Santa María del Oro, Nayarit Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santa María del Oro, Nayarit? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,389 per year — at a $190 nightly rate, 17.9% occupancy, and a $42 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 45 active listings, Santa María del Oro is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 36.4% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santa María del Oro?
In Santa María del Oro, the headline Airbnb metrics are $13,389 in average annual revenue,17.9% occupancy, $190 ADR, and $42 in RevPAR, and guests book about 34 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa María del Oro?
Understanding the monthly revenue variations for Airbnb listings in Santa María del Oro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa María del Oro is typically April, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa María del Oro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,885+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,311 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $524 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $255, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa María del Oro
What Is the Monthly Airbnb Occupancy Rate in Santa María del Oro?
Maximize your bookings by understanding the Santa María del Oro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa María del Oro:
- Best-in-class properties (Top 10%) achieve 40%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa María del Oro
What Is the Average Airbnb Nightly Rate in Santa María del Oro?
Effective short term rental pricing strategy in Santa María del Oro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa María del Oro typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $403+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Santa María del Oro
What Is the RevPAR for Airbnb in Santa María del Oro?
RevPAR in Santa María del Oro is currently $42. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $10 RevPAR.
- Typical properties (Median) generate $19 RevPAR.
- Strong performers (Top 25%) earn $37 RevPAR.
- Best-in-class (Top 10%) achieve $93 RevPAR.
Average Monthly RevPAR Trend in Santa María del Oro
RevPAR Insights for Santa María del Oro
- The average RevPAR in Santa María del Oro is $42. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($93) and bottom 25% ($10) is $83, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in Jul, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa María del Oro benchmarks. If your RevPAR falls below the median of $19, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $37+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa María del Oro?
Santa María del Oro's peak Airbnb season falls in April, December, November, while the softest stretch is June, July, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, December, November)
- Revenue averages $1,737 per month
- Occupancy rates average 25.7%
- Daily rates average $185
Shoulder Season
- Revenue averages $1,461 per month
- Occupancy maintains around 18.6%
- Daily rates hold near $188
Low Season (June, July, September)
- Revenue drops to average $1,050 per month
- Occupancy decreases to average 16.3%
- Daily rates adjust to average $178
Seasonality Insights for Santa María del Oro
- The Airbnb seasonality pattern in Santa María del Oro shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa María del Oro's highest earning potential, with monthly revenues climbing to $1,817, occupancy reaching 31.5%, and ADRs peaking at $202.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $979, occupancy could drop to 15.1%, and ADRs may adjust to $168.
- Lower occupancy paired with meaningful seasonality means hosts in Santa María del Oro need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Santa María del Oro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Santa María del Oro?
Low regulation and minimal registration activity in Santa María del Oro, Nayarit, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa María del Oro to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Santa María del Oro?
With a compact short-term rental market, Santa María del Oro gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pueblo de Santa María del Oro | Charming village known for its picturesque lake, ideal for nature lovers and tourists seeking a peaceful retreat close to natural beauty. | Lake Santa María del Oro, Local artisan markets, Nature trails, Fishing spots, Cultural festivals |
| La Laguna | Beautiful lakeside area perfect for outdoor activities such as kayaking and fishing, attracting tourists looking for adventure and relaxation. | Kayaking and paddleboarding, Fishing excursions, Picnic areas, Scenic viewpoints, Wildlife watching |
| Cascadas de Santa María | Stunning waterfalls located nearby, providing an attractive natural site for visitors who enjoy hiking and nature exploration. | Hiking trails, Waterfall views, Photography spots, Picnic areas, Guided tours |
| Chacala Beach | A tranquil beach destination known for its golden sand and calm waters, ideal for beachgoers and families. | Beach activities, Sunbathing, Local seafood restaurants, Scenic views, Surfing spots |
| San Pancho | Nearby artistic town popular with visitors for its vibrant culture, surf beaches, and laid-back atmosphere. | Art galleries, Live music venues, Surf spots, Beachfront restaurants, Local markets |
| Sayulita | Trendy beach town renowned for surfing, nightlife, and bohemian vibe, attracting young travelers and surf enthusiasts. | Surfing lessons, Beachfront bars, Art markets, Yoga retreats, Natural beauty |
| Lo de Marcos | Quaint coastal town known for its scenic beaches and local community feel, appealing to families and quiet travelers. | Untouched beaches, Relaxed atmosphere, Local eateries, Cultural events, Sea turtle releases |
| Rincón de Guayabitos | Popular tourist destination with beautiful beaches and a variety of amenities, good for families and vacationers. | Water sports, Restaurants and shops, Beach activities, Local festivals, Historical sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Santa María del Oro offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Santa María del Oro?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa María del Oro
- The Santa María del Oro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santa María del Oro, House properties are the most common (33.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 28.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.2%) offer potential for unique stay experiences.
