Casa Hindú SAMAO Entire home · 5 bedrooms Rated 4.94 - Revenue
- MX$2.9M
- Occupancy
- 45.1%
- Daily rate
- MX$17,446
Prices in
Airbnb market data · 202612 months to October 2026
Santa María del Oro, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santa María del Oro brought in MX$288,901 over the 12 months through October 2026, about 24% less than the Nayarit average of MX$380,881.
The short answer
Santa María del Oro Airbnb Market at a Glance
Rates and bookings both trail the Nayarit average. Listings averaged MX$3,877 a night and were booked on 18% of available nights, against MX$4,780 and 33% for the Nayarit average.
Timing matters: in August, usually the best month, the average listing earns about twice as much as in February, usually the slowest. With only 36 active listings, a few bookings can reorder the months.
With 36 active listings, Santa María del Oro is the 24th-largest of 38 Nayarit markets AirROI tracks. From a year earlier, average revenue rose 36% while the number of active listings shrank 18%.
Browse the live Santa María del Oro Airbnb market See Every Santa María del Oro ListingRevenue
How Much Do Airbnb Hosts Make in Santa María del Oro?
Gross bookings per Santa María del Oro listing averaged MX$288,901 over the 12 months to October 2026 (Nayarit average: MX$380,881), before cleaning, platform and management costs and taxes.
In a typical year, the average Santa María del Oro listing brings in MX$34,700 in August, its best month, and MX$18,100 in February, its slowest. June runs within 5% of August, so either can come out on top in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 7.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn MX$85,600+ a month, about 8.8 times the typical property.
- Strong performers (top 25%) earn MX$33,400 or more, roughly MX$24,000 a month above the median.
- Typical properties (median) earn about MX$9,780 a month.
- Entry-level properties (bottom 25%) earn MX$4,220 or less, about 43% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about twice what February does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average MX$48,000 MX$14,400
The dashed line is the average of the months shown, MX$27,800. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Santa María del Oro Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
June 2026 led on revenue, nightly rate and bookings alike. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | MX$27,213 | 18.1% | MX$3,358 | MX$878 | 36 days | 1.8 nights |
| Nov 2025 | MX$28,155 | 21.7% | MX$3,359 | MX$939 | 53 days | 1.7 nights |
| Dec 2025 | MX$31,868 | 23.8% | MX$3,399 | MX$1,028 | 42 days | 2 nights |
| Jan 2026 | MX$25,853 | 15.3% | MX$3,354 | MX$834 | 22 days | 2.2 nights |
| Feb 2026 | MX$21,758 | 15.9% | MX$3,493 | MX$777 | 17 days | 1.9 nights |
| Mar 2026 | MX$25,114 | 18.9% | MX$3,517 | MX$810 | 42 days | 2 nights |
| Apr 2026 | MX$30,626 | 19.7% | MX$3,584 | MX$1,021 | 33 days | 2.3 nights |
| May 2026 | MX$36,557 | 22.9% | MX$3,577 | MX$1,179 | 30 days | 2.4 nights |
| Jun 2026 | MX$47,991 | 28.2% | MX$3,934 | MX$1,600 | 16 days | 4 nights |
| Jul 2026 | MX$35,538 | 19.2% | MX$3,907 | MX$1,146 | 59 days | 3.8 nights |
| Aug 2026 | MX$41,650 | 22.6% | MX$3,875 | MX$1,344 | 12 days | 1.9 nights |
| Sep 2026 | MX$29,703 | 20.0% | MX$3,750 | MX$990 | 48 days | 1.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Santa María del Oro listing earns about MX$9,780 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Santa María del Oro Profitable?
Yes, when it's run well. The average Santa María del Oro Airbnb took in MX$288,901 in the 12 months to October 2026, and run by its owner at everyday costs, about MX$17,500 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$60,600 a month.
