TaNa's Villa Entire home · 2 bedrooms Rated 5.00 - Revenue
- €13,990
- Occupancy
- 49.7%
- Daily rate
- €167
Airbnb market data · 202612 months to October 2026
The average Airbnb in Donji Štoj brought in €3,181 over the 12 months through October 2026, about 34% less than the Ulcinj Municipality average of €4,817.
The short answer
Donji Štoj is cheaper but busier than the Ulcinj Municipality average. Listings averaged €81 a night and were booked on 37% of available nights, against €96 and 34% for the Ulcinj Municipality average.
With 37 active listings, Donji Štoj is the fifth-largest of 8 Ulcinj Municipality markets AirROI tracks.
Browse the live Donji Štoj Airbnb market See Every Donji Štoj ListingRevenue
Gross bookings per Donji Štoj listing averaged €3,181 over the 12 months to October 2026 (Ulcinj Municipality average: €4,817), before cleaning, platform and management costs and taxes.
The average Donji Štoj listing brought in €1,420 in July, its best month, and €87 in February, its slowest.
In a typical month, a top-quarter listing earns at least 3.3 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 16.4 times what February did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, €644.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | – | – | €75 | – | – | – |
| Nov 2025 | – | – | €74 | – | – | – |
| Dec 2025 | €104 | 3.2% | €75 | €3 | 28 days | 1 night |
| Jan 2026 | €485 | 9.7% | €75 | €16 | 1 day | 3 nights |
| Feb 2026 | €87 | 14.3% | €75 | €3 | 11 days | 2 nights |
| Mar 2026 | – | – | €75 | – | – | – |
| Apr 2026 | €100 | 5.0% | €75 | €3 | 46 days | 3 nights |
| May 2026 | €530 | 24.5% | €75 | €17 | 62 days | 6.9 nights |
| Jun 2026 | €792 | 33.0% | €80 | €26 | 36 days | 7.5 nights |
| Jul 2026 | €1,424 | 45.4% | €90 | €46 | 39 days | 5.8 nights |
| Aug 2026 | €1,367 | 46.4% | €89 | €44 | 42 days | 5.6 nights |
| Sep 2026 | €907 | 37.5% | €78 | €30 | 9 days | 4.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Donji Štoj market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Donji Štoj Airbnb took in €3,181 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €6,270, and run by its owner at everyday costs, about €380 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €3,111 | €6,140 |
| Cleaning fees guests pay2% of Donji Štoj bookings | €70 | €130 |
| Gross bookings | €3,181 | €6,270 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Donji Štoj listings on Simplified Pricing, 3% for the rest | −€440 | −€870 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€70 | −€130 |
| Utilities and internetAbout 5% of bookings | −€160 | −€310 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€60 | −€130 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€100 | −€190 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€30 | −€30 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −€880 | −€1,680 |
| Left for housing costs, then profit | €2,301about €190 a month | €4,590about €380 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Donji Štoj's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Donji Štoj home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €520 a month, against €270 for the average one.
Occupancy
Donji Štoj listings were booked on 37% of the nights they were open over the past year, 3 percentage points above the Ulcinj Municipality average (34%) and 2 points below the Montenegro average (39%). Occupancy swings from 3% in December to 46% in August.
The busiest tenth of listings are booked about 2.8 times as often as the bottom quarter.
August was the busiest month in Donji Štoj, December the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Donji Štoj, known as ADR (average daily rate), was €81 over the past year, about 16% below the Ulcinj Municipality average of €96 and about 26% below the Montenegro average of €110. Rates peak in July and August at about €90 and bottom out in November and December at about €74.
Prices span a wide range: the top 10% charge about 3.2 times the rate of the bottom quarter.
July rates ran 22% above November's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €79.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Donji Štoj it averaged €33 over the past year, from about €3 in February to about €46 in July.
A small group of listings earns several times more per open night than the rest.
July RevPAR was about 14.8 times February's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €21. The 12-month RevPAR of €33 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 37 active listings, the monthly pattern in Donji Štoj is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
Guests book Donji Štoj stays 43 days ahead on average (about six weeks). May stays are booked furthest out, about 62 days ahead, and January stays closest to arrival, about 1 days. A typical May booking is made in mid-March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 43 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 37 active listings in Donji Štoj display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Donji Štoj.
