Villa Mediterraneo (Vaalmar) Entire home · 6 bedrooms Rated 4.47 - Revenue
- €163,369
- Occupancy
- 48.4%
- Daily rate
- €935
Airbnb market data · 202612 months to September 2026
The average Airbnb in Cala Murada brought in €35,993 over the 12 months through September 2026, about 15% less than the Balearic Islands average of €42,292.
The short answer
Cala Murada is cheaper but busier than the Balearic Islands average. Listings averaged €264 a night and were booked on 51% of available nights, against €445 and 46% for the Balearic Islands average.
Timing matters: in July, usually the best month, the average listing earns about 7.4 times as much as in February, usually the slowest. With only 30 active listings, a few bookings can reorder the months.
With 30 active listings, Cala Murada is the 79th-largest of 103 Balearic Islands markets AirROI tracks. From a year earlier, average revenue rose 6% while the number of active listings shrank 6%.
Browse the live Cala Murada Airbnb market See Every Cala Murada ListingRevenue
Gross bookings per Cala Murada listing averaged €35,993 over the 12 months to September 2026 (Balearic Islands average: €42,292), before cleaning, platform and management costs and taxes.
In a typical year, the average Cala Murada listing brings in €9,630 in July, its best month, and €1,310 in February, its slowest. The three strongest months bring in 48% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 7.4 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €4,340. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €6,410 | 66.8% | €365 | €214 | 99 days | 6.6 nights |
| Oct 2025 | €4,322 | 55.4% | €328 | €139 | 95 days | 5.8 nights |
| Nov 2025 | €1,931 | 28.4% | €307 | €64 | 43 days | 3.1 nights |
| Dec 2025 | €1,729 | 24.0% | €314 | €56 | 32 days | 4.8 nights |
| Jan 2026 | €1,520 | 20.5% | €314 | €49 | 36 days | 6.3 nights |
| Feb 2026 | €1,463 | 23.6% | €311 | €52 | 40 days | 5.8 nights |
| Mar 2026 | €1,950 | 28.7% | €315 | €63 | 64 days | 6.2 nights |
| Apr 2026 | €4,613 | 63.7% | €324 | €154 | 66 days | 7.1 nights |
| May 2026 | €5,083 | 59.5% | €274 | €164 | 95 days | 10.6 nights |
| Jun 2026 | €6,527 | 66.8% | €326 | €218 | 92 days | 7.9 nights |
| Jul 2026 | €10,159 | 78.8% | €377 | €328 | 160 days | 9.1 nights |
| Aug 2026 | €10,095 | 78.2% | €346 | €326 | 168 days | 6.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Cala Murada market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Cala Murada Airbnb took in €35,993 in the 12 months to September 2026, and run by its owner at everyday costs, about €2,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,910 a month.
Cleaning it yourself keeps the €2,680 a year guests pay in cleaning fees, for about €2,230 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €1,730 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €33,313 | €47,990 |
| Cleaning fees guests pay7% of Cala Murada bookings | €2,680 | €3,860 |
| Gross bookings | €35,993 | €51,850 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Cala Murada listings on Simplified Pricing, 3% for the rest | −€5,130 | −€7,390 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€2,680 | −€3,860 |
| Utilities and internetAbout 5% of bookings | −€1,800 | −€2,590 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€720 | −€1,040 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€1,080 | −€1,560 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€360 | −€360 |
| Permit and registrationWhere one is required | −€180 | −€180 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −€11,950 | −€16,980 |
| Left for housing costs, then profit | €24,043about €2,000 a month | €34,870about €2,910 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Cala Murada's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Cala Murada home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €4,320 a month, against €3,000 for the average one.
Occupancy
Cala Murada listings were booked on 51% of the nights they were open over the past year, 5 percentage points above the Balearic Islands average (46%) and 8 points above the Spain average (43%). In a typical year, occupancy swings from 19% in January to 75% in August.
The busiest tenth of listings are booked about 2.4 times as often as the bottom quarter.
August is usually the busiest month in Cala Murada, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 51% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Cala Murada, known as ADR (average daily rate), was €264 over the past year, about 41% below the Balearic Islands average of €445 and about 43% above the Spain average of €185. Averaged month by month over the past two years, rates peak in July at about €405 and bottom out in February and November at about €300.
The top 10% charge about 2.9 times the rate of the bottom quarter.
July rates run 35% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €333. The 12-month ADR of €264 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Cala Murada it averaged €147 over the past year, from about €47 in a typical February to about €311 in a typical July.
Per open night, by tier:
July RevPAR is about 6.6 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €142.
