Tourism statisticsState2026
Oaxaca Tourism Statistics: 195,075 Airbnb Stays
AirROI estimates 195,075 Airbnb stays in Oaxaca in the 12 months to October 2026, with Oaxaca City the most booked town. The busiest month was February. All of Mexico had 45 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 973,210
- Typical Airbnb stay
- 5.0 nights
- Busiest Airbnb month
- February
- From abroad, among guests who left a review
- 51%
Key facts
Oaxaca Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- UN Tourism puts all of Mexico at 45 million international tourist arrivals in 2024, via Our World in Data.
Airbnb stays
- AirROI puts Airbnb stays in Oaxaca at 195,075 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Oaxaca added up to 973,210 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Oaxaca lasted 5.0 nights in the 12 months to October 2026, booked about 46 days ahead.
Busiest months
- AirROI ranks February the busiest Airbnb month in Oaxaca in the 12 months to October 2026, followed by January and March, with October the quietest.
- AirROI estimates the four busiest Airbnb months in Oaxaca ran unbroken from December to March in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Oaxaca in October were booked furthest ahead, about 68 days, against 27 days for June, in the 12 months to October 2026.
Guests
- AirROI estimates 51% of Oaxaca Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 25% and Canada at 6.7%.
By place
- AirROI estimates Oaxaca took 5.8% of all Airbnb stays in Mexico in the 12 months to October 2026.
- AirROI estimates Oaxaca City had the most Airbnb stays of the 12 towns it lists in Oaxaca in the 12 months to October 2026, at 75,649, ahead of Brisas de Zicatela and Puerto Escondido.
Official numbers
How Many Tourists Visit Mexico?
UN Tourism counted 45 million international tourist arrivals for all of Mexico in 2024, via Our World in Data. On AirROI's estimates, Oaxaca accounted for 5.8% of Airbnb stays in Mexico in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 45 millionInternational tourist arrivals, all of Mexico | Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately | 2024 | UN Tourism, via Our World in Data |
Airbnb stays
Airbnb Stays in Oaxaca
Oaxaca had 10,772 Airbnb homes in the 12 months to October 2026. They took an estimated 195,075 stays and 973,210 nights. A typical stay lasted 5.0 nights and was booked about 46 days ahead. AirROI's figures cover the 41 towns it tracks in Oaxaca; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 10,772
- Airbnb stays, estimate
- 195,075
- Airbnb nights, estimate
- 973,210
- Typical stay
- 5.0 nights
- Booked ahead
- 46 days
Busiest months
When Is the Busiest Time in Oaxaca?
On Airbnb, February was the busiest month in Oaxaca in the 12 months to October 2026, then January and March. October was the quietest. The four busiest months run unbroken from December to March.
February ranks first, October last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: February, January, March, December, July, November, August, June, April, May, September, October.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| February | 9.5% | 49 days |
| January | 9.4% | 48 days |
| March | 9.3% | 37 days |
| December | 9.3% | 54 days |
| July | 8.9% | 44 days |
| November | 8.3% | 58 days |
| August | 8.1% | 32 days |
| June | 7.9% | 27 days |
| April | 7.6% | 33 days |
| May | 7.5% | 29 days |
| September | 7.2% | 27 days |
| October | 7.1% | 68 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Oaxaca Airbnb Guests Come From?
Among Oaxaca Airbnb guests who left a review as of October 2026, 51% came from abroad, led by the United States at 25% and Canada at 6.7%, AirROI estimates. Among the same guests, Mexico City was the top origin city at 17%, ahead of New York at 2.4%. The figures rest on 574,820 reviews, written over many years.
51% from abroad
Among guests who left a review, as of October 2026
- From abroad 51%
- From within Mexico 49%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Oaxaca
Oaxaca City, Brisas de Zicatela and Puerto Escondido took 74% of Airbnb stays in Oaxaca in the 12 months to October 2026. February is the busiest Airbnb month in 5 of the 12 towns, led by Oaxaca City, and January in 3, led by Crucecita. Among guests who left a review, the share from abroad across these towns runs from 25% in Santa Lucía del Camino to 70% in San Agustinillo.
| Oaxaca City | 75,649 |
| Brisas de Zicatela | 41,564 |
| Puerto Escondido | 26,221 |
| Crucecita | 16,209 |
| Mazunte | 7,254 |
| Santa María Huatulco | 2,710 |
| Santa Lucía del Camino | 2,630 |
| Puerto Ángel | 2,596 |
| San José del Pacífico | 2,200 |
| San Agustinillo | 2,036 |
| Playa Zipolite | 1,887 |
| Santa Cruz Xoxocotlán | 1,287 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Mexico is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 12 of Oaxaca's 41 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Oaxaca
How many tourists visit Oaxaca?
Mexico as a whole had 45 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts Oaxaca at 5.8% of Airbnb stays in Mexico in the 12 months to October 2026. AirROI estimates 195,075 Airbnb stays in Oaxaca in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Oaxaca?
The busiest Airbnb month in Oaxaca in the 12 months to October 2026 was February, then January and March. The four busiest months run from December to March.
What is the quietest month in Oaxaca?
October was the quietest Airbnb month in Oaxaca in the 12 months to October 2026, ranking 12th of 12, and September ranked 11th.
How long is a typical Airbnb stay in Oaxaca?
A typical Airbnb stay in Oaxaca lasted 5.0 nights in the 12 months to October 2026, booked about 46 days ahead. By month, stays ran from 3.6 nights in September to 6.0 nights in January.
Where do Airbnb guests in Oaxaca come from?
Of Oaxaca Airbnb guests who left a review as of October 2026, 51% came from abroad, AirROI estimates. The largest groups were the United States at 25% and Canada at 6.7%. Among the same guests, the top origin city was Mexico City at 17%, ahead of New York at 2.4%.
What is the most booked town in Oaxaca on Airbnb?
Oaxaca City was the most booked town in Oaxaca on Airbnb, with an estimated 75,649 stays in the 12 months to October 2026, ahead of Brisas de Zicatela and Puerto Escondido.
Are Airbnb stays the same as tourists?
No. UN Tourism counts international tourist arrivals (45 million in 2024 across Mexico). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 195,075 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 41 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 574,820 reviews and describes guests who left a review, not everyone who stayed. Read the method page.