Neighborhoods
AirROI's area guide picks Beogradsko Naselje, Central Donji Štoj and Bregvija as the parts of Donji Štoj that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Beogradsko Naselje | This residential cluster on the seaward flank of the village sits within a direct ten-minute walk of the sand along Velika Plaža. Summer vacationers and families book here to avoid crossing the main regional road on foot to reach beach clubs and swim areas. | Velika Plaža, Safari Beach, Tropicana Beach, Copacabana Beach |
| Central Donji Štoj | Properties flanking the R-17 road give guests immediate foot access to supermarkets, bakeries, and casual dining along the village thoroughfare. Budget travellers and kitesurfers using cars prioritize this spot for quick vehicle connections toward Ada Bojana and downtown. | Regional Road R-17, Church of St. Nicholas, Port Milena, Ulcinj Salina |
| Bregvija | Positioned towards the quieter inland fringe, this sector offers detached houses and small apartment buildings with private parking away from main-road traffic. Guests are predominantly long-stay families and driving tourists seeking open space while remaining five minutes by car from the shore. | Bregvija Canal, Bajo Sekulić Salt Pans, Kite Beach Ulcinj |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Donji Štoj are entire homes (95%), with private rooms at 5%. Apartments and condos are the most common property type at 70%, about 2.9 times the share of houses (24%).
Nearly all listings rent the whole place
Donji Štoj Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 94.6% | 35 |
| Private room | 5.4% | 2 |
Listings by property type
Donji Štoj Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 70.3% | 26 |
| House | 24.3% | 9 |
| Cabin/Outdoor | 5.4% | 2 |
Donji Štoj's homes run small: studios and one-bedrooms make up 53% of entire homes, and only 13% of homes have three or more bedrooms. Shares are of the 30 entire homes that give a bedroom count; rented rooms are left out.
Donji Štoj entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 10.0% | 3 |
| 1 bedroom | 43.3% | 13 |
| 2 bedrooms | 33.3% | 10 |
| 3 bedrooms | 6.7% | 2 |
| 4 bedrooms | 3.3% | 1 |
| 5+ bedrooms | 3.3% | 1 |
A typical one-bedroom home in Donji Štoj earned €1,750 over the past year, against €3,950 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 13 | €1,750 | €3,180 | €69 | 36% |
| 2 bedrooms | 10 | €3,950 | €4,880 | €103 | 45% |
The most common capacity in Donji Štoj is three guests (29% of listings), and 24% of listings sleep six or more. Shares are of the 34 listings with a guest capacity on file (92% of the market).
Donji Štoj listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 2.9% | 1 |
| 3 guests | 29.4% | 10 |
| 4 guests | 17.6% | 6 |
| 5 guests | 26.5% | 9 |
| 6 guests | 5.9% | 2 |
| 8+ guests | 17.6% | 6 |
Donji Štoj hosts set up an average of 3.3 beds per listing, roughly two for every bedroom. Only 38% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Donji Štoj: 97% of listings offer it, and 73% have an outdoor dining area.
Share of Donji Štoj listings with each common amenity
Guests
Donji Štoj runs on foreign visitors: nine in ten guests who left reviews live outside Montenegro. Germany leads with 15% of reviewers, ahead of Sweden at 10%. Guests speak a mix of languages: English leads at 39%, followed by Spanish and German.
90% of Donji Štoj guests come from abroad
Where guests who left reviews live
Where Donji Štoj guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Stockholm | 8.3% |
| Belgrade | 5.6% |
| Podgorica | 5.6% |
| Madrid | 5.6% |
| Kraków | 2.8% |
Where Donji Štoj guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 15.4% |
| Montenegro | 10.3% |
| Sweden | 10.3% |
| Italy | 10.3% |
| France | 7.7% |
Languages spoken by Donji Štoj guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 38.6% |
| Spanish | 8.8% |
| German | 8.8% |
| Russian | 8.8% |
| French | 7.0% |
Donji Štoj Airbnbs average 4.87 stars, and 16% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.80, against 4.95 for check-in. Review histories are short, about 6 per listing, so a few stays can move a listing's score.
Check-in scores highest in Donji Štoj; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.86 |
| Communication | 4.93 |
| Location | 4.80 |
| Check-in | 4.95 |
| Value | 4.82 |
Booking patterns
All Donji Štoj listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 54% of listings; blocked nights include any the host closes off.
