Pergola, Italy Airbnb Market Data: Revenue, Occupancy & Trends

In a typical year, the average Pergola listing brings in €2,900 in August, its best month, and €163 in December, its slowest. The three strongest months bring in 52% of a full year's revenue, where an even calendar would give any three months 25%.

Across Pergola's 25 active listings, monthly revenue by tier:

• Best-in-class properties (top 10%) earn €2,550+ a month, about 3.6 times the typical property.
• Strong performers (top 25%) earn €1,520 or more, roughly €820 a month above the median.
• Typical properties (median) earn about €700 a month.
• Entry-level properties (bottom 25%) earn €415 or less, about 59% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

Pergola listings were booked on 28% of the nights they were open over the past year, 5 percentage points below the Marche average (33%) and 11 points below the Italy average (39%). In a typical year, occupancy swings from 6% in December to 52% in August.

Across Pergola's 25 active listings, the share of open nights booked by tier:

• Best-in-class properties (top 10%) are booked 50%+ of open nights, 29 points above the median.
• Strong performers (top 25%) fill 36% or more, roughly two and a half nights a week.
• Typical properties (median) fill about 21% of open nights.
• Entry-level properties (bottom 25%) fill 11% or less, less than one night a week.

The average nightly rate in Pergola, known as ADR (average daily rate), was €143 over the past year, about the same as the Marche average (€150) and about 23% below the Italy average of €185. In a typical year, rates peak in July and August at about €150 and bottom out in December at about €125.

Across Pergola's 25 active listings, nightly rates by tier:

• Best-in-class properties (top 10%) charge €260+ a night, about 2.6 times the median.
• Strong performers (top 25%) charge €185 or more, about €85 above the median.
• Typical properties (median) charge about €99 a night.
• Entry-level properties (bottom 25%) charge €68 or less, about two-thirds of the median.

What Is the RevPAR for Airbnb in Pergola?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Pergola it averaged €42 over the past year, from about €5 in a typical December to about €93 in a typical August.

Across Pergola's 25 active listings, RevPAR by tier:

• Best-in-class properties (top 10%) earn €89+ per open night, about 2.8 times the median.
• Strong performers (top 25%) earn €55 or more, about €25 a night above the median.
• Typical properties (median) earn about €32 per open night.
• Entry-level properties (bottom 25%) earn €19 or less, about 58% of the median.

With only 25 active listings, the monthly pattern in Pergola is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in December.

December 2025 is left out of these averages as a one-off: listings earned about 9.2 times what they did in December 2024. It still counts in the 12-month figures at the top of the page.

How Far in Advance Do Guests Book Airbnb in Pergola?

Guests book Pergola stays 74 days ahead on average (about two and a half months), so guests here plan well ahead. September stays are booked furthest out, about 85 days ahead, and November stays closest to arrival, about 1 days. A typical September booking is made in late June.

96% of the 25 active listings in Pergola display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Pergola.