Midsland, Frisia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Midsland, Frisia? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $25,165 per year — at a $226 nightly rate, 45.0% occupancy, and a $99 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 53 active listings, Midsland is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 47.2% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Midsland?
In Midsland, the headline Airbnb metrics are $25,165 in average annual revenue,45.0% occupancy, $226 ADR, and $99 in RevPAR, and guests book about 92 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Midsland?
Understanding the monthly revenue variations for Airbnb listings in Midsland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Midsland is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Midsland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,920+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,190 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,010 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,888, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Midsland
What Is the Monthly Airbnb Occupancy Rate in Midsland?
Maximize your bookings by understanding the Midsland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Midsland:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Midsland
What Is the Average Airbnb Nightly Rate in Midsland?
Effective short term rental pricing strategy in Midsland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Midsland typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $356+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $315 or more.
- Typical properties (Median) charge around $197 per night.
- Entry-level properties (Bottom 25%) earn around $145 per night.
Average Daily Rate (ADR) Trend by Month in Midsland
What Is the RevPAR for Airbnb in Midsland?
RevPAR in Midsland is currently $99. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $74 RevPAR.
- Typical properties (Median) generate $99 RevPAR.
- Strong performers (Top 25%) earn $119 RevPAR.
- Best-in-class (Top 10%) achieve $153 RevPAR.
Average Monthly RevPAR Trend in Midsland
RevPAR Insights for Midsland
- The average RevPAR in Midsland is $99. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($153) and bottom 25% ($74) is $79, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Midsland benchmarks. If your RevPAR falls below the median of $99, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $119+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Midsland Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Midsland?
Midsland's peak Airbnb season falls in August, July, May, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, May)
- Revenue averages $4,622 per month
- Occupancy rates average 69.5%
- Daily rates average $232
Shoulder Season
- Revenue averages $3,195 per month
- Occupancy maintains around 52.0%
- Daily rates hold near $225
Low Season (January, March, November)
- Revenue drops to average $1,930 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $216
Seasonality Insights for Midsland
- Airbnb seasonality in Midsland is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Midsland's highest earning potential, with monthly revenues climbing to $4,734, occupancy reaching 76.6%, and ADRs peaking at $251.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,402, occupancy could drop to 24.7%, and ADRs may adjust to $200.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Midsland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Midsland, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Midsland?
Low regulation and minimal registration activity in Midsland, Frisia, Netherlands point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Midsland to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Midsland?
Midsland is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Midsland Village | The charming heart of Terschelling, known for its picturesque streets and proximity to natural parks, making it appealing to tourists seeking a tranquil getaway. | Borkum ferry terminal, Brandaris Lighthouse, Terschelling nature park, Wagejot beach, Nature Museum Terschelling |
| West Terschelling | A lively harbor town with a maritime atmosphere, offering easy access to the beach and various cycling routes which attract both families and nature enthusiasts. | Sailing trips, Terschelling Maritime Museum, De Walvisvaarders, Strandpaviljoen de Walvis, Lighthouse of Terschelling |
| Oerol Festival Area | Home to the famous Oerol Festival, which attracts thousands of visitors for its cultural events, making it a hotspot for short-term rentals during the festival season. | Oerol Festival, Theater performances, Outdoor art installations, Music stages, Local markets |
| Boschplaat Nature Reserve | A stunning nature area perfect for eco-tourists and bird watchers, providing a peaceful retreat for guests looking to connect with nature. | Birdwatching, Hiking trails, Natural biodiversity, Mudflat hiking, Scenic views |
| Midsland Noord | A quiet neighborhood close to the beach and surrounded by nature, ideal for families and those seeking relaxation away from the crowds. | Midsland beach, Nature trails, Local cafes, Cycling routes, Dunes |
| Terschelling National Park | A protected area that attracts outdoor enthusiasts and offers unique ecological experiences, perfect for those looking to immerse in nature. | Nature excursions, Guided walks, Unique wildlife, Port of Oerol, Biking paths |
| Oerol Festival Infrastructure | Key logistics for accessing the Oerol Festival events; this area is very sought after during the festival timeframe for Airbnb rentals. | Festival locations, Camping areas, Concession booths, Art displays, Cultural workshops |
| Scherpenhof | A small seaside area close to Midsland, known for its tranquillity and beautiful landscapes, often frequented by tourists for weekend getaways. | Beach access, Vibrant sunsets, Scenic views, Quiet walks, Local dining options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Midsland offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Midsland?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Midsland
- The Midsland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Midsland, House properties are the most common (83%), reflecting the local real estate landscape.