Days a year Donji Štoj listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 97.3% | 36 |
| 181-270 days | 2.7% | 1 |
Days a year Donji Štoj listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 2.7% | 1 |
| 31-90 days | 43.2% | 16 |
| 1-30 days | 54.1% | 20 |
The average Donji Štoj booking lasts 6.1 nights, longest in June and shortest in December. Listings took about 6 bookings each over the year. About half of listings that give a check-in time set it at 2 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Donji Štoj
Average nights per booking, by month of stay
About seven in ten listings in Donji Štoj accept stays of one or two nights.
Minimum stay set by Donji Štoj listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Donji Štoj, used by 35% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than six in ten listings offer Flexible or Moderate terms, against 35% on Firm or stricter ones.
Cancellation policies of Donji Štoj listings, from most to least flexible
Share of listings by the policy they use
About three in ten Donji Štoj listings charge a cleaning fee. Fees here tend to be small: for listings that charge one, cleaning fees make up only about 2% of gross revenue.
Top earners
The top-grossing Airbnb in Donji Štoj, a two-bedroom unit, took in €14,000 over the past year, about 4.4 times the city's average of €3,180. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
TaNa's Villa Entire home · 2 bedrooms Rated 5.00
TaNa's Apartments Entire home · 1 bedroom Rated 5.00
Green House Entire home · 5 bedrooms
Villa Greba 1 Entire home · 2 bedrooms Rated 5.00
Donji Stoj Villa Entire home · 4 bedrooms
TaNa's Apartments Entire home · 1 bedroom Rated 5.00 Only 5% of Donji Štoj listings are classed as professionally managed. Superhosts run 38% of listings. Seven in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 86% of listings.
Nearby markets
AirROI also tracks listings in this area under another name: Donji Štoj - Shtoji i Poshtëm (48 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 19 km, Dobra Voda (19 km away, 69 listings) earned the most per listing, about three times as much as Donji Štoj. Kruče - Kërruçi was the busiest, booked on 41% of nights against 37% in Donji Štoj.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Gornji Štoj - Shtoji i Epërm 6 km | 71 | €7,934 | €142 | 32% |
| Ada Bojana 6 km | 30 | €8,893 | €180 | 31% |
| Ulcinj - Ulqin 7 km | 352 | €4,116 | €79 | 33% |
| Velipojë Albania · 12 km | 69 | €4,420 | €101 | 33% |
| Kruče - Kërruçi 15 km | 34 | €7,795 | €127 | 41% |
| Kunje 16 km | 182 | €6,176 | €116 | 32% |
| Pečurice 19 km | 62 | €8,027 | €122 | 34% |
| Dobra Voda 19 km | 69 | €9,541 | €113 | 36% |
Markets elsewhere in Montenegro with a similar nightly rate and occupancy to Donji Štoj:
FAQ
An active Donji Štoj Airbnb grossed €3,181 on average in the 12 months to October 2026, according to AirROI's tracking of 37 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €936 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Donji Štoj listings earn between €280 and €936 in a typical month, and the top tenth €1,280 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Donji Štoj were booked on 37% of available nights over the past year. That compares with 34% for the Ulcinj Municipality average. August was the busiest month.
The average booked night in Donji Štoj cost €81 before fees. Half of listings charge between €44 and €99, so bedroom count and location move the price more than the average suggests.
None of the active Donji Štoj listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Donji Štoj Airbnb grossed €3,181 in the 12 months to October 2026, 34% below the Ulcinj Municipality average of €4,817, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €380 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
July paid best over the past year, at €1,420 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Donji Štoj listing was open to book earned €33 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €91 or more.
Donji Štoj stays were booked 43 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Donji Štoj Airbnb stay lasted 6.1 nights over the past year. A listing took 6 reservations over the year on average.
Guests rate Donji Štoj Airbnbs 4.87 out of 5 on average. Guests score check-in highest and location lowest.
Beogradsko Naselje, Central Donji Štoj and Bregvija draw the most short-term rental interest in Donji Štoj. The neighborhood guide explains what brings guests to each.
AirROI counted 37 active Airbnb listings in Donji Štoj as of October 2026. The closest tracked market is Gornji Štoj - Shtoji i Epërm, 6 km away.
In Donji Štoj, about three in ten listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 2% of gross revenue.
All of Montenegro had 2,552,501 international tourist arrivals in 2025, MONSTAT (Uprava za statistiku Crne Gore) reports. AirROI estimates 218 Airbnb stays in Donji Štoj, Montenegro in the 12 months to October 2026, which counts bookings and not tourists. See Montenegro tourism statistics.
Method
Figures on this page cover 37 active Airbnb listings in Donji Štoj from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.