Stone farmhouse in Val D'Orcia Entire home · 5 bedrooms Rated 4.98 - Revenue
- €104,877
- Occupancy
- 62.1%
- Daily rate
- €448
Airbnb market data · 202612 months to September 2026
The average Airbnb in Sarteano brought in €18,276 over the 12 months through September 2026, in line with the Tuscany average of €18,380.
The short answer
Sarteano earns on price rather than volume. Listings averaged €404 a night and were booked on 31% of available nights, against €200 and 38% for the Tuscany average.
Timing matters: in August, usually the best month, the average listing earns about 5.8 times as much as in February, usually the slowest.
With 73 active listings, Sarteano is the 128th-largest of 281 Tuscany markets AirROI tracks. From a year earlier, average revenue fell 16% while the number of active listings grew 22%.
Browse the live Sarteano Airbnb market See Every Sarteano ListingRevenue
Gross bookings per Sarteano listing averaged €18,276 over the 12 months to September 2026 (Tuscany average: €18,380), before cleaning, platform and management costs and taxes.
In a typical year, the average Sarteano listing brings in €5,630 in August, its best month, and €965 in February, its slowest. July runs within 3% of August, so either can come out on top in a given year. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 5.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 5.8 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €2,900. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in May 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €3,565 | 34.4% | €400 | €119 | 102 days | 4.6 nights |
| Oct 2025 | €2,186 | 29.1% | €382 | €71 | 44 days | 3.6 nights |
| Nov 2025 | €925 | 19.5% | €376 | €31 | 27 days | 2.3 nights |
| Dec 2025 | €2,863 | 25.9% | €394 | €92 | 32 days | 3.1 nights |
| Jan 2026 | €1,209 | 17.7% | €396 | €39 | 26 days | 3.7 nights |
| Feb 2026 | €1,126 | 38.2% | €396 | €40 | 15 days | 4.4 nights |
| Mar 2026 | €1,774 | 18.9% | €402 | €57 | 35 days | 3.7 nights |
| Apr 2026 | €1,951 | 25.8% | €413 | €65 | 43 days | 4.1 nights |
| May 2026 | €3,037 | 34.3% | €425 | €98 | 65 days | 4.7 nights |
| Jun 2026 | €3,673 | 38.2% | €423 | €122 | 64 days | 5.3 nights |
| Jul 2026 | €5,908 | 53.6% | €421 | €191 | 113 days | 8 nights |
| Aug 2026 | €5,082 | 45.2% | €412 | €164 | 104 days | 6.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Sarteano home could earn, enter its address, bedrooms and guests in the Airbnb profit calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Sarteano Airbnb took in €18,276 in the 12 months to September 2026, and run by its owner at everyday costs, about €1,090 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,860 a month.
Cleaning it yourself keeps the €1,150 a year guests pay in cleaning fees, for about €1,190 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €950 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €17,126 | €44,130 |
| Cleaning fees guests pay6% of Sarteano bookings | €1,150 | €2,950 |
| Gross bookings | €18,276 | €47,080 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 59% of Sarteano listings on Simplified Pricing, 3% for the rest | −€1,890 | −€4,880 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,150 | −€2,950 |
| Utilities and internetAbout 5% of bookings | −€910 | −€2,350 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€370 | −€940 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€550 | −€1,410 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€180 | −€180 |
| Permit and registrationWhere one is required | −€90 | −€90 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −€5,140 | −€12,800 |
| Left for housing costs, then profit | €13,136about €1,090 a month | €34,280about €2,860 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Sarteano's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sarteano home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €3,920 a month, against €1,520 for the average one.
Occupancy
Sarteano listings were booked on 31% of the nights they were open over the past year, 7 percentage points below the Tuscany average (38%) and 8 points below the Italy average (39%). In a typical year, occupancy swings from 17% in January to 51% in July.
The busiest tenth of listings are booked about 5.4 times as often as the bottom quarter.
July is usually the busiest month in Sarteano, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Sarteano, known as ADR (average daily rate), was €404 over the past year, about twice the Tuscany average of €200 and about 2.3 times the Italy average of €175. In a typical year, rates peak in July and August at about €425 and bottom out in October and November at about €345.
Prices span a wide range: the top 10% charge about 12.3 times the rate of the bottom quarter.
July rates run 23% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €389.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sarteano it averaged €125 over the past year, from about €34 in a typical February to about €182 in a typical August.
A small group of listings earns several times more per open night than the rest.
August RevPAR is about 5.3 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €95. The 12-month RevPAR of €125 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Sarteano has one high season, June through September, which makes it a highly seasonal market. Business is slowest from November to April. A listing earns about 3.2 times as much a month in June through August as in December through February.