Seasonality
With only 30 active listings, the monthly pattern in Cala Murada is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Cala Murada
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €4,340.
| Month | Revenue per listing |
|---|---|
| January | €1,470 |
| February | €1,310 |
| March | €1,790 |
| April | €3,670 |
| May | €3,970 |
| June | €6,170 |
| July | €9,630 |
| August | €9,100 |
| September | €6,480 |
| October | €4,220 |
| November | €2,350 |
| December | €1,880 |
Guests book Cala Murada stays 88 days ahead on average (about three months), so guests here plan well ahead. August stays are booked furthest out, about 167 days ahead, and December stays closest to arrival, about 27 days. A typical August booking is made in early March.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 88 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
97% of the 30 active listings in Cala Murada display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Cala Murada.
Neighborhoods
AirROI's area guide picks eight Cala Murada neighborhoods that draw short-term rental guests, led by Cala Murada Beach, Nearby Nature Reserves and Local Restaurants and Cafés. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Cala Murada Beach | A picturesque and tranquil beach area perfect for families and couples looking to enjoy the sun and sea. The beach is popular for its clear waters and soft sand, making it an attractive destination for tourists. | Cala Murada Beach, Cala Domingos Beach, Cala Antena Beach |
| Nearby Nature Reserves | Cala Murada is close to nature reserves, providing opportunities for hiking, birdwatching, and enjoying natural landscapes. Tourists who appreciate nature are drawn to this area. | Mondragó Natural Park, Natural Park of Levante, S'Albufera des Grau National Park |
| Local Restaurants and Cafés | There is a variety of local dining options that offer authentic Balearic cuisine. Tourists enjoy exploring local flavors and dining experiences. | Cafeteria Cala Murada, Beach Club Cala Murada, Bar-Cafeteria Es Moli |
| Cultural Heritage Sites | Cala Murada is in proximity to historical sites and cultural experiences, attracting tourists interested in history and culture. | Castell de Santueri, Church of Sant Joan Baptista, Castell de Capdepera |
| Water Sports and Activities | The region offers a range of water sports, making it attractive to adventure seekers and families looking for fun activities to do during their vacation. | Kayaking, Snorkeling excursions, Diving centers |
| Local Markets | The local markets offer a taste of authentic island life, with regional products and crafts, appealing to tourists looking for unique souvenirs and culinary delights. | Cala Murada Market, Manacor Market, Mercat de l'Olivar |
| Nearby Golf Courses | Cala Murada is close to several golf courses, appealing to golf enthusiasts looking for a combined beach and golf vacation experience. | Vall d'Or Golf, Son Gual Golf, Capdepera Golf |
| Scenic Views and Hiking Trails | The area has breathtaking views and hiking trails suitable for nature lovers and those looking for outdoor experiences, enhancing its appeal as a destination. | Sant Salvador Mountain, Cabo de Formentor, Hiking trails in Llevant |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Cala Murada is an entire home: all 30 listings rent the whole place. Houses account for 87% of the stock; apartments and condos come next at 13%.
Every listing rents the whole place
Cala Murada Airbnb listings by room type
Houses dominate the property mix
Cala Murada Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 86.7% | 26 |
| Apartment/Condo | 13.3% | 4 |
Most Cala Murada homes are built for groups: 63% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (40%).
Cala Murada entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 2 bedrooms | 36.7% | 11 |
| 3 bedrooms | 40.0% | 12 |
| 4 bedrooms | 20.0% | 6 |
| 5+ bedrooms | 3.3% | 1 |
A typical two-bedroom home in Cala Murada earned €28,300 over the past year, against €16,700 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 11 | €28,300 | €30,300 | €187 | 58% |
| 3 bedrooms | 12 | €16,700 | €24,800 | €245 | 44% |
The most common capacity in Cala Murada is six guests (37% of listings), and 60% of listings sleep six or more.
Cala Murada listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 4 guests | 33.3% | 10 |
| 5 guests | 6.7% | 2 |
| 6 guests | 36.7% | 11 |
| 8+ guests | 23.3% | 7 |
Cala Murada hosts set up an average of 4.3 beds per listing. Only 43% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Cala Murada: 40% of listings have one, and 80% have a patio or balcony.
Share of Cala Murada listings with each common amenity
Guests
Cala Murada runs on foreign visitors: 96% of guests who left reviews live outside Spain. Germany leads with 44% of reviewers, ahead of the United Kingdom at 15%. Guests speak a mix of languages: English leads at 40%, followed by German and French.
96% of Cala Murada guests come from abroad
Where guests who left reviews live
Where Cala Murada guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Berlin | 4.3% |
| London | 3.3% |
| Hamburg | 3.3% |
| Amsterdam | 3.3% |
Where Cala Murada guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 44.3% |
| United Kingdom | 15.5% |
| Netherlands | 8.2% |
| France | 6.2% |
| Spain | 4.1% |
Languages spoken by Cala Murada guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 40.0% |
| German | 26.7% |
| French | 7.8% |
| Spanish | 7.8% |
| Dutch | 3.3% |
Cala Murada Airbnbs average 4.70 stars, and 20% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.57, against 4.83 for check-in.
