Airbnb market data · 202612 months to October 2026
Santa Cruz Etla, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santa Cruz Etla brought in MX$138,429 over the 12 months through October 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Santa Cruz Etla Airbnb Market at a Glance
Rates are in line with the Oaxaca average, but bookings trail it. Listings averaged MX$2,379 a night and were booked on 25% of available nights, against MX$2,435 and 33% for the Oaxaca average.
Timing matters: in January, usually the best month, the average listing earns about 2.6 times as much as in June, usually the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Santa Cruz Etla is the 38th-largest of 53 Oaxaca markets AirROI tracks.
Browse the live Santa Cruz Etla Airbnb market See Every Santa Cruz Etla ListingRevenue
How Much Do Airbnb Hosts Make in Santa Cruz Etla?
Gross bookings per Santa Cruz Etla listing averaged MX$138,429 over the 12 months to October 2026 (Oaxaca average: MX$235,408), before cleaning, platform and management costs and taxes.
In a typical year, the average Santa Cruz Etla listing brings in MX$33,500 in January, its best month, and MX$12,700 in June, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Santa Cruz Etla's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$47,200+ a month, about 3.4 times the typical property.
- Strong performers (top 25%) earn MX$27,400 or more, roughly MX$14,000 a month above the median.
- Typical properties (median) earn about MX$13,800 a month.
- Entry-level properties (bottom 25%) earn MX$5,010 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 2.6 times what June does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$18,300. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Santa Cruz Etla Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
January 2026 led on revenue and bookings; nightly rates peaked in September 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | MX$17,621 | 25.5% | MX$2,168 | MX$568 | 78 days | 4.7 nights |
| Nov 2025 | MX$17,790 | 24.9% | MX$2,156 | MX$593 | 54 days | 6.4 nights |
| Dec 2025 | MX$27,226 | 38.5% | MX$2,136 | MX$878 | 63 days | 7.9 nights |
| Jan 2026 | MX$39,690 | 41.9% | MX$2,157 | MX$1,280 | 86 days | 12.9 nights |
| Feb 2026 | MX$21,425 | 29.9% | MX$2,175 | MX$765 | 73 days | 5.6 nights |
| Mar 2026 | MX$21,133 | 29.0% | MX$2,184 | MX$682 | 46 days | 5.6 nights |
| Apr 2026 | MX$15,610 | 30.0% | MX$2,240 | MX$520 | 26 days | 4.9 nights |
| May 2026 | MX$15,946 | 20.0% | MX$2,258 | MX$514 | 27 days | 5.5 nights |
| Jun 2026 | MX$12,152 | 20.0% | MX$2,279 | MX$405 | 14 days | 4.7 nights |
| Jul 2026 | MX$19,782 | 28.6% | MX$2,261 | MX$638 | 26 days | 4.3 nights |
| Aug 2026 | MX$14,447 | 20.3% | MX$2,279 | MX$466 | 39 days | 3.4 nights |
| Sep 2026 | MX$17,103 | 22.8% | MX$2,318 | MX$570 | 8 days | 2.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Santa Cruz Etla market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Santa Cruz Etla Profitable?
Yes, when it's run well. The average Santa Cruz Etla Airbnb took in MX$138,429 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$276,200, and run by its owner at everyday costs, about MX$16,500 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santa Cruz Etla Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$131,529 | MX$262,500 |
| Cleaning fees guests pay5% of Santa Cruz Etla bookings | MX$6,900 | MX$13,700 |
| Gross bookings | MX$138,429 | MX$276,200 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 76% of Santa Cruz Etla listings on Simplified Pricing, 3% for the rest | −MX$17,300 | −MX$34,500 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$6,900 | −MX$13,700 |
| Utilities and internetAbout 5% of bookings | −MX$6,900 | −MX$13,800 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$2,800 | −MX$5,500 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$4,200 | −MX$8,300 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$1,400 | −MX$1,400 |
| Permit and registrationWhere one is required | −MX$700 | −MX$700 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −MX$40,200 | −MX$77,900 |
| Left for housing costs, then profit | MX$98,229about MX$8,200 a month | MX$198,300about MX$16,500 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santa Cruz Etla Airbnb Profit
The estimate starts from Santa Cruz Etla's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Cruz Etla home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santa Cruz Etla's Top Earners Get There
- More nights booked. The busiest quarter of Santa Cruz Etla listings are booked on 40% or more of their nights, against 19% for the median listing. Ten more booked nights a year at the median rate of MX$1,675 adds about MX$16,800 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$2,520 a night or more, against a median of MX$1,675. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$13,200 a year.
- Open for the busy months. In a typical year, January brings the average listing about MX$33,500, against MX$12,700 in June, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Santa Cruz Etla listings average 4.84 stars, and 32% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$23,000 a month, against MX$11,500 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santa Cruz Etla?
