Waterfront Villa – Near Beach & Restaurants Entire home · 4 bedrooms Rated 4.85 - Revenue
- €35,002
- Occupancy
- 56.1%
- Daily rate
- €286
Airbnb market data · 202612 months to September 2026
The average Airbnb in Gornji Štoj - Shtoji i Epërm brought in €6,972 over the 12 months through September 2026, about 56% more than the Ulcinj Municipality average of €4,468.
The short answer
Gornji Štoj - Shtoji i Epërm earns on price rather than volume. Listings averaged €136 a night and were booked on 30% of available nights, against €93 and 33% for the Ulcinj Municipality average.
Timing matters: in August, usually the best month, the average listing earns about 9.5 times as much as in December, usually the slowest.
With 76 active listings, Gornji Štoj - Shtoji i Epërm is the third-largest of 7 Ulcinj Municipality markets AirROI tracks. From a year earlier, average revenue fell 4% while the number of active listings shrank 7%.
Browse the live Gornji Štoj - Shtoji i Epërm Airbnb market See Every Gornji Štoj - Shtoji i Epërm ListingRevenue
Gross bookings per Gornji Štoj - Shtoji i Epërm listing averaged €6,972 over the 12 months to September 2026 (Ulcinj Municipality average: €4,468), before cleaning, platform and management costs and taxes.
In a typical year, the average Gornji Štoj - Shtoji i Epërm listing brings in €3,190 in August, its best month, and €338 in December, its slowest. The three strongest months bring in 53% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 9.5 times what December does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,160. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,559 | 38.8% | €129 | €52 | 48 days | 4.4 nights |
| Oct 2025 | €1,053 | 31.2% | €119 | €34 | 77 days | 4.9 nights |
| Nov 2025 | €418 | 12.2% | €119 | €14 | 42 days | 1.7 nights |
| Dec 2025 | €338 | 8.8% | €119 | €11 | 10 days | 3.4 nights |
| Jan 2026 | €349 | 7.8% | €123 | €11 | 13 days | 1.8 nights |
| Feb 2026 | €403 | 13.1% | €123 | €14 | 10 days | 3.7 nights |
| Mar 2026 | €500 | 8.9% | €122 | €16 | 2 days | 5.9 nights |
| Apr 2026 | €357 | 9.8% | €123 | €12 | 48 days | 3.5 nights |
| May 2026 | €960 | 21.4% | €131 | €31 | 57 days | 3.8 nights |
| Jun 2026 | €1,565 | 34.3% | €139 | €52 | 48 days | 4.8 nights |
| Jul 2026 | €2,762 | 45.2% | €157 | €89 | 58 days | 5.2 nights |
| Aug 2026 | €3,078 | 53.6% | €153 | €99 | 79 days | 5.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Gornji Štoj - Shtoji i Epërm listing earns about €920 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Gornji Štoj - Shtoji i Epërm Airbnb took in €6,972 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €11,810, and run by its owner at everyday costs, about €720 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €6,612 | €11,200 |
| Cleaning fees guests pay5% of Gornji Štoj - Shtoji i Epërm bookings | €360 | €610 |
| Gross bookings | €6,972 | €11,810 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 66% of Gornji Štoj - Shtoji i Epërm listings on Simplified Pricing, 3% for the rest | −€780 | −€1,330 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€360 | −€610 |
| Utilities and internetAbout 5% of bookings | −€350 | −€590 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€140 | −€240 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€210 | −€350 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€70 | −€70 |
| Permit and registrationWhere one is required | −€30 | −€30 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −€1,940 | −€3,220 |
| Left for housing costs, then profit | €5,032about €420 a month | €8,590about €720 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Gornji Štoj - Shtoji i Epërm's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gornji Štoj - Shtoji i Epërm home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €980 a month, against €580 for the average one.
Occupancy
Gornji Štoj - Shtoji i Epërm listings were booked on 30% of the nights they were open over the past year, 3 percentage points below the Ulcinj Municipality average (33%) and 8 points below the Montenegro average (38%). In a typical year, occupancy swings from 9% in December to 56% in August.
The busiest tenth of listings are booked about 4.8 times as often as the bottom quarter.