- Houses represent a significant 83% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Midsland Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Midsland
- The dominant room capacity in Midsland is 2 bedrooms listings, making up 58.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 81.1% of the active Airbnb listings in Midsland, indicating a high concentration in these sizes.
- A significant 28.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Midsland.
Midsland Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Midsland
- The most common guest capacity trend in Midsland vacation rentals is listings accommodating 4 guests (32.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Midsland STR market, accounting for 54.7% of listings.
- 30.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Midsland.
- On average, properties in Midsland are equipped to host 4.6 guests.
How Do Listings in Midsland Compare on Quality?
Listing quality in Midsland can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Midsland
- At 21.5 photos per listing on average, Midsland hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Midsland averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Midsland?
Amenity Prevalence
Amenity Insights for Midsland
- Essential amenities in Midsland that guests expect include: Wifi, TV, Free parking on premises, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Backyard, Coffee maker, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Midsland: Wifi, TV, Free parking on premises, Heating, Kitchen.
- Prioritize adding missing essentials: TV, Free parking on premises, Heating, Kitchen.
- Consider adding popular differentiators like Backyard or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Midsland to stay competitive.
Which Airbnb Amenities Boost Revenue in Midsland?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Midsland, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Beach access | 79.2% | $27,433 | $16,503 | 66.2% |
Waterfront | 15.1% | $35,298 | $23,363 | 51.1% |
Indoor fireplace | 11.3% | $33,999 | $24,037 | 41.4% |
Smoke alarm | 60.4% | $28,421 | $20,203 | 40.7% |
Coffee | 9.4% | $32,817 | $24,367 | 34.7% |
Hot water | 86.8% | $26,028 | $19,494 | 33.5% |
Free street parking | 24.5% | $29,984 | $23,598 | 27.1% |
Sound system | 30.2% | $29,210 | $23,415 | 24.7% |
Self check-in | 54.7% | $27,553 | $22,278 | 23.7% |
First aid kit | 41.5% | $28,063 | $23,108 | 21.4% |
Revenue Impact Insights for Midsland
- Beach access tops the revenue impact list with a 66.2% uplift — listings with this amenity earn $27,433 vs. $16,503 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Midsland STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Midsland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMidsland Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Midsland
- The typical guest profile for Airbnb in Midsland consists of primarily domestic travelers (86%), often arriving from nearby Amsterdam, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 85.5% of guests.
- Key international markets include Netherlands (85.5%) and Germany (5.1%).
- Top languages spoken are English (38.9%) followed by Dutch (31.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Amsterdam and Utrecht.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Midsland?
Listings in Midsland average 4.7 out of 5 overall, with about 54.6 reviews per active listing and 15.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Midsland
- An average rating of 4.7 places Midsland in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.85), while Value (4.55) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 15.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 15.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Midsland Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Midsland
- The most common availability pattern in Midsland falls within the 271-366 days range, representing 56.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Midsland (39.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Midsland?
Average Booking Lead Time by Month
Booking Lead Time Insights for Midsland
- The overall average booking lead time for vacation rentals in Midsland is 92 days.
- Guests book furthest in advance for stays during June (average 141 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (131 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (92 days) as a baseline for your pricing and availability strategy in Midsland.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 141 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 131 days) to capture early planners.
- Monitor your own booking lead times against these Midsland averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Midsland?
Guests in Midsland stay about 4.8 nights on average, generating roughly 1,263 reservations and 23.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Midsland
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Midsland
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (10 nights) and shorten in Nov (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Midsland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
24.5% of total
2 Nights
12 listings
22.6% of total
3 Nights
6 listings
11.3% of total
4-6 Nights
3 listings
5.7% of total
7-29 Nights
1 listings
1.9% of total
30+ Nights
18 listings
34% of total
Key Insights
- The most prevalent minimum stay requirement in Midsland is 30+ Nights, adopted by 34% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34%) caters to monthly stays (30+ nights) in Midsland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34% of Midsland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Midsland.
Midsland Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
3 listings
5.7% of total
Limited
2 listings
3.8% of total
Flexible
14 listings
26.4% of total
Moderate
7 listings
13.2% of total
Firm
18 listings
34% of total
Strict
9 listings
17% of total
Cancellation Policy Insights for Midsland
- The prevailing Airbnb cancellation policy trend in Midsland is Firm, used by 34% of listings.
- A majority (51.0%) of hosts in Midsland utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34% market standard in Midsland.
- Regularly review your cancellation policy against competitors and market demand shifts in Midsland.
How Much Are Airbnb Cleaning Fees in Midsland?
Cleaning fees in Midsland are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Midsland
- 79.2% of listings charge a cleaning fee, making it standard practice in Midsland. Guests expect it and factor it into their booking decisions.
