Anan, Tokushima Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI · Airbnb Data Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-07-06

How much can you earn on Airbnb in Anan, Tokushima Prefecture? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $9,720 per year — at a $158 nightly rate, 26.2% occupancy, and a $37 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

With just 22 active listings, Anan is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 100.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 95% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Anan?

In Anan, the headline Airbnb metrics are $9,720 in average annual revenue,26.2% occupancy, $158 ADR, and $37 in RevPAR, and guests book about 32 days in advance.

Avg. Daily Rate (ADR)(?)

$158

The average rental revenue earned for an occupied room per day in Anan.

Occupancy Rate(?)

26.2%

Lower demand, potentially seasonal or market factors at play.

Avg. Annual Revenue(?)

$9,720

Average annual income for an Airbnb listing in Anan. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$37

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

10.4%

Strong growth (10.4%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

32 days

How far in advance guests typically book in Anan. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

August

The month with the highest average earnings, indicating peak season in Anan.

Lowest Revenue Month(?)

January

The month with the lowest average earnings, indicating the low season in Anan.

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How Much Do Airbnb Hosts Earn Monthly in Anan?

Understanding the monthly revenue variations for Airbnb listings in Anan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Anan is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Anan across different performance tiers:

Best-in-class properties (Top 10%) achieve $3,026+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $1,896 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $803 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $386, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Anan

What Is the Monthly Airbnb Occupancy Rate in Anan?

Maximize your bookings by understanding the Anan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Anan:

Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 20%.
Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Anan

What Is the Average Airbnb Nightly Rate in Anan?

Effective short term rental pricing strategy in Anan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Anan typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $237 or more.
Typical properties (Median) charge around $78 per night.
Entry-level properties (Bottom 25%) earn around $37 per night.

Average Daily Rate (ADR) Trend by Month in Anan

What Is the RevPAR for Airbnb in Anan?

RevPAR in Anan is currently $37. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $12 RevPAR.
Typical properties (Median) generate $22 RevPAR.
Strong performers (Top 25%) earn $53 RevPAR.
Best-in-class (Top 10%) achieve $79 RevPAR.

Average Monthly RevPAR Trend in Anan

RevPAR Insights for Anan

The average RevPAR in Anan is $37. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($79) and bottom 25% ($12) is $67, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Anan benchmarks. If your RevPAR falls below the median of $22, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $53+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Anan?

Anan's peak Airbnb season falls in August, November, March, while the softest stretch is January, April, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, November, March)

Revenue averages $1,660 per month
Occupancy rates average 34.7%
Daily rates average $141

Shoulder Season

Revenue averages $1,226 per month
Occupancy maintains around 26.5%
Daily rates hold near $148

Low Season (January, April, October)

Revenue drops to average $887 per month
Occupancy decreases to average 21.1%
Daily rates adjust to average $143

Seasonality Insights for Anan

Airbnb seasonality in Anan is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Anan's highest earning potential, with monthly revenues climbing to $2,054, occupancy reaching 43.8%, and ADRs peaking at $158.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $724, occupancy could drop to 12.6%, and ADRs may adjust to $124.
Lower occupancy paired with meaningful seasonality means hosts in Anan need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Anan, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Anan, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Anan?

Yes, Anan, Tokushima Prefecture, Japan enforces high STR regulations and 95% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Anan to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 95% licensed listings)

What Are the Best Neighborhoods for Airbnb in Anan?

With a compact short-term rental market, Anan gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Anan
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Anan City Center	The heart of Anan, known for its accessibility and local attractions. Ideal for visitors wanting to explore the city culture and local food scene.	Anan City Hall, Matsushita Park, Local restaurants and izakayas, Shopping areas, Anan Sun Live Hall
Kito Beach	A beautiful beach area popular for summer tourism, providing an excellent location for beachgoers and water sports enthusiasts.	Kito Beach, Anan Marine Park, Water sports facilities, Beachside cafes, Scenic coastal walks
Tsunomine Park	A lovely park area that attracts nature lovers and families looking for a tranquil retreat near Anan, especially during cherry blossom season.	Tsunomine Shrine, Cherry blossom viewing spots, Walking trails, Picnic areas, Nature photography opportunities
O koya Mountain	Great for nature lovers and hikers, offering stunning views and hiking trails. Perfect for those seeking adventure and outdoor experiences.	O koya Hiking Trails, Scenic viewpoints, Wildlife watching, Nature retreats, Cultural experiences with local guides
Anan Port Area	A vibrant area that showcases Anan's maritime culture and seafood. Great for seafood enthusiasts and those interested in local maritime history.	Anan Port, Fresh seafood market, Cruise tours, Maritime museum, Waterfront dining
Tobishima Island	A beautiful island perfect for day trips, attracting visitors looking for scenic beauty and cultural experiences linked with local traditions.	Tobishima shrine, Bicycle tours around the island, Local seafood dining, Beautiful coastal scenery, Cultural festivals
Yakuo-ji Temple	One of the oldest temples in the region, attracting visitors interested in history and spirituality. A peaceful retreat from the city hustle.	Historic temple architecture, Peaceful gardens, Cultural heritage tours, Pilgrimage routes, Local religious festivals
Anan Aquarium	A family-friendly attraction that's perfect for those traveling with children. Provides a unique experience of marine life in Tokushima.	Marine exhibitions, Interactive exhibits, Feeding shows, Family-friendly activities, Ocean education programs