Average revenue by month in Sarteano
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €2,900.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €1,440 |
| February | Low season | €965 |
| March | Low season | €1,560 |
| April | Low season | €2,510 |
| May | Shoulder season | €2,990 |
| June | High season | €3,680 |
| July | High season | €5,510 |
| August | High season | €5,630 |
| September | High season | €3,850 |
| October | Shoulder season | €2,780 |
| November | Low season | €1,600 |
| December | Low season | €2,230 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | €4,670 | 44% | €407 |
| Shoulder seasonMay, October | €2,890 | 32% | €382 |
| Low seasonNovember–April | €1,720 | 25% | €380 |
Guests book Sarteano stays 72 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 106 days ahead, and January stays closest to arrival, about 17 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 72 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
All 73 active listings in Sarteano display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sarteano.
Neighborhoods
AirROI's area guide picks five Sarteano neighborhoods that draw short-term rental guests, led by Centro Storico, Sarteano Vineyards and Castello di Fighine. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historic center of Sarteano, known for its medieval charm, narrow streets, and historical sites. It attracts tourists looking for culture, history, and quaint Italian village life. | Sarteano Castle, Church of San Francesco, Piazza Garibaldi, Museo Archeologico, Local artisan shops |
| Sarteano Vineyards | Surrounding vineyards offer picturesque landscapes and wine tours. This area is perfect for travelers interested in wine tasting and enjoying the beautiful Tuscan countryside. | Vigneti di Sarteano, Wine tasting tours, Olive groves, Hiking trails, Pienza nearby |
| Castello di Fighine | A nearby historical castle that offers breathtaking views and unique experiences. A popular spot for romantic getaways and history enthusiasts. | Fighine Castle, Scenic viewpoints, Picnic areas, Photography opportunities |
| Montenero | This area is known for its nature trails and outdoor activities, attracting those who enjoy hiking and exploring the Tuscan landscapes. | Natural parks, Hiking trails, Picnic spots, Wildlife observation |
| Lake Trasimeno | A beautiful lake nearby with recreational activities, beaches, and charming lakeside towns, ideal for family vacations and summer getaways. | Lake beaches, Boat rentals, Fishing, Lakeside parks, Nearby towns of Castiglione del Lago and Passignano |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Sarteano are entire homes (95%), with private rooms at 5%. Houses are the most common property type at 52%, about 1.5 times the share of apartments and condos (34%).
Nearly all listings rent the whole place
Sarteano Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 94.5% | 69 |
| Private room | 5.5% | 4 |
Listings by property type
Sarteano Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 52.1% | 38 |
| Apartment/Condo | 34.2% | 25 |
| Cabin/Outdoor | 9.6% | 7 |
| Unique stay | 2.7% | 2 |
| Others | 1.4% | 1 |
Most Sarteano homes are built for groups: 51% of entire homes have three or more bedrooms, and five-plus-bedroom homes are the most common size (32%). Shares are of the 69 entire homes that give a bedroom count; rented rooms are left out.
Sarteano entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 24.6% | 17 |
| 2 bedrooms | 24.6% | 17 |
| 3 bedrooms | 10.1% | 7 |
| 4 bedrooms | 8.7% | 6 |
| 5+ bedrooms | 31.9% | 22 |
A typical one-bedroom home in Sarteano earned €8,900 over the past year, against €27,100 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 17 | €8,900 | €11,300 | €110 | 33% |
| 2 bedrooms | 17 | €4,320 | €7,170 | €141 | 27% |
| 5+ bedrooms | 22 | €27,100 | €34,800 | €909 | 30% |
Sarteano is a group-trip market: 40% of listings sleep eight or more guests, about 2.3 times the share of the next most common size, four guests (17%).
Sarteano listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 14.3% | 10 |
| 3 guests | 2.9% | 2 |
| 4 guests | 17.1% | 12 |
| 5 guests | 7.1% | 5 |
| 6 guests | 17.1% | 12 |
| 7 guests | 1.4% | 1 |
| 8+ guests | 40.0% | 28 |
Sarteano hosts set up an average of 4.7 beds per listing. About four in ten listings (41%) show their exact location on the listing map; the rest show an approximate area.
Pools are common in Sarteano: 56% of listings have one, and 85% have a washer.
Share of Sarteano listings with each common amenity
Guests
Sarteano runs on foreign visitors: 79% of guests who left reviews live outside Italy. The United States leads with 26% of reviewers, ahead of France at 7%. Guests speak a mix of languages: English leads at 43%, followed by Italian and French.
79% of Sarteano guests come from abroad
Where guests who left reviews live
Where Sarteano guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Rome | 6.5% |
| Paris | 2.7% |
| Bourne | 1.6% |
| Bologna | 1.6% |
Where Sarteano guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 25.9% |
| Italy | 21.2% |
| France | 7.3% |
| Canada | 6.7% |
| United Kingdom | 5.7% |
Languages spoken by Sarteano guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 42.7% |
| Italian | 14.6% |
| French | 13.5% |
| Spanish | 9.4% |
| German | 7.6% |
Sarteano Airbnbs average 4.85 stars, and 30% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and cleanliness is the lowest, at 4.78.
