Wassenaar, South Holland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wassenaar, South Holland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,341 per year — at a $224 nightly rate, 53.2% occupancy, and a $123 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 57 active listings, Wassenaar is a boutique market where solid booking activity throughout the year. Supply grew 29.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wassenaar?
In Wassenaar, the headline Airbnb metrics are $27,341 in average annual revenue,53.2% occupancy, $224 ADR, and $123 in RevPAR, and guests book about 77 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wassenaar?
Understanding the monthly revenue variations for Airbnb listings in Wassenaar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wassenaar is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wassenaar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,835+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,480 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,852 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,472, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wassenaar
What Is the Monthly Airbnb Occupancy Rate in Wassenaar?
Maximize your bookings by understanding the Wassenaar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wassenaar:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wassenaar
What Is the Average Airbnb Nightly Rate in Wassenaar?
Effective short term rental pricing strategy in Wassenaar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wassenaar typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $434+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $324 or more.
- Typical properties (Median) charge around $195 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in Wassenaar
What Is the RevPAR for Airbnb in Wassenaar?
RevPAR in Wassenaar is currently $123. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $66 RevPAR.
- Typical properties (Median) generate $114 RevPAR.
- Strong performers (Top 25%) earn $147 RevPAR.
- Best-in-class (Top 10%) achieve $216 RevPAR.
Average Monthly RevPAR Trend in Wassenaar
RevPAR Insights for Wassenaar
- The average RevPAR in Wassenaar is $123. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($216) and bottom 25% ($66) is $150, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wassenaar benchmarks. If your RevPAR falls below the median of $114, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $147+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wassenaar?
Wassenaar's peak Airbnb season falls in July, August, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, September)
- Revenue averages $4,782 per month
- Occupancy rates average 65.2%
- Daily rates average $231
Shoulder Season
- Revenue averages $3,544 per month
- Occupancy maintains around 51.9%
- Daily rates hold near $232
Low Season (January, February, March)
- Revenue drops to average $2,346 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $255
Seasonality Insights for Wassenaar
- Airbnb seasonality in Wassenaar is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Wassenaar's highest earning potential, with monthly revenues climbing to $5,484, occupancy reaching 71.3%, and ADRs peaking at $259.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,164, occupancy could drop to 32.8%, and ADRs may adjust to $217.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wassenaar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Wassenaar, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Wassenaar?
Low regulation and minimal registration activity in Wassenaar, South Holland, Netherlands point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wassenaar to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Wassenaar?
Wassenaar is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wassenaar Dunes | A beautiful natural area with stunning dunes and beaches, perfect for tourists looking for outdoor activities and tranquility. Popular for walking, cycling, and enjoying nature. | Wassenaarse Slag beach, Meijendel Nature Park, Buitenhof, Wassenaar Dunes |
| Wassenaar Village | The charming village atmosphere with quaint shops and restaurants. It's favored by visitors looking for a peaceful stay with local culture and convenience. | Old Church of Wassenaar, Village center, Local cafes and shops |
| Plein 1813 | A vibrant area featuring local shops, eateries, and an inviting atmosphere. It's a hotspot for families and those who enjoy being in the heart of the community. | Restaurants and cafes, Local events, Outdoor markets |
| Dutch Waterline | This area is well-regarded for its scenic views and historical significance, attracting tourists interested in Dutch history and water management. | Historical defenses, Scenic cycling paths, Monuments |
| Wassenaarseweg | A major road with easy access to nearby Leiden and The Hague, ideal for those looking to explore both cities. Great for tourists who want convenience and accessibility. | Local parks, Cafes along the way, Cycling trails |
| Hazerswoude | Just outside Wassenaar, this area offers a taste of rural life combined with easy access to urban amenities. Attractive for those seeking a quiet retreat but close to the action. | Canal walks, Countryside |
| Clingendael | Famous for its park and historical estate, it's perfect for visitors who appreciate nature and history. Offers a beautiful and serene environment for Airbnb guests. | Clingendael Park, Japanese Garden, Nature trails |
| Wassenaar Beach | A special focus on the beach area attracts families and beachgoers, great for summer tourism and outdoor fun. Ideal for those seeking a seaside experience. | Beach activities, Water sports, Beachfront dining |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wassenaar offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wassenaar?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wassenaar
- The Wassenaar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.7% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wassenaar, House properties are the most common (64.9%), reflecting the local real estate landscape.