Cleaning it yourself keeps the MX$7,100 a year guests pay in cleaning fees, for about MX$18,100 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about MX$15,100 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santa María del Oro Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$281,801 | MX$962,400 |
| Cleaning fees guests pay2% of Santa María del Oro bookings | MX$7,100 | MX$24,300 |
| Gross bookings | MX$288,901 | MX$986,700 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Santa María del Oro listings on Simplified Pricing, 3% for the rest | −MX$38,800 | −MX$132,400 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$7,100 | −MX$24,300 |
| Utilities and internetAbout 5% of bookings | −MX$14,400 | −MX$49,300 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$5,800 | −MX$19,700 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$8,700 | −MX$29,600 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$2,900 | −MX$2,900 |
| Permit and registrationWhere one is required | −MX$1,400 | −MX$1,400 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −MX$79,100 | −MX$259,600 |
| Left for housing costs, then profit | MX$209,801about MX$17,500 a month | MX$727,100about MX$60,600 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santa María del Oro Airbnb Profit
The estimate starts from Santa María del Oro's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa María del Oro home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santa María del Oro's Top Earners Get There
- More nights booked. The busiest quarter of Santa María del Oro listings are booked on 29% or more of their nights, against 13% for the median listing. Ten more booked nights a year at the median rate of MX$2,385 adds about MX$23,900 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$3,670 a night or more, against a median of MX$2,385. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$28,200 a year.
- Open for the busy months. In a typical year, August brings the average listing about MX$34,700, against MX$18,100 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Santa María del Oro listings average 4.77 stars, and 28% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$82,200 a month, against MX$24,100 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santa María del Oro?
Santa María del Oro listings were booked on 18% of the nights they were open over the past year, 15 percentage points below the Nayarit average (33%) and 15 points below the Mexico average (33%). In a typical year, occupancy climbs to 26% in April and falls to 16% in January.
The busiest tenth of listings are booked about 6.4 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 44%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 29% or more, roughly two nights a week.
- Typical properties (median) fill about 13% of open nights.
- Entry-level properties (bottom 25%) fill 7% or less, less than one night a week.
April is usually the busiest month in Santa María del Oro, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 21% 32% 15%
The 12-month rate of 18% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Santa María del Oro?
The average nightly rate in Santa María del Oro, known as ADR (average daily rate), was MX$3,877 over the past year, about 19% below the Nayarit average of MX$4,780 and about 45% above the Mexico average of MX$2,675. Averaged month by month over the past two years, rates peak in June and July at about MX$3,575 and bottom out in October and November at about MX$3,030.
Prices span a wide range: the top 10% charge about 4.7 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge MX$7,765+ a night, about 3.3 times the median.
- Strong performers (top 25%) charge MX$3,670 or more, about MX$1,300 above the median.
- Typical properties (median) charge about MX$2,385 a night.
- Entry-level properties (bottom 25%) charge MX$1,660 or less, about two-thirds of the median.
June rates run 18% above October's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average MX$3,930 MX$2,710
The dashed line is the average of the months shown, MX$3,300. The 12-month ADR of MX$3,877 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Santa María del Oro?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa María del Oro it averaged MX$921 over the past year, from about MX$645 in a typical February to about MX$1,120 in a typical August.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn MX$2,580+ per open night, about 7.2 times the median.
- Strong performers (top 25%) earn MX$737 or more, about MX$380 a night above the median.
- Typical properties (median) earn about MX$358 per open night.
- Entry-level properties (bottom 25%) earn MX$144 or less, about 40% of the median.
August RevPAR is about 1.7 times February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average MX$1,600 MX$513
The dashed line is the average of the months shown, MX$912.
Seasonality
Best and Worst Months for Airbnb in Santa María del Oro
With only 36 active listings, the monthly pattern in Santa María del Oro is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Santa María del Oro
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average MX$34,700 MX$18,100
The dashed line is the average of the 12 calendar months, MX$27,800.
Revenue by month in Santa María del Oro in numbers
| Month | Revenue per listing |
|---|---|
| January | MX$22,400 |
| February | MX$18,100 |
| March | MX$28,600 |
| April | MX$31,500 |
| May | MX$32,200 |
| June | MX$33,200 |
| July | MX$26,400 |
| August | MX$34,700 |
| September | MX$25,100 |
| October | MX$23,400 |
| November | MX$26,000 |
| December | MX$31,700 |
How Far in Advance Do Guests Book Airbnb in Santa María del Oro?
Guests book Santa María del Oro stays 40 days ahead on average (about six weeks). September stays are booked furthest out, about 52 days ahead, and August stays closest to arrival, about 15 days. A typical September booking is made in late July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 32 days 59 days 12 days
The 12-month figure of 40 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Santa María del Oro
None of the 36 active listings in Santa María del Oro display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa María del Oro.