August is usually the busiest month in Gornji Štoj - Shtoji i Epërm, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 30% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Gornji Štoj - Shtoji i Epërm, known as ADR (average daily rate), was €136 over the past year, about 46% above the Ulcinj Municipality average of €93 and about 30% above the Montenegro average of €105. In a typical year, rates peak in July and August at about €150 and bottom out in February and October at about €115.
The top 10% charge about 2.3 times the rate of the bottom quarter.
August rates run 33% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €125. The 12-month ADR of €136 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Gornji Štoj - Shtoji i Epërm it averaged €46 over the past year, from about €11 in a typical December to about €103 in a typical August.
Per open night, by tier:
August RevPAR is about 9.5 times December's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €38. The 12-month RevPAR of €46 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Gornji Štoj - Shtoji i Epërm has one high season, June through September, which makes it a highly seasonal market. Business is slowest from October to May. A listing earns about 4.3 times as much a month in June through August as in December through February.
Average revenue by month in Gornji Štoj - Shtoji i Epërm
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,160.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €775 |
| February | Low season | €577 |
| March | Low season | €827 |
| April | Low season | €529 |
| May | Low season | €927 |
| June | High season | €1,370 |
| July | High season | €2,750 |
| August | High season | €3,190 |
| September | High season | €1,380 |
| October | Low season | €847 |
| November | Low season | €418 |
| December | Low season | €338 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | €2,180 | 43% | €140 |
| Low seasonOctober–May | €655 | 17% | €118 |
Guests book Gornji Štoj - Shtoji i Epërm stays 49 days ahead on average (about seven weeks). August stays are booked furthest out, about 72 days ahead, and January stays closest to arrival, about 7 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 49 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 76 active listings in Gornji Štoj - Shtoji i Epërm display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Gornji Štoj - Shtoji i Epërm.
Neighborhoods
AirROI's area guide picks six Gornji Štoj - Shtoji i Epërm neighborhoods that draw short-term rental guests, led by Velika Plaža, Ulcinj Old Town and Salt Pans. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Velika Plaža | A long stretch of sandy beach known as the 'Great Beach', ideal for sunbathers and water sports enthusiasts. Popular among tourists for its beauty and recreational activities. | Velika Plaža Beach, Sandy Beach Clubs, Windsurfing Schools, Beach Bars and Restaurants |
| Ulcinj Old Town | A historic area filled with narrow streets and scenic views of the Adriatic Sea. Great for tourists interested in history, culture, and stunning landscapes. | The Citadel, Museum of Ulcinj, St. Mary's Church, Restaurants with sea views |
| Salt Pans | Famous for its natural salt pans where sea salt is harvested. A unique ecological site attracting nature lovers and those interested in sustainable practices. | Salt Pans Eco-Tourism, Bird Watching, Nature Trails |
| Mala Plaža | A popular beach area with a relaxed vibe that appeals to families and younger crowds. Offers a variety of beach facilities and restaurants. | Mala Plaža Beach, Water Sports Rentals, Beachside Cafés |
| Stari Ulcinj | An ancient settlement with rich cultural heritage, offering visitors a glimpse into the past. Attracts history buffs and tourists wanting an authentic experience. | Ancient Ruins, Local Craft Shops, Cultural Festivals |
| Plavac Mali Vineyards | Famous for the local wine, these vineyards offer unique wine-tasting experiences and are popular among food and wine enthusiasts. | Wine Tasting Tours, Scenic Vineyard Views, Local Cuisine |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Gornji Štoj - Shtoji i Epërm is an entire home: 99% of listings, with private rooms at 1%. Houses are the most common property type at 51%, ahead of cabins and other outdoor stays (38%).
Nearly all listings rent the whole place
Gornji Štoj - Shtoji i Epërm Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 98.7% | 75 |
| Private room | 1.3% | 1 |
Listings by property type
Gornji Štoj - Shtoji i Epërm Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 51.3% | 39 |
| Cabin/Outdoor | 38.2% | 29 |
| Apartment/Condo | 9.2% | 7 |
| Unique stay | 1.3% | 1 |
One-bedroom homes are the most common size in Gornji Štoj - Shtoji i Epërm (38% of entire homes), followed by two-bedroom homes (30%). Shares are of the 71 entire homes that give a bedroom count; rented rooms are left out.