Because Anan has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Anan?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Anan

The Anan Airbnb market composition is heavily skewed towards Private Room listings, which make up 54.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Anan, House properties are the most common (81.8%), reflecting the local real estate landscape.
Houses represent a significant 81.8% portion, catering likely to families or larger groups.
The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Anan Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Anan

The dominant room capacity in Anan is 3 bedrooms listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
Together, 3 bedrooms and 1 bedroom properties represent 63.6% of the active Airbnb listings in Anan, indicating a high concentration in these sizes.
A significant 49.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Anan.

Anan Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Anan

The most common guest capacity trend in Anan vacation rentals is listings accommodating 8+ guests (27.3%). This suggests the primary traveler segment is likely larger groups.
Properties designed for 8+ guests and 6 guests dominate the Anan STR market, accounting for 36.4% of listings.
40.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Anan.
On average, properties in Anan are equipped to host 3.9 guests.

How Do Listings in Anan Compare on Quality?

Listing quality in Anan can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

25.3

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

4.1

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

50.0%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Anan

At 25.3 photos per listing on average, Anan hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
50.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Anan averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Anan?

Amenity Prevalence

Amenity Insights for Anan

Essential amenities in Anan that guests expect include: Air conditioning, Smoke alarm, Wifi, Shampoo. Lacking these (any) could significantly impact bookings.
Popular amenities like Body soap, Fire extinguisher, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Anan: Air conditioning, Smoke alarm, Wifi, Shampoo.
Prioritize adding missing essentials: Air conditioning, Shampoo.
Consider adding popular differentiators like Body soap or Fire extinguisher to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Anan to stay competitive.

Which Airbnb Amenities Boost Revenue in Anan?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Anan, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Essentials	50.0%	$16,190	$3,250	398.2%
Pets allowed	22.7%	$22,238	$6,038	268.3%
Dedicated workspace	27.3%	$20,051	$5,846	243.0%
Free parking on premises	77.3%	$11,581	$3,394	241.2%
Hot water kettle	77.3%	$11,560	$3,466	233.5%
Bed linens	72.7%	$11,838	$4,074	190.6%
TV	72.7%	$11,591	$4,730	145.1%
Toaster	45.5%	$14,270	$5,929	140.7%
Shower gel	22.7%	$17,052	$7,564	125.4%
Books and reading material	22.7%	$17,052	$7,564	125.4%

Revenue Impact Insights for Anan

Essentials tops the revenue impact list with a 398.2% uplift — listings with this amenity earn $16,190 vs. $3,250 without it.

Recommendations for Hosts

Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Anan STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Anan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Anan Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Anan

The typical guest profile for Airbnb in Anan consists of predominantly international visitors (68%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
Domestic travelers account for 32.0% of guests.
Key international markets include Japan (32%) and Germany (16%).
Top languages spoken are English (32.3%) followed by Japanese (19.4%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Focus marketing internationally, particularly towards travelers from Germany.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Anan?

Listings in Anan average 4.78 out of 5 overall, with about 14.6 reviews per active listing and 13.6% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Anan

An average rating of 4.78 places Anan in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Check-in (4.84), while Location (4.6) trails behind — a useful signal for hosts looking to prioritize upgrades.
13.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
With only 13.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Anan Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Anan

The most common availability pattern in Anan falls within the 271-366 days range, representing 72.7% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 31-90 days range is most frequent in Anan (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Anan?

Average Booking Lead Time by Month

Booking Lead Time Insights for Anan

The overall average booking lead time for vacation rentals in Anan is 32 days.
Guests book furthest in advance for stays during September (average 48 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in October (average 22 days), indicating more last-minute travel plans during this time.
Seasonally, Spring (34 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Anan.
For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
Target marketing efforts for the Spring season well in advance (at least 34 days) to capture early planners.
Monitor your own booking lead times against these Anan averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Anan?