Neighborhoods
Best Neighborhoods for Airbnb in Santa María del Oro
AirROI's area guide picks four Santa María del Oro neighborhoods that draw short-term rental guests, led by Pueblo de Santa María del Oro, Cascadas de Santa María and Chacala Beach. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Pueblo de Santa María del Oro | Charming village known for its picturesque lake, ideal for nature lovers and tourists seeking a peaceful retreat close to natural beauty. | Lake Santa María del Oro, Local artisan markets, Nature trails, Fishing spots, Cultural festivals |
| Cascadas de Santa María | Stunning waterfalls located nearby, providing an attractive natural site for visitors who enjoy hiking and nature exploration. | Hiking trails, Waterfall views, Photography spots, Picnic areas, Guided tours |
| Chacala Beach | A tranquil beach destination known for its golden sand and calm waters, ideal for beachgoers and families. | Beach activities, Sunbathing, Local seafood restaurants, Scenic views, Surfing spots |
| San Pancho | Nearby artistic town popular with visitors for its vibrant culture, surf beaches, and laid-back atmosphere. | Art galleries, Live music venues, Surf spots, Beachfront restaurants, Local markets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Santa María del Oro Airbnb Listings by Type and Size
Entire homes make up 61% of listings in Santa María del Oro, alongside 14 private-room listings (39%). Houses are the most common property type at 42%, ahead of hotels, guesthouses and B&Bs (36%).
Mostly entire homes, with a private-room segment
Santa María del Oro Airbnb listings by room type
- Entire home 61%
- Private room 39%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 61.1% | 22 |
| Private room | 38.9% | 14 |
Listings by property type
Santa María del Oro Airbnb listings by property type
- House 42%
- Hotel/Boutique 36%
- Cabin/Outdoor 14%
- Apartment/Condo 8%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 41.7% | 15 |
| Hotel/Boutique | 36.1% | 13 |
| Cabin/Outdoor | 13.9% | 5 |
| Apartment/Condo | 8.3% | 3 |
How Many Bedrooms Do Airbnb Listings in Santa María del Oro Have?
The most common size among Santa María del Oro's 22 entire homes with a bedroom count is one bedroom (8 homes).
Santa María del Oro entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
36%
27%
9%
18%
9%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 36.4% | 8 |
| 2 bedrooms | 27.3% | 6 |
| 3 bedrooms | 9.1% | 2 |
| 4 bedrooms | 18.2% | 4 |
| 5+ bedrooms | 9.1% | 2 |
How Many Guests Do Airbnbs in Santa María del Oro Sleep?
Santa María del Oro is a group-trip market: 35% of listings sleep eight or more guests, more than the share of the next most common size, two guests (27%). Shares are of the 26 listings with a guest capacity on file (72% of the market).
Santa María del Oro listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
27%
23%
15%
35%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 26.9% | 7 |
| 4 guests | 23.1% | 6 |
| 6 guests | 15.4% | 4 |
| 8+ guests | 34.6% | 9 |
How Santa María del Oro Airbnb Listings Are Set Up
Santa María del Oro hosts set up an average of 3.9 beds per listing, roughly two for every bedroom. 53% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 26
- Beds per listing
- 3.9
- Show exact location
- 53%
What Amenities Do Airbnb Listings in Santa María del Oro Offer?
Lake access is common in Santa María del Oro: 72% of listings offer it, and 53% have a fire pit.
Share of Santa María del Oro listings with each common amenity
Guests
Who Books Airbnbs in Santa María del Oro?
Santa María del Oro draws mostly domestic guests: nine in ten of those who left reviews live in Mexico. Guadalajara alone accounts for 43% of reviews. Of the 10% from abroad, most come from the United States and Ireland. Guests speak a mix of languages: Spanish leads at 56%, followed by English and French.
90% of Santa María del Oro guests are domestic
Where guests who left reviews live
- Domestic 90%
- International 10%
Where Santa María del Oro guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Guadalajara | 42.6% |
| Zapopan | 16.2% |
| Tepic | 6.6% |
| Tlaquepaque | 2.9% |
| Mexico City | 2.2% |
Where Santa María del Oro guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Mexico | 89.9% |
| United States | 7.9% |
| Ireland | 0.7% |
| Canada | 0.7% |
| United Kingdom | 0.7% |
Languages spoken by Santa María del Oro guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| Spanish | 55.9% |
| English | 40.2% |
| French | 3.9% |
What Are Airbnb Guest Ratings in Santa María del Oro?
Santa María del Oro Airbnbs average 4.77 stars, and 28% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.67, against 4.84 for host communication and location.