Gornji Štoj - Shtoji i Epërm entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 4.2% | 3 |
| 1 bedroom | 38.0% | 27 |
| 2 bedrooms | 29.6% | 21 |
| 3 bedrooms | 22.5% | 16 |
| 4 bedrooms | 4.2% | 3 |
| 5+ bedrooms | 1.4% | 1 |
A typical one-bedroom home in Gornji Štoj - Shtoji i Epërm earned €1,960 over the past year, against €11,700 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 27 | €1,960 | €5,140 | €101 | 33% |
| 2 bedrooms | 21 | €4,350 | €7,350 | €140 | 28% |
| 3 bedrooms | 16 | €11,700 | €10,800 | €179 | 33% |
The most common capacity in Gornji Štoj - Shtoji i Epërm is six guests (30% of listings), and 46% of listings sleep six or more.
Gornji Štoj - Shtoji i Epërm listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 10.5% | 8 |
| 3 guests | 5.3% | 4 |
| 4 guests | 18.4% | 14 |
| 5 guests | 19.7% | 15 |
| 6 guests | 30.3% | 23 |
| 7 guests | 3.9% | 3 |
| 8+ guests | 11.8% | 9 |
Gornji Štoj - Shtoji i Epërm hosts set up an average of 3.4 beds per listing, roughly two for every bedroom. Only 36% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Gornji Štoj - Shtoji i Epërm: 63% of listings offer it, and 76% have an outdoor dining area.
Share of Gornji Štoj - Shtoji i Epërm listings with each common amenity
Guests
Gornji Štoj - Shtoji i Epërm runs on foreign visitors: 93% of guests who left reviews live outside Montenegro. Germany leads with 32% of reviewers, ahead of the United Kingdom at 11%. Guests speak a mix of languages: English leads at 39%, followed by German and French.
93% of Gornji Štoj - Shtoji i Epërm guests come from abroad
Where guests who left reviews live
Where Gornji Štoj - Shtoji i Epërm guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Belgrade | 4.7% |
| Munich | 4.1% |
| Berlin | 4.1% |
| Budva | 3.5% |
| Paris | 2.9% |
Where Gornji Štoj - Shtoji i Epërm guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 32.2% |
| United Kingdom | 10.6% |
| France | 10.0% |
| Montenegro | 7.2% |
| Serbia | 6.7% |
Languages spoken by Gornji Štoj - Shtoji i Epërm guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 38.5% |
| German | 19.7% |
| French | 8.7% |
| Spanish | 6.9% |
| Serbian | 5.0% |
Gornji Štoj - Shtoji i Epërm Airbnbs average 4.76 stars, and 33% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.64, against 4.85 for host communication.
Communication scores highest in Gornji Štoj - Shtoji i Epërm; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.74 |
| Cleanliness | 4.65 |
| Communication | 4.85 |
| Location | 4.83 |
| Check-in | 4.83 |
| Value | 4.64 |
Booking patterns
All Gornji Štoj - Shtoji i Epërm listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 53% of listings; blocked nights include any the host closes off.
Days a year Gornji Štoj - Shtoji i Epërm listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 85.5% | 65 |
| 181-270 days | 14.5% | 11 |
Days a year Gornji Štoj - Shtoji i Epërm listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 15.8% | 12 |
| 31-90 days | 31.6% | 24 |
| 1-30 days | 52.6% | 40 |
The average Gornji Štoj - Shtoji i Epërm booking lasts 4.8 nights, longest in August and shortest in November. Listings took about 8 bookings each over the year. 44% of listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Gornji Štoj - Shtoji i Epërm
Average nights per booking, by month of stay
Two-year average by calendar month.
37% of listings in Gornji Štoj - Shtoji i Epërm accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Gornji Štoj - Shtoji i Epërm listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Gornji Štoj - Shtoji i Epërm, used by 43% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 34% on Flexible or Moderate.