- The gap between the average ($142) and median ($108) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Midsland median of $108. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Midsland Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Midslandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Detached holiday home within walking distance of the sea
Entire Place • 4 bedrooms
Artistic front house with terrace
Entire Place • 2 bedrooms
Uniquely located house with lots of privacy, Terschelling!
Entire Place • 2 bedrooms
Vacation home "Kanaan" right by the sea!
Entire Place • 3 bedrooms
Wonderful and cozy vacation cottage, close to the beach
Entire Place • 2 bedrooms
Experience island life for a while! 4-person vacation home
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Midsland?
Learn from the best! This table showcases top-performing Airbnb hosts in Midsland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tom | 13 | $260,038 | 101 | 4.71/5.0 |
| Jacob En Fettsje | 4 | $123,165 | 362 | 4.79/5.0 |
| Kitty | 2 | $85,335 | 437 | 4.71/5.0 |
| Stan | 1 | $80,966 | 60 | 4.57/5.0 |
| Wietse En Nicole | 2 | $75,539 | 691 | 4.67/5.0 |
| BungalowNet Holidays FZCO | 3 | $73,270 | 11 | 4.47/5.0 |
| Louise | 1 | $58,685 | 121 | 4.85/5.0 |
| Jens | 2 | $56,212 | 55 | 4.66/5.0 |
| Thomas | 1 | $50,652 | 5 | 4.80/5.0 |
| Iris | 1 | $43,492 | 129 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Midsland.
Who Are the Airbnb Hosts in Midsland?
Midsland has a relatively balanced host base.
Host Profile Insights for Midsland
- Only 24.5% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 3.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 13.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 83.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Midsland averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Midsland
These are the highest-grossing professional property management operations in Midsland, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| BungalowNet Holidays FZCO | 3 | $73,270 | $278 | 27.9% | 4.47/5 |
Management Company Insights for Midsland
- The leading management company, BungalowNet Holidays FZCO, operates 3 listings with $73,270 in gross revenue — a useful benchmark for what scale looks like in Midsland.
- Top managers average 3 properties each, suggesting professional management in Midsland still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.47/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 3.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Midsland's Airbnb Market Compare to Nearby Cities?
How does the Midsland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Watergang, Midsland has 20 percentage points lower occupancy and about $49 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 11 | $6,390 | $511.95 | 52% |
| Losser | 12 | $5,293 | $874.98 | 24% |
| Zwanenburg | 22 | $4,235 | $243.90 | 62% |
| Roelofarendsveen | 18 | $3,777 | $207.80 | 60% |
| Zeewolde | 174 | $3,675 | $424.89 | 35% |
| Wormer | 12 | $3,657 | $229.54 | 58% |
| Bentveld | 15 | $3,618 | $515.47 | 42% |
| Moarre | 10 | $3,539 | $426.35 | 31% |
| Rijs | 25 | $3,508 | $445.74 | 40% |
| Watergang | 20 | $3,142 | $176.64 | 65% |
Frequently Asked Questions About Airbnb in Midsland
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Midsland.
How much do Airbnb hosts make in Midsland?
Midsland hosts earn about $25,165 per year on average, with an average nightly rate of $226 and RevPAR of $99. Those figures describe the typical revenue environment for active listings in Midsland, Frisia, not the ceiling for the best operators. Source: AirROI 2026 data, Midsland market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Midsland?
The average Airbnb occupancy rate in Midsland is 45.0%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Midsland?
Listings in Midsland average $226 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Midsland?
Midsland currently has about 53 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Midsland?
AirROI currently classifies the short-term rental regulation level in Midsland as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Midsland?
RevPAR in Midsland is about $99. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Midsland?
At 45.0% occupancy, Midsland can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $25,165, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Midsland?
The average booking lead time in Midsland is about 92 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Midsland?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Midsland include Midsland Village, West Terschelling, Oerol Festival Area. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Midsland?
entire_home listings make up 96.2% of the active supply in Midsland. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Midsland compare to nearby Airbnb markets?
Among neighboring markets, Kockengen posts $76,681 in average annual revenue with 51.8% occupancy, compared to Midsland's $25,165 and 45.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Midsland?
The average Airbnb stay length in Midsland is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Midsland?
Airbnb listings in Midsland average 4.7 out of 5 overall. About 15.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Midsland?
Beach access and Waterfront are among the strongest revenue-linked amenities in Midsland. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Midsland?
Yes. About 79.2% of active Airbnb listings in Midsland charge a cleaning fee, and the average fee is $142. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Midsland?
At 24.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.