- Houses represent a significant 64.9% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
Wassenaar Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wassenaar
- The dominant room capacity in Wassenaar is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 54.4% of the active Airbnb listings in Wassenaar, indicating a high concentration in these sizes.
- A significant 43.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wassenaar.
Wassenaar Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wassenaar
- The most common guest capacity trend in Wassenaar vacation rentals is listings accommodating 4 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Wassenaar STR market, accounting for 52.6% of listings.
- 29.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wassenaar.
- On average, properties in Wassenaar are equipped to host 4.1 guests.
How Do Listings in Wassenaar Compare on Quality?
Listing quality in Wassenaar can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wassenaar
- At 26.1 photos per listing on average, Wassenaar hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wassenaar averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wassenaar?
Amenity Prevalence
Amenity Insights for Wassenaar
- Essential amenities in Wassenaar that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wassenaar: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wassenaar to stay competitive.
Which Airbnb Amenities Boost Revenue in Wassenaar?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wassenaar, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Exercise equipment | 12.3% | $60,445 | $22,706 | 166.2% |
Smoke alarm | 82.5% | $30,581 | $12,110 | 152.5% |
Washer | 77.2% | $31,081 | $14,681 | 111.7% |
Fireplace guardsHigh opportunity | 8.8% | $51,862 | $24,983 | 107.6% |
Outdoor furniture | 52.6% | $35,909 | $17,820 | 101.5% |
Cleaning before checkout | 17.5% | $45,267 | $23,527 | 92.4% |
Pets allowed | 24.6% | $42,857 | $22,289 | 92.3% |
Baby bath | 8.8% | $48,420 | $25,314 | 91.3% |
Drying rack for clothing | 57.9% | $34,040 | $18,129 | 87.8% |
Kitchen | 86.0% | $29,248 | $15,660 | 86.8% |
Revenue Impact Insights for Wassenaar
- Exercise equipment tops the revenue impact list with a 166.2% uplift — listings with this amenity earn $60,445 vs. $22,706 without it.
- High-opportunity amenities — Fireplace guards — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Smoke alarm, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Fireplace guards — it has the best combination of high revenue impact and low market saturation in Wassenaar.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wassenaar STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wassenaar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWassenaar Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wassenaar
- The typical guest profile for Airbnb in Wassenaar consists of predominantly international visitors (81%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 18.6% of guests.
- Key international markets include Germany (33.7%) and Netherlands (18.6%).
- Top languages spoken are English (41.5%) followed by German (21%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wassenaar?
Listings in Wassenaar average 4.83 out of 5 overall, with about 71.2 reviews per active listing and 29.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wassenaar
- With an overall rating of 4.83, Wassenaar listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Value (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 29.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 29.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Wassenaar Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wassenaar
- The most common availability pattern in Wassenaar falls within the 271-366 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wassenaar (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wassenaar?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wassenaar
- The overall average booking lead time for vacation rentals in Wassenaar is 77 days.
- Guests book furthest in advance for stays during July (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 49 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Wassenaar.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Wassenaar averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wassenaar?
Guests in Wassenaar stay about 10.2 nights on average, generating roughly 1,212 reservations and 21.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Wassenaar
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wassenaar
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 21.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (9.9 nights) and shorten in May (5.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wassenaar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
8.8% of total
2 Nights
15 listings
26.3% of total
3 Nights
3 listings
5.3% of total
4-6 Nights
13 listings
22.8% of total
7-29 Nights
7 listings
12.3% of total
30+ Nights
14 listings
24.6% of total
Key Insights
- The most prevalent minimum stay requirement in Wassenaar is 2 Nights, adopted by 26.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.6%) caters to monthly stays (30+ nights) in Wassenaar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.3% of Wassenaar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wassenaar.
Wassenaar Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
5.3% of total
Flexible
15 listings
26.3% of total
Moderate
17 listings
29.8% of total
Firm
20 listings
35.1% of total
Strict
2 listings
3.5% of total
Cancellation Policy Insights for Wassenaar
- The prevailing Airbnb cancellation policy trend in Wassenaar is Firm, used by 35.1% of listings.
- There's a relatively balanced mix between guest-friendly (56.1%) and stricter (38.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.1% market standard in Wassenaar.
- Using a Strict policy might deter some guests, as only 3.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wassenaar.
How Much Are Airbnb Cleaning Fees in Wassenaar?