Check-in scores highest in Sarteano; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.78 |
| Communication | 4.88 |
| Location | 4.88 |
| Check-in | 4.90 |
| Value | 4.80 |
Booking patterns
More than nine in ten Sarteano listings are open to guests more than 180 days a year, but only 7% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year Sarteano listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 75.3% | 55 |
| 181-270 days | 17.8% | 13 |
| 91-180 days | 6.8% | 5 |
Days a year Sarteano listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 6.8% | 5 |
| 91-180 days | 17.8% | 13 |
| 31-90 days | 31.5% | 23 |
| 1-30 days | 43.8% | 32 |
The average Sarteano booking lasts 5.3 nights, longest in July and shortest in November. Listings took about 12 bookings each over the year. 45% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Sarteano
Average nights per booking, by month of stay
Two-year average by calendar month.
47% of listings in Sarteano accept stays of one or two nights; the most common minimum is two nights.
Minimum stay set by Sarteano listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Sarteano, used by 40% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than half of listings offer Flexible or Moderate terms, against 33% on Firm or stricter ones.
Cancellation policies of Sarteano listings, from most to least flexible
Share of listings by the policy they use
About seven in ten Sarteano listings charge a cleaning fee. The typical fee is €51; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 5.3 nights, that adds roughly €10 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
Top earners
The top-grossing Airbnb in Sarteano, a five-bedroom home, took in €105,000 over the past year, about 5.7 times the city's average of €18,300. Five of the six listings below have five or more bedrooms; the other one has three bedrooms.
Stone farmhouse in Val D'Orcia Entire home · 5 bedrooms Rated 4.98
Luxury Pool Villa up to 17 in Val D'Orcia, Siena Entire home · 8 bedrooms Rated 4.86
Cozy home in Sarteano Entire home · 3 bedrooms
Villa Ranuncolo Entire home · 9 bedrooms
Cozy home in Sarteano -SI- with kitchen Entire home · 6 bedrooms Rated 4.95
Villa with private pool, air conditioning, Wi-fi Entire home · 5 bedrooms Rated 4.92 Only 8% of Sarteano listings are classed as professionally managed. Only a quarter of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 59% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 15 km, San Casciano dei Bagni (13 km away, 48 listings) earned the most per listing, about 45% more than Sarteano. Pienza was the busiest, booked on 39% of nights against 31% in Sarteano.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Cetona 6 km | 79 | €25,689 | €284 | 35% |
| Chianciano Terme 7 km | 72 | €14,545 | €207 | 31% |
| Chiusi 8 km | 68 | €17,507 | €244 | 32% |
| Radicofani 11 km | 65 | €12,869 | €202 | 30% |
| Montepulciano 13 km | 513 | €21,400 | €231 | 37% |
| San Casciano dei Bagni 13 km | 48 | €26,551 | €421 | 30% |
| Città della Pieve 14 km | 116 | €18,921 | €255 | 31% |
| Pienza 15 km | 175 | €24,037 | €252 | 39% |
See all 281 Tuscany Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Sarteano:
FAQ
An active Sarteano Airbnb grossed €18,276 on average in the 12 months to September 2026, according to AirROI's tracking of 73 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,540 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Sarteano listings earn between €637 and €3,540 in a typical month, and the top tenth €7,020 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Sarteano were booked on 31% of available nights over the past year. That compares with 38% for the Tuscany average. July is usually the busiest month.
The average booked night in Sarteano cost €404 before fees. Half of listings charge between €99 and €360; a few high-priced homes pull the average above that range.
All active Sarteano listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Sarteano Airbnb grossed €18,276 in the 12 months to September 2026, in line with the Tuscany average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €13,136 a year (about €1,090 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,860 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging €5,630 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Sarteano listing was open to book earned €125 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €285 or more.
Sarteano stays were booked 72 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Sarteano Airbnb stay lasted 5.3 nights over the past year. A listing took 12 reservations over the year on average.
Guests rate Sarteano Airbnbs 4.85 out of 5 on average. Guests score check-in highest and cleanliness lowest.
Centro Storico, Sarteano Vineyards and Castello di Fighine draw the most short-term rental interest in Sarteano. The neighborhood guide explains what brings guests to each.
AirROI counted 73 active Airbnb listings in Sarteano as of September 2026. The closest tracked market is Cetona, 6 km away.
In Sarteano, about seven in ten listings add a cleaning fee. The median fee is €51; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 73 active Airbnb listings in Sarteano from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.