Zimapán, Hidalgo Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Zimapán, Hidalgo? Based on AirROI's 2025 dataset (December 2024 – November 2025), the short answer is $2,410 per year — at a $76 nightly rate, 22.4% occupancy, and a N/A RevPAR.
With just 18 active listings, Zimapán is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 125.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Zimapán?
In Zimapán, the headline Airbnb metrics are $2,410 in average annual revenue,22.4% occupancy, $76 ADR, and $0 in RevPAR, and guests book about 14 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Zimapán?
Understanding the monthly revenue variations for Airbnb listings in Zimapán is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zimapán is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zimapán across different performance tiers:
- Best-in-class properties (Top 10%) achieve $679+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $467 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $242 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $127, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zimapán
What Is the Monthly Airbnb Occupancy Rate in Zimapán?
Maximize your bookings by understanding the Zimapán STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zimapán:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 29% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zimapán
What Is the Average Airbnb Nightly Rate in Zimapán?
Effective short term rental pricing strategy in Zimapán involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zimapán typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $101+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $67 or more.
- Typical properties (Median) charge around $48 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Zimapán
What Is the RevPAR for Airbnb in Zimapán?
RevPAR in Zimapán is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Zimapán
RevPAR Insights for Zimapán
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Zimapán benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Zimapán?
Zimapán's peak Airbnb season falls in December, March, June, while the softest stretch is January, August, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, March, June)
- Revenue averages $561 per month
- Occupancy rates average 29.3%
- Daily rates average $76
Shoulder Season
- Revenue averages $306 per month
- Occupancy maintains around 20.5%
- Daily rates hold near $74
Low Season (January, August, September)
- Revenue drops to average $207 per month
- Occupancy decreases to average 13.3%
- Daily rates adjust to average $73
Seasonality Insights for Zimapán
- Airbnb seasonality in Zimapán is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Zimapán's highest earning potential, with monthly revenues climbing to $736, occupancy reaching 31.4%, and ADRs peaking at $79.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $183, occupancy could drop to 12.6%, and ADRs may adjust to $72.
- Lower occupancy paired with meaningful seasonality means hosts in Zimapán need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Zimapán, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Zimapán?
Low regulation and minimal registration activity in Zimapán, Hidalgo, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Zimapán to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Zimapán?
With a compact short-term rental market, Zimapán gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Zimapán, full of culture, traditional markets, and local cuisine. It attracts tourists interested in the rich history and Mexican culture. | Zimapán Church, Plaza de la Constitución, Museo de Zimapán, Mercado Municipal, Cerro de la Cruz |
| Zona de Aguas Termales | Famous for its thermal springs, this area is perfect for those looking to relax and enjoy wellness retreats. The natural beauty and healing waters attract many visitors. | Termas de Zimapán, Balneario de Aguas Termales, Cascadas de Velo de Novia, Sendero Ecoturístico |
| Cerro de la Cruz | A popular viewpoint that offers stunning vistas of the town and surrounding landscape. Ideal for outdoor enthusiasts and nature lovers. | Mirador Cerro de la Cruz, Senderismo, Fotografía panorámica |
| Zona Arqueológica de Zimapán | This area is known for its archaeological sites which attract tourists interested in the pre-Hispanic history of the region. | Pinturas Rupestres, Zona Arqueológica, Guías locales |
| Parque Ecoturístico | A leisure park that offers natural beauty and recreational activities such as hiking, picnics, and family outings. Appeals to locals and tourists alike. | Rutas de senderismo, Área de picnic, Espejos de agua, Flora y fauna |
| Las Colonias | A suburban area with traditional Mexican homes and a close-knit community feel. It offers a different perspective of Zimapán life for visitors. | Cultura local, Mercados artesanales, Actividades comunitarias |
| Laguna de Zimapán | A scenic lagoon that provides opportunities for water sports and nature activities, perfect for adventurous tourists. | Deportes acuáticos, Pesca, Picinas naturales |
| Calle de los Murales | An artistic street famous for its vibrant murals depicting the culture and stories of Zimapán, drawing in art enthusiasts and photographers. | Murales, Cafés culturales, Talleres de arte |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Zimapán offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Zimapán?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zimapán
- The Zimapán Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Zimapán, Apartment/Condo properties are the most common (38.9%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
Zimapán Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zimapán
- The dominant room capacity in Zimapán is 2 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 77.8% of the active Airbnb listings in Zimapán, indicating a high concentration in these sizes.
Zimapán Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zimapán
- The most common guest capacity trend in Zimapán vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Zimapán STR market, accounting for 44.4% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zimapán.
- On average, properties in Zimapán are equipped to host 3.7 guests.
What Amenities Do Airbnb Guests Expect in Zimapán?
Amenity Prevalence
Amenity Insights for Zimapán
- Essential amenities in Zimapán that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Shampoo, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zimapán: Hot water.
- Consider adding popular differentiators like Wifi or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zimapán to stay competitive.
Dive Deeper: Advanced Zimapán STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zimapán. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZimapán Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Zimapán
- The typical guest profile for Airbnb in Zimapán consists of primarily domestic travelers (86%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 85.9% of guests.