Santa Cruz Etla listings were booked on 25% of the nights they were open over the past year, 8 percentage points below the Oaxaca average (33%) and 8 points below the Mexico average (33%). In a typical year, occupancy climbs to 39% in January and falls to 19% in May.
Across Santa Cruz Etla's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 61%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 40% or more, roughly three nights a week.
- Typical properties (median) fill about 19% of open nights.
- Entry-level properties (bottom 25%) fill 10% or less, less than one night a week.
January is usually the busiest month in Santa Cruz Etla, May the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 25% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Santa Cruz Etla?
The average nightly rate in Santa Cruz Etla, known as ADR (average daily rate), was MX$2,379 over the past year, about the same as the Oaxaca average (MX$2,435) and about 11% below the Mexico average of MX$2,675. Averaged month by month over the past two years, rates barely change through the year, staying between about MX$2,075 and MX$2,220.
Across Santa Cruz Etla's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$3,170+ a night, about 1.9 times the median.
- Strong performers (top 25%) charge MX$2,520 or more, about MX$850 above the median.
- Typical properties (median) charge about MX$1,675 a night.
- Entry-level properties (bottom 25%) charge MX$1,300 or less, about three-quarters of the median.
Average nightly rate by month in Santa Cruz Etla
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$2,140. The 12-month ADR of MX$2,379 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Santa Cruz Etla?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa Cruz Etla it averaged MX$616 over the past year, from about MX$423 in a typical June to about MX$1,080 in a typical January.
Across Santa Cruz Etla's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn MX$1,130+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn MX$831 or more, about MX$340 a night above the median.
- Typical properties (median) earn about MX$488 per open night.
- Entry-level properties (bottom 25%) earn MX$255 or less, about half of the median.
January RevPAR is about 2.6 times June's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$600.
Seasonality
Best and Worst Months for Airbnb in Santa Cruz Etla
With only 25 active listings, the monthly pattern in Santa Cruz Etla is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in January and bottom out in June.
Average revenue by month in Santa Cruz Etla
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$18,300.
Revenue by month in Santa Cruz Etla in numbers
| Month | Revenue per listing |
|---|---|
| January | MX$33,500 |
| February | MX$18,700 |
| March | MX$19,800 |
| April | MX$13,400 |
| May | MX$14,800 |
| June | MX$12,700 |
| July | MX$16,600 |
| August | MX$14,800 |
| September | MX$15,000 |
| October | MX$16,000 |
| November | MX$17,900 |
| December | MX$26,100 |
How Far in Advance Do Guests Book Airbnb in Santa Cruz Etla?
Guests book Santa Cruz Etla stays 57 days ahead on average (about eight weeks). October stays are booked furthest out, about 97 days ahead, and September stays closest to arrival, about 12 days. A typical October booking is made in early July.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 57 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Santa Cruz Etla
None of the 25 active listings in Santa Cruz Etla display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Cruz Etla.
Neighborhoods
Best Neighborhoods for Airbnb in Santa Cruz Etla
AirROI's area guide picks seven Santa Cruz Etla neighborhoods that draw short-term rental guests, led by Santa Cruz Etla Centro, San Agustin Etla and San Bartolo Coyotepec. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Santa Cruz Etla Centro | The heart of Santa Cruz Etla, known for its cultural richness and proximity to local markets and traditional crafts. Attracts visitors interested in Oaxaca's indigenous culture and crafts. | Templo de Santa Cruz, Local artisan markets, Centro Cultural San Pablo, Oaxacan cuisine restaurants, Traditional craft shops |
| San Agustin Etla | A nearby town known for its artistic scene and natural beauty, San Agustin Etla attracts visitors looking for tranquility and art. The area is renowned for its galleries and workshops. | Museo de Arte Contemporáneo, Cultural workshops, Natural landscapes, Art galleries, Outdoor activities |
| San Bartolo Coyotepec | Famous for its distinctive black pottery, San Bartolo is a charming area for those interested in local crafts and pottery making. It is ideal for cultural tourism. | Black pottery workshops, Cultural events, Traditional market, Artisan shops, Local cuisine |
| Tlacolula | Located close to Santa Cruz, Tlacolula hosts a traditional market that attracts many visitors. It offers a vibrant atmosphere for tourists looking for authentic Oaxacan experiences. | Tlacolula Market, Templo de San Jerónimo, Local food stalls, Cultural festivals, Indigenous craft stores |
| El Tule | Home to the famous Árbol del Tule, this small town offers a unique natural attraction and is perfect for short stays. Visitors enjoy the serene environment and local charm. | Árbol del Tule, Local restaurants, Craft shops, Cultural experiences, Nature walks |
