Airbnb market data · 202612 months to February 2026
Santa Cruz de Miramar, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santa Cruz de Miramar brought in MX$300,813 over the 12 months through February 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Santa Cruz de Miramar run through February 2026.
The short answer
Santa Cruz de Miramar Airbnb Market at a Glance
Listings averaged MX$3,069 a night and were booked on 32% of available nights.
Timing matters: in September, the best month, the average listing earned about 2.4 times as much as in January, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Santa Cruz de Miramar is the 38th-largest of 38 Nayarit markets AirROI tracks.
Browse the live Santa Cruz de Miramar Airbnb market See Every Santa Cruz de Miramar ListingRevenue
How Much Do Airbnb Hosts Make in Santa Cruz de Miramar?
Gross bookings per Santa Cruz de Miramar listing averaged MX$300,813 over the 12 months to February 2026 (Nayarit average: MX$380,881), before cleaning, platform and management costs and taxes.
The average Santa Cruz de Miramar listing brought in MX$56,700 in September, its best month, and MX$23,900 in January, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Santa Cruz de Miramar's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$82,000+ a month, about three times the typical property.
- Strong performers (top 25%) earn MX$53,500 or more, roughly MX$26,000 a month above the median.
- Typical properties (median) earn about MX$27,600 a month.
- Entry-level properties (bottom 25%) earn MX$10,600 or less, about 39% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
September earned about 2.4 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, MX$39,100.
Santa Cruz de Miramar Airbnb Data by Month
Latest 12 months in the February 2026 data.
September led on revenue. Nightly rates peaked in December and bookings in April, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Mar 2025 | MX$34,663 | 35.1% | MX$3,014 | 41 days |
| Apr 2025 | MX$40,830 | 46.7% | MX$3,068 | 43 days |
| May 2025 | MX$35,395 | 27.2% | MX$3,099 | 27 days |
| Jun 2025 | MX$34,622 | 30.0% | MX$3,136 | 21 days |
| Jul 2025 | MX$48,389 | 39.2% | MX$3,115 | 47 days |
| Aug 2025 | MX$45,775 | 38.4% | MX$3,180 | 20 days |
| Sep 2025 | MX$56,746 | 40.6% | MX$3,204 | 27 days |
| Oct 2025 | MX$30,387 | 32.5% | MX$3,160 | 15 days |
| Nov 2025 | MX$45,828 | 36.0% | MX$3,141 | 45 days |
| Dec 2025 | MX$41,226 | 37.2% | MX$3,232 | 82 days |
| Jan 2026 | MX$23,940 | 29.2% | MX$3,156 | 28 days |
| Feb 2026 | MX$31,605 | 35.7% | MX$3,153 | 62 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Santa Cruz de Miramar market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Santa Cruz de Miramar Profitable?
Yes, when it's run well. The average Santa Cruz de Miramar Airbnb took in MX$300,813 in the 12 months to February 2026, and run by its owner at everyday costs, about MX$18,300 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$35,800 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santa Cruz de Miramar Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | MX$300,813 | MX$582,100 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −MX$46,600 | −MX$90,200 |
| Utilities and internetAbout 5% of bookings | −MX$15,000 | −MX$29,100 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$6,000 | −MX$11,600 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$9,000 | −MX$17,500 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$3,000 | −MX$3,000 |
| Permit and registrationWhere one is required | −MX$1,500 | −MX$1,500 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 27% of bookings | −MX$81,100 | −MX$152,900 |
| Left for housing costs, then profit | MX$219,713about MX$18,300 a month | MX$429,200about MX$35,800 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santa Cruz de Miramar Airbnb Profit
The estimate starts from Santa Cruz de Miramar's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Cruz de Miramar home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santa Cruz de Miramar's Top Earners Get There
- More nights booked. The busiest quarter of Santa Cruz de Miramar listings are booked on 51% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of MX$2,070 adds about MX$20,700 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$4,115 a night or more, against a median of MX$2,070. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$30,100 a year.
- Open for the busy months. September brought the average listing about MX$56,700, against MX$23,900 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$48,500 a month, against MX$25,100 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santa Cruz de Miramar?
Santa Cruz de Miramar listings were booked on 32% of the nights they were open over the past year, in line with the Nayarit average and in line with the Mexico average. Occupancy climbs to 47% in April and falls to 27% in May.
Across Santa Cruz de Miramar's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 73%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 51% or more, roughly four nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
April was the busiest month in Santa Cruz de Miramar, May the quietest
Share of open nights booked, by month
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Santa Cruz de Miramar?
The average nightly rate in Santa Cruz de Miramar, known as ADR (average daily rate), was MX$3,069 over the past year, about 36% below the Nayarit average of MX$4,780 and about 15% above the Mexico average of MX$2,675. Rates barely change through the year, staying between about MX$3,015 and MX$3,230.
Across Santa Cruz de Miramar's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$6,610+ a night, about 3.2 times the median.
- Strong performers (top 25%) charge MX$4,115 or more, about MX$2,000 above the median.
- Typical properties (median) charge about MX$2,070 a night.
- Entry-level properties (bottom 25%) charge MX$1,365 or less, about two-thirds of the median.
Average nightly rate by month in Santa Cruz de Miramar
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, MX$3,140.
Seasonality
Best and Worst Months for Airbnb in Santa Cruz de Miramar
With only 18 active listings, the monthly pattern in Santa Cruz de Miramar is noisy, since a few long or pricey stays can lift a month; revenue peaked in September and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Santa Cruz de Miramar?