- Key international markets include Mexico (85.9%) and United States (12.5%).
- Top languages spoken are Spanish (54.5%) followed by English (34.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Pachuca.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Zimapán Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zimapán
- The most common availability pattern in Zimapán falls within the 271-366 days range, representing 88.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Zimapán (50%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Zimapán?
Average Booking Lead Time by Month
Booking Lead Time Insights for Zimapán
- The overall average booking lead time for vacation rentals in Zimapán is 14 days.
- Guests book furthest in advance for stays during May (average 23 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (20 days avg.) sees the longest lead times, while Winter (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (14 days) as a baseline for your pricing and availability strategy in Zimapán.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 20 days) to capture early planners.
- Monitor your own booking lead times against these Zimapán averages to identify opportunities for dynamic pricing adjustments.
Zimapán Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
88.9% of total
2 Nights
1 listings
5.6% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Zimapán is 1 Night, adopted by 88.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.5%) of the Zimapán Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 88.9% of Zimapán hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zimapán.
Zimapán Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
8 listings
44.4% of total
Moderate
6 listings
33.3% of total
Firm
3 listings
16.7% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Zimapán
- The prevailing Airbnb cancellation policy trend in Zimapán is Flexible, used by 44.4% of listings.
- The market strongly favors guest-friendly terms, with 77.7% of listings offering Flexible or Moderate policies. This suggests guests in Zimapán may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in Zimapán.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Zimapán.
What Do the Top Airbnb Listings in Zimapán Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zimapánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Maria Bonita, Apt. 2
Entire Place • 2 bedrooms
An apartment in the center
Entire Place • 2 bedrooms
Casa Maria Bonita, Apt. 3
Entire Place • 2 bedrooms
Colonial house in the magical village of Zimapán
Private Room • 2 bedrooms
House in the center of Zimapán Hidalgo
Entire Place • 2 bedrooms
Rancho El Ejido Vacation Complex
Private Room • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Zimapán?
Learn from the best! This table showcases top-performing Airbnb hosts in Zimapán based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mara | 3 | $12,919 | 56 | 4.89/5.0 |
| Rubi | 2 | $7,230 | 29 | 4.68/5.0 |
| Maritza | 1 | $5,371 | 36 | 4.86/5.0 |
| Raul | 4 | $5,254 | 54 | 4.88/5.0 |
| Jesús Eduardo | 1 | $4,479 | 37 | 4.81/5.0 |
| Manuel | 1 | $2,615 | 91 | 4.88/5.0 |
| Andres | 1 | $1,929 | 49 | 4.94/5.0 |
| Alondra | 1 | $1,268 | 3 | 4.67/5.0 |
| Rosalba | 1 | $1,084 | 10 | 4.70/5.0 |
| Franny | 2 | $828 | 32 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zimapán.
How Does Zimapán's Airbnb Market Compare to Nearby Cities?
How does the Zimapán Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with San Miguel de Allende, Zimapán has 11 percentage points lower occupancy and about $114 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Santuario | 45 | $2,722 | $445.92 | 26% |
| Cerro Gordo | 41 | $2,341 | $436.32 | 22% |
| Tepeji del Rio de Ocampo | 11 | $2,275 | $359.77 | 26% |
| Avandaro | 221 | $2,033 | $417.36 | 25% |
| Alcocer | 11 | $1,945 | $281.28 | 28% |
| La Tortuga | 71 | $1,759 | $241.08 | 29% |
| San Miguel de Allende | 2,186 | $1,508 | $190.67 | 33% |
| Tzibantzá | 12 | $1,479 | $234.89 | 24% |
| Casas Viejas | 37 | $1,470 | $256.52 | 32% |
| Cuadrilla de Dolores | 45 | $1,434 | $266.98 | 29% |
Frequently Asked Questions About Airbnb in Zimapán
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Zimapán.
How much do Airbnb hosts make in Zimapán?
Zimapán hosts earn about $2,410 per year on average, with an average nightly rate of $76 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Zimapán, Hidalgo, not the ceiling for the best operators. Source: AirROI 2025 data, Zimapán market, December 2024 to November 2025.
What is the average Airbnb occupancy rate in Zimapán?
The average Airbnb occupancy rate in Zimapán is 22.4%. December is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Zimapán?
Listings in Zimapán average $76 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Zimapán?
Zimapán currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Zimapán?
AirROI currently classifies the short-term rental regulation level in Zimapán as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Zimapán?
RevPAR in Zimapán is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Zimapán?
Occupancy of 22.4% means Zimapán is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,410, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Zimapán?
The average booking lead time in Zimapán is about 14 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Zimapán?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Zimapán include Centro Histórico, Zona de Aguas Termales, Cerro de la Cruz. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Zimapán?
entire_home listings make up 55.6% of the active supply in Zimapán. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Zimapán compare to nearby Airbnb markets?
Among neighboring markets, El Santuario posts $32,666 in average annual revenue with 26.0% occupancy, compared to Zimapán's $2,410 and 22.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Zimapán?
December is the highest-revenue month in Zimapán, while September is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-11-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.