Check-in scores highest in Cala Murada; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.73 |
| Cleanliness | 4.65 |
| Communication | 4.77 |
| Location | 4.61 |
| Check-in | 4.83 |
| Value | 4.57 |
Booking patterns
More than three-quarters of Cala Murada listings are open to guests more than 180 days a year, but only 27% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Cala Murada listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 36.7% | 11 |
| 181-270 days | 40.0% | 12 |
| 91-180 days | 23.3% | 7 |
Days a year Cala Murada listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 26.7% | 8 |
| 91-180 days | 40.0% | 12 |
| 31-90 days | 13.3% | 4 |
| 1-30 days | 20.0% | 6 |
The average Cala Murada booking lasts 7.5 nights, longest in May and shortest in December. Listings took about 15 bookings each over the year. About three-quarters of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Cala Murada
Average nights per booking, by month of stay
Two-year average by calendar month.
Only 27% of listings in Cala Murada accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by Cala Murada listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Cala Murada, used by 60% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about nine in ten listings use Firm or stricter terms, against 10% on Flexible or Moderate.
Cancellation policies of Cala Murada listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Cala Murada listings charge a cleaning fee. The typical fee is about €200. Spread over the average stay of 7.5 nights, that adds roughly €25 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Cala Murada, a six-bedroom home, took in €163,000 over the past year, about 4.5 times the city's average of €36,000.
Villa Mediterraneo (Vaalmar) Entire home · 6 bedrooms Rated 4.47
Private 4Bed Villa near beach with Pool&Playground Entire home · 4 bedrooms Rated 4.79
Casa Ines - Mediterranean Beach House Entire home · 3 bedrooms Rated 4.88
Villa Maria, with heated pool and hot tub Entire home · 4 bedrooms Rated 4.83
Can Lluis by Mallorca House Rent Entire home · 2 bedrooms Rated 4.84
Murada Lisboa by Interhome Entire home · 4 bedrooms Rated 4.89 Professional management companies run 47% of Cala Murada listings. Only 27% of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 90% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 21 km, Vilafranca de Bonany (19 km away, 32 listings) earned the most per listing, about 34% more than Cala Murada.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Felanitx 6 km | 508 | €43,484 | €542 | 45% |
| Son Macià 9 km | 33 | €31,503 | €434 | 40% |
| Portocristo 10 km | 164 | €39,591 | €347 | 47% |
| Manacor 12 km | 218 | €41,402 | €489 | 45% |
| Santanyí 13 km | 749 | €47,039 | €487 | 49% |
| Sant Llorenç des Cardassar 18 km | 195 | €35,793 | €377 | 46% |
| Vilafranca de Bonany 19 km | 32 | €48,146 | €551 | 44% |
| Son Servera 21 km | 189 | €38,822 | €513 | 46% |
See all 103 Balearic Islands Airbnb markets
Markets elsewhere in Spain with a similar nightly rate and occupancy to Cala Murada:
FAQ
An active Cala Murada Airbnb grossed €35,993 on average in the 12 months to September 2026, according to AirROI's tracking of 30 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €5,610 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Cala Murada listings earn between €2,460 and €5,610 in a typical month, and the top tenth €7,030 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Cala Murada were booked on 51% of available nights over the past year. That compares with 46% for the Balearic Islands average. August is usually the busiest month.
The average booked night in Cala Murada cost €264 before fees. Half of listings charge between €175 and €365, so bedroom count and location move the price more than the average suggests.
In Cala Murada, 97% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Cala Murada Airbnb grossed €35,993 in the 12 months to September 2026, 15% below the Balearic Islands average of €42,292. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €24,043 a year (about €2,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,910 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging €9,630 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Cala Murada listing was open to book earned €147 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €224 or more.
Cala Murada stays were booked 88 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Cala Murada Airbnb stay lasted 7.5 nights over the past year. A listing took 15 reservations over the year on average.
Guests rate Cala Murada Airbnbs 4.70 out of 5 on average. Guests score check-in highest and value lowest.
Cala Murada Beach, Nearby Nature Reserves and Local Restaurants and Cafés draw the most short-term rental interest in Cala Murada. The neighborhood guide explains what brings guests to each.
AirROI counted 30 active Airbnb listings in Cala Murada as of September 2026. The closest tracked market is Felanitx, 6 km away.
In Cala Murada, more than nine in ten listings add a cleaning fee, and the typical fee is about €200.
Method
Figures on this page cover 30 active Airbnb listings in Cala Murada from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.