Santa María del Oro Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa María del Oro
- The dominant room capacity in Santa María del Oro is 1 bedroom listings, making up 64.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.7% of the active Airbnb listings in Santa María del Oro, indicating a high concentration in these sizes.
- With over half the market (64.4%) consisting of studios or 1-bedroom units, Santa María del Oro is particularly well-suited for individuals or couples.
Santa María del Oro Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa María del Oro
- The most common guest capacity trend in Santa María del Oro vacation rentals is listings accommodating 2 guests (42.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Santa María del Oro STR market, accounting for 66.6% of listings.
- A significant 42.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Santa María del Oro.
- 31.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa María del Oro.
- On average, properties in Santa María del Oro are equipped to host 4.1 guests.
How Do Listings in Santa María del Oro Compare on Quality?
Listing quality in Santa María del Oro can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santa María del Oro
- At 25.6 photos per listing on average, Santa María del Oro hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santa María del Oro averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santa María del Oro?
Amenity Prevalence
Amenity Insights for Santa María del Oro
- Essential amenities in Santa María del Oro that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Bed linens are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa María del Oro: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa María del Oro to stay competitive.
Which Airbnb Amenities Boost Revenue in Santa María del Oro?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santa María del Oro, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Waterfront | 11.1% | $52,410 | $8,511 | 515.8% |
Freezer | 15.6% | $45,539 | $7,466 | 509.9% |
Stove | 31.1% | $30,706 | $5,568 | 451.5% |
Blender | 15.6% | $43,130 | $7,910 | 445.3% |
Cooking basics | 42.2% | $25,005 | $4,899 | 410.4% |
Dedicated workspace | 15.6% | $40,149 | $8,459 | 374.6% |
Hammock | 11.1% | $44,319 | $9,522 | 365.4% |
Private entrance | 31.1% | $28,753 | $6,450 | 345.8% |
Patio or balcony | 55.6% | $20,279 | $4,775 | 324.7% |
Bed linens | 80.0% | $15,780 | $3,822 | 312.9% |
Revenue Impact Insights for Santa María del Oro
- Waterfront tops the revenue impact list with a 515.8% uplift — listings with this amenity earn $52,410 vs. $8,511 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santa María del Oro STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa María del Oro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta María del Oro Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa María del Oro
- The typical guest profile for Airbnb in Santa María del Oro consists of primarily domestic travelers (91%), often arriving from nearby Guadalajara, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 91.0% of guests.
- Key international markets include Mexico (91%) and United States (4.8%).
- Top languages spoken are Spanish (50.7%) followed by English (42.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guadalajara and Zapopan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santa María del Oro?
Listings in Santa María del Oro average 4.78 out of 5 overall, with about 61.3 reviews per active listing and 33.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santa María del Oro
- An average rating of 4.78 places Santa María del Oro in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.85), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Santa María del Oro Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa María del Oro
- The most common availability pattern in Santa María del Oro falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa María del Oro (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Santa María del Oro?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa María del Oro
- The overall average booking lead time for vacation rentals in Santa María del Oro is 34 days.
- Guests book furthest in advance for stays during September (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Santa María del Oro.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Santa María del Oro averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santa María del Oro?
Guests in Santa María del Oro stay about 1.9 nights on average, generating roughly 599 reservations and 13.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Santa María del Oro
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santa María del Oro
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 13.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (2.3 nights) and shorten in Jun (1.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santa María del Oro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
86.7% of total
2 Nights
4 listings
8.9% of total
30+ Nights
2 listings
4.4% of total
Key Insights
- The most prevalent minimum stay requirement in Santa María del Oro is 1 Night, adopted by 86.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.6%) of the Santa María del Oro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 86.7% of Santa María del Oro hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa María del Oro.
Santa María del Oro Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
15 listings
33.3% of total
Moderate
14 listings
31.1% of total
Firm
16 listings
35.6% of total
Cancellation Policy Insights for Santa María del Oro
- The prevailing Airbnb cancellation policy trend in Santa María del Oro is Firm, used by 35.6% of listings.
- There's a relatively balanced mix between guest-friendly (64.4%) and stricter (35.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.6% market standard in Santa María del Oro.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa María del Oro.
How Much Are Airbnb Cleaning Fees in Santa María del Oro?