Guests in Anan stay about 3.9 nights on average, generating roughly 254 reservations and 11.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Anan

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Anan

A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
11.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
Stay lengths peak in Jun (5.2 nights) and shorten in Sep (1.1 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Anan Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (90.9%)

1 Night

20 listings

90.9% of total

2 Nights (9.1%)

2 Nights

2 listings

9.1% of total

Key Insights

The most prevalent minimum stay requirement in Anan is 1 Night, adopted by 90.9% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (100.0%) of the Anan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 90.9% of Anan hosts use this setting.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Anan.

Anan Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (18.2%)

Flexible

4 listings

18.2% of total

Moderate (45.5%)

Moderate

10 listings

45.5% of total

Firm (36.4%)

Firm

8 listings

36.4% of total

Cancellation Policy Insights for Anan

The prevailing Airbnb cancellation policy trend in Anan is Moderate, used by 45.5% of listings.
There's a relatively balanced mix between guest-friendly (63.7%) and stricter (36.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

Consider adopting a Moderate policy to align with the 45.5% market standard in Anan.
Regularly review your cancellation policy against competitors and market demand shifts in Anan.

How Much Are Airbnb Cleaning Fees in Anan?

Cleaning fees in Anan are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$29

Median Cleaning Fee

Listings Charging a Fee

18.2%

Fee as Revenue Share

1.9%

Cleaning Fee Insights for Anan

Only 18.2% of listings charge a cleaning fee, suggesting that most hosts in Anan bundle cleaning costs into the nightly rate.
The gap between the average ($29) and median ($3) cleaning fee indicates some high-end properties are pulling the average up considerably.
Cleaning fees represent 1.9% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Anan median of $3. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$262.23

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Anan?

Learn from the best! This table showcases top-performing Airbnb hosts in Anan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Anan by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Cottage	3	$81,693	57	4.82/5.0
英美	1	$28,990	59	4.90/5.0
直人	1	$19,533	1	Not Rated
好貴	1	$15,660	5	5.00/5.0
Hiroto	1	$14,473	32	4.97/5.0
Yuki	4	$11,337	40	4.52/5.0
⁨Hiro.⁩	1	$7,408	27	4.70/5.0
Daruma	1	$6,971	13	4.31/5.0
篠原	1	$5,849	1	Not Rated
山本	2	$5,727	54	4.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Anan.

Who Are the Airbnb Hosts in Anan?

Anan is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

68.2%

Professional Management

0.0%

Cohosted Listings

13.6%

Instant Book Enabled

9.1%

Simplified Pricing

90.9%

Host Profile Insights for Anan

With 68.2% Superhosts, Anan has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
9.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
90.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 13.6% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Anan averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Anan's Airbnb Market Compare to Nearby Cities?

How does the Anan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Naoshima, Anan has 40 percentage points lower occupancy and about $51 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Anan — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Naoshima	30	$3,852	$208.78	66%
Minamiawaji	50	$3,611	$344.11	38%
Fushimi Ward	18	$3,307	$257.13	51%
Fukushima Ward	11	$3,265	$171.12	58%
Awaji	106	$3,185	$289.93	38%
Shimogyo Ward	75	$3,022	$227.79	47%
Nakagawa	13	$2,517	$223.03	46%
Minami Ward	76	$2,393	$171.87	56%
Higashiyama Ward	74	$2,254	$204.01	45%
Tonosho	75	$2,185	$186.01	42%

Frequently Asked Questions About Airbnb in Anan

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Anan.

How much do Airbnb hosts make in Anan?

Anan hosts earn about $9,720 per year on average, with an average nightly rate of $158 and RevPAR of $37. Those figures describe the typical revenue environment for active listings in Anan, Tokushima Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Anan market, July 2025 to June 2026.

What is the average Airbnb occupancy rate in Anan?

The average Airbnb occupancy rate in Anan is 26.2%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Anan?

Listings in Anan average $158 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Anan?

Anan currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Anan?

AirROI currently classifies the short-term rental regulation level in Anan as High. The dataset also shows about 95.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Anan?

RevPAR in Anan is about $37. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Anan?

Occupancy of 26.2% means Anan is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,720, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Anan?

The average booking lead time in Anan is about 32 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Anan?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Anan include Anan City Center, Kito Beach, Tsunomine Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Anan?

private_room listings make up 54.5% of the active supply in Anan. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Anan compare to nearby Airbnb markets?

Among neighboring markets, Naoshima posts $46,222 in average annual revenue with 66.2% occupancy, compared to Anan's $9,720 and 26.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Anan?

The average Airbnb stay length in Anan is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Anan?

Airbnb listings in Anan average 4.78 out of 5 overall. About 13.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Anan?

Essentials and Pets allowed are among the strongest revenue-linked amenities in Anan. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Anan?

Yes. About 18.2% of active Airbnb listings in Anan charge a cleaning fee, and the average fee is $29. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Anan?

A 68.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.