entire Place • 3 bedrooms
Casale Lucy - Private Villa mit Pool
Entire Place • 5 bedrooms
4 bedroom nice home in Pergola
Entire Place • 4 bedrooms
Beautiful apartment with pool n°2
Entire Place • 3 bedrooms
Detached villa in Pergola
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Pergola?
Learn from the best! This table showcases top-performing Airbnb hosts in Pergola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Barbara - DH Villas | 2 | $38,801 | 11 | 4.74/5.0 |
| Ann | 1 | $34,319 | 19 | 4.95/5.0 |
| Andres | 3 | $24,607 | 18 | 4.47/5.0 |
| Novasol | 1 | $17,405 | 1 | Not Rated |
| Serena | 1 | $12,040 | 6 | 5.00/5.0 |
| Silvio | 1 | $11,694 | 6 | 4.83/5.0 |
| Susanne | 1 | $8,056 | 43 | 4.98/5.0 |
| Heike | 2 | $7,543 | 10 | 5.00/5.0 |
| Vittoria | 1 | $4,249 | 9 | 4.89/5.0 |
| Rita | 3 | $2,363 | 61 | 4.46/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pergola.
How Does Pergola's Airbnb Market Compare to Nearby Cities?
How does the Pergola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Tignano, Pergola has 14 percentage points lower occupancy and about $223 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,212 | $594.12 | 28% |
| Tignano | 12 | $4,154 | $378.96 | 46% |
| Marciano della Chiana | 17 | $3,738 | $532.96 | 35% |
| Buonconvento | 61 | $3,150 | $439.86 | 43% |
| Radda in Chianti | 94 | $3,127 | $363.54 | 39% |
| Collevecchio | 14 | $3,118 | $337.99 | 40% |
| Palombara Sabina | 15 | $3,017 | $308.14 | 38% |
| Guardea | 12 | $2,943 | $431.39 | 33% |
| Impruneta | 145 | $2,915 | $301.14 | 40% |
| Gaiole in Chianti | 222 | $2,809 | $387.37 | 38% |
Frequently Asked Questions About Airbnb in Pergola
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Pergola.
How much do Airbnb hosts make in Pergola?
Pergola hosts earn about $8,664 per year on average, with an average nightly rate of $156 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Pergola, Marche, not the ceiling for the best operators. Source: AirROI 2026 data, Pergola market, March 2025 to February 2026.
What is the average Airbnb occupancy rate in Pergola?
The average Airbnb occupancy rate in Pergola is 31.6%. August is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Pergola?
Listings in Pergola average $156 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Pergola?
Pergola currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Pergola?
AirROI currently classifies the short-term rental regulation level in Pergola as High. The dataset also shows about 89.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Pergola?
RevPAR in Pergola is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Pergola?
Occupancy of 31.6% means Pergola is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,664, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Pergola?
The average booking lead time in Pergola is about 73 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Pergola?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Pergola include Centro Storico, Cascina, Parco Naturale del Monte San Bartolo. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Pergola?
entire_home listings make up 73.7% of the active supply in Pergola. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Pergola compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $50,541 in average annual revenue with 27.8% occupancy, compared to Pergola's $8,664 and 31.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Pergola?
August is the highest-revenue month in Pergola, while November is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-02-28. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.