Cleaning fees in Santa María del Oro are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santa María del Oro
- Only 28.9% of listings charge a cleaning fee, suggesting that most hosts in Santa María del Oro bundle cleaning costs into the nightly rate.
- The average cleaning fee of $17 is close to the median ($11), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santa María del Oro median of $11. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santa María del Oro Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa María del Orobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Hindú SAMAO
Entire Place • 5 bedrooms
Casa Kanuwa
Entire Place • 6 bedrooms
Luxury Villa Laguna Santa Maria del Oro Casama
Entire Place • 4 bedrooms
Spectacular cabin facing lagoon
Entire Place • 4 bedrooms
Loft Bugambilias
Entire Place • 1 bedroom
Magnolias, Terrace to the sky.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa María del Oro?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa María del Oro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vanesa | 1 | $120,962 | 65 | 4.94/5.0 |
| Antonio | 1 | $76,778 | 5 | 5.00/5.0 |
| Paco | 2 | $70,351 | 216 | 4.92/5.0 |
| Juan Pablo | 1 | $61,756 | 135 | 4.84/5.0 |
| Sergio Enrique | 8 | $48,153 | 601 | 4.70/5.0 |
| Héctor | 2 | $46,335 | 65 | 4.98/5.0 |
| Cecilia | 1 | $25,339 | 108 | 4.98/5.0 |
| Rafa | 2 | $22,733 | 249 | 4.91/5.0 |
| Kary Mireya | 3 | $21,145 | 234 | 4.86/5.0 |
| Beatriz | 1 | $15,757 | 24 | 4.38/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa María del Oro.
Who Are the Airbnb Hosts in Santa María del Oro?
Santa María del Oro is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Santa María del Oro
- With 57.8% Superhosts, Santa María del Oro has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 2.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 51.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santa María del Oro averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Santa María del Oro's Airbnb Market Compare to Nearby Cities?
How does the Santa María del Oro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Litibu, Santa María del Oro has 20 percentage points lower occupancy and about $96 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta de Mita | 83 | $5,702 | $949.17 | 31% |
| Punta Mita | 58 | $5,222 | $830.65 | 34% |
| Higuera Blanca | 32 | $4,745 | $719.02 | 26% |
| Corral del Risco | 422 | $4,150 | $720.76 | 30% |
| Nayarit | 30 | $3,233 | $527.77 | 26% |
| Boca de Tomatlán | 264 | $2,481 | $361.84 | 34% |
| Litibu | 15 | $2,417 | $286.13 | 38% |
| Cruz de Huanacaxtle | 14 | $2,239 | $388.59 | 31% |
| Sayulita | 1,414 | $2,069 | $251.70 | 36% |
| San Juan Cosalá | 91 | $2,047 | $264.43 | 28% |
Frequently Asked Questions About Airbnb in Santa María del Oro
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa María del Oro.
How much do Airbnb hosts make in Santa María del Oro?
Santa María del Oro hosts earn about $13,389 per year on average, with an average nightly rate of $190 and RevPAR of $42. Those figures describe the typical revenue environment for active listings in Santa María del Oro, Nayarit, not the ceiling for the best operators. Source: AirROI 2026 data, Santa María del Oro market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santa María del Oro?
The average Airbnb occupancy rate in Santa María del Oro is 17.9%. April is the strongest month and July is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa María del Oro?
Listings in Santa María del Oro average $190 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa María del Oro?
Santa María del Oro currently has about 45 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa María del Oro?
AirROI currently classifies the short-term rental regulation level in Santa María del Oro as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa María del Oro?
RevPAR in Santa María del Oro is about $42. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa María del Oro?
Occupancy of 17.9% means Santa María del Oro is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,389, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa María del Oro?
The average booking lead time in Santa María del Oro is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa María del Oro?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa María del Oro include Pueblo de Santa María del Oro, La Laguna, Cascadas de Santa María. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa María del Oro?
entire_home listings make up 66.7% of the active supply in Santa María del Oro. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa María del Oro compare to nearby Airbnb markets?
Among neighboring markets, Punta de Mita posts $68,424 in average annual revenue with 31.1% occupancy, compared to Santa María del Oro's $13,389 and 17.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santa María del Oro?
The average Airbnb stay length in Santa María del Oro is about 1.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santa María del Oro?
Airbnb listings in Santa María del Oro average 4.78 out of 5 overall. About 33.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santa María del Oro?
Waterfront and Freezer are among the strongest revenue-linked amenities in Santa María del Oro. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santa María del Oro?
Yes. About 28.9% of active Airbnb listings in Santa María del Oro charge a cleaning fee, and the average fee is $17. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santa María del Oro?
A 57.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.