Airbnb market data · 202612 months to February 2026
Tala, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Tala brought in MX$137,721 over the 12 months through February 2026, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Tala run through February 2026.
The short answer
Tala Airbnb Market at a Glance
Listings averaged MX$1,573 a night and were booked on 28% of available nights.
December, the best month, brought in about 57% more per listing than January, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Tala is the 77th-largest of 80 Jalisco markets AirROI tracks.
Browse the live Tala Airbnb market See Every Tala ListingRevenue
How Much Do Airbnb Hosts Make in Tala?
Gross bookings per Tala listing averaged MX$137,721 over the 12 months to February 2026 (Jalisco average: MX$247,038), before cleaning, platform and management costs and taxes.
The average Tala listing brought in MX$19,400 in December, its best month, and MX$12,400 in January, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
Across Tala's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$30,000+ a month, about 3.6 times the typical property.
- Strong performers (top 25%) earn MX$15,900 or more, roughly MX$7,600 a month above the median.
- Typical properties (median) earn about MX$8,340 a month.
- Entry-level properties (bottom 25%) earn MX$3,910 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earned about 1.6 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, MX$15,600.
Tala Airbnb Data by Month
Latest 12 months in the February 2026 data.
December led on revenue and nightly rate; bookings peaked in March.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Mar 2025 | MX$17,584 | 39.1% | MX$1,384 | 14 days |
| Apr 2025 | MX$15,807 | 34.9% | MX$1,396 | 25 days |
| May 2025 | MX$14,968 | 24.0% | MX$1,478 | 10 days |
| Jun 2025 | MX$14,240 | 28.3% | MX$1,589 | 19 days |
| Jul 2025 | MX$13,694 | 27.8% | MX$1,520 | 15 days |
| Aug 2025 | MX$18,943 | 34.1% | MX$1,531 | 19 days |
| Sep 2025 | MX$14,132 | 24.2% | MX$1,613 | 12 days |
| Oct 2025 | MX$15,449 | 28.8% | MX$1,656 | 19 days |
| Nov 2025 | MX$17,242 | 38.0% | MX$1,629 | 25 days |
| Dec 2025 | MX$19,447 | 27.8% | MX$1,690 | 29 days |
| Jan 2026 | MX$12,354 | 17.3% | MX$1,617 | 15 days |
| Feb 2026 | MX$12,994 | 30.4% | MX$1,635 | 9 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Tala listing earns about MX$8,340 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Tala Profitable?
Yes, when it's run well. The average Tala Airbnb took in MX$137,721 in the 12 months to February 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$261,700, and run by its owner at everyday costs, about MX$16,100 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Tala Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | MX$137,721 | MX$261,700 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −MX$21,300 | −MX$40,600 |
| Utilities and internetAbout 5% of bookings | −MX$6,900 | −MX$13,100 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$2,800 | −MX$5,200 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$4,100 | −MX$7,900 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$1,400 | −MX$1,400 |
| Permit and registrationWhere one is required | −MX$700 | −MX$700 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 27% of bookings | −MX$37,200 | −MX$68,900 |
| Left for housing costs, then profit | MX$100,521about MX$8,400 a month | MX$192,800about MX$16,100 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Tala Airbnb Profit
The estimate starts from Tala's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Tala home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Tala's Top Earners Get There
- More nights booked. The busiest quarter of Tala listings are booked on 40% or more of their nights, against 26% for the median listing. Ten more booked nights a year at the median rate of MX$1,025 adds about MX$10,300 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$1,405 a night or more, against a median of MX$1,025. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$13,800 a year.
- Open for the busy months. December brought the average listing about MX$19,400, against MX$12,400 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$21,800 a month, against MX$11,500 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Tala?
Tala listings were booked on 28% of the nights they were open over the past year, 6 percentage points below the Jalisco average (34%) and 5 points below the Mexico average (33%). Occupancy climbs to 39% in March and falls to 17% in January.
Across Tala's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 55%+ of open nights, 29 points above the median.
- Strong performers (top 25%) fill 40% or more, roughly three nights a week.
- Typical properties (median) fill about 26% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
March was the busiest month in Tala, January the quietest
Share of open nights booked, by month
The 12-month rate of 28% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Tala?
The average nightly rate in Tala, known as ADR (average daily rate), was MX$1,573 over the past year, about 43% below the Jalisco and Mexico averages (MX$2,750 and MX$2,675). Rates peak in December at about MX$1,690 and bottom out in March and April at about MX$1,385.
Across Tala's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$2,410+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge MX$1,405 or more, about MX$380 above the median.
- Typical properties (median) charge about MX$1,025 a night.
- Entry-level properties (bottom 25%) charge MX$745 or less, about three-quarters of the median.
December rates ran 22% above March's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, MX$1,560.
Seasonality
Best and Worst Months for Airbnb in Tala
With only 19 active listings, the monthly pattern in Tala is noisy, since a few long or pricey stays can lift a month; revenue peaked in December and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Tala?
Guests book Tala stays 16 days ahead on average (about two weeks), so many trips are booked close to arrival. December stays are booked furthest out, about 29 days ahead, and February stays closest to arrival, about 9 days. A typical December booking is made in mid-November.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 16 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Tala
None of the 19 active listings in Tala display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Tala.