Communication and location score highest in Santa María del Oro; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.77 |
| Cleanliness | 4.80 |
| Communication | 4.84 |
| Location | 4.84 |
| Check-in | 4.79 |
| Value | 4.67 |
Booking patterns
How Guests Book in Santa María del Oro: Stays, Rules and Fees
Nearly all Santa María del Oro listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year Santa María del Oro listings are open to guests
Share of listings by days a year
- 271-366 days 81%
- 181-270 days 17%
- 91-180 days 3%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 80.6% | 29 |
| 181-270 days | 16.7% | 6 |
| 91-180 days | 2.8% | 1 |
Days a year Santa María del Oro listings are booked or blocked
Share of listings by days a year
- 181-270 days 3%
- 91-180 days 17%
- 31-90 days 36%
- 1-30 days 44%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.8% | 1 |
| 91-180 days | 16.7% | 6 |
| 31-90 days | 36.1% | 13 |
| 1-30 days | 44.4% | 16 |
What Is the Average Length of Stay for Airbnb in Santa María del Oro?
The average Santa María del Oro booking lasts 2.3 nights, longest in July and shortest in December. Listings took about 13 bookings each over the year. Nearly half of listings that give a check-in time set it at 3 p.m., with check-out usually at noon.
Average length of stay by month in Santa María del Oro
Average nights per booking, by month of stay
Average 2 nights 2.8 nights 1.7 nights
Two-year average by calendar month.
Santa María del Oro Airbnb Minimum Stay Requirements
All listings in Santa María del Oro accept stays of one or two nights.
Minimum stay set by Santa María del Oro listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Santa María del Oro?
Flexible is the most common cancellation policy in Santa María del Oro, used by 39% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than seven in ten listings offer Flexible or Moderate terms, against 25% on Firm or stricter ones.
Cancellation policies of Santa María del Oro listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Santa María del Oro?
About a third of Santa María del Oro listings charge a cleaning fee. The typical fee is MX$228, and some higher fees lift the average to MX$346. Spread over the average stay of 2.3 nights, that adds roughly MX$100 a night to what guests pay. For listings that charge one, cleaning fees make up about 2% of gross revenue.
- Median cleaning fee
- MX$228
- Average cleaning fee
- MX$346
- Listings charging a fee
- 33.3%
- Share of gross revenue
- 2.5%
Top earners
Top-Earning Airbnbs and Hosts in Santa María del Oro
The top-grossing Airbnb in Santa María del Oro, a five-bedroom home, took in MX$2,880,000 over the past year, about 10 times the city's average of MX$289,000.
Casa Hindú SAMAO Entire home · 5 bedrooms Rated 4.94 
Casa Kanuwa Entire home · 6 bedrooms Rated 4.80 - Revenue
- MX$1.6M
- Occupancy
- 41.1%
- Daily rate
- MX$11,220
Luxury Villa Laguna Santa Maria del Oro Casama Entire home · 4 bedrooms Rated 4.91 - Revenue
- MX$1.1M
- Occupancy
- 30.1%
- Daily rate
- MX$10,514
Spectacular cabin facing lagoon Entire home · 4 bedrooms Rated 4.84 - Revenue
- MX$944,768
- Occupancy
- 32.8%
- Daily rate
- MX$7,779
Loft Bugambilias Entire home · 1 bedroom Rated 4.99 - Revenue
- MX$742,830
- Occupancy
- 66.8%
- Daily rate
- MX$3,032
CATALINA BUNGALOW Entire home · 2 bedrooms Rated 4.67 - Revenue
- MX$292,049
- Occupancy
- 37.4%
- Daily rate
- MX$2,105
Who Are the Airbnb Hosts in Santa María del Oro?
Fewer than 1% of Santa María del Oro listings are classed as professionally managed, though 39% of listings have a co-host. Superhosts run 42% of listings. Most hosts still vet their guests: only 25% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.