| San Juan Teitipac | This community is known for its weaving traditions and community-driven tourism. Attracts visitors interested in textile arts and local culture. | Weaving workshops, Traditional textiles, Local cultural events, Community tourism activities, Oaxacan cuisine |
| Cuilapam de Guerrero | Known for its historic ruins and sites, Cuilapam is a great location for history buffs and those interested in Oaxaca's colonial past, enhancing the cultural tourism offering in the area. | Ex-convent of Cuilapam, Historical ruins, Natural landscape, Local festivals, Cultural heritage experiences |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Santa Cruz Etla vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 32 km, Oaxaca City (9 km away) earned the most per listing, about 53% more than Santa Cruz Etla.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| San Agustín Etla 5 km | 32 | MX$82,667 | MX$1,730 | 19% |
| San Jacinto Amilpas 6 km | 62 | MX$81,231 | MX$1,496 | 25% |
| Oaxaca City 9 km | 3,016 | MX$212,044 | MX$2,036 | 33% |
| San Andrés Huayapam 10 km | 30 | MX$108,833 | MX$1,859 | 26% |
| Santa Lucía del Camino 11 km | 200 | MX$81,826 | MX$1,221 | 26% |
| Santa Cruz Xoxocotlán 13 km | 115 | MX$63,857 | MX$1,162 | 25% |
| Tlalixtac de Cabrera 14 km | 45 | MX$133,283 | MX$2,499 | 23% |
| Oaxaca 32 km | 1,127 | MX$184,495 | MX$2,211 | 32% |
Other Airbnb Markets in Oaxaca
- Brisas de Zicatela Airbnb data 1,771 listings
- Puerto Escondido Airbnb data 1,245 listings
- La Crucecita Airbnb data 741 listings
- Mazunte Airbnb data 448 listings
- Santa María Huatulco Airbnb data 197 listings
- Puerto Ángel Airbnb data 189 listings
- Playa Zipolite Airbnb data 121 listings
- San Agustinillo Airbnb data 113 listings
See all 53 Oaxaca Airbnb markets
Markets Similar to Santa Cruz Etla
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Santa Cruz Etla:
- Tezoyuca Airbnb data Mexico · MX$2,432/night · 23.7%
- Guaymas Airbnb data Mexico · MX$2,379/night · 27.0%
- Mahahual Airbnb data Mexico · MX$2,253/night · 25.9%
- El Cuyo Airbnb data Mexico · MX$2,414/night · 27.0%
- Barra de Navidad Airbnb data Mexico · MX$2,448/night · 27.1%
- Mazatlán Airbnb data Mexico · MX$2,549/night · 26.5%
FAQ
Santa Cruz Etla Airbnb FAQ
How much do Airbnb hosts make in Santa Cruz Etla?
An active Santa Cruz Etla Airbnb grossed MX$138,429 on average in the 12 months to October 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$27,400 or more in a typical month.
How much can I make on Airbnb in Santa Cruz Etla?
It depends most on the home's size, location and how it's run. The middle half of Santa Cruz Etla listings earn between MX$5,010 and MX$27,400 in a typical month, and the top tenth MX$47,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santa Cruz Etla?
Listings in Santa Cruz Etla were booked on 25% of available nights over the past year. That compares with 33% for the Oaxaca average. January is usually the busiest month.
How much does an Airbnb cost per night in Santa Cruz Etla?
The average booked night in Santa Cruz Etla cost MX$2,379 before fees. Half of listings charge between MX$1,300 and MX$2,520, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Santa Cruz Etla?
None of the active Santa Cruz Etla listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santa Cruz Etla?
Yes, when it's run well. The average Santa Cruz Etla Airbnb grossed MX$138,429 in the 12 months to October 2026, 41% below the Oaxaca average of MX$235,408, though with only 25 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$16,500 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Santa Cruz Etla?
January usually pays best, averaging MX$33,500 per active listing over the past two years, and June usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Santa Cruz Etla?
Each night a Santa Cruz Etla listing was open to book earned MX$616 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$1,130 or more.
How far in advance do guests book Airbnbs in Santa Cruz Etla?
Santa Cruz Etla stays were booked 57 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Santa Cruz Etla?
The average Santa Cruz Etla Airbnb stay lasted 6.8 nights over the past year. A listing took 10 reservations over the year on average.
How are Airbnbs in Santa Cruz Etla rated?
Guests rate Santa Cruz Etla Airbnbs 4.84 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Santa Cruz Etla?
Santa Cruz Etla Centro, San Agustin Etla and San Bartolo Coyotepec draw the most short-term rental interest in Santa Cruz Etla. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santa Cruz Etla?
AirROI counted 25 active Airbnb listings in Santa Cruz Etla as of October 2026. The closest tracked market is San Agustín Etla, 5 km away.
How much are Airbnb cleaning fees in Santa Cruz Etla?
In Santa Cruz Etla, more than half of listings add a cleaning fee, and the typical fee is about MX$701.
How many tourists visit Santa Cruz Etla, Mexico?
All of Mexico had 45 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 261 Airbnb stays in Santa Cruz Etla, Mexico in the 12 months to October 2026, which counts bookings and not tourists. See Oaxaca tourism statistics.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Santa Cruz Etla from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.