Guests book Santa Cruz de Miramar stays 34 days ahead on average (about five weeks). December stays are booked furthest out, about 82 days ahead, and October stays closest to arrival, about 15 days. A typical December booking is made in late September.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 34 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Santa Cruz de Miramar
None of the 18 active listings in Santa Cruz de Miramar display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Cruz de Miramar.
Neighborhoods
Best Neighborhoods for Airbnb in Santa Cruz de Miramar
AirROI's area guide picks five Santa Cruz de Miramar neighborhoods that draw short-term rental guests, led by Playa de Miramar, Santa Cruz Bay and Pueblo de Miramar. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Playa de Miramar | A beautiful beach destination known for its stunning sunsets and tranquil atmosphere. Ideal for families and couples looking for a relaxing getaway. | Miramar Beach, Los Alacranes, Playa de la Marea, Coconut Beach Club, Local seafood restaurants |
| Santa Cruz Bay | A picturesque bay area that offers great water activities and scenic views. Popular for tourists seeking adventure and beach activities. | Santa Cruz Bay, Water sports activities, Boat rentals, Local markets, Dining by the bay |
| Pueblo de Miramar | A charming local village that showcases the culture and tradition of Nayarit. Great for travelers interested in local experiences and cultural immersion. | Local artisan shops, Cultural festivals, Traditional cuisine, Historic sites, Local music performances |
| Isla Turtle | A nearby island known for its pristine beaches and untouched nature. Perfect for eco-tourism and adventure seekers. | Turtle conservation projects, Snorkeling and diving tours, Hiking trails, Beautiful beaches |
| La Peñita de Jaltemba | A nearby coastal town with a vibrant community feel. Offers a blend of local culture and tourist amenities. | La Peñita beach, Local markets, Cultural events, Dining options, Surfing spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Santa Cruz de Miramar vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 57 km, Nayarit (47 km away, 30 listings) earned the most per listing, about 2.7 times as much as Santa Cruz de Miramar. Lo de Marcos was the busiest, booked on 38% of nights against 32% in Santa Cruz de Miramar.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Aticama 5 km | 46 | MX$245,847 | MX$3,934 | 23% |
| San Blas 14 km | 146 | MX$111,285 | MX$2,325 | 21% |
| Chacala 31 km | 43 | MX$232,046 | MX$3,390 | 32% |
| Tepic 32 km | 411 | MX$82,579 | MX$1,001 | 32% |
| Compostela 40 km | 463 | MX$261,680 | MX$3,608 | 28% |
| Nayarit 47 km | 30 | MX$816,635 | MX$10,087 | 27% |
| Rincón de Guayabitos 47 km | 33 | MX$222,045 | MX$2,824 | 29% |
| Lo de Marcos 57 km | 186 | MX$283,380 | MX$2,952 | 38% |
Other Airbnb Markets in Nayarit
- Bucerías Airbnb data 1,725 listings
- Sayulita Airbnb data 1,536 listings
- Nuevo Vallarta Airbnb data 699 listings
- San Francisco Airbnb data 507 listings
- La Cruz de Huanacaxtle Airbnb data 457 listings
- Corral del Risco Airbnb data 436 listings
- Las Jarretaderas Airbnb data 394 listings
- Mezcales Airbnb data 358 listings
See all 38 Nayarit Airbnb markets
Markets Similar to Santa Cruz de Miramar
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Santa Cruz de Miramar:
- Solidaridad Airbnb data Mexico · MX$2,993/night · 32.7%
- Ajijic Airbnb data Mexico · MX$3,032/night · 33.2%
- El Sargento Airbnb data Mexico · MX$3,254/night · 31.3%
- Bacalar Airbnb data Mexico · MX$2,753/night · 31.4%
- Loreto Airbnb data Mexico · MX$2,793/night · 32.8%
- Las Juntas Airbnb data Mexico · MX$2,785/night · 30.6%
FAQ
Santa Cruz de Miramar Airbnb FAQ
How much do Airbnb hosts make in Santa Cruz de Miramar?
An active Santa Cruz de Miramar Airbnb grossed MX$300,813 on average in the 12 months to February 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$53,500 or more in a typical month.
How much can I make on Airbnb in Santa Cruz de Miramar?
It depends most on the home's size, location and how it's run. The middle half of Santa Cruz de Miramar listings earn between MX$10,600 and MX$53,500 in a typical month, and the top tenth MX$82,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santa Cruz de Miramar?
Listings in Santa Cruz de Miramar were booked on 32% of available nights over the past year. That compares with 33% for the Nayarit average. April was the busiest month.
How much does an Airbnb cost per night in Santa Cruz de Miramar?
The average booked night in Santa Cruz de Miramar cost MX$3,069 before fees. Half of listings charge between MX$1,365 and MX$4,115, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Santa Cruz de Miramar?
None of the active Santa Cruz de Miramar listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santa Cruz de Miramar?
Yes, when it's run well. The average Santa Cruz de Miramar Airbnb grossed MX$300,813 in the 12 months to February 2026, 21% below the Nayarit average of MX$380,881, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$219,713 a year (about MX$18,300 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$35,800 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Santa Cruz de Miramar?
September paid best over the past year, at MX$56,700 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Santa Cruz de Miramar?
Santa Cruz de Miramar stays were booked 34 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Santa Cruz de Miramar?
Playa de Miramar, Santa Cruz Bay and Pueblo de Miramar draw the most short-term rental interest in Santa Cruz de Miramar. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santa Cruz de Miramar?
AirROI counted 18 active Airbnb listings in Santa Cruz de Miramar as of February 2026. The closest tracked market is Aticama, 5 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Santa Cruz de Miramar from March 2025 to February 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.