Cancellation policies of Gornji Štoj - Shtoji i Epërm listings, from most to least flexible
Share of listings by the policy they use
About two-thirds of Gornji Štoj - Shtoji i Epërm listings charge a cleaning fee. The typical fee is about €34. Spread over the average stay of 4.8 nights, that adds roughly €7 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Gornji Štoj - Shtoji i Epërm, a four-bedroom home, took in €35,000 over the past year, about five times the city's average of €6,970.
Waterfront Villa – Near Beach & Restaurants Entire home · 4 bedrooms Rated 4.85
Hakuna Matata 2 luxury spacious oasis on the river Entire home · 3 bedrooms Rated 4.82
Congo river house - Chalet in Ulcinj (Ada Bojana) Entire home · 2 bedrooms Rated 4.93
Amazonas Pirates 1/2 Entire home · 2 bedrooms Rated 4.79
Kosta's River House Entire home · 3 bedrooms Rated 4.60
Sunset Entire home · 3 bedrooms Rated 4.89 Only 1% of Gornji Štoj - Shtoji i Epërm listings are classed as professionally managed. Superhosts run 37% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 66% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 22 km, Ada Bojana (32 listings) earned the most per listing, about 11% more than Gornji Štoj - Shtoji i Epërm. Kruče - Kërruçi was the busiest, booked on 39% of nights against 30% in Gornji Štoj - Shtoji i Epërm.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ada Bojana 1 km | 32 | €7,733 | €163 | 31% |
| Donji Štoj - Shtoji i Poshtëm 6 km | 54 | €2,644 | €86 | 29% |
| Velipojë Albania · 6 km | 68 | €4,041 | €92 | 33% |
| Ulcinj - Ulqin 13 km | 352 | €3,889 | €78 | 32% |
| Kruče - Kërruçi 21 km | 37 | €6,515 | €119 | 39% |
| Shëngjin Albania · 22 km | 62 | €2,112 | €61 | 31% |
| Lezhë Municipality Albania · 22 km | 143 | €3,020 | €72 | 29% |
| Kunje 22 km | 181 | €6,154 | €116 | 32% |
Markets elsewhere in Montenegro with a similar nightly rate and occupancy to Gornji Štoj - Shtoji i Epërm:
FAQ
An active Gornji Štoj - Shtoji i Epërm Airbnb grossed €6,972 on average in the 12 months to September 2026, according to AirROI's tracking of 76 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,560 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Gornji Štoj - Shtoji i Epërm listings earn between €374 and €1,560 in a typical month, and the top tenth €2,430 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Gornji Štoj - Shtoji i Epërm were booked on 30% of available nights over the past year. That compares with 33% for the Ulcinj Municipality average. August is usually the busiest month.
The average booked night in Gornji Štoj - Shtoji i Epërm cost €136 before fees. Half of listings charge between €87 and €155, so bedroom count and location move the price more than the average suggests.
None of the active Gornji Štoj - Shtoji i Epërm listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Gornji Štoj - Shtoji i Epërm Airbnb grossed €6,972 in the 12 months to September 2026, 56% above the Ulcinj Municipality average of €4,468, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €720 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
August usually pays best, averaging €3,190 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Gornji Štoj - Shtoji i Epërm listing was open to book earned €46 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €89 or more.
Gornji Štoj - Shtoji i Epërm stays were booked 49 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Gornji Štoj - Shtoji i Epërm Airbnb stay lasted 4.8 nights over the past year. A listing took 8 reservations over the year on average.
Guests rate Gornji Štoj - Shtoji i Epërm Airbnbs 4.76 out of 5 on average. Guests score communication highest and value lowest.
Velika Plaža, Ulcinj Old Town and Salt Pans draw the most short-term rental interest in Gornji Štoj - Shtoji i Epërm. The neighborhood guide explains what brings guests to each.
AirROI counted 76 active Airbnb listings in Gornji Štoj - Shtoji i Epërm as of September 2026. The closest tracked market is Ada Bojana, 1 km away.
In Gornji Štoj - Shtoji i Epërm, about two-thirds of listings add a cleaning fee, and the typical fee is about €34.
Method
Figures on this page cover 76 active Airbnb listings in Gornji Štoj - Shtoji i Epërm from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.