- Superhosts
- 41.7%
- Professional management
- 0.0%
- Cohosted listings
- 38.9%
- Instant Book enabled
- 25.0%
- Simplified Pricing
- 83.3%
Nearby markets
Santa María del Oro vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 76 km, Nayarit (70 km away, 30 listings) earned the most per listing, about 2.8 times as much as Santa María del Oro. Tepic and Chacala were the busiest, each booked on 32% of nights against 18% in Santa María del Oro.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| La Laguna 1 km | 39 | MX$260,979 | MX$3,841 | 24% |
| Tepic 35 km | 411 | MX$82,579 | MX$1,001 | 32% |
| Aticama 66 km | 46 | MX$245,847 | MX$3,934 | 23% |
| Nayarit 70 km | 30 | MX$816,635 | MX$10,087 | 27% |
| Chacala 71 km | 43 | MX$232,046 | MX$3,390 | 32% |
| San Sebastián del Oeste 73 km | 31 | MX$205,617 | MX$3,470 | 22% |
| San Blas 76 km | 146 | MX$111,285 | MX$2,325 | 21% |
| Compostela 76 km | 463 | MX$261,680 | MX$3,608 | 28% |
Other Airbnb Markets in Nayarit
- Bucerías Airbnb data 1,725 listings
- Sayulita Airbnb data 1,536 listings
- Nuevo Vallarta Airbnb data 699 listings
- San Francisco Airbnb data 507 listings
- La Cruz de Huanacaxtle Airbnb data 457 listings
- Corral del Risco Airbnb data 436 listings
- Las Jarretaderas Airbnb data 394 listings
- Mezcales Airbnb data 358 listings
See all 38 Nayarit Airbnb markets
Markets Similar to Santa María del Oro
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Santa María del Oro:
- Parras de la Fuente Airbnb data Mexico · MX$3,890/night · 18.9%
- Baja California Airbnb data Mexico · MX$3,856/night · 19.3%
- Tapalpa Airbnb data Mexico · MX$4,131/night · 19.9%
- Valle de Guadalupe Airbnb data Mexico · MX$3,680/night · 20.2%
- Santa Ana Portales Airbnb data Mexico · MX$3,723/night · 20.6%
- San Felipe Airbnb data Mexico · MX$4,126/night · 20.9%
FAQ
Santa María del Oro Airbnb FAQ
How much do Airbnb hosts make in Santa María del Oro?
An active Santa María del Oro Airbnb grossed MX$288,901 on average in the 12 months to October 2026, according to AirROI's tracking of 36 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$33,400 or more in a typical month.
How much can I make on Airbnb in Santa María del Oro?
It depends most on the home's size, location and how it's run. The middle half of Santa María del Oro listings earn between MX$4,220 and MX$33,400 in a typical month, and the top tenth MX$85,600 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santa María del Oro?
Listings in Santa María del Oro were booked on 18% of available nights over the past year. That compares with 33% for the Nayarit average. April is usually the busiest month.
How much does an Airbnb cost per night in Santa María del Oro?
The average booked night in Santa María del Oro cost MX$3,877 before fees. Half of listings charge between MX$1,660 and MX$3,670; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Santa María del Oro?
None of the active Santa María del Oro listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santa María del Oro?
Yes, when it's run well. The average Santa María del Oro Airbnb grossed MX$288,901 in the 12 months to October 2026, 24% below the Nayarit average of MX$380,881. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$209,801 a year (about MX$17,500 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$60,600 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Santa María del Oro?
August usually pays best, averaging MX$34,700 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Santa María del Oro?
Each night a Santa María del Oro listing was open to book earned MX$921 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$2,580 or more.
How far in advance do guests book Airbnbs in Santa María del Oro?
Santa María del Oro stays were booked 40 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Santa María del Oro?
The average Santa María del Oro Airbnb stay lasted 2.3 nights over the past year. A listing took 13 reservations over the year on average.
How are Airbnbs in Santa María del Oro rated?
Guests rate Santa María del Oro Airbnbs 4.77 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Santa María del Oro?
Pueblo de Santa María del Oro, Cascadas de Santa María and Chacala Beach draw the most short-term rental interest in Santa María del Oro. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santa María del Oro?
AirROI counted 36 active Airbnb listings in Santa María del Oro as of October 2026. The closest tracked market is La Laguna, 1 km away.
How much are Airbnb cleaning fees in Santa María del Oro?
In Santa María del Oro, about a third of listings add a cleaning fee. The median fee is MX$228, and some higher fees lift the average to MX$346.
How many tourists visit Santa María del Oro, Mexico?
All of Mexico had 45 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 439 Airbnb stays in Santa María del Oro, Mexico in the 12 months to October 2026, which counts bookings and not tourists. See Mexico tourism statistics.
Method
About This Data
Figures on this page cover 36 active Airbnb listings in Santa María del Oro from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.