Cleaning fees in Wassenaar are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wassenaar
- 82.5% of listings charge a cleaning fee, making it standard practice in Wassenaar. Guests expect it and factor it into their booking decisions.
- The gap between the average ($101) and median ($70) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wassenaar median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wassenaar Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wassenaarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Home in Wassenaar
Entire Place • 5 bedrooms
Nice Family House
Entire Place • 4 bedrooms
Spacious & Comfy Villa: 5* Upscale Location Garden
Entire Place • 4 bedrooms
Hosted by Wendy family house Wassenaar
Entire Place • 4 bedrooms
Cozy historical Cottage "Huisje HèHè"
Entire Place • 2 bedrooms
Luxurious historical Loft close to the beach!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wassenaar?
Learn from the best! This table showcases top-performing Airbnb hosts in Wassenaar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| De Parme Design | 1 | $162,313 | 17 | 5.00/5.0 |
| Ricus | 3 | $161,927 | 417 | 4.77/5.0 |
| Brechtje | 1 | $103,078 | 17 | 4.71/5.0 |
| Team Hosted By Wendy | 2 | $89,278 | 26 | 4.86/5.0 |
| S | 1 | $77,549 | 173 | 4.52/5.0 |
| Kees En Marlou | 2 | $53,526 | 164 | 4.87/5.0 |
| Marleen | 6 | $52,004 | 702 | 4.70/5.0 |
| Natascha | 1 | $50,592 | 234 | 4.97/5.0 |
| Elisabeth | 2 | $48,485 | 188 | 4.95/5.0 |
| Marion | 1 | $48,044 | 142 | 4.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wassenaar.
Who Are the Airbnb Hosts in Wassenaar?
Wassenaar has a relatively balanced host base.
Host Profile Insights for Wassenaar
- A 49.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wassenaar averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Wassenaar's Airbnb Market Compare to Nearby Cities?
How does the Wassenaar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Roelofarendsveen, Wassenaar has 9 percentage points lower occupancy and about $21 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Raamsdonksveer | 16 | $6,191 | $661.18 | 37% |
| Kockengen | 11 | $5,711 | $504.89 | 50% |
| Haghorst | 11 | $5,636 | $491.48 | 38% |
| Zerkegem | 10 | $4,902 | $442.79 | 57% |
| Merksplas | 12 | $4,891 | $361.08 | 41% |
| Bentveld | 14 | $4,398 | $514.77 | 49% |
| Zwanenburg | 21 | $4,130 | $257.86 | 61% |
| Halfweg | 16 | $4,079 | $262.51 | 57% |
| Wormer | 11 | $3,832 | $234.00 | 59% |
| Roelofarendsveen | 17 | $3,826 | $203.79 | 62% |
Frequently Asked Questions About Airbnb in Wassenaar
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wassenaar.
How much do Airbnb hosts make in Wassenaar?
Wassenaar hosts earn about $27,341 per year on average, with an average nightly rate of $224 and RevPAR of $123. Those figures describe the typical revenue environment for active listings in Wassenaar, South Holland, not the ceiling for the best operators. Source: AirROI 2026 data, Wassenaar market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wassenaar?
The average Airbnb occupancy rate in Wassenaar is 53.2%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wassenaar?
Listings in Wassenaar average $224 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wassenaar?
Wassenaar currently has about 57 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wassenaar?
AirROI currently classifies the short-term rental regulation level in Wassenaar as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wassenaar?
RevPAR in Wassenaar is about $123. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wassenaar?
At 53.2% occupancy, Wassenaar can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,341, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wassenaar?
The average booking lead time in Wassenaar is about 77 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wassenaar?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wassenaar include Wassenaar Dunes, Wassenaar Village, Plein 1813. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wassenaar?
entire_home listings make up 87.7% of the active supply in Wassenaar. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wassenaar compare to nearby Airbnb markets?
Among neighboring markets, Raamsdonksveer posts $74,296 in average annual revenue with 36.9% occupancy, compared to Wassenaar's $27,341 and 53.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wassenaar?
The average Airbnb stay length in Wassenaar is about 10.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wassenaar?
Airbnb listings in Wassenaar average 4.83 out of 5 overall. About 29.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wassenaar?
Exercise equipment and Smoke alarm are among the strongest revenue-linked amenities in Wassenaar. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wassenaar?
Yes. About 82.5% of active Airbnb listings in Wassenaar charge a cleaning fee, and the average fee is $101. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wassenaar?
A 49.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.