Neighborhoods
Best Neighborhoods for Airbnb in Tala
AirROI's area guide picks eight Tala neighborhoods that draw short-term rental guests, led by Centro Histórico, Las Águilas and Tala Sierra. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | The heart of Tala, where you can experience local culture and history. It’s ideal for guests interested in exploring local shops, vibrant markets, and authentic Mexican cuisine. | Plaza Principal, Templo de San Francisco, Museo Regional de Tala, local artisan markets, traditional food stalls |
| Las Águilas | A residential neighborhood known for its quiet ambiance and nature views. It appeals to families and those looking for a peaceful stay near urban amenities. | Parque de las Águilas, nature trails, local cafes, nearby grocery stores, family-friendly parks |
| Tala Sierra | Offers a more rural setting with scenic mountain views, perfect for guests who enjoy outdoor activities like hiking and nature exploration. | Cerro Grande, hiking trails, natural parks, scenic viewpoints, picnic areas |
| El Cuartel | A burgeoning area with local markets and a friendly vibe, great for those who want to engage with the local community and attend cultural events. | Mercado Municipal, local street festivals, artisanal shops, community events, street food options |
| San Antonio | A quiet, residential neighborhood providing easy access to both the city and nature, making it appealing to those wanting a balanced experience. | local parks, family-friendly activities, near shopping areas, transport links to the city, community engagement opportunities |
| Chiquihuitillo | Known for its natural beauty and tranquility, ideal for guests looking to unwind and enjoy rural life, away from the hustle and bustle. | rural landscapes, local farms, nature activities, peaceful environments, scenic drives |
| Las Flores | A lively area attracting younger crowds with its vibrant atmosphere and proximity to local nightlife and entertainment options. | local bars, nightclubs, food stalls, youth-oriented events, art showcases |
| Jalisco Nature Park | A popular site for tourists interested in outdoor recreation, offering camping and adventure opportunities in a natural setting. | hiking, camping, wildlife watching, guided tours, outdoor events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Tala vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 39 km, La Tijera (26 km away, 34 listings) earned the most per listing, about 55% more than Tala.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| San Agustín 24 km | 112 | MX$145,403 | MX$1,562 | 34% |
| La Tijera 26 km | 34 | MX$213,936 | MX$1,868 | 39% |
| Zapopan 28 km | 2,428 | MX$168,819 | MX$1,779 | 35% |
| Nuevo México 29 km | 33 | MX$146,804 | MX$1,862 | 31% |
| Tequila 32 km | 419 | MX$135,823 | MX$2,189 | 20% |
| Guadalajara 34 km | 5,929 | MX$148,048 | MX$1,480 | 37% |
| Tlaquepaque 36 km | 670 | MX$116,610 | MX$1,350 | 35% |
| Ameca 39 km | 32 | MX$111,793 | MX$1,912 | 26% |
Other Airbnb Markets in Jalisco
- Puerto Vallarta Airbnb data 6,968 listings
- Mazamitla Airbnb data 1,243 listings
- Vallarta Airbnb data 502 listings
- Tapalpa Airbnb data 452 listings
- Ajijic Airbnb data 354 listings
- Boca de Tomatlán Airbnb data 277 listings
- La Huerta Airbnb data 235 listings
- Tepatitlán de Morelos Airbnb data 206 listings
See all 80 Jalisco Airbnb markets
Markets Similar to Tala
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Tala:
- Ciudad Madero Airbnb data Mexico · MX$1,585/night · 27.6%
- Veracruz Airbnb data Mexico · MX$1,602/night · 28.9%
- Aguascalientes Airbnb data Mexico · MX$1,579/night · 29.3%
- Colima Airbnb data Mexico · MX$1,585/night · 30.3%
- Campeche City Airbnb data Mexico · MX$1,500/night · 29.3%
- Ciudad Valles Airbnb data Mexico · MX$1,491/night · 26.5%
FAQ
Tala Airbnb FAQ
How much do Airbnb hosts make in Tala?
An active Tala Airbnb grossed MX$137,721 on average in the 12 months to February 2026, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$15,900 or more in a typical month.
How much can I make on Airbnb in Tala?
It depends most on the home's size, location and how it's run. The middle half of Tala listings earn between MX$3,910 and MX$15,900 in a typical month, and the top tenth MX$30,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Tala?
Listings in Tala were booked on 28% of available nights over the past year. That compares with 34% for the Jalisco average. March was the busiest month.
How much does an Airbnb cost per night in Tala?
The average booked night in Tala cost MX$1,573 before fees. Half of listings charge between MX$745 and MX$1,405; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Tala?
None of the active Tala listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Tala?
Yes, when it's run well. The average Tala Airbnb grossed MX$137,721 in the 12 months to February 2026, 44% below the Jalisco average of MX$247,038, though with only 19 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$16,100 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Tala?
December paid best over the past year, at MX$19,400 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Tala?
Tala stays were booked 16 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in Tala?
Centro Histórico, Las Águilas and Tala Sierra draw the most short-term rental interest in Tala. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Tala?
AirROI counted 19 active Airbnb listings in Tala as of February 2026. The closest tracked market is San Agustín, 24 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Tala from